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Global Women's Digital Health Market Size, Share & Trends Analysis Report by Type, by Application (Reproductive Health, Pregnancy & Nursing Care, Pelvic Care, General Healthcare & Wellness), by Region, and Segment Forecasts, 2021-2028

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    Report

  • 90 Pages
  • June 2021
  • Region: Global
  • Grand View Research
  • ID: 5415497
The global women’s digital health market size is expected to reach USD 6.5 billion by 2028. The market is expected to expand at a CAGR of 19.9% from 2021 to 2028. The encouraging regulatory environment for digital solutions catering to women’s fitness issues is expected to drive the growth of the market. In addition, the rise in funding for women’s health start-ups is one of the key growth factors as the investors are now attracted to this market.

The regulatory agencies have approved digital health applications specifically focusing on women's care. For instance, the FDA approved Ava, a fertility tracking wearable device and mobile application developed by Natural Cycles, as a class-one medical device in 2016. Ava received CE approval as a class-two medical device in 2017.

Women’s healthcare is gradually moving beyond reproductive health. Breast cancer, cardiovascular diseases, cervical cancer, maternal mortality, and mental diseases significantly contribute to the burden of women’s health issues. The government and various private organizations are now focusing on women’s fitness particularly and developing prominent solutions to address the issues.

The Covid-19 pandemic has reshaped the healthcare scenario as many countries implemented tough lockdown and millions of women living in developing/underdeveloped countries were unable to access required maternal care and contraceptives. In some countries, reproductive health issues were classified as non-essential services during the pandemic. Therefore, the implementation of digital fitness solutions such as mobile apps and wearable tracking devices witnessed significant growth in 2020.

Women’s Digital Health Market Report Highlights

  • The mobile apps segment held a majority of the market share in 2020 owing to the rising adoption of mobile apps for the management of menstrual cycles, fertility cycles, and pregnancy
  • On the other hand, the wearable device segment is likely to witness the fastest growth over the forecast period as they enable women to track their fitness parameters, menstrual cycles, ovulation, physical activities, heart rate, and sleep patterns
  • The reproductive health segment accounted for a majority of the market share in 2020 pertaining to the highest adoption rate of mobile applications catering to female care management
  • In 2020, North America held a majority of the regional market share owing to the availability of advanced technological infrastructure, better access to the latest devices, better reach for diagnosis and treatment, among many other factors. Asia Pacific is expected to witness the fastest growth over the forecast period from 2021 to 2028
  • The market players are capitalizing on the opportunities by developing solutions to cater to the special areas of women’s healthcare. The established players focus on extensive R&D activities. Therefore, the start-up companies are constantly under pressure to introduce customizable user-friendly solutions in the market to keep their position in the market

Table of Contents

Chapter 1 Report Scope and Objectives
1.1 Market Segmentation & Scope
1.2 Regional Scope
1.2.1 Estimates And Forecast Timeline
1.3 Objectives
1.3.1 Objective - 1
1.3.2 Objective - 2
1.3.3 Objective - 3
Chapter 2 Methodology
2.1 Research Methodology
2.2 Information Procurement
2.2.1 Purchased Database
2.2.2 Internal Database
2.2.3 Secondary Sources
2.2.4 Primary Research
2.3 Information or Data Analysis
2.3.1 Data Analysis Models
2.4 Market Formulation & Validation
2.5 Model Details
2.5.1 Commodity Flow Analysis (Model 1)
2.5.2 Volume Price Analysis (Model 2)
2.6 List of Secondary Sources
Chapter 3 Executive Summary
3.1 Market Outlook
3.2 Segment Outlook
3.2.1 Type
3.2.2 Application
3.2.3 Region
3.3 Competitive Insights
3.4 Women’s Digital Health Market Outlook, 2019
Chapter 4 Market Variables, Trends & Scope
4.1 Market Lineage Outlook
4.1.1 Parent Market Outlook
4.2 Women’s Digital Health Market Dynamics
4.2.1 Market Driver Analysis
4.2.1.1 Promising regulatory scenario
4.2.1.2 Growth in investments and funding
4.2.1.3 Rising awareness & growing adoption of digital health solutions among women for health management
4.2.1.4 Diversifying into different women health issues
4.2.1.5 Technological advancements
4.2.2 Market Restraint Analysis
4.2.2.1 Data privacy and security issues
4.2.2.2 Inadequate R&D expenditure
4.3 Women’s Digital Health Market: Business Environment Analysis Tools
4.3.1 Porter’s Five Forces Analysis
4.3.1.1 Threat of new entrants: High
4.3.1.2 Bargaining power of suppliers: Low
4.3.1.3 Bargaining power of buyers: High
4.3.1.4 Competitive rivalry: High
4.3.1.5 Threat of substitutes: High
4.3.2 Pestel Analysis
4.3.2.1 Political & legal
4.3.2.2 Economic & social
4.3.2.3 Technological
4.4 Penetration & Growth Prospect Mapping
4.4.1 Analysis
4.5 Impact of COVID-19 on Women’s Digital Health Market
Chapter 5 Women’s Digital Health Market: Type Analysis
5.1 Women’s Digital Health Type Market Share Analysis, 2020 & 2028
5.2 Women’s Digital Health Type Market: Segment Dashboard:
5.3 Market Size & Forecasts and Trend Analyses, 2016 to 2028 for the Type Segment
5.3.1 Mobile Apps
5.3.1.1 Mobile Apps Market, 2016 - 2028 (USD Million)
5.3.2 Wearable Devices
5.3.2.1 Wearable devices market, 2016 - 2028 (USD Million)
5.3.3 Diagnostic Tools
5.3.3.1 Diagnostic tools market, 2016 - 2028 (USD Million)
5.3.4 Others
5.3.4.1 Others market, 2016 - 2028 (USD Million)
Chapter 6 Women’s Digital Health Market: Application Analysis
6.1 Women’s Digital Health Application Market Share Analysis, 2020 & 2028
6.2 Women’s Digital Health Application Market: Segment Dashboard
6.3 Market Size & Forecasts and Trend Analyses, 2016 to 2028 for the Application Segment
6.3.1 Reproductive Health
6.3.1.1 Reproductive health market, 2016 - 2028 (USD Million)
6.3.2 Pregnancy & Nursing Care
6.3.2.1 Pregnancy & nursing care market, 2016 - 2028 (USD Million)
6.3.3 Pelvic Care
6.3.3.1 Pelvic care market, 2016 - 2028 (USD Million)
6.3.4 General Healthcare & Wellness
6.3.4.1 General healthcare & wellness market, 2016 - 2028 (USD Million)
Chapter 7 Women’s Digital Health Market: Regional Analysis
7.1 Women’s Digital Health Regional Market Share Analysis, 2020 & 2028
7.2 Regional Market Snapshot
7.3 North America
7.3.1 North America Women’s Digital Health Market, 2016 - 2028 (USD Million)
7.3.2 U.S.
7.3.2.1 U.S. women’s digital health market, 2016 - 2028 (USD Million)
7.3.3 Canada
7.3.3.1 Canada women’s digital health market, 2016 - 2028 (USD Million)
7.4 Europe
7.4.1 Europe Women’s Digital Health Market, 2016 - 2028 (USD Million)
7.4.2 U.K.
7.4.2.1 U.K. women’s digital health market, 2016 - 2028 (USD Million)
7.4.3 Germany
7.4.3.1 Germany women’s digital health market, 2016 - 2028 (USD Million)
7.4.4 France
7.4.4.1 France Women’s Digital Health Market, 2016 - 2028 (USD Million)
7.4.5 Italy
7.4.5.1 Italy women’s digital health market, 2016 - 2028 (USD Million)
7.4.6 Spain
7.4.6.1 Spain women’s digital health market, 2016 - 2028 (USD Million)
7.5 Asia Pacific
7.5.1 Asia Pacific Women’s Digital Health Market, 2016 - 2028 (USD Million)
7.5.2 Japan
7.5.2.1 Japan women’s digital health market, 2016 - 2028 (USD Million)
7.5.3 China
7.5.3.1 China women’s digital health market, 2016 - 2028 (USD Million)
7.5.4 India
7.5.4.1 India women’s digital health market, 2016 - 2028 (USD Million)
7.5.5 Australia
7.5.5.1 Australia women’s digital health market, 2016 - 2028 (USD Million)
7.6 Latin America
7.6.1 Latin America Women’s Digital Health Market, 2016 - 2028 (USD Million)
7.6.2 Brazil
7.6.2.1 Brazil women’s digital health market, 2016 - 2028 (USD Million)
7.6.3 Mexico
7.6.3.1 Mexico women’s digital health market, 2016 - 2028 (USD Million)
7.7 Middle East and Africa (MEA)
7.7.1 Mea Women’s Digital Health Market, 2016 - 2028 (USD Million)
7.7.2 South Africa
7.7.2.1 South Africa women’s digital health market, 2016 - 2028 (USD Million)
Chapter 8 Competitive Analysis
8.1 Recent Developments & Impact Analysis, By Key Market Participants
8.2 Company Market Position Analysis
8.3 Company Profiles
8.3.1 HERAMED
8.3.1.1 Company overview
8.3.1.2 Product benchmarking
8.3.1.3 Strategic initiatives
8.3.2 ISONO HEALTH
8.3.2.1 Company overview
8.3.2.2 Product benchmarking
8.3.2.3 Strategic initiatives
8.3.3 CLUE BY BIOWINK GMBH -
8.3.3.1 Company overview
8.3.3.2 Product benchmarking
8.3.3.3 Strategic initiatives
8.3.4 CHIARO TECHNOLOGY LTD AND ELVIE
8.3.4.1 Company overview
8.3.4.2 Product benchmarking
8.3.5 NATURAL CYCLES USA CORP-
8.3.5.1 Company overview
8.3.5.2 Product benchmarking
8.3.5.3 Strategic initiatives
8.3.6 AVA SCIENCE, INC.
8.3.6.1 Company overview
8.3.6.2 Product benchmarking
8.3.6.3 Strategic initiatives
8.3.7 NURX
8.3.7.1 Company overview
8.3.7.2 Product benchmarking
8.3.7.3 Strategic initiatives
8.3.8 PRIMA-TEMP
8.3.8.1 Company overview
8.3.8.2 Product benchmarking
8.3.8.3 Strategic initiatives
8.3.9 GLOW
8.3.9.1 Company overview
8.3.9.2 Product benchmarking
8.3.9.3 Strategic initiatives
8.3.10 LUCINA HEALTH
8.3.10.1 Company overview
8.3.10.2 Product benchmarking
8.3.10.3 Strategic initiatives
8.3.11 MOBILEODT
8.3.11.1 Company overview
8.3.11.2 Product benchmarking
8.3.11.3 Strategic initiatives
8.3.12 AINDRA
8.3.12.1 Company overview
8.3.12.2 Product benchmarking
8.3.12.3 Strategic initiatives
8.3.13 BRASTER SA
8.3.13.1 Company overview
8.3.13.2 Product benchmarking
8.3.13.3 Strategic initiatives
8.3.14 PLACKAL (MAYA)
8.3.14.1 Company overview
8.3.14.2 Product benchmarking
8.3.15 ATHENA FEMININE TECHNOLOGIES
8.3.15.1 Company overview
8.3.15.2 Product benchmarking
Chapter 9 KOL Comments
List of Tables
Table 1 List of secondary sources
Table 2 North America women’s digital health market estimates and forecasts, by country, 2016 - 2028 (USD Million)
Table 3 North America women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 4 North America women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 5 U.S. women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 6 U.S. women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 7 Canada women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 8 Canada women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 9 Europe women’s digital health market estimates and forecasts, by country, 2016 - 2028 (USD Million)
Table 10 Europe women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 11 Europe women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 12 U.K. women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 13 U.K. women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 14 Germany women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 15 Germany women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 16 France women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 17 France women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 18 Italy women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 19 Italy women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 20 Spain women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 21 Spain women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 22 Asia Pacific women’s digital health market estimates and forecasts, by country, 2016 - 2028 (USD Million)
Table 23 Asia Pacific women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 24 Asia Pacific women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 25 Japan women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 26 Japan women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 27 China women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 28 China women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 29 India women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 30 India women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 31 Australia women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 32 Australia women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 33 Latin America women’s digital health market estimates and forecasts, by country, 2016 - 2028 (USD Million)
Table 34 Latin America women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 35 Latin America women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 36 Brazil women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 37 Brazil women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 38 Mexico women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 39 Mexico women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 40 MEA women’s digital health market estimates and forecasts, by country, 2016 - 2028 (USD Million)
Table 41 MEA women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 42 MEA women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
Table 43 South Africa women’s digital health market estimates and forecasts, by type, 2016 - 2028 (USD Million)
Table 44 South Africa women’s digital health market estimates and forecasts, by application, 2016 - 2028 (USD Million)
List of Figures
Fig. 1 Women’s digital health market segmentation
FIG. 2 Market research process
FIG. 3 Information procurement
FIG. 4 Primary research pattern
FIG. 5 Market research approaches
FIG. 6 Value chain based sizing & forecasting
FIG. 7 QFD modelling for market share assessment
FIG. 8 Market formulation & validation
FIG. 9 Women’s digital health market outlook, 2020 (USD Million)
FIG. 10 Market trends & outlook
FIG. 11 Market driver relevance analysis (Current & future impact)
FIG. 12 Market restraint relevance analysis (Current & future impact)
FIG. 13 Penetration & growth prospect mapping
FIG. 14 Women’s digital health type market share analysis, 2020 & 2028 (USD Million)
FIG. 15 Women’s digital health type market: Segment dashboard
FIG. 16 Mobile apps market, 2016 - 2028 (USD Million)
FIG. 17 Wearable devices market, 2016 - 2028 (USD Million)
FIG. 18 Diagnostic tools market, 2016 - 2028 (USD Million)
FIG. 19 Others market, 2016 - 2028 (USD Million)
FIG. 20 Women’s digital health application market share analysis, 2020 & 2028 (USD Million)
FIG. 21 Women’s digital health application market: Segment dashboard
FIG. 22 Reproductive health market, 2016 - 2028 (USD Million)
FIG. 23 Pregnancy & nursing care market, 2016 - 2028 (USD Million)
FIG. 24 Pelvic care market, 2016 - 2028 (USD Million)
FIG. 25 General healthcare & wellness market, 2016 - 2028 (USD Million)
FIG. 26 Women’s digital health regional market share analysis, 2020 & 2028 (USD Million)
FIG. 27 Regional marketplace: Key takeaways
FIG. 28 North America women’s digital health market, 2016 - 2028 (USD Million)
FIG. 29 U.S. women’s digital health market, 2016 - 2028 (USD Million)
FIG. 30 Canada women’s digital health market, 2016 - 2028 (USD Million)
FIG. 31 Europe women’s digital health market, 2016 - 2028 (USD Million)
FIG. 32 U.K. women’s digital health market, 2016 - 2028 (USD Million)
FIG. 33 Germany women’s digital health market, 2016 - 2028 (USD Million)
FIG. 34 France women’s digital health market, 2016 - 2028 (USD Million)
FIG. 35 Italy women’s digital health market, 2016 - 2028 (USD Million)
FIG. 36 Spain women’s digital health market, 2016 - 2028 (USD Million)
FIG. 37 Asia Pacific women’s digital health market, 2016 - 2028 (USD Million)
FIG. 38 Japan women’s digital health market, 2016 - 2028 (USD Million)
FIG. 39 China women’s digital health market, 2016 - 2028 (USD Million)
FIG. 40 India women’s digital health market, 2016 - 2028 (USD Million)
FIG. 41 Australia women’s digital health market, 2016 - 2028 (USD Million)
FIG. 42 Latin America women’s digital health market, 2016 - 2028 (USD Million)
FIG. 43 Brazil women’s digital health market, 2016 - 2028 (USD Million)
FIG. 44 Mexico women’s digital health market, 2016 - 2028 (USD Million)
FIG. 45 MEA women’s digital health market, 2016 - 2028 (USD Million)
FIG. 46 South Africa women’s digital health market, 2016 - 2028 (USD Million)
FIG. 47 Strategy framework
FIG. 48 Company market position analysis (Market presence, product portfolio, strategic initiatives)

Companies Mentioned

  • HERAMED
  • ISONO HEALTH
  • CLUE BY BIOWINK GMBH -
  • CHIARO TECHNOLOGY LTD AND ELVIE
  • NATURAL CYCLES USA CORP-
  • AVA SCIENCE, INC.
  • NURX
  • PRIMA-TEMP
  • GLOW
  • LUCINA HEALTH
  • MOBILEODT
  • AINDRA
  • BRASTER SA
  • PLACKAL (MAYA)
  • ATHENA FEMININE TECHNOLOGIES

Methodology

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