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Apparel Market in Germany to 2025 - Market Analysis, Top Brands, Consumer Attitudes and Trends (Updated for COVID-19 Impact)

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  • 110 Pages
  • August 2021
  • Region: Germany
  • GlobalData
  • ID: 5438080
This report offers a detailed analysis of the apparel market in Germany with COVID-19 impact. It includes analysis of COVID-19 impact on customer shopping behavior, key apparel retailers, sector analysis, trends, and retailer reactions.

This report includes Analysis, market forecasts, brands, consumer attitudes and trends in the Germany Apparel Market 2020-2025 with COVID-19 impact


  • German consumers remain cautious on non essential spend as new variants of COVID-19 pose threats
  • COVID-19 boosted prospects of online apparel retailers significantly
  • The athleisure trend continues to boost sportswear sales in Germany
  • Uncertain economic conditions due to COVID-19 had a significant impact on consumer confidence, leading to restricted spending
  • Menswear brands to benefit from the athleisure boost, as the category will grow the most versus pre pandemic levels by 2025

Reasons to Buy

  • Gain a comprehensive view of the Germany Apparel market and forecasts to 2025
  • Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the Germany apparel market
  • Investigate current and forecast trends in apparel to identify the opportunities offering the most potential
  • Understand who the main competitors are in the Germany apparel market and their price positioning

Table of Contents

  • Executive Summary
  • Apparel Market Drivers & Inhibitors
  • Economic Background
  • Apparel Market
  • Consumers
  • Brands & Themes
  • Supply Chain & Logistics
  • Apparel Data
  • Methodology & Contacts

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • H&M
  • C&A
  • Adidas
  • Nike
  • S.Oliver
  • Kik
  • Bonprix
  • Primark
  • Takko Fashion
  • Zara