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Toys and Games Market Size, Share & Trends Analysis Report by Product (Preschool Toys, Dolls), by Application (0-8 Years, 15 Years & Above), by Distribution Channel (Offline, Online), by Region, and Segment Forecasts, 2022-2030

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    Report

  • 110 Pages
  • March 2022
  • Region: Global
  • Grand View Research
  • ID: 5416052
Description Jump to:
The global toys and games market size is anticipated to reach USD 439.91 billion by 2030, registering a CAGR of 4.7% over the forecast period. Sales increased as the pandemic spread. Toy sales increased in 2020, with games & puzzles, dolls & action figures, and outdoor plays being the most popular categories. The use of weather-related items was a big aspect of outdoor activity. Sleds, snow-coloring toys, inflatables, and tools for building snow structures flew off the shelves.Due to the ease of accessibility, a large range of products, and competitive pricing, consumers are increasingly purchasing toys and games through the e-commerce channel.



Furthermore, internet portals assist 24 hours a day, seven days a week, and offer a wide range of products to choose from, as well as substantial discounts on branded products.In addition, families wanted to spread a little extra cheer during the pandemic, thus retailers had a successful holiday season in 2020. Sports toys, such as skateboards and scooters, outperformed fashion dolls and accessories, as well as building sets like Lego. In 2020, due to increased traffic to its website on Black Friday, Lego had to construct a virtual wait for online consumers.Moreover, market players have improvised their offerings during the pandemic by introducing Science, Technology, Engineering, and Math (STEM)-based games and toys.

For instance, an activity desk launched by V-tech includes STEM games. Parents had to resort to home-schooling and opted for STEM-based toys and games.Furthermore, the coronavirus pandemic led to an increased demand for indoor games since children and adults alike were spending more time at home. Asia Pacific dominated the global market in 2021. North America was the second-largest regional market in the same year, while Africa was the smallest regional market.

Toys And Games Market Report Highlights

  • The global market is expected to grow at a CAGR of 4.7% from 2022 to 2030. Children have been more interested in interactive and multi-functional toys and games in recent years, which has had a favorable impact on the market
  • Furthermore, with rising consumer spending, the demand for toys, such as action figures, plush toys, puzzles, sports equipment, and pre-school products, is growing
  • The electronic games segment accounted for the largest share in 2021 and is expected to expand at a steady CAGR over the forecast period
  • Owing to the work-from-home lifestyle adopted across countries, consumers have been substituting their outdoor activities with in-house leisure activities, such as electronic games, video games, and puzzles
  • The offline segment accounted for the largest share in 2021 and is estimated to ascend with a steady CAGR over the forecast period
  • Increasing product visibility at retail stores is expected to fuel the sales of toys and games through the offline channel segment
  • Asia Pacific had the largest market share in 2021 owing to the growing awareness about branded and licensed games and toys


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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Application Outlook
2.4. Distribution Channel Outlook
2.5. Region Insights
Chapter 3. Toys & Games Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/ retail chain Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis-Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Toys and Games Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19 on the Toys & Games Market
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Toys & Games Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2021 & 2030
5.2. Electronic Games
5.2.1. Market estimates and forecast, 2017-2030 (USD Billion)
5.3. Outdoor & Sport Toys
5.3.1. Market estimates and forecast, 2017-2030 (USD Billion)
5.4. Dolls
5.4.1. Market estimates and forecast, 2017-2030 (USD Billion)
5.5. Preschool Toys
5.5.1. Market estimates and forecast, 2017-2030 (USD Billion)
5.6. Games & Puzzles
5.6.1. Market estimates and forecast, 2017-2030 (USD Billion)
5.7. Others
5.7.1. Market estimates and forecast, 2017-2030 (USD Billion)
Chapter 6. Toys & Games Market: Application Estimates & Trend Analysis
6.1. Application Movement Analysis & Market Share, 2021 & 2030
6.2. Up to 8 years
6.2.1. Market estimates and forecast, 2017-2030 (USD Billion)
6.3. 9-15 Years
6.3.1. Market estimates and forecast, 2017-2030 (USD Billion)
6.4. 15 Years and above
6.4.1. Market estimates and forecast, 2017-2030 (USD Billion)
Chapter 7. Toys & Games Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
7.2. Offline
7.2.1. Market estimates and forecast, 2017-2030 (USD Billion)
7.3. Online
7.3.1. Market estimates and forecast, 2017-2030 (USD Billion)
Chapter 8. Toys & Games Market: Country Estimates & Trend Analysis
8.1. Region Movement Analysis & Market Share, 2021 & 2030
8.2. North America
8.2.1. Market estimates and forecast, 2017-2030 (USD Billion)
8.2.2. Market estimates and forecast, by product, 2017-2030 (USD Billion)
8.2.3. Market estimates and forecast, by application, 2017-2030 (USD Billion)
8.2.4. Market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
8.2.5. U.S.
8.2.5.1. Market estimates and forecast, 2017-2030 (USD Billion)
8.2.5.2. Market estimates and forecast, by product, 2017-2030 (USD Billion)
8.2.5.3. Market estimates and forecast, by application, 2017-2030 (USD Billion)
8.2.5.4. Market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
8.3. Europe
8.3.1. Market estimates and forecast, 2017-2030 (USD Billion)
8.3.2. Market estimates and forecast, by product, 2017-2030 (USD Billion)
8.3.3. Market estimates and forecast, by application, 2017-2030 (USD Billion)
8.3.4. Market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
8.3.5. U.K.
8.3.5.1. Market estimates and forecast, 2017-2030 (USD Billion)
8.3.5.2. Market estimates and forecast, by product, 2017-2030 (USD Billion)
8.3.5.3. Market estimates and forecast, by application, 2017-2030 (USD Billion)
8.3.5.4. Market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
8.3.6. Germany
8.3.6.1. Market estimates and forecast, 2017-2030 (USD Billion)
8.3.6.2. Market estimates and forecast, by product, 2017-2030 (USD Billion)
8.3.6.3. Market estimates and forecast, by application, 2017-2030 (USD Billion)
8.3.6.4. Market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2017-2030 (USD Billion)
8.4.2. Market estimates and forecast, by product, 2017-2030 (USD Billion)
8.4.3. Market estimates and forecast, by application, 2017-2030 (USD Billion)
8.4.4. Market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
8.4.5. China
8.4.5.1. Market estimates and forecast, 2017-2030 (USD Billion)
8.4.5.2. Market estimates and forecast, by product, 2017-2030 (USD Billion)
8.4.5.3. Market estimates and forecast, by application, 2017-2030 (USD Billion)
8.4.5.4. Market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
8.4.6. India
8.4.6.1. Market estimates and forecast, 2017-2030 (USD Billion)
8.4.6.2. Market estimates and forecast, by product, 2017-2030 (USD Billion)
8.4.6.3. Market estimates and forecast, by application, 2017-2030 (USD Billion)
8.4.6.4. Market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
8.4.7. Japan
8.4.7.1. Market estimates and forecast, 2017-2030 (USD Billion)
8.4.7.2. Market estimates and forecast, by product, 2017-2030 (USD Billion)
8.4.7.3. Market estimates and forecast, by application, 2017-2030 (USD Billion)
8.4.7.4. Market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
8.5. Central and South America
8.5.1. Market estimates and forecast, 2017-2030 (USD Billion)
8.5.2. Market estimates and forecast, by product, 2017-2030 (USD Billion)
8.5.3. Market estimates and forecast, by application, 2017-2030 (USD Billion)
8.5.4. Market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
8.5.5. Brazil
8.5.5.1. Market estimates and forecast, 2017-2030 (USD Billion)
8.5.5.2. Market estimates and forecast, by product, 2017-2030 (USD Billion)
8.5.5.3. Market estimates and forecast, by application, 2017-2030 (USD Billion)
8.5.5.4. Market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
8.6. Middle East and Africa
8.6.1. Market estimates and forecast, 2017-2030 (USD Billion)
8.6.2. Market estimates and forecast, by product, 2017-2030 (USD Billion)
8.6.3. Market estimates and forecast, by application, 2017-2030 (USD Billion)
8.6.4. Market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
Chapter 9. Competitive Analysis
9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
9.3.1. Key company market share analysis, 2021
Chapter 10. Company Profiles
10.1. Dream International Limited
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Product Benchmarking
10.1.4. Strategic Initiatives
10.2. VTech Holdings Limited
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Product Benchmarking
10.2.4. Strategic Initiatives
10.3. The LEGO Group
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Type Benchmarking
10.3.4. Strategic Initiatives
10.4. Sanrio Company, Ltd.
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Product Benchmarking
10.4.4. Strategic Initiatives
10.5. Playmates Toys Limited
10.5.1. Company Overview
10.5.2. Financial Performance
10.5.3. Product Benchmarking
10.5.4. Strategic Initiatives
10.6. JAKKS Pacific, Inc
10.6.1. Company Overview
10.6.2. Financial Performance
10.6.3. Product Benchmarking
10.6.4. Strategic Initiatives
10.7. Mattel
10.7.1. Company Overview
10.7.2. Financial Performance
10.7.3. Product Benchmarking
10.7.4. Strategic Initiatives
10.8. Hasbro
10.8.1. Company Overview
10.8.2. Financial Performance
10.8.3. Product Benchmarking
10.8.4. Strategic Initiatives
10.9. Konami Holdings Corporation
10.9.1. Company Overview
10.9.2. Financial Performance
10.9.3. Product Benchmarking
10.9.4. Strategic Initiatives
10.10. Bandai Namco Holdings Inc.
10.10.1. Company Overview
10.10.2. Financial Performance
10.10.3. Product Benchmarking
10.10.4. Strategic Initiatives
List of Tables
1. Toys & games market-Driving factor market analysis
2. Puzzles market estimates and forecast, 2017-2030 (USD Billion)
3. Preschool toys market estimates and forecast, 2017-2030 (USD Billion)
4. Outdoor & sports market estimates and forecast, 2017-2030 (USD Billion)
5. Dolls market estimates and forecast, 2017-2030 (USD Billion)
6. Video games market estimates and forecast, 2017-2030 (USD Billion)
7. Other toys & games market estimates and forecast, 2017-2030 (USD Billion)
8. Toys & games market estimates and forecast, up to 8 years, 2017-2030 (USD Billion)
9. Toys & games market estimates and forecast, for 9 -15 years, 2017-2030 (USD Billion)
10. Toys & games market estimates and forecast, for 15 years & above, 2017-2030 (USD Billion)
11. Toys & games market estimates and forecast through offline distribution channel, 2017-2030 (USD Billion)
12. Toys & games market estimates and forecast from online distribution channel, 2017-2030 (USD Billion)
13. North America playing toys & games market estimates and forecast, 2017-2030 (USD Billion)
14. North America toys & games market estimates and forecast, by product, 2017-2030 (USD Billion
15. North America toys & games market estimates and forecast, by application, 2017-2030 (USD Billion)
16. North America toys & games market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
17. U.S. playing toys & games market estimates and forecast, 2017-2030 (USD Billion)
18. U.S. toys & games market estimates and forecast, by product, 2017-2030 (USD Billion)
19. U.S. toys & games market estimates and forecast, by application, 2017-2030 (USD Billion)
20. U.S. toys & games market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
21. Europe toys & games market estimates and forecast, 2017-2030 (USD Billion)
22. Europe toys & games market estimates and forecast, by product, 2017-2030 (USD Billion)
23. Europe toys & games market estimates and forecast, by application, 2017-2030 (USD Billion)
24. Europe toys & games market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
25. Table 26 U.K. toys & games market estimates and forecast, 2017-2030 (USD Billion)
26. Table 27 U.K. toys & games market estimates and forecast, by product, 2017-2030 (USD Billion)
27. U.K. toys & games market estimates and forecast, by application, 2017-2030 (USD Billion)
28. U.K. toys & games market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
29. Germany toys & games market estimates and forecast, 2017-2030 (USD Billion)
30. Germany toys & games market estimates and forecast, by product, 2017-2030 (USD Billion)
31. Germany toys & games market estimates and forecast, by application, 2017-2030 (USD Billion)
32. Germany toys & games market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
33. Asia Pacific toys & games market estimates and forecast, 2017-2030 (USD Billion)
34. Asia Pacific toys & games market estimates and forecast, by product, 2017-2030 (USD Billion)
35. Asia Pacific toys & games market estimates and forecast, by application, 2017-2030 (USD Billion)
36. Asia Pacific toys & games market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
37. China toys & games market estimates and forecast, 2017-2030 (USD Billion)
38. China toys & games market estimates and forecast, by product, 2017-2030 (USD Billion)
39. China toys & games market estimates and forecast, by application, 2017-2030 (USD Billion)
40. China toys & games market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
41. India toys & games market estimates and forecast, 2017-2030 (USD Billion)
42. India toys & games market estimates and forecast, by product, 2017-2030 (USD Billion)
43. India toys & games market estimates and forecast, by application, 2017-2030 (USD Billion)
44. Table 45 India toys & games market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
45. Japan toys & games market estimates and forecast, 2017-2030 (USD Billion)
46. Japan toys & games market estimates and forecast, by product, 2017-2030 (USD Billion)
47. Japan toys & games market estimates and forecast, by application, 2017-2030 (USD Billion)
48. Japan toys & games market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
49. Central & South America toys & games market estimates and forecast, 2017-2030 (USD Billion)
50. Central & South America toys & games market estimates and forecast by product, 2017-2030 (USD Billion)
51. Central & South America toys & games market estimates and forecast, by application, 2017-2030 (USD Billion)
52. Central & South America toys & games market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
53. Brazil toys & games market estimates and forecast, 2017-2030 (USD Billion)
54. Brazil toys & games market estimates and forecast by product, 2017-2030 (USD Billion)
55. Brazil toys & games market estimates and forecast by product, 2017-2030 (USD Billion)
56. Brazil toys & games market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
57. Middle East & Africa toys & games market estimates and forecast, 2017-2030 (USD Billion)
58. Middle East & Africa toys & games market estimates and forecast, by product, 2017-2030 (USD Billion)
59. Middle East & Africa toys & games market estimates and forecast, by application, 2017-2030 (USD Billion)
60. Middle East & Africa toys & games market estimates and forecast, by distribution channel, 2017-2030 (USD Billion)
61. Company categorization
List of Figures
1. Toys & games market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Toys & games market - Penetration & growth prospect mapping, by product
7. Toys & games market - Value chain analysis
8. Profit margin analysis
9. Consumers playing most board games, by age group, 2019
10. Year-over-year percentage increase in U.S. video game sales, 2020
11. Demographics: Online Gamer Type, 2020
12. Top 10 mobile game genres in North America, by revenue share
13. Percent of state population enrolled in public preschools in the U.S., 2002 - 2015 (%)
14. Toys & games market: Porter’s Five Forces Analysis
15. Roadmap of the toys & games market
16. Factors affecting the purchase of toys & games
17. Toys & games market: Product revenue share (%) analysis, 2021 & 2030
18. Toys & games market: Application revenue share (%) analysis, 2021 & 2030
19. Toys & games market: Distribution channel revenue share (%) analysis, 2021 & 2030
20. Toys & games market: Regional revenue share (%) analysis, 2021 & 2030
21. Toys & games market: Estimated company market share analysis, 2021

Companies Mentioned

  • Dream International Limited
  • VTech Holdings Limited
  • The LEGO Group
  • Sanrio Company, Ltd.
  • Playmates Toys Limited
  • JAKKS Pacific, Inc
  • Mattel
  • Hasbro
  • Konami Holdings Corporation
  • Bandai Namco Holdings Inc.

Methodology

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Table Information

Report AttributeDetails
No. of Pages110
PublishedMarch 2022
Forecast Period2022 - 2030
Estimated Market Value ( USD ) in 2022 $ 308.21 Billion
Forecasted Market Value ( USD ) by 2030 $ 439.91 Billion
Compound Annual Growth Rate4.7%
Regions CoveredGlobal
No. of Companies Mentioned10

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