The Megatrends in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
 - Pinpoint growth sectors and identify factors driving change;
 - Understand the competitive environment, the market’s major players and leading brands;
 - Use five-year forecasts to assess how the market is predicted to develop.
 
Table of Contents
- Scope
 - Businesses harness megatrends to renovate, innovate and disrupt
 - The drivers shaping consumer behaviour
 - Megatrends framework
 - US consumers prioritise convenience and digital solutions
 - Convenience
 - Tovala’s Smart Oven Air Fryer offers scan-to-cook tech for quick meal-making
 - Consumers are using tech to help simplify their lives
 - The new work-from-home culture is driving demand for home tech
 - American consumers want easy access to stores
 - E-commerce is underpinned by the need for convenience
 - Meal kits save time for busy consumers
 - Digital living
 

