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Consumer Values and Behaviour in the US

  • ID: 5437747
  • Report
  • August 2021
  • Region: United States
  • 59 Pages
  • Euromonitor International
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in the US.

The publisher's Consumer Values and Behaviour in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
  • Consumer Values and Behaviour in the US
  • Consumers like to try new products and prefer to spend on experiences
  • Trying new products and services appeals to all generations
  • Millennials and Generation X are more willing to spend money to save time
  • Outlook on future finances and happiness is slightly below the global average
  • US consumers are more pessimistic about activities shifting to in-person
  • Generation Z feel strongly that they will be working more in the future
  • US respondents have positive outlook on community engagement
  • Concerns over the impact of climate change are not as high as the global average
  • More community engagement expected among younger generations
  • Low levels of entertaining at home, but virtual connections take off
  • High percentage of millennials and Generation X exercise at home regularly
  • American homeowners seek energy-efficient builds over other features
  • Women are more interested in homes with an outside space than men are
  • Men are more interested in eating out or ordering in than women are
  • Convenience of food deliveries outweighs desire to cook
  • Low levels of cooking skills lead to high demand for delivery
  • Over half of US consumers look for healthy ingredients
  • All generations want healthy ingredients in food and drinks
  • Working close to home is seen as a way to achieve a better work-life balance
  • Generation Z will seek out jobs that offer them the work-life balance they want
  • Job security is a high priority following uncertainty around the pandemic
  • High salaries are key for younger generations, but baby boomers want security
  • A high percentage of US consumers want to find ways to simplify their lives
  • G en Z do not have as strict boundaries between work and personal life
  • Over a third of US respondents socialise online every week
  • All cohorts connect with friends online; Generation X take more day trips
  • Going out and shopping as a leisure activity is the most popular
  • Millennials and Generation X are the most avid leisure shoppers
  • Cycling is a popular regular exercise but walking or hiking are the most frequent
  • Nearly 60% of millennials run or jog for exercise every week
  • Men are more likely to use massage for stress reduction than women are
  • Baby boomers use meditation and herbal remedies to reduce stress
  • Consumers have more faith in recyclable labels than sustainably produced
  • Older generations are more definite about trying to have a positive impact
  • Consumers are actively recycling items above the global average
  • Baby boomers show themselves to be more active in recycling items
  • Donating to charities that support environment is on a par with global
  • Gen Z are more sustainably minded than millennials or Generation X
  • Over a quarter of consumers will boycott brands that do not share their beliefs
  • Baby boomers are more likely to donate to charities that support their values
  • Cost-conscious shoppers are most like to “find bargains”
  • Boomers not as inclined to visit shopping malls as other generations
  • Consumers concentrate on price and are ready to buy used items
  • All generations are positive about buying used but branding is still important
  • Consumers show a strong preference for buying beauty/care items in-store
  • Millennials use their smartphones more often for food delivery
  • Intentions to increase spend on education and travel are high on the agenda
  • Generation Z concentrate their efforts on spending on their education
  • Consumers want to find ways to save money over the next 12 months
  • Consumers warm to interacting online but actively manage data sharing
  • Millennials and Generation X prefer to communicate online
  • Low levels of purchasing and sharing information via social media
  • Millennials are most active in sharing or retweeting a company’s social media
  • Mobile banking is the most frequently used online service
  • Millennials show high adoption of health and fitness apps
Note: Product cover images may vary from those shown
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