This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the 10 focus megatrends and insights as to how each trend has manifested in the US.
The Megatrends in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Megatrends in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- The drivers shaping consumer behaviour
- Megatrends framework
- Businesses harness megatrends to renovate, innovate and disrupt
- Convenience
- Starbucks partners with DoorDash for quick delivery
- Tech makes everyday tasks more efficient
- Consumers seek more flexibility in all areas of life
- Shoppers want to see before they buy
- Convenience drives e-commerce demand
- Young people see cooking as a chore
- Digital living
- GE Profile launches AI-powered washing machine with in-built Alexa
- Video gaming is a favourite pastime among young Americans
- Consumers are protective of their personal data
- Millennials want to preserve their online anonymity
- Friends and family are still the most trusted information source
- Consumers expect more online activity post-pandemic
- Diversity and inclusion
- Victoria’s Secret’s Undefinable campaign celebrates individuality and diversity
- Baby Boomers show strong support for charitable causes
- Millennials want to change the world for the better
- Americans feel comfortable expressing their identity
- Shoppers are paying more attention to brand values
- Experience more
- Singleton-focused Airbnb feature ensures safe solo travel experiences
- Americans enjoy socialising both on- and offline
- Relaxation and safety are key priorities in a holiday destination
- Consumers still prefer real world over online experiences
- Personalisation
- Amazon Inspire enables a customised shopping experience in a social media format
- Millennials are the most enthusiastic about virtual activities
- Millennials are the most likely to seek tailored experiences
- Premiumisation
- Coterie redefines senior living with luxury offerings
- Consumers want a simpler life
- Millennials have the least financial worries
- Taste, quality and comfort are prized attributes
- Pursuit of value
- H&M expands into second-hand market with new resale initiative
- Baby Boomers are the most frugal cohort
- Shoppers are worried about the rising cost of living
- Americans are embracing the circular economy
- Consumers seek ways to make their money go further
- Shopper reinvented
- Amazon unveils generative AI feature that summarises product reviews
- Brand trust is most important to Millennials
- In-store shopping still the preferred channel for most categories
- S-commerce gains traction as part of the omnichannel experience
- Generation Z interact most with brands online
- Sustainable living
- Mrs Meyer’s Clean Day brings probiotics to surface care
- Americans are less concerned about global warming than their global counterparts are
- Mindful consumption is on the rise
- Reducing food waste tops the list of green activities
- Boycotting of brands is more common in the US than elsewhere
- Recyclable packaging is considered the most sustainable
- Wellness
- CBD-infused sanitary protection products aim to relieve menstrual pain
- Meditation and massage are the main antidotes to stress
- Health supplements remain very popular
- Consumers are wary of health and safety in post-pandemic era
- Leverage the power of megatrends to shape your strategy today
