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Customer Data Platform Market by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability and Region - Global Forecast to 2027

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    Report

  • 335 Pages
  • December 2022
  • Region: Global
  • Markets and Markets
  • ID: 5438512

Shift Toward Data-Driven Marketing and Advertising to Drive the Market

The customer data platform market size is to grow from USD 4.8 billion in 2022 to USD 19.7 billion by 2027, at a Compound Annual Growth Rate (CAGR) of 32.4% during the forecast period. 

Services segment to have a higher CAGR during forecast period.

Based on services, the customer data platform market has been segmented into consulting and support, and maintenance services. These services help organizations modernize their marketing operations. It includes the support offered by CDP vendors to assist their customers in using and maintaining CDP solutions efficiently. With customer data increasing daily, organizations are increasingly adopting CDP services to address marketing requirements in continuously evolving customer demand across the globe. 

Cloud segment to have highest CAGR during forecast period.

Based on deployment modes, the customer data platform market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. Cloud-based CDP facilitates various advantages, including scalability, adaptability, easy deployment, and cost-effectiveness, which promote the adoption of cloud deployment across organizations. The low cost and ease of implementation have made the cloud a highly desirable delivery mode among organizations.

Large enterprises segment to hold higher CAGR during forecast period.

The customer data platform market has been segmented by organization size into large enterprises and SMEs. The adoption of CDPs in large enterprises is expected to grow due to the huge inflow of customer data from multiple channels and the need to generate actionable insights from customer data.

Among regions, Asia Pacific to hold the highest CAGR during forecast period.

Asia Pacific is expected to grow quickly during the forecast period. Opportunities for smaller customer data platform vendors to introduce customer data platform solutions for numerous sectors have also increased. All these aspects are responsible for the region's expeditious growth of the customer data platform market. Companies operating in Asia Pacific continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan, India, and Australia have displayed ample growth opportunities in the customer data platform market.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer data platform market. 

  • By Company: Tier I: 15%, Tier II: 42%, and Tier III: 43%
  • By Designation: C-Level Executives: 65%, D-Level Executives: 23%, and Managers: 12%
  • By Region: Asia Pacific: 30%, Europe: 20%, North America: 40%, MEA: 5%, Latin America: 5% 

The report includes studying key players offering customer data platform solutions and services. It profiles major vendors in the global customer data platform market. The major vendors in the global customer data platform market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US),Twilio Segement (US),Cloudera(US) Teradata (US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Upland Software (US), CaliberMind (US), Celebrus (UK), Tealium (US), Acquia (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), Amperity, Inc. (US), Optimove (US), Totango (US), Insider (Singapore), Segment (US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), and ActionIQ (US).

Research Coverage

The market study covers the customer data platform market across segments. It aims at estimating the market size and the growth potential of this market across segments, such as components, deployment modes, organization size, applications, verticals, and regions. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report 

The report would provide the market leaders/new entrants with information on the closest approximations of the revenue numbers for the overall customer data platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain better insights to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the market's pulse and provides information on key market drivers, restraints, challenges, and opportunities.

Table of Contents

1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.2.1 Inclusions & Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.3.3 Years Considered
1.4 Currency Considered
Table 1 United States Dollar Exchange Rate, 2018-2021
1.5 Stakeholders
1.6 Summary of Changes

2 Research Methodology
2.1 Research Data
Figure 1 Customer Data Platform Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
Table 2 Primary Interviews
2.1.2.1 Breakup of Primary Profiles
Figure 2 Breakup of Primary Interviews: by Company, Designation, and Region
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
Figure 3 Data Triangulation
2.3 Market Size Estimation
Figure 4 Market Size Estimation Methodology - Approach 1 (Supply Side)
Figure 5 Market Size Estimation Methodology - Approach 1: Bottom-Up (Supply Side)
Figure 6 Market Size Estimation Methodology - Approach 2 - Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 7 Customer Data Platform Market: Top-Down and Bottom-Up Approaches
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
Table 3 Factor Analysis
2.5 Micro Quadrant Research Methodology
Table 4 Evaluation Criteria
2.5.1 Vendor Inclusion Criteria
2.6 Company Evaluation Matrix Methodology
Figure 8 Company Evaluation Matrix: Criteria Weightage
2.7 Startup/SMEs Evaluation Matrix Methodology
Figure 9 Startup/SMEs Evaluation Matrix: Criteria Weightage
2.8 Assumptions
2.9 Limitations

3 Executive Summary
Table 5 Customer Data Platform Market Size and Growth Rate, 2016-2021 (USD Million, Y-O-Y%)
Table 6 Market Size and Growth Rate, 2022-2027 (USD Million, Y-O-Y%)
3.1 Market: Recession Impact
Figure 10 Market to Witness Decline in Y-O-Y Growth in 2022
Figure 11 Platforms Segment to Account for Larger Market Size in 2022
Figure 12 Consulting Segment to Account for Larger Market Share in 2022
Figure 13 Cloud Segment to Hold Larger Market Size in 2022
Figure 14 Large Enterprises Segment to Account for Larger Market Share in 2022
Figure 15 Personalized Recommendations to Hold the Largest Market Size in 2022
Figure 16 Email to Account for Largest Market Share in 2022
Figure 17 Travel & Hospitality to Grow at Highest CAGR During Forecast Period
Figure 18 Market Snapshot, by Region

4 Premium Insights
4.1 Brief Overview of the Customer Data Platform Market
Figure 19 Increasing Spending on Marketing and Advertising Activities to be a Key Factor Driving Overall Growth
4.2 Market: Top Three Verticals, 2022-2027
Figure 20 Telecom & It Segment to Grow at Highest CAGR During Forecast Period
4.3 Market, by Region, 2022
Figure 21 North America to Hold Largest Market Share in 2022
4.4 North America: Market, by Application and Vertical, 2022
Figure 22 Personalized Recommendations and Bfsi to Account for Largest Shares in 2022

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 23 Drivers, Restraints, Opportunities, and Challenges: Customer Data Platform Market
5.2.1 Drivers
5.2.1.1 Need to Deliver Omnichannel Experience
5.2.1.2 Need to Comply with Data Protection Regulations
5.2.1.3 Shift Toward Data-Driven Marketing and Advertising
5.2.1.4 Changing Landscape of Customer Intelligence
5.2.1.5 Proliferation of Customer Channels
5.2.2 Restraints
5.2.2.1 Data Privacy Laws and Protection of Customer Data to be Critical for CDP Adoption
5.2.2.2 Lack of Flexibility
5.2.3 Opportunities
5.2.3.1 Expansion of Artificial Intelligence and Machine Learning
5.2.3.2 Automated Smart Machines to Drive Customer Experience
5.2.3.3 Rising Investments and Fundings by Enterprises to Identify Growth Opportunities
5.2.4 Challenges
5.2.4.1 More Time Required for Creating Marketing Campaigns
5.2.4.2 Difficulties in Understanding ‘Why’
5.2.4.3 Confusion Around What CDP Can and Should Do
5.3 Evolution: Customer Data Platform
5.4 Architecture: Customer Data Platform
Figure 24 Customer Data Platform Functionality
5.5 Ecosystem: Customer Data Platform
Table 7 Ecosystem: Customer Data Platform Market
5.6 Value Chain Analysis
Figure 25 Value Chain Analysis: Customer Data Platform
5.7 Supply Chain Analysis
Figure 26 Supply Chain Analysis: Market
5.8 Technology Analysis
5.8.1 Ai, Ml, and Customer Data Platform
5.8.2 Cloud Computing and Customer Data Platform
5.8.3 Big Data and Analytics and Customer Data Platform
5.9 Case Study Analysis
5.9.1 Telecom & It
5.9.1.1 Case Study: to Understand Increasingly Diverse Customer Base Across Industries
5.9.1.2 Use Case: to Close Valuable Deals Quickly
5.9.2 Bfsi
5.9.2.1 Use Case: to Analyze Consumer Behavior on All Touchpoints
5.9.3 Healthcare
5.9.3.1 Use Case: to Build Better Direct Relationships with Patients
5.9.4 Retail & Ecommerce
5.9.4.1 Use Case: to Improve Audience Segmentation and Customer Engagement
5.9.5 Media & Entertainment
5.9.5.1 Use Case: to Improve CRM and Analytics Capability
5.9.6 Others
5.9.6.1 Use Case: to Increase Pipeline Quality, Conversion Rates, and Win Rates
5.9.6.2 Use Case: to Drive a Highly Personalized Account-Based Marketing Campaign
5.10 Patent Analysis
5.10.1 Methodology
5.10.2 Document Type
Table 8 Patents Filed, 2019-2022
5.10.3 Innovation and Patent Applications
Figure 27 Total Number of Patents Granted Annually, 2019-2022
5.10.3.1 Top Applicants
Figure 28 Top 10 Companies with Highest Number of Patent Applications, 2019-2022
5.11 Porter's Five Forces Analysis
Table 9 Impact of Each Force on Customer Data Platform Market
Figure 29 Porter's Five Forces Analysis: Market
5.11.1 Threat of New Entrants
5.11.2 Threat of Substitutes
5.11.3 Bargaining Power of Suppliers
5.11.4 Bargaining Power of Buyers
5.11.5 Intensity of Competitive Rivalry
5.12 Customer Data Platform Market: Trends Impacting Buyers
5.13 Regulatory Implications
5.13.1 General Data Protection Regulations
5.13.2 Health Insurance Portability and Accountability Act
5.13.3 International Organization for Standardization/International Electrotechnical Commission 27000 Standards
5.13.4 Cloud Security Alliance Controls
5.13.5 Governance, Risk, and Compliance
5.13.6 European Union Data Protection Regulation
5.13.7 System and Organization Control Reports
5.13.7.1 System and Organization Control 1
5.13.7.2 System and Organization Control 2
5.13.8 Sarbanes-Oxley Act of 2002
5.13.9 The Gramm-Leach-Bliley Act
5.13.10 European Union Data Protection Regulation
5.13.11 Can-Spam Act
5.14 Tariff and Regulatory Landscape
5.14.1 Regulatory Bodies, Government Agencies, and Other Organizations
Table 10 North America: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 11 Europe: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 12 Asia-Pacific: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 13 Middle East & Africa: List of Regulatory Bodies, Government Agencies, and Other Organizations
Table 14 Latin America: List of Regulatory Bodies, Government Agencies, and Other Organizations
5.15 Pricing Model Analysis
5.16 Key Stakeholders & Buying Criteria
5.16.1 Key Stakeholders in Buying Process
Table 15 Influence of Stakeholders on Buying Process for Top Three Verticals (%)
5.16.2 Buying Criteria
Figure 30 Key Buying Criteria for Top Three Verticals
Table 16 Key Buying Criteria for Top Three Verticals

6 Customer Data Platform Market, by Component
6.1 Introduction
6.1.1 Component: Market Drivers
Figure 31 Platforms to Account for Larger Market Size During Forecast Period
Table 17 Market, by Component, 2016-2021 (USD Million)
Table 18 Market, by Component, 2022-2027 (USD Million)
6.2 Platforms
6.2.1 Use of Customer Analytics and Predictive Models to Drive Growth
Table 19 Platforms: Market, by Region, 2016-2021 (USD Million)
Table 20 Platforms: Market, by Region, 2022-2027 (USD Million)
6.3 Services
6.3.1 Increasing Technological Advancements to Propel Demand for CDP Services
Figure 32 Support & Maintenance to Grow at Higher CAGR During Forecast Period
Table 21 Market, by Service, 2016-2021 (USD Million)
Table 22 Customer Data Platform Market, by Service, 2022-2027 (USD Million)
Table 23 Customer Data Platform Services Market, by Region, 2016-2021 (USD Million)
Table 24 Customer Data Platform Services Market, by Region, 2022-2027 (USD Million)
6.3.2 Professional Services
6.3.2.1 Growth of Professional Services to be Directly Proportional to Operational Complexities
6.3.2.2 Consulting
6.3.2.2.1 Submitting Responses and Identifying Areas for Improvement
Table 25 Consulting: Market, by Region, 2016-2021 (USD Million)
Table 26 Consulting: Market, by Region, 2022-2027 (USD Million)
6.3.2.3 Support & Maintenance
6.3.2.3.1 Growing Need to Upgrade Existing Systems and Support Connected Solutions
Table 27 Support & Maintenance: Market, by Region, 2016-2021 (USD Million)
Table 28 Support & Maintenance: Market, by Region, 2022-2027 (USD Million)

7 Customer Data Platform Market, by Deployment Mode
7.1 Introduction
7.1.1 Deployment Mode: Market Drivers
Figure 33 Cloud Segment to Grow at Higher CAGR During Forecast Period
Table 29 Market, by Deployment Mode, 2016-2021 (USD Million)
Table 30 Market, by Deployment Mode, 2022-2027 (USD Million)
7.2 Cloud
7.2.1 Developing Technologies to Present Opportunities for CDP
Table 31 Cloud: Market, by Region, 2016-2021 (USD Million)
Table 32 Cloud: Customer Data Platform, by Region, 2022-2027 (USD Million)
7.3 On-Premises
7.3.1 Customer Data Management to Improve Overall Marketing Quality
Table 33 On-Premises: Market, by Region, 2016-2021 (USD Million)
Table 34 On-Premises: Market, by Region, 2022-2027 (USD Million)

8 Customer Data Platform Market, by Organization Size
8.1 Introduction
8.1.1 Organization Size: Market Drivers
Figure 34 Large Enterprises to Grow at Higher CAGR During Forecast Period
Table 35 Market, by Organization Size, 2016-2021 (USD Million)
Table 36 Market, by Organization Size, 2022-2027 (USD Million)
8.2 Small & Medium-Sized Enterprises
8.2.1 Increased Adoption of Custom Solutions to Expand Presence and Customer Base
Table 37 SMEs: Market, by Region, 2016-2021 (USD Million)
Table 38 SMEs: Market, by Region, 2022-2027 (USD Million)
8.3 Large Enterprises
8.3.1 IT to Help Vendors Understand Customer Behavior Across Devices and Locations
Table 39 Large Enterprises: Market, by Region, 2016-2021 (USD Million)
Table 40 Large Enterprises: Market, by Region, 2022-2027 (USD Million)

9 Customer Data Platform Market, by Application
9.1 Introduction
9.1.1 Application: Market Drivers
Figure 35 Predictive Analytics to Register Highest CAGR During Forecast Period
Table 41 Market, by Application, 2016-2021 (USD Million)
Table 42 Market, by Application, 2022-2027 (USD Million)
9.2 Personalized Recommendations
9.2.1 Personalization to Enable Customized Buying Experience
Table 43 Personalized Recommendations: Market, by Region, 2016-2021 (USD Million)
Table 44 Personalized Recommendations: Market, by Region, 2022-2027 (USD Million)
9.3 Predictive Analytics
9.3.1 Predictive Analytics to Help Organizations Forecast Events and Behavior Based on Historical Data
Table 45 Predictive Analytics: Market, by Region, 2016-2021 (USD Million)
Table 46 Predictive Analytics: Market, by Region, 2022-2027 (USD Million)
9.4 Customer Retention & Engagement
9.4.1 Customer Engagement to Drive Loyalty
Table 47 Customer Retention & Engagement: Customer Data Platform Market, by Region, 2016-2021 (USD Million)
Table 48 Customer Retention & Engagement: Market, by Region, 2022-2027 (USD Million)
9.5 Sales & Marketing Data Segmentation
9.5.1 Making Data Available to Marketers to Create Targeted and Personalized Marketing Campaigns
Table 49 Marketing Data Segmentation: Market, by Region, 2016-2021 (USD Million)
Table 50 Marketing Data Segmentation: Market, by Region, 2022-2027 (USD Million)
9.6 Risk & Compliance Management
9.6.1 Personal Data to Comply with Regulations for Ensuring Protection of Customer Information
Table 51 Risk & Compliance Management: Market, by Region, 2016-2021 (USD Million)
Table 52 Risk & Compliance Management: Customer Data Platform, by Region, 2022-2027 (USD Million)
9.7 Other Applications
Table 53 Other Applications: Market, by Region, 2016-2021 (USD Million)
Table 54 Other Applications: Market, by Region, 2022-2027 (USD Million)

10 Customer Data Platform Market, by Capability
10.1 Introduction
10.2 Access
10.2.1 CDP to Make Customer Data Actionable and Support Connection
10.3 Analytics
10.3.1 Analytics to Create Precisely Matched Customer Profiles, Segments, or Personas
10.4 Campaign
10.4.1 Campaigns to Enable Export of Audience to DMP

11 Customer Data Platform Market, by Data Channel
11.1 Introduction
11.1.1 Data Channel: Market Drivers
Figure 36 Smartphone Segment to Grow at Highest CAGR During Forecast Period
Table 55 Market, by Data Channel, 2016-2021 (USD Million)
Table 56 Market, by Data Channel, 2022-2027 (USD Million)
11.2 Web
11.2.1 Users to Relate with Businesses on Websites Via Text, Images, Audio, and Video Data
Table 57 Web: Market, by Region, 2016-2021 (USD Million)
Table 58 Web: Market, by Region, 2022-2027 (USD Million)
11.3 Social Media
11.3.1 Social Media Platform to Provide Immediate Customer Services for Enhancing Engagement
Table 59 Social Media: Market, by Region, 2016-2021 (USD Million)
Table 60 Social Media: Market, by Region, 2022-2027 (USD Million)
11.4 Smartphone
11.4.1 CDP to Focus on Building Central Location for Customer Data
Table 61 Smartphone: Market, by Region, 2016-2021 (USD Million)
Table 62 Smartphone: Market, by Region, 2022-2027 (USD Million)
11.5 Email
11.5.1 Email to Build Better Relationships with Customers
Table 63 Email: Customer Data Platform Market, by Region, 2016-2021 (USD Million)
Table 64 Email: Market, by Region, 2022-2027 (USD Million)
11.6 Store
11.6.1 to Give Consolidated Information to Customers for Their Understanding
Table 65 Store: Market, by Region, 2016-2021 (USD Million)
Table 66 Store: Market, by Region, 2022-2027 (USD Million)
11.7 Call Center
11.7.1 CDP to Offer Valuable Insights for Customer Care and Customer Service Stages
Table 67 Call Center: Market, by Region, 2016-2021 (USD Million)
Table 68 Call Center: Market, by Region, 2022-2027 (USD Million)
11.8 Other Data Channels
Table 69 Other Data Channels: Market, by Region, 2016-2021 (USD Million)
Table 70 Other Data Channels: Market, by Region, 2022-2027 (USD Million)

12 Customer Data Platform Market, by Vertical
12.1 Introduction
12.1.1 Vertical: Market Drivers
Figure 37 Travel & Hospitality to Grow at Highest CAGR During Forecast Period
Table 71 Market, by Vertical, 2016-2021 (USD Million)
Table 72 Market, by Vertical, 2022-2027 (USD Million)
12.2 Bfsi
12.2.1 Increased Online Engagement to Provide Personalized Customer Experience
Table 73 Bfsi: Market, by Region, 2016-2021 (USD Million)
Table 74 Bfsi: Market, by Region, 2022-2027 (USD Million)
12.3 Retail & Ecommerce
12.3.1 New Technologies to Present Opportunities to Customers
Table 75 Retail & Ecommerce: Market, by Region, 2016-2021 (USD Million)
Table 76 Retail & Ecommerce: Market, by Region, 2022-2027 (USD Million)
12.4 Media & Entertainment
12.4.1 Advanced Technologies to Drive Digital Transformation
Table 77 Media & Entertainment: Market, by Region, 2016-2021 (USD Million)
Table 78 Media & Entertainment: Market, by Region, 2022-2027 (USD Million)
12.5 Travel & Hospitality
12.5.1 CDP to Help Enhance Online Conversions by Taking Users Back to Websites
Table 79 Travel & Hospitality: Customer Data Platform Market, by Region, 2016-2021 (USD Million)
Table 80 Travel & Hospitality: Market, by Region, 2022-2027 (USD Million)
12.6 Telecom & It
12.6.1 to Create New Applications for Customers
Table 81 Telecom & It: Market, by Region, 2016-2021 (USD Million)
Table 82 Telecom & It: Market, by Region, 2022-2027 (USD Million)
12.7 Healthcare & Life Sciences
12.7.1 CDP Tools to Find Variables and Metrics to Better Predict Business Performance
Table 83 Healthcare & Life Sciences: Market, by Region, 2016-2021 (USD Million)
Table 84 Healthcare & Life Sciences: Market, by Region, 2022-2027 (USD Million)
12.8 Other Verticals
Table 85 Other Verticals: Market, by Region, 2016-2021 (USD Million)
Table 86 Other Verticals: Market, by Region, 2022-2027 (USD Million)

13 Customer Data Platform Market, by Region
13.1 Introduction
Figure 38 North America to Hold Largest Market During Forecast Period
Figure 39 APAC to Register Highest CAGR During Forecast Period
Table 87 Market, by Region, 2016-2021 (USD Million)
Table 88 Market, by Region, 2022-2027 (USD Million)
13.2 North America
13.2.1 North America: Market Drivers
13.2.2 North America: Recession Impact
Figure 40 North America: Market Snapshot
Table 89 North America: Customer Data Platform Market, by Component, 2016-2021 (USD Million)
Table 90 North America: Market, by Component, 2022-2027 (USD Million)
Table 91 North America: Market, by Service, 2016-2021 (USD Million)
Table 92 North America: Market, by Service, 2022-2027 (USD Million)
Table 93 North America: Market, by Application, 2016-2021 (USD Million)
Table 94 North America: Market, by Application, 2022-2027 (USD Million)
Table 95 North America: Market, by Data Channel, 2016-2021 (USD Million)
Table 96 North America: Market, by Data Channel, 2022-2027 (USD Million)
Table 97 North America: Market, by Deployment Mode, 2016-2021 (USD Million)
Table 98 North America: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 99 North America: Market, by Organization Size, 2016-2021 (USD Million)
Table 100 North America: Market, by Organization Size, 2022-2027 (USD Million)
Table 101 North America: Market, by Vertical, 2016-2021 (USD Million)
Table 102 North America: Market, by Vertical, 2022-2027 (USD Million)
Table 103 North America: Market, by Country, 2016-2021 (USD Million)
Table 104 North America: Market, by Country, 2022-2027 (USD Million)
13.2.3 US
13.2.3.1 Rapid Adoption and Use of Innovative Solutions to Gain Insights from CDP to Drive Market Growth
Table 105 US: Customer Data Platform Market, by Component, 2016-2021 (USD Million)
Table 106 US: Market, by Component, 2022-2027 (USD Million)
Table 107 US: Market, by Application, 2016-2021 (USD Million)
Table 108 US: Market, by Application, 2022-2027 (USD Million)
Table 109 US: Market, by Vertical, 2016-2021 (USD Million)
Table 110 US: Market, by Vertical, 2022-2027 (USD Million)
13.2.4 Canada
13.2.4.1 Rising Government Investments to Boost Market Growth
Table 111 Canada: Market, by Component, 2016-2021 (USD Million)
Table 112 Canada: Market, by Component, 2022-2027 (USD Million)
Table 113 Canada: Market, by Application, 2016-2021 (USD Million)
Table 114 Canada: Market, by Application, 2022-2027 (USD Million)
Table 115 Canada: Market, by Vertical, 2016-2021 (USD Million)
Table 116 Canada: Market, by Vertical, 2022-2027 (USD Million)
13.3 Europe
13.3.1 Europe: Customer Data Platform Market Drivers
13.3.2 Recession Impact: Europe
Table 117 Europe: Market, by Component, 2016-2021 (USD Million)
Table 118 Europe: Market, by Component, 2022-2027 (USD Million)
Table 119 Europe: Market, by Service, 2016-2021 (USD Million)
Table 120 Europe: Market, by Service, 2022-2027 (USD Million)
Table 121 Europe: Market, by Application, 2016-2021 (USD Million)
Table 122 Europe: Market, by Application, 2022-2027 (USD Million)
Table 123 Europe: Market, by Data Channel, 2016-2021 (USD Million)
Table 124 Europe: Market, by Data Channel, 2022-2027 (USD Million)
Table 125 Europe: Market, by Deployment Mode, 2016-2021 (USD Million)
Table 126 Europe: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 127 Europe: Market, by Organization Size, 2016-2021 (USD Million)
Table 128 Europe: Market, by Organization Size, 2022-2027 (USD Million)
Table 129 Europe: Market, by Vertical, 2016-2021 (USD Million)
Table 130 Europe: Market, by Vertical, 2022-2027 (USD Million)
Table 131 Europe: Market, by Country, 2016-2021 (USD Million)
Table 132 Europe: Market, by Country, 2022-2027 (USD Million)
13.3.3 UK
13.3.3.1 Adopting CDP Solutions and Services to Drive Market Growth
Table 133 UK: Customer Data Platform Market, by Component, 2016-2021 (USD Million)
Table 134 UK: Market, by Component, 2022-2027 (USD Million)
Table 135 UK: Market, by Application, 2016-2021 (USD Million)
Table 136 UK: Market, by Application, 2022-2027 (USD Million)
Table 137 UK: Market, by Vertical, 2016-2021 (USD Million)
Table 138 UK: Market, by Vertical, 2022-2027 (USD Million)
13.3.4 Germany
13.3.4.1 Rising Digital Mobility in Major Industries to Drive CDP Market
Table 139 Germany: Market, by Component, 2016-2021 (USD Million)
Table 140 Germany: Market, by Component, 2022-2027 (USD Million)
Table 141 Germany: Market, by Application, 2016-2021 (USD Million)
Table 142 Germany: Market, by Application, 2022-2027 (USD Million)
Table 143 Germany: Market, by Vertical, 2016-2021 (USD Million)
Table 144 Germany: Market, by Vertical, 2022-2027 (USD Million)
13.3.5 France
13.3.5.1 Growing Concerns of CDP Vendors Over Managing Data Across Key Sectors to Drive Market
Table 145 France: Customer Data Platform Market, by Component, 2016-2021 (USD Million)
Table 146 France: Market, by Component, 2022-2027 (USD Million)
Table 147 France: Market, by Application, 2016-2021 (USD Million)
Table 148 France: Market, by Application, 2022-2027 (USD Million)
Table 149 France: Market, by Vertical, 2016-2021 (USD Million)
Table 150 France: Market, by Vertical, 2022-2027 (USD Million)
13.3.6 Rest of Europe
13.4 Asia-Pacific
13.4.1 Asia-Pacific: Market Drivers
13.4.2 Recession Impact: Asia-Pacific
Figure 41 Asia-Pacific: Market Snapshot
Table 151 Asia-Pacific: Customer Data Platform Market, by Component, 2016-2021 (USD Million)
Table 152 Asia-Pacific: Market, by Component, 2022-2027 (USD Million)
Table 153 Asia-Pacific: Market, by Service, 2016-2021 (USD Million)
Table 154 Asia-Pacific: Market, by Service, 2022-2027 (USD Million)
Table 155 Asia-Pacific: Market, by Application, 2016-2021 (USD Million)
Table 156 Asia-Pacific: Market, by Application, 2022-2027 (USD Million)
Table 157 Asia-Pacific: Market, by Data Channel, 2016-2021 (USD Million)
Table 158 Asia-Pacific: Market, by Data Channel, 2022-2027 (USD Million)
Table 159 Asia-Pacific: Market, by Deployment Mode, 2016-2021 (USD Million)
Table 160 Asia-Pacific: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 161 Asia-Pacific: Market, by Organization Size, 2016-2021 (USD Million)
Table 162 Asia-Pacific: Market, by Organization Size, 2022-2027 (USD Million)
Table 163 Asia-Pacific: Market, by Vertical, 2016-2021 (USD Million)
Table 164 Asia-Pacific: Market, by Vertical, 2022-2027 (USD Million)
Table 165 Asia-Pacific: Market, by Country, 2016-2021 (USD Million)
Table 166 Asia-Pacific: Market, by Country, 2022-2027 (USD Million)
13.4.3 China
13.4.3.1 Growing Need to Effectively Manage Huge Amounts of Data to Boost Demand
Table 167 China: Customer Data Platform Market, by Component, 2016-2021 (USD Million)
Table 168 China: Market, by Component, 2022-2027 (USD Million)
Table 169 China: Market, by Application, 2016-2021(USD Million)
Table 170 China: Market, by Application, 2022-2027 (USD Million)
Table 171 China: Market, by Vertical, 2016-2021 (USD Million)
Table 172 China: Market, by Vertical, 2022-2027 (USD Million)
13.4.4 Japan
13.4.4.1 Growing Adoption of CDP to Handle Rising Data to Help Gain Key Insights Across Major Verticals
Table 173 Japan: Market, by Component, 2016-2021 (USD Million)
Table 174 Japan: Market, by Component, 2022-2027 (USD Million)
Table 175 Japan: Market, by Application, 2016-2021 (USD Million)
Table 176 Japan: Market, by Application, 2022-2027 (USD Million)
Table 177 Japan: Market, by Vertical, 2016-2021 (USD Million)
Table 178 Japan: Market, by Vertical, 2022-2027 (USD Million)
13.4.5 India
13.4.5.1 Increasing Government Initiatives and Innovative Technologies to Fuel Demand for CDPs
Table 179 India: Customer Data Platform Market, by Component, 2016-2021 (USD Million)
Table 180 India: Market, by Component, 2022-2027 (USD Million)
Table 181 India: Market, by Application, 2016-2021 (USD Million)
Table 182 India: Market, by Application, 2022-2027 (USD Million)
Table 183 India: Market, by Vertical, 2016-2021 (USD Million)
Table 184 India: Market, by Vertical, 2022-2027 (USD Million)
13.4.6 Australia
13.4.6.1 Increasing Adoption of CDP Solutions Among Diverse Verticals to Drive Market
Table 185 Australia: Market, by Component, 2016-2021 (USD Million)
Table 186 Australia: Market, by Component, 2022-2027 (USD Million)
Table 187 Australia: Market, by Application, 2016-2021 (USD Million)
Table 188 Australia: Market, by Application, 2022-2027 (USD Million)
Table 189 Australia: Market, by Vertical, 2016-2021 (USD Million)
Table 190 Australia: Market, by Vertical, 2022-2027 (USD Million)
13.4.7 Rest of Asia-Pacific
13.5 Middle East & Africa
13.5.1 Middle East & Africa: Customer Data Platform Market Drivers
13.5.2 Recession Impact: Middle East & Africa
Table 191 Middle East & Africa: Market, by Component, 2016-2021 (USD Million)
Table 192 Middle East & Africa: Market, by Component, 2022-2027 (USD Million)
Table 193 Middle East & Africa: Market, by Service, 2016-2021 (USD Million)
Table 194 Middle East & Africa: Market, by Service, 2022-2027 (USD Million)
Table 195 Middle East & Africa: Market, by Application, 2016-2021 (USD Million)
Table 196 Middle East & Africa: Market, by Application, 2022-2027 (USD Million)
Table 197 Middle East & Africa: Market, by Data Channel, 2016-2021 (USD Million)
Table 198 Middle East & Africa: Market, by Data Channel, 2022-2027 (USD Million)
Table 199 Middle East & Africa: Market, by Deployment Mode, 2016-2021 (USD Million)
Table 200 Middle East & Africa: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 201 Middle East & Africa: Market, by Organization Size, 2016-2021 (USD Million)
Table 202 Middle East & Africa: Market, by Organization Size, 2022-2027 (USD Million)
Table 203 Middle East & Africa: Market, by Vertical, 2016-2021 (USD Million)
Table 204 Middle East & Africa: Market, by Vertical, 2022-2027 (USD Million)
Table 205 Middle East & Africa: Market, by Region, 2016-2021 (USD Million)
Table 206 Middle East & Africa: Market, by Region, 2022-2027 (USD Million)
13.5.3 Middle East
13.5.3.1 Growing Inclination Toward Advanced Technologies to Propel Market Growth
Table 207 Middle East: Customer Data Platform Market, by Component, 2016-2021 (USD Million)
Table 208 Middle East: Market, by Component, 2022-2027 (USD Million)
Table 209 Middle East: Market, by Application, 2016-2021 (USD Million)
Table 210 Middle East: Market, by Application, 2022-2027 (USD Million)
Table 211 Middle East: Market, by Vertical, 2016-2021 (USD Million)
Table 212 Middle East: Market, by Vertical, 2022-2027 (USD Million)
13.5.4 Africa
13.5.4.1 Rising Investments by CDP Vendors in South Africa to Expedite Market Growth
Table 213 Africa: Market, by Component, 2016-2021 (USD Million)
Table 214 Africa: Market, by Component, 2022-2027 (USD Million)
Table 215 Africa: Market, by Application, 2016-2021 (USD Million)
Table 216 Africa: Market, by Application, 2022-2027 (USD Million)
Table 217 Africa: Market, by Vertical, 2016-2021 (USD Million)
Table 218 Africa: Market, by Vertical, 2022-2027 (USD Million)
13.6 Latin America
13.6.1 Latin America: Customer Data Platform Market Drivers
13.6.2 Recession Impact: Latin America
Table 219 Latin America: Market, by Component, 2016-2021 (USD Million)
Table 220 Latin America: Market, by Component, 2022-2027 (USD Million)
Table 221 Latin America: Market, by Service, 2016-2021 (USD Million)
Table 222 Latin America: Market, by Service, 2022-2027 (USD Million)
Table 223 Latin America: Market, by Application, 2016-2021 (USD Million)
Table 224 Latin America: Market, by Application, 2022-2027 (USD Million)
Table 225 Latin America: Market, by Data Channel, 2016-2021 (USD Million)
Table 226 Latin America: Market, by Data Channel, 2022-2027 (USD Million)
Table 227 Latin America: Market, by Deployment Mode, 2016-2021 (USD Million)
Table 228 Latin America: Market, by Deployment Mode, 2022-2027 (USD Million)
Table 229 Latin America: Market, by Organization Size, 2016-2021 (USD Million)
Table 230 Latin America: Market, by Organization Size, 2022-2027 (USD Million)
Table 231 Latin America: Market, by Vertical, 2016-2021 (USD Million)
Table 232 Latin America: Market, by Vertical, 2022-2027 (USD Million)
Table 233 Latin America: Market, by Country, 2016-2021 (USD Million)
Table 234 Latin America: Market, by Country, 2022-2027 (USD Million)
13.6.3 Brazil
13.6.3.1 Brazil to Incorporate CDP Solutions and Services and Increase Business Across Major Verticals
Table 235 Brazil: Customer Data Platform Market, by Component, 2016-2021 (USD Million)
Table 236 Brazil: Market, by Component, 2022-2027 (USD Million)
Table 237 Brazil: Market, by Application, 2016-2021 (USD Million)
Table 238 Brazil: Market, by Application, 2022-2027 (USD Million)
Table 239 Brazil: Market, by Vertical, 2016-2021 (USD Million)
Table 240 Brazil: Market, by Vertical, 2022-2027 (USD Million)
13.6.4 Mexico
13.6.4.1 Growing Adoption of Advanced Technologies to Drive CDP Market Growth
Table 241 Mexico: Market, by Component, 2016-2021 (USD Million)
Table 242 Mexico: Market, by Component, 2022-2027 (USD Million)
Table 243 Mexico: Market, by Application, 2016-2021 (USD Million)
Table 244 Mexico: Market, by Application, 2022-2027 (USD Million)
Table 245 Mexico: Market, by Vertical, 2016-2021 (USD Million)
Table 246 Mexico: Customer Data Platform Market, by Vertical, 2022-2027 (USD Million)
13.6.5 Rest of Latin America

14 Competitive Landscape
14.1 Overview
14.2 Strategies Adopted by Key Players
Table 247 Overview of Strategies Adopted by Key CDP Vendors
14.3 Revenue Analysis
14.3.1 Historical Revenue Analysis
Figure 42 Historical Revenue Analysis of Leading Players, 2017-2021 (USD Million)
14.4 Market Share Analysis
Figure 43 Market Share Analysis for Key Companies in 2022
Table 248 CDP Market: Degree of Competition
14.5 Market Evaluation Framework
Figure 44 Market Evaluation Framework: Expansions and Consolidations During 2019-2022
14.6 Company Evaluation Quadrant
14.6.1 Stars
14.6.2 Emerging Leaders
14.6.3 Pervasive Players
14.6.4 Participants
Figure 45 Customer Data Platform Market: Company Evaluation Quadrant, 2022
14.7 Competitive Benchmarking
Table 249 Company Footprint, by Application
Table 250 Company Footprint, by Region
14.8 Startup/SME Evaluation Quadrant
14.8.1 Progressive Companies
14.8.2 Responsive Companies
14.8.3 Dynamic Companies
14.8.4 Starting Blocks
Figure 46 Market, Startup/SMEs Evaluation Quadrant
14.9 Startup/SMEs Competitive Benchmarking
Table 251 Market: Detailed List of Key Startups/SMEs
Table 252 Market: Competitive Benchmarking of Startups/SMEs
14.10 Competitive Scenario and Trends
14.10.1 Product Launches
Table 253 Service/Product Launches, 2019-2022
14.10.2 Deals
Table 254 Deals, 2019-2022

15 Company Profiles
15.1 Introduction
15.2 Key Players
(Business Overview, Solutions, Products & Services Offered, Recent Developments, Analyst's View)*
15.2.1 Oracle
Table 255 Oracle: Business Overview
Figure 47 Oracle: Company Snapshot
Table 256 Oracle: Products Offered
Table 257 Oracle: Services Offered
Table 258 Oracle: Product Launches and Enhancements
Table 259 Oracle: Deals
15.2.2 Sap
Table 260 Sap: Business Overview
Figure 48 Sap: Company Snapshot
Table 261 Sap: Products Offered
Table 262 Sap: Services Offered
Table 263 Sap: Recent Developments
Table 264 Sap: Deals
15.2.3 Adobe
Table 265 Adobe: Business Overview
Figure 49 Adobe: Company Snapshot
Table 266 Adobe: Products Offered
Table 267 Adobe: Services Offered
Table 268 Adobe: Product Launches and Enhancements
Table 269 Adobe: Deals
15.2.4 Salesforce
Table 270 Salesforce: Business Overview
Figure 50 Salesforce: Company Snapshot
Table 271 Salesforce: Products Offered
Table 272 Salesforce: Services Offered
Table 273 Salesforce: Product Launches and Enhancements
Table 274 Salesforce: Deals
15.2.5 Twilio Segment
Table 275 Twilio Segment: Business Overview
Figure 51 Twilio Segment: Company Snapshot
Table 276 Twilio Segment: Products Offered
Table 277 Twilio Segment: Deals
15.2.6 Microsoft
Table 278 Microsoft: Business Overview
Figure 52 Microsoft: Company Snapshot
Table 279 Microsoft: Products Offered
Table 280 Microsoft: Services Offered
Table 281 Microsoft: Product Launches and Enhancements
Table 282 Microsoft: Deals
15.2.7 Sas Institute
Table 283 Sas: Business Overview
Figure 53 Sas: Company Snapshot
Table 284 Sas: Products Offered
Table 285 Sas: Services Offered
Table 286 Sas: Product Launches and Enhancements
Table 287 Sas: Deals
15.2.8 Teradata
Table 288 Teradata: Business Overview
Figure 54 Teradata: Company Snapshot
Table 289 Teradata: Products Offered
Table 290 Teradata: Services Offered
Table 291 Teradata: Product Launches and Enhancements
Table 292 Teradata: Deals
15.2.9 Cloudera
Table 293 Cloudera: Business Overview
Figure 55 Cloudera: Company Snapshot
Table 294 Cloudera: Products Offered
Table 295 Cloudera: Product Launches and Enhancements
Table 296 Cloudera: Deals
15.2.10 Nice
Table 297 Nice: Business Overview
Figure 56 Nice: Company Snapshot
Table 298 Nice: Products Offered
Table 299 Nice: Services Offered
Table 300 Nice: Product Launches and Enhancements
Table 301 Nice: Deals
15.2.11 Dun & Bradstreet
Table 302 Dun & Bradstreet: Business Overview
Table 303 Dun & Bradstreet: Products Offered
Table 304 Dun & Bradstreet: Product Launches and Enhancements
Table 305 Dun & Bradstreet: Deals
15.2.12 Leadspace
Table 306 Leadspace: Business Overview
Table 307 Leadspace: Products Offered
Table 308 Leadspace: Services Offered
Table 309 Leadspace: Product Launches and Enhancements
Table 310 Leadspace: Deals
15.2.13 Upland Software
Table 311 Upland Software: Business Overview
Figure 57 Upland Software: Company Snapshot
15.2.13.2 Platforms/Solutions/Services Offered
Table 312 Upland Software: Products Offered
Table 313 Upland Software: Services Offered
Table 314 Upland Software: Product Launches and Enhancements
Table 315 Upland Software: Deals
15.2.14 Calibermind
Table 316 Calibermind: Business Overview
Table 317 Calibermind: Products Offered
Table 318 Calibermind: Services Offered
Table 319 Calibermind: Product Launches and Enhancements
Table 320 Calibermind: Deals
15.2.15 Celebrus (D4T4 Solutions)
Table 321 Celebrus (D4T4 Solutions): Business Overview
Table 322 Celebrus (D4T4 Solutions): Products Offered
Table 323 Celebrus (D4T4 Solutions): Product Launches and Enhancements
Table 324 Celebrus (D4T4 Solutions): Deals
15.2.16 Tealium
Table 325 Tealium: Business Overview
Table 326 Tealium: Products Offered
Table 327 Tealium: Product Launches and Enhancements
Table 328 Tealium: Deals
15.2.17 Acquia
Table 329 Acquia: Business Overview
Table 330 Acquia: Products Offered
Table 331 Acquia: Services Offered
Table 332 Acquia: Product Launches and Enhancements
Table 333 Acquia: Deals
15.2.18 Blueconic
Table 334 Blueconic: Business Overview
Table 335 Blueconic: Products Offered
Table 336 Blueconic: Product Launches and Enhancements
Table 337 Blueconic: Deals
15.2.19 Lytics
Table 338 Lytics: Business Overview
Table 339 Lytics: Products Offered
Table 340 Lytics: Product Launches and Enhancements
Table 341 Lytics: Deals
15.2.20 Zeta Global
Table 342 Zeta Global: Business Overview
Table 343 Zeta Global: Products Offered
Table 344 Zeta Global: Product Launches and Enhancements
Table 345 Zeta Global: Deals
15.2.21 Amperity
Table 346 Amperity: Business Overview
Table 347 Amperity: Products Offered
Table 348 Amperity: Product Launches and Enhancements
Table 349 Amperity: Deals
15.3 Other Key Players
15.3.1 Optimove
15.3.2 Totango
15.3.3 Insider
15.3.4 Listrak
15.3.5 Simon Data
15.3.6 Ometria
15.3.7 Treasure Data
15.3.8 Salesmanago
15.3.9 Actioniq
15.3.10 Zeotap
15.3.11 Planhat
15.3.12 Blueshift
15.3.13 Quantexa
*Details on Business Overview, Solutions, Products & Services Offered, Recent Developments, and Analyst's View Might Not be Captured in the Case of Unlisted Companies.

16 Adjacent/Related Markets
16.1 Introduction
16.2 Customer Journey Analytics Market - Global Forecast to 2026
16.2.1 Market Definition
16.2.2 Market Overview
16.2.2.1 Customer Journey Analytics Market, by Component
Table 350 Customer Journey Analytics Market, by Component, 2015-2019 (USD Million)
Table 351 Customer Journey Analytics Market, by Component, 2020-2026 (USD Million)
16.2.2.2 Customer Journey Analytics Market, by Application
Table 352 Customer Journey Analytics Market, by Application, 2015-2019 (USD Million)
Table 353 Customer Journey Analytics Market, by Application, 2020-2026 (USD Million)
16.2.2.3 Customer Journey Analytics Market, by Deployment Mode
Table 354 Customer Journey Analytics Market, by Deployment Mode, 2015-2019 (USD Million)
Table 355 Customer Journey Analytics Market, by Deployment Mode, 2020-2026 (USD Million)
16.2.2.4 Customer Journey Analytics Market, by Organization Size
Table 356 Customer Journey Analytics Market, by Organization Size, 2015-2019 (USD Million)
Table 357 Customer Journey Analytics Market, by Organization Size, 2020-2026 (USD Million)
16.2.2.5 Customer Journey Analytics Market, by Vertical
Table 358 Customer Journey Analytics Market, by Vertical, 2015-2019 (USD Million)
Table 359 Customer Journey Analytics Market, by Vertical, 2020-2026 (USD Million)
16.2.2.6 Customer Journey Analytics Market, by Region
Table 360 Customer Journey Analytics Market, by Region, 2015-2019 (USD Million)
Table 361 Customer Journey Analytics Market, by Region, 2020-2026 (USD Million)
16.3 Customer Analytics Market - Global Forecast to 2025
16.3.1 Market Definition
16.3.2 Market Overview
Table 362 Customer Analytics Market Size and Growth, 2018-2025 (USD Million, Y-O-Y %)
16.3.2.1 Customer Analytics Market, by Component
Table 363 Customer Analytics Market, by Component, 2018-2025 (USD Million)
16.3.2.2 Customer Analytics Market, by Deployment Mode
Table 364 Customer Analytics Market, by Deployment Mode, 2018-2025 (USD Million)
16.3.2.3 Customer Analytics Market, by Organization Size
Table 365 Customer Analytics Market, by Organization Size, 2018-2025 (USD Million)
16.3.2.4 Customer Analytics Market, by Application
Table 366 Customer Analytics Market, by Application, 2018-2025 (USD Million)
16.3.2.5 Customer Analytics Market, by Data Source
Table 367 Customer Analytics Market, by Data Source, 2018-2025 (USD Million)
16.3.2.6 Customer Analytics Market, by Industry Vertical
Table 368 Customer Analytics Market, by Industry Vertical, 2018-2025 (USD Million)
16.3.2.7 Customer Analytics Market, by Region
Table 369 Customer Analytics Market, by Region, 2018-2025 (USD Million)
16.4 Retail Analytics Market - Global Forecast to 2025
16.4.1 Market Definition
16.4.2 Market Overview
Table 370 Retail Analytics Market Size and Growth Rate, 2016-2019 (USD Million, Y-O-Y %)
Table 371 Retail Analytics Market Size and Growth Rate, 2019-2025 (USD Million, Y-O-Y %)
16.4.2.1 Retail Analytics Market, by Component
Table 372 Retail Analytics Market, by Component, 2016-2019 (USD Million)
Table 373 Retail Analytics Market, by Component, 2019-2025 (USD Million)
16.4.2.2 Retail Analytics Market, by Business Function
Table 374 Retail Analytics Market, by Business Function, 2016-2019 (USD Million)
Table 375 Retail Analytics Market, by Business Function, 2019-2025 (USD Million)
16.4.2.3 Retail Analytics Market, by Application
Table 376 Retail Analytics Market, by Application, 2016-2019 (USD Million)
Table 377 Retail Analytics Market, by Application, 2019-2025 (USD Million)
16.4.2.4 Retail Analytics Market, by Organization Size
Table 378 Retail Analytics Market, by Organization Size, 2016-2019 (USD Million)
Table 379 Retail Analytics Market, by Organization Size, 2019-2025 (USD Million)
16.4.2.5 Retail Analytics Market, by End-user
Table 380 Retail Analytics Market, by End-user, 2016-2019 (USD Million)
Table 381 Retail Analytics Market, by End-user, 2019-2025 (USD Million)
16.4.2.6 Retail Analytics Market, by Region
Table 382 Retail Analytics Market, by Region, 2016-2019 (USD Million)
Table 383 Retail Analytics Market, by Region, 2019-2025 (USD Million)

17 Appendix
17.1 Discussion Guide
17.2 Knowledgestore: Subscription Portal
17.3 Customization Options

Executive Summary

Companies Mentioned

  • Acquia
  • Actioniq
  • Adobe
  • Amperity
  • Blueconic
  • Blueshift
  • Calibermind
  • Celebrus (D4T4 Solutions)
  • Cloudera
  • Dun & Bradstreet
  • Insider
  • Leadspace
  • Listrak
  • Lytics
  • Microsoft
  • Nice
  • Ometria
  • Optimove
  • Oracle
  • Planhat
  • Quantexa
  • Salesforce
  • Salesmanago
  • Sap
  • Sas Institute
  • Simon Data
  • Tealium
  • Teradata
  • Totango
  • Treasure Data
  • Twilio Segment
  • Upland Software
  • Zeotap
  • Zeta Global

Methodology

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Table Information