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Megatrends in the US

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  • 58 Pages
  • August 2022
  • Region: United States
  • Euromonitor International
  • ID: 5437756
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the publisher's eight focus megatrends and insights as to how each trend has manifested in the US.

The Megatrends in the US report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Digital living

Video gaming tops the list of digital activities in the US
  • More than half of Americans actively manage data and privacy settings
  • Millennials are the keenest to receive personalised offers
  • Friends and family are still the most trusted source of information
  • Post-pandemic, more activities will shift back to in-person than vice versa
  • Experience more
  • All cohorts prefer real world over virtual experiences
  • Post-pandemic, Americans still socialise more online than in person
  • Travellers favour destinations that are relaxing and safe
  • Only baby boomers are set to increase online more than face-to-face activities
  • Middle class reset
  • Consumers look out for bargains amid belt-tightening
  • Renting and reusing are on the rise
  • Generation Z are revealed to be the most frugal cohort
  • Premiumisation
  • Simplification and curated experiences are key priorities
  • Millennials extensively research products and services before buying
  • US consumers are willing to pay a premium for quality
  • Shifting market frontiers
  • Consumers feel international products are less available to them
  • Older consumers are the most likely to support local trade
  • Shopping reinvented
  • Consumers prefer shopping in-store, despite the shift to online
  • Social media brand engagement is relatively low
  • Generation X are the most likely to follow brands on social media
  • Sustainable living
  • Consumers are trying to do more to help the planet
  • Recycling is the top environmental priority for Americans
  • Consumers are becoming more vocal and sharing their opinions
  • Recyclable packaging is seen as the most sustainable
  • Wellness
  • Dietary supplements are part of the daily regime for most Americans
  • Meditation is gaining popularity as a way to beat stress
  • Millennials are embracing health tech
  • Safety remains a priority in the wake of the pandemic