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Consumer Values and Behaviour in the US

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    Report

  • 58 Pages
  • June 2025
  • Region: United States
  • Euromonitor International
  • ID: 5437747
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

The Consumer Values and Behaviour in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
Consumer values and behaviour in the US
  • Americans are concerned that the cost of everyday items are going up
  • Older generations feel comfortable expressing their identity with friends and family
  • Americans have a habit for testing out new goods and offerings
  • Millennials extensively research the brands they prefer
  • Consumers in the US foresee that their current level of happiness will improve in the future
  • Baby Boomers expect to have more free time for themselves
  • While at home, consumers in the US exercise
  • Safe location remains the most desired home feature
  • Americans prefer to cook or bake dishes for themselves
  • Americans say that ordering food for delivery is more convenient
  • Younger generations believe they are not skilled in the kitchen
  • Americans look for healthy ingredients in food and beverages
  • Gen X expect to arrange their own preferred working hours
  • Consumers in the US primarily desire to earn a high salary
  • Consumers say they have a strict boundary between work and personal life
  • Consumers in the US prefer interacting with their friends virtually
  • Younger generations like to go to the movies as leisure activity
  • Americans prioritise getting the best return on money spent when travelling
  • Older generations expect getting the best return on money spent options when on vacation
  • Consumers in the US engage in walking or hiking
  • Younger generations like to run or jog
  • Consumers are interested in meditation to improve wellbeing
  • Consumers in the US are concerned about climate change
  • Consumers actively pursuing environmentally-conscious lifestyles
  • Americans motivated to use products that are designed to reduce energy consumption
  • Consumers utilize social media to voice their perspective on current issues
  • Consumers like to find bargains
  • Baby Boomers prefer to shop at locally-owned stores
  • Consumers are open to purchasing used or pre-owned goods
  • Baby Boomers try to lead minimalist lifestyles, only spending money on essentials
  • Consumers in the US subscribe to online streaming services
  • Consumers set to increase spending on groceries
  • Younger generations foresee increasing spending on health and wellness the most
  • Consumers in the US are concerned about their current monetary status
  • Baby Boomers are comfortable with their current financial situation
  • Saving money remains top priority
  • Consumers actively manage data sharing and privacy settings
  • Millennials prefer online communication channels
  • Americans visit or update social networking site
  • Millennials regularly utilise messaging apps or platforms
  • Younger generations frequently make online purchases
  • Americans show support for companies by following their social media updates
  • Younger generations spread the word about a businesses' social media content