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Customer Data Platform Market with COVID-19 Impact Analysis by Component, Application (Customer Retention and Engagement and Personalized Recommendation), Deployment Mode, Organization Size, Vertical, Capability, and Region - Global Forecast to 2026

  • ID: 5438512
  • Report
  • September 2021
  • Region: Global
  • 359 Pages
  • Markets and Markets
The Customer Data Platform Market Size to Grow from USD 3.5 Billion in 2021 to USD 15.3 Billion by 2026, at a CAGR of 34.6%

FEATURED COMPANIES

  • Acquia
  • Calibermind
  • Listrak
  • Optimove
  • SAS Institute
  • Totango

The customer data platform market size to grow from USD 3.5 billion in 2021 to USD 15.3 billion by 2026, at a Compound Annual Growth Rate (CAGR) of 34.6% during the forecast period. Various factors such as increasing spending on marketing and advertising activities by enterprises, Changing landscape of customer intelligence to drive market, and Proliferation of customer channels are expected to drive the adoption of customer data platform solutions and services.

CDP is a packaged software that creates a unified, persistent customer database accessible to other systems. This customer data originates across different channels to create a particular customer profile. CDP provides some functionality of customer engagement and customer behavior. Lockdown due to an increase in the spread of Coronavirus (COVID-19) across major regions, such as Europe, Asia, and North America, has a positive impact on the CDP market. Nowadays, individuals are focusing majorly on online activities, such as eCommerce, and OTT platforms, which is expected to increase customer data worldwide. Therefore, this significantly helps organizations work on CDP, which helps them make marketing strategies more efficiently. It increases the demand for an omnichannel experience. An omnichannel experience also improves user experience as it uses a customer-centric approach. This approach significantly drives the CDP market as it provides a broader customer behavior experience for enterprises to implement their marketing strategies more efficiently. An omnichannel methodology is utilized majorly in the retail industry as it facilitates inventory management as well as order management by order allocation. Furthermore, consumers are shifting more toward digital resources that significantly help enterprises adopt an omnichannel methodology.

Technology and service providers have been facing significant disruption to their businesses from COVID-19. Hence, the COVID-19 pandemic has disrupted the global financial markets and has created panic, uncertainty, and distraction in the operations of global corporations.

The cloud segment to have the highest CAGR during the forecast period

By deployment mode, the customer data platform market has been segmented into on-premises and cloud. The CAGR of the cloud deployment mode is estimated to be the largest during the forecast period. The cloud-based deployment helps businesses more efficiently process and report data findings, enhance collaboration, and enable decision-makers to get faster access to business intelligence leading to its higher adoption in the customer data platform market.

The Large Enterprises segment to hold higher CAGR during the forecast period

The customer data platform market has been segmented by organization size into large enterprises and SMEs. The market for large enterprises is expected to register a higher CAGR during the forecast period as cloud-based solutions and services help them improve business performance and enhance productivity. Also, the large enterprises segment is expected to hold a larger market share in the customer data platform market during the forecast period due to the affordability and the acceptance of emerging technologies.

Among regions, APAC to hold highest CAGR during the forecast period

APAC is expected to grow at a good pace during the forecast period. Opportunities for smaller customer data platform vendors to introduce customer data platform solutions for numerous sectors have also increased. All these factors are responsible for the expeditious growth of the customer data platform market in the region. Companies operating in APAC continue to focus on improving customer services to drive market competitiveness and revenue growth. China, Japan, India, and Australia have displayed ample growth opportunities in the customer data platform market.

Breakdown of primaries

In-depth interviews were conducted with Chief Executive Officers (CEOs), innovation and technology directors, system integrators, and executives from various key organizations operating in the customer data platform market.

  • By Company: Tier I: 35%, Tier II: 45%, and Tier III: 20%
  • By Designation: C-Level Executives: 35%, D-Level Executives: 25%, and Managers: 40%
  • By Region: APAC: 25%, Europe: 30%, North America: 30%, MEA: 10%, Latin America: 5%

The report includes the study of key players offering customer data platform solutions and services. It profiles major vendors in the global customer data platform market. The major vendors in the global customer data platform market include Oracle Corporation (US), SAP SE (Germany), Adobe Inc. (US), Salesforce.com, Inc. (US), Microsoft Corporation (US), SAS Institute (US), Teradata (US), Nice Systems Ltd. (Israel), Dun & Bradstreet (US), Leadspace (US), Zylotech (US), BlueVenn (US), CaliberMind(US), Celebrus (UK), Tealium(US), AgilOne (US), BlueConic (US), Lytics Inc. (US), IgnitionOne, Inc. (US), and Amperity, Inc. (US), Optimove (US), Totango(US), Insider (Singapore), Segment (US), Listrak (US), Simon Data (US), Ometria (UK), Treasure Data (US), Salesmango (US), ActionIQ (US)

Research Coverage

The market study covers the customer data platform market across segments. It aims at estimating the market size and the growth potential of this market across different segments, such as components, deployment mode, organization size, application, vertical, and region. It includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key Benefits of Buying the Report

The report would provide the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall customer data platform market and its subsegments. It would help stakeholders understand the competitive landscape and gain more insights better to position their business and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Acquia
  • Calibermind
  • Listrak
  • Optimove
  • SAS Institute
  • Totango

1 Introduction
1.1 Introduction to COVID-19
1.2 COVID-19 Health Assessment
Figure 1 COVID-19: Global Propagation
Figure 2 COVID-19 Propagation: Select Countries
1.3 COVID-19 Economic Assessment
Figure 3 Revised Gross Domestic Product Forecasts for Select G20 Countries in 2020
1.3.1 COVID-19 Economic Impact-Scenario Assessment
Figure 4 Criteria Impacting Global Economy
Figure 5 Scenarios in Terms of Recovery of Global Economy
1.4 Objectives of the Study
1.5 Market Definition
1.5.1 Inclusions and Exclusions
1.6 Market Scope
1.6.1 Market Segmentation
1.6.2 Regions Covered
1.7 Years Considered for the Study
1.8 Currency Considered
Table 1 United States Dollar Exchange Rate, 2016-2019
1.9 Stakeholders
1.10 Summary of Changes

2 Research Methodology
2.1 Research Data
Figure 6 Customer Data Platform Market: Research Design
2.1.1 Secondary Data
2.1.2 Primary Data
Table 2 Primary Interviews
2.1.2.1 Breakup of Primary Profiles
Figure 7 Breakup of Primary Interviews: by Company, Designation, and Region
2.2 Key Industry Insights
2.3 Market Size Estimation
Figure 8 Market Size Estimation Methodology - Approach 1 (Supply Side): Revenue of Solutions/Services of the Customer Data Platform Market
Figure 9 Market Size Estimation Methodology - Approach 1 Bottom-Up (Supply Side): Collective Revenue of All Solutions/Services of the Market
Figure 10 Market Size Estimation Methodology - Approach 2 Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 11 Market Size Estimation Methodology - Approach 3 Bottom-Up (Demand Side): Products/Solutions/Services Sold and Their Average Selling Price
Figure 12 Customer Data Platform Market: Top-Down and Bottom-Up Approaches
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
Figure 13 Factor Analysis
2.5 Microquadrant Research Methodology
Table 3 Evaluation Criteria
2.5.1 Vendor Inclusion Criteria
2.6 Market Breakup and Data Triangulation
Figure 14 Data Triangulation
2.7 Assumptions for the Study
2.8 Limitations of the Study

3 Executive Summary
Table 4 Customer Data Platform Market Size and Growth, 2021-2026 (USD Million)
Figure 15 Market Snapshot, by Component
Figure 16 Market Snapshot, by Service
Figure 17 Customer Data Platform Snapshot, by Deployment Mode
Figure 18 Market Snapshot, by Organization Size
Figure 19 Market Snapshot, by Application
Figure 20 Market Snapshot, by Vertical
Figure 21 Market Snapshot, by Region

4 Premium Insights
4.1 Attractive Market Opportunities in the Customer Data Platform Market
Figure 22 Increasing Spending on Marketing and Advertising Activities by Enterprises and the Proliferation of Customer Channels to be the Key Factors to Drive the Overall Growth of the Market
4.2 Market: Top Three Applications
Figure 23 Predictive Analytics Segment to Grow at the Highest CAGR During the Forecast Period
4.3 Market, by Region
Figure 24 North America to Hold the Highest Market Share in 2020
4.4 Market in North America, by Application and Industry Vertical
Figure 25 Personalized Recommendations Application and Banking, Financial Services, and Insurance Industry Vertical in North America to Account for the Highest Shares in the Market in 2021

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 26 Drivers, Restraints, Opportunities, and Challenges: Customer Data Platform Market
5.2.1 Drivers
5.2.1.1 Increasing Spending on Marketing and Advertising Activities by Enterprises
5.2.1.2 Changing Landscape of Customer Intelligence
5.2.1.3 Proliferation of Customer Channels
5.2.2 Restraints
5.2.2.1 Data Privacy Laws and Protection of Customer Data Are Critical for Cdp Adoption
5.2.3 Opportunities
5.2.3.1 Automated Smart Machines to Drive Customer Experience
5.2.3.2 Increasing Investment and Funding in Cdp Startups
5.2.4 Challenges
5.2.4.1 Longer Time Required for Creating Marketing Campaigns
5.2.4.2 Confusion Around What Cdp Can and Should Do
5.3 Industry Trends
5.3.1 Use Cases
5.3.1.1 Use Case: to Understand An Increasingly Diverse Customer Base Across Industries
5.3.1.2 Use Case: to Drive a Highly Personalized Account-Based Marketing Campaign
5.3.1.3 Use Case: to Close More Valuable Deals Quickly
5.3.1.4 Use Case: to Increase Pipeline Quality, Conversion Rates, and Win Rates
5.3.1.5 Use Case: to Improve Audience Segmentation and Customer Engagement
5.3.1.6 Use Case: to Improve CRM and Analytics Capability
5.3.1.7 Use Case: to Analyze Consumer Behavior on All Touchpoints
5.4 Regulatory Implications
5.4.1 General Data Protection Regulation
5.4.2 Governance, Risk, and Compliance
5.4.3 European Union Data Protection Regulation
5.4.4 Can-Spam Act
5.4.5 Privacy Regulation
5.4.6 Soc 2 Type 2 Compliance
5.4.7 California Consumer Privacy Act
5.5 Future Outlook
5.5.1 Competitive Benchmarking
Table 5 Analysis of Product Portfolio of Major Players in the Customer Data Platform Market
5.6 Customer Data Platform Evolution
5.7 Customer Data Platform Architecture
Figure 27 Customer Data Platform Functionality
5.8 Customer Data Platform Ecosystem
Table 6 Ecosystem: Customer Data Platform Market
5.9 Technology Analysis
5.9.1 Ai, Ml, and Customer Data Platform
5.9.1.1 Cloud Computing and Customer Data Platform
5.9.1.2 Big Data and Analytics and Customer Data Platform
5.10 Pricing Model Analysis
5.11 Supply Chain Analysis
Figure 28 Supply Chain Analysis: Market
5.12 Porter's Five Forces Analysis
Table 7 Impact of Each Force on the Market
Figure 29 Porter's Five Forces Analysis: Customer Data Platform Market
5.12.1 Threat from New Entrants
5.12.2 Threat from Substitutes
5.12.3 Bargaining Power of Suppliers
5.12.4 Bargaining Power of Buyers
5.12.5 Intensity of Competitive Rivalry
5.13 Market: Trends Impacting Buyers
5.14 Market: COVID-19 Impact
Figure 30 Market - Pre-Covid and Post-Covid

6 Customer Data Platform Market, by Component
6.1 Introduction
6.1.1 Component: Market Drivers
Figure 31 Platform Segment to Account for a Larger Market Size During the Forecast Period
Table 8 Market Size, by Component, 2015-2020 (USD Million)
Table 9 Market Size, by Component, 2021-2026 (USD Million)
6.2 Platform
Table 10 Platform: Market Size, by Region, 2015-2020 (USD Million)
Table 11 Platform: Market Size, by Region, 2021-2026 (USD Million)
6.3 Services
Figure 32 Support and Maintenance Segment to Grow at a Higher CAGR During the Forecast Period
Table 12 Customer Data Platform Market Size, by Service, 2015-2020 (USD Million)
Table 13 Market Size, by Service, 2021-2026 (USD Million)
Table 14 Services: Customer Data Platform Services Market Size, by Region, 2015-2020 (USD Million)
Table 15 Services: Market Size, by Region, 2021-2026 (USD Million)
6.3.1 Consulting Services
Table 16 Consulting Services: Market Size, by Region, 2015-2020 (USD Million)
Table 17 Consulting Services: Market Size, by Region, 2021-2026 (USD Million)
6.3.1.1 Support and Maintenance
Table 18 Support and Maintenance Services Market Size, by Region, 2015-2020 (USD Million)
Table 19 Support and Maintenance Services Market Size, by Region, 2021-2026 (USD Million)

7 Customer Data Platform Market, by Deployment Mode
7.1 Introduction
7.1.1 Deployment Mode: Market Drivers
Figure 33 Cloud Segment to Grow at a Higher CAGR During the Forecast Period
Table 20 Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 21 Market Size, by Deployment Mode, 2021-2026 (USD Million)
7.2 Cloud
Table 22 Cloud: Market Size, by Region, 2015-2020 (USD Million)
Table 23 Cloud: Customer Data Platform Size, by Region, 2021-2026 (USD Million)
7.3 On-Premises
Table 24 On-Premises: Market Size, by Region, 2015-2020 (USD Million)
Table 25 On-Premises: Market Size, by Region, 2021-2026 (USD Million)

8 Customer Data Platform Market, by Organization Size
8.1 Introduction
8.1.1 Organization Size: Market Drivers
Figure 34 Small and Medium-Sized Enterprises Segment to Grow at a Higher CAGR During the Forecast Period
Table 26 Market Size, by Organization Size, 2015-2020 (USD Million)
Table 27 Market Size, by Organization Size, 2021-2026 (USD Million)
8.2 Small and Medium-Sized Enterprises
Table 28 Small and Medium-Sized Enterprises: Market Size, by Region, 2015-2020 (USD Million)
Table 29 Small and Medium-Sized Enterprises: Market Size, by Region, 2021-2026 (USD Million)
8.3 Large Enterprises
Table 30 Large Enterprises: Market Size, by Region, 2015-2020 (USD Million)
Table 31 Large Enterprises: Market Size, by Region, 2021-2026 (USD Million)

9 Customer Data Platform Market, by Application
9.1 Introduction
9.1.1 Application: Market Drivers
Figure 35 Predictive Analytics Segment to Register the Highest CAGR During the Forecast Period
Table 32 Market Size, by Application, 2015-2020 (USD Million)
Table 33 Market Size, by Application, 2021-2026 (USD Million)
9.2 Personalized Recommendations
Table 34 Personalized Recommendations: Market Size, by Region, 2015-2020 (USD Million)
Table 35 Personalized Recommendations: Market Size, by Region, 2021-2026 (USD Million)
9.3 Predictive Analytics
Table 36 Predictive Analytics: Customer Data Platform Market Size, by Region, 2015-2020 (USD Million)
Table 37 Predictive Analytics: Market Size, by Region, 2021-2026 (USD Million)
9.4 Customer Retention and Engagement
Table 38 Customer Retention and Engagement: Market Size, by Region, 2015-2020 (USD Million)
Table 39 Customer Retention and Engagement: Market Size, by Region, 2021-2026 (USD Million)
9.5 Marketing Data Segmentation
Table 40 Marketing Data Segmentation: Market Size, by Region, 2015-2020 (USD Million)
Table 41 Marketing Data Segmentation: Market Size, by Region, 2021-2026 (USD Million)
9.6 Security Management
Table 42 Security Management: Market Size, by Region, 2015-2020 (USD Million)
Table 43 Security Management: Customer Data Platform Size, by Region, 2021-2026 (USD Million)
9.7 Other Applications
Table 44 Other Applications: Market Size, by Region, 2015-2020 (USD Million)
Table 45 Other Applications: Market Size, by Region, 2021-2026 (USD Million)

10 Customer Data Platform Market, by Vertical
10.1 Introduction
10.1.1 Vertical: Market Drivers
Figure 36 Travel and Hospitality Vertical to Grow at the Highest CAGR During the Forecast Period
Table 46 Market Size, by Vertical, 2015-2020 (USD Million)
Table 47 Market Size, by Industry Vertical, 2021-2026 (USD Million)
10.2 Banking, Financial Services, and Insurance
Table 48 Banking, Financial Services, and Insurance: Market Size, by Region, 2015-2020 (USD Million)
Table 49 Banking, Financial Services, and Insurance: Market Size, by Region, 2021-2026 (USD Million)
10.3 Retail and Ecommerce
Table 50 Retail and Ecommerce: Customer Data Platform Market Size, by Region, 2015-2020 (USD Million)
Table 51 Retail and Ecommerce: Market Size, by Region, 2021-2026 (USD Million)
10.4 Media and Entertainment
Table 52 Media and Entertainment: Market Size, by Region, 2015-2020 (USD Million)
Table 53 Media and Entertainment: Market Size, by Region, 2021-2026 (USD Million)
10.5 Travel and Hospitality
Table 54 Travel and Hospitality: Market Size, by Region, 2015-2020 (USD Million)
Table 55 Travel and Hospitality: Market Size, by Region, 2021-2026 (USD Million)
10.6 Telecom and It
Table 56 Telecom and It: Market Size, by Region, 2015-2020 (USD Million)
Table 57 Telecom and It: Market Size, by Region, 2021-2026 (USD Million)
10.7 Healthcare
Table 58 Healthcare: Customer Data Platform Market Size, by Region, 2015-2020 (USD Million)
Table 59 Healthcare: Market Size, by Region, 2021-2026 (USD Million)
10.8 Other Verticals
Table 60 Other Verticals: Market Size, by Region, 2015-2020 (USD Million)
Table 61 Other Verticals: Market Size, by Region, 2021-2026 (USD Million)

11 Customer Data Platform Market, by Capability
11.1 Introduction
11.2 Open Access
11.3 Real-Time Analytics
11.4 Audience Management
11.5 Identity Management

12 Customer Data Platform Market, by Region
12.1 Introduction
12.1.1 Region: COVID-19 Impact
Figure 37 North America to Hold the Largest Market Size During the Forecast Period
Figure 38 India to Register the Highest CAGR During the Forecast Period
Table 62 Market Size, by Region, 2015-2020 (USD Million)
Table 63 Market Size, by Region, 2021-2026 (USD Million)
12.2 North America
12.2.1 North America: Customer Data Platform Market Drivers
12.2.2 North America: Regulations
12.2.2.1 The Personal Information Protection and Electronic Documents Act (Pipeda)
12.2.2.2 Gramm-Leach-Bliley (Glb) Act
12.2.2.3 Health Insurance Portability and Accountability (HIPAA) Act of 1996
12.2.2.4 Federal Information Security Management Act (Fisma)
12.2.2.5 Federal Information Processing Standards (Fips)
12.2.2.6 California Consumer Privacy Act (Cspa)
Figure 39 North America: Market Snapshot
Table 64 North America: Customer Data Platform Market Size, by Component, 2015-2020 (USD Million)
Table 65 North America: Market Size, by Component, 2021-2026 (USD Million)
Table 66 North America: Market Size, by Service, 2015-2020 (USD Million)
Table 67 North America: Market Size, by Service, 2021-2026 (USD Million)
Table 68 North America: Market Size, by Application, 2015-2020 (USD Million)
Table 69 North America: Market Size, by Application, 2021-2026 (USD Million)
Table 70 North America: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 71 North America: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 72 North America: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 73 North America: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 74 North America: Market Size, by Vertical, 2015-2020 (USD Million)
Table 75 North America: Market Size, by Vertical, 2021-2026 (USD Million)
Table 76 North America: Market Size, by Country, 2015-2020 (USD Million)
Table 77 North America: Market Size, by Country, 2021-2026 (USD Million)
12.2.3 United States
Table 78 United States: Customer Data Platform Market Size, by Component, 2015-2020 (USD Million)
Table 79 United States: Market Size, by Component, 2021-2026 (USD Million)
Table 80 United States: Market Size, by Service, 2015-2020 (USD Million)
Table 81 United States: Market Size, by Service, 2021-2026 (USD Million)
Table 82 United States: Market Size, by Application, 2015-2020 (USD Million)
Table 83 United States: Market Size, by Application, 2021-2026 (USD Million)
Table 84 United States: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 85 United States: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 86 United States: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 87 United States: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 88 United States: Market Size, by Vertical, 2015-2020 (USD Million)
Table 89 United States: Market Size, by Vertical, 2021-2026 (USD Million)
12.2.4 Canada
Table 90 Canada: Customer Data Platform Market Size, by Component, 2015-2020 (USD Million)
Table 91 Canada: Market Size, by Component, 2021-2026 (USD Million)
Table 92 Canada: Market Size, by Service, 2015-2020 (USD Million)
Table 93 Canada: Market Size, by Service, 2021-2026 (USD Million)
Table 94 Canada: Market Size, by Application, 2015-2020 (USD Million)
Table 95 Canada: Market Size, by Application, 2021-2026 (USD Million)
Table 96 Canada: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 97 Canada: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 98 Canada: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 99 Canada: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 100 Canada: Market Size, by Vertical, 2015-2020 (USD Million)
Table 101 Canada: Market Size, by Vertical, 2021-2026 (USD Million)
12.3 Europe
12.3.1 Europe: Customer Data Platform Market Drivers
Table 102 Europe: Market Size, by Component, 2015-2020 (USD Million)
Table 103 Europe: Market Size, by Component, 2021-2026 (USD Million)
Table 104 Europe: Market Size, by Service, 2015-2020 (USD Million)
Table 105 Europe: Market Size, by Service, 2021-2026 (USD Million)
Table 106 Europe: Market Size, by Application, 2015-2020 (USD Million)
Table 107 Europe: Market Size, by Application, 2021-2026 (USD Million)
Table 108 Europe: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 109 Europe: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 110 Europe: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 111 Europe: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 112 Europe: Market Size, by Vertical, 2015-2020 (USD Million)
Table 113 Europe: Market Size, by Vertical, 2021-2026 (USD Million)
Table 114 Europe: Market Size, by Country, 2015-2020 (USD Million)
Table 115 Europe: Market Size, by Country, 2021-2026 (USD Million)
12.3.2 United Kingdom
Table 116 United Kingdom: Customer Data Platform Market Size, by Component, 2015-2020 (USD Million)
Table 117 United Kingdom: Market Size, by Component, 2021-2026 (USD Million)
Table 118 United Kingdom: Market Size, by Service, 2015-2020 (USD Million)
Table 119 United Kingdom: Market Size, by Service, 2021-2026 (USD Million)
Table 120 United Kingdom: Market Size, by Application, 2015-2020 (USD Million)
Table 121 United Kingdom: Market Size, by Application, 2021-2026 (USD Million)
Table 122 United Kingdom: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 123 United Kingdom: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 124 United Kingdom: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 125 United Kingdom: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 126 United Kingdom: Market Size, by Vertical, 2015-2020 (USD Million)
Table 127 United Kingdom: Market Size, by Vertical, 2021-2026 (USD Million)
12.3.3 Germany
Table 128 Germany: Customer Data Platform Market Size, by Component, 2015-2020 (USD Million)
Table 129 Germany: Market Size, by Component, 2021-2026 (USD Million)
Table 130 Germany: Market Size, by Service, 2015-2020 (USD Million)
Table 131 Germany: Market Size, by Service, 2021-2026 (USD Million)
Table 132 Germany: Market Size, by Application, 2015-2020 (USD Million)
Table 133 Germany: Market Size, by Application, 2021-2026 (USD Million)
Table 134 Germany: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 135 Germany: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 136 Germany: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 137 Germany: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 138 Germany: Market Size, by Vertical, 2015-2020 (USD Million)
Table 139 Germany: Market Size, by Vertical, 2021-2026 (USD Million)
12.3.4 France
Table 140 France: Customer Data Platform Market Size, by Component, 2015-2020 (USD Million)
Table 141 France: Market Size, by Component, 2021-2026 (USD Million)
Table 142 France: Market Size, by Service, 2015-2020 (USD Million)
Table 143 France: Market Size, by Service, 2021-2026 (USD Million)
Table 144 France: Market Size, by Application, 2015-2020 (USD Million)
Table 145 France: Market Size, by Application, 2021-2026 (USD Million)
Table 146 France: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 147 France: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 148 France: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 149 France: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 150 France: Market Size, by Vertical, 2015-2020 (USD Million)
Table 151 France: Market Size, by Vertical, 2021-2026 (USD Million)
12.3.5 Rest of Europe
12.4 Asia-Pacific
12.4.1 Asia-Pacific: Customer Data Platform Market Drivers
Figure 40 Asia-Pacific: Market Snapshot
Table 152 Asia-Pacific: Market Size, by Component, 2015-2020 (USD Million)
Table 153 Asia-Pacific: Market Size, by Component, 2021-2026 (USD Million)
Table 154 Asia-Pacific: Market Size, by Service, 2015-2020 (USD Million)
Table 155 Asia-Pacific: Market Size, by Service, 2021-2026 (USD Million)
Table 156 Asia-Pacific: Market Size, by Application, 2015-2020 (USD Million)
Table 157 Asia-Pacific: Market Size, by Application, 2021-2026 (USD Million)
Table 158 Asia-Pacific: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 159 Asia-Pacific: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 160 Asia-Pacific: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 161 Asia-Pacific: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 162 Asia-Pacific: Market Size, by Vertical, 2015-2020 (USD Million)
Table 163 Asia-Pacific: Market Size, by Vertical, 2021-2026 (USD Million)
Table 164 Asia-Pacific: Market Size, by Country, 2015-2020 (USD Million)
Table 165 Asia-Pacific: Market Size, by Country, 2021-2026 (USD Million)
12.4.2 China
Table 166 China: Customer Data Platform Market Size, by Component, 2015-2020 (USD Million)
Table 167 China: Market Size, by Component, 2021-2026 (USD Million)
Table 168 China: Market Size, by Service, 2015-2020 (USD Million)
Table 169 China: Market Size, by Service, 2021-2026 (USD Million)
Table 170 China: Market Size, by Application, 2015-2020 (USD Million)
Table 171 China: Market Size, by Application, 2021-2026 (USD Million)
Table 172 China: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 173 China: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 174 China: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 175 China: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 176 China: Market Size, by Vertical, 2015-2020 (USD Million)
Table 177 China: Market Size, by Vertical, 2021-2026 (USD Million)
12.4.3 Japan
Table 178 Japan: Customer Data Platform Market Size, by Component, 2015-2020 (USD Million)
Table 179 Japan: Market Size, by Component, 2021-2026 (USD Million)
Table 180 Japan: Market Size, by Service, 2015-2020 (USD Million)
Table 181 Japan: Market Size, by Service, 2021-2026 (USD Million)
Table 182 Japan: Market Size, by Application, 2015-2020 (USD Million)
Table 183 Japan: Market Size, by Application, 2021-2026 (USD Million)
Table 184 Japan: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 185 Japan: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 186 Japan: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 187 Japan: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 188 Japan: Market Size, by Vertical, 2015-2020 (USD Million)
Table 189 Japan: Market Size, by Vertical, 2021-2026 (USD Million)
12.4.4 India
Table 190 India: Customer Data Platform Market Size, by Component, 2015-2020 (USD Million)
Table 191 India: Market Size, by Component, 2021-2026 (USD Million)
Table 192 India: Market Size, by Service, 2015-2020 (USD Million)
Table 193 India: Market Size, by Service, 2021-2026 (USD Million)
Table 194 India: Market Size, by Application, 2015-2020 (USD Million)
Table 195 India: Market Size, by Application, 2021-2026 (USD Million)
Table 196 India: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 197 India: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 198 India: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 199 India: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 200 India: Market Size, by Vertical, 2015-2020 (USD Million)
Table 201 India: Market Size, by Vertical, 2021-2026 (USD Million)
12.4.5 Australia
Table 202 Australia: Customer Data Platform Market Size, by Component, 2015-2020 (USD Million)
Table 203 Australia: Market Size, by Component, 2021-2026 (USD Million)
Table 204 Australia: Market Size, by Service, 2015-2020 (USD Million)
Table 205 Australia: Market Size, by Service, 2021-2026 (USD Million)
Table 206 Australia: Market Size, by Application, 2015-2020 (USD Million)
Table 207 Australia: Market Size, by Application, 2021-2026 (USD Million)
Table 208 Australia: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 209 Australia: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 210 Australia: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 211 Australia: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 212 Australia: Market Size, by Vertical, 2015-2020 (USD Million)
Table 213 Australia: Market Size, by Vertical, 2021-2026 (USD Million)
12.4.6 Rest of Asia-Pacific
12.5 Middle East and Africa
12.5.1 Middle East and Africa: Customer Data Platform Market Drivers
Table 214 Middle East and Africa: Market Size, by Component, 2015-2020 (USD Million)
Table 215 Middle East and Africa: Market Size, by Component, 2021-2026 (USD Million)
Table 216 Middle East and Africa: Market Size, by Service, 2015-2020 (USD Million)
Table 217 Middle East and Africa: Market Size, by Service, 2021-2026 (USD Million)
Table 218 Middle East and Africa: Market Size, by Application, 2015-2020 (USD Million)
Table 219 Middle East and Africa: Market Size, by Application, 2021-2026 (USD Million)
Table 220 Middle East and Africa: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 221 Middle East and Africa: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 222 Middle East and Africa: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 223 Middle East and Africa: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 224 Middle East and Africa: Market Size, by Vertical, 2015-2020 (USD Million)
Table 225 Middle East and Africa: Market Size, by Vertical, 2021-2026 (USD Million)
Table 226 Middle East and Africa: Market Size, by Region, 2015-2020 (USD Million)
Table 227 Middle East and Africa: Market Size, by Region, 2021-2026 (USD Million)
12.5.2 Middle East
12.5.3 Africa
12.6 Latin America
12.6.1 Latin America: Customer Data Platform Market Drivers
Table 228 Latin America: Market Size, by Component, 2015-2020 (USD Million)
Table 229 Latin America: Market Size, by Component, 2021-2026 (USD Million)
Table 230 Latin America: Market Size, by Service, 2015-2020 (USD Million)
Table 231 Latin America: Market Size, by Service, 2021-2026 (USD Million)
Table 232 Latin America: Market Size, by Application, 2015-2020 (USD Million)
Table 233 Latin America: Market Size, by Application, 2021-2026 (USD Million)
Table 234 Latin America: Market Size, by Deployment Mode, 2015-2020 (USD Million)
Table 235 Latin America: Market Size, by Deployment Mode, 2021-2026 (USD Million)
Table 236 Latin America: Market Size, by Organization Size, 2015-2020 (USD Million)
Table 237 Latin America: Market Size, by Organization Size, 2021-2026 (USD Million)
Table 238 Latin America: Market Size, by Vertical, 2015-2020 (USD Million)
Table 239 Latin America: Market Size, by Vertical, 2021-2026 (USD Million)
Table 240 Latin America: Market Size, by Country, 2015-2020 (USD Million)
Table 241 Latin America: Market Size, by Country, 2021-2026 (USD Million)
12.6.2 Brazil
12.6.3 Mexico
12.6.4 Rest of Latin America

13 Competitive Landscape
13.1 Overview
13.2 Revenue Analysis
Figure 41 Revenue Analysis for Key Companies in the Past Five Years
13.3 Market Share Analysis
Figure 42 Cdp Market: Market Share Analysis
Table 242 Cdp Market: Degree of Competition
13.4 Company Evaluation Quadrant
13.4.1 Stars
13.4.2 Emerging Leaders
13.4.3 Pervasive Players
13.4.4 Participants
Figure 43 Key Cdp Market Players, Company Evaluation Matrix, 2021
13.5 Competitive Benchmarking
Table 243 Company Region Footprint
Table 244 Company Application Footprint
13.6 Startup/SME Evaluation Quadrant
13.6.1 Progressive Companies
13.6.2 Responsive Companies
13.6.3 Dynamic Companies
13.6.4 Starting Blocks
Figure 44 Startup/SME Cdp Market Evaluation Matrix, 2021
13.7 Competitive Scenario
13.7.1 Product Launches
Table 245 Product Launches, Jan 2020-July 2021
13.7.2 Deals
Table 246 Deals, July 2020- July 2021

14 Company Profiles
14.1 Introduction
Business Overview, Platforms, and Services Offered, COVID-19-Related Developments, Recent Developments, & Analyst's View
14.2 Key Players
14.2.1 Oracle
Table 247 Oracle: Business Overview
Figure 45 Oracle: Company Snapshot
Table 248 Oracle: Customer Data Platform Market: Product Launches and Enhancements
Table 249 Oracle: Market: Deals
14.2.2 SAP
Table 250 SAP: Business Overview
Figure 46 SAP: Company Snapshot
Table 251 SAP: Customer Data Platform Market: Recent Developments
Table 252 SAP: Market: Deals
14.2.3 Adobe
Table 253 Adobe: Business Overview
Figure 47 Adobe: Company Snapshot
Table 254 Adobe: Customer Data Platform Market: Product Launches and Enhancement
Table 255 Adobe: Market: Deals
14.2.4 Salesforce
Table 256 Salesforce: Business Overview
Figure 48 Salesforce: Company Snapshot
Table 257 Salesforce: Market: Product Launches and Enhancements
Table 258 Salesforce: Market: Deals
14.2.5 Microsoft
Table 259 Microsoft: Business Overview
Figure 49 Microsoft: Company Snapshot
Table 260 Microsoft: Market: Product Launches and Enhancement
Table 261 Microsoft: Market: Deals
14.2.6 SAS Institute
Table 262 SAS: Business Overview
Figure 50 SAS: Company Snapshot
Table 263 SAS: Customer Data Platform Market: New Launches
Table 264 SAS: Market: Deals
14.2.7 Teradata
Table 265 Teradata: Business Overview
Figure 51 Teradata: Company Snapshot
Table 266 Teradata: Market: Product Launches and Enhancements
Table 267 Teradta: Social Media Management Market: Deals
14.2.8 Nice
Table 268 Nice: Business Overview
Figure 52 Nice: Company Snapshot
Table 269 Nice: Market: Product Launches and Enhancements
Table 270 Nice: Market: Deals
14.2.9 Dun & Bradstreet
Table 271 Dun & Bradstreet: Business Overview
Table 272 Dun & Bradstreet: Customer Data Platform Market: Product Launches and Enhancements
Table 273 Dun & Bradstreet: Market: Deals
14.2.10 Leadspace
Table 274 Leadspace: Business Overview
Table 275 Leadspace: Market: Product Launches and Enhancements
Table 276 Leadspace: Market: Deals
14.2.11 Zylotech
Table 277 Zylotech: Business Overview
Table 278 Zylotech: Market: Product Launches and Enhancements
14.2.12 Upland Software
Table 279 Upland Software: Business Overview
Figure 53 Upland Software: Company Snapshot
Table 280 Upland Software: Market: Product Launches and Enhancements
Table 281 Upland Software: Market: Deals
14.2.13 Calibermind
Table 282 Calibermind: Business Overview
Table 283 Calibermind: Customer Data Platform Market: Product Launches and Enhancements
Table 284 Calibermind: Market: Deals
14.2.14 Celebrus (D4T4 Solutions)
Table 285 Celebrus (D4T4 Solutions): Business Overview
Table 286 Celebrus (D4T4 Solutions): Market: Product Launches and Enhancements
Table 287 Celebrus (D4T4 Solutions): Market: Deals
14.2.15 Tealium
Table 288 Tealium Business Overview
Table 289 Tealium: Market: Product Launches and Enhancements
Table 290 Tealium: Market: Deals
14.2.16 Acquia
Table 291 Acquia: Business Overview
Table 292 Acquia: Market: Product Launches and Enhancements
Table 293 Acquia: Customer Data Platform Market: Deals
14.2.17 Blueconic
Table 294 Blueconic: Business Overview
Table 295 Blueconic: Market: Product Launches and Enhancements
Table 296 Blueconic: Market: Deals
14.2.18 Lytics
Table 297 Lytics: Business Overview
Table 298 Lytics: Market: Product Launches and Enhancements
Table 299 Lytics: Market: Deals
14.2.19 Zeta Global
Table 300 Zeta Global: Business Overview
Table 301 Zeta Global: Market: Product Launches and Enhancements
Table 302 Zeta Global: Market: Deals
14.2.20 Amperity
Table 303 Amperity: Business Overview
Table 304 Amperity: Market: Product Launches and Enhancements
Table 305 Amperity: Customer Data Platform Market: Deals
Details on Business Overview, Platforms and Services Offered, COVID-19-Related Developments, Recent Developments, & Analyst's View Might Not be Captured in Case of Unlisted Companies.
14.3 Other Key Players
14.3.1 Optimove
14.3.2 Totango
14.3.3 Insider
14.3.4 Segment
14.3.5 Listrak
14.3.6 Simon Data
14.3.7 Ometria
14.3.8 Treasure Data
14.3.9 Salesmanago
14.3.10 Actioniq

15 Adjacent and Related Markets
15.1 Introduction
15.1.1 Customer Analytics Market
Table 306 Customer Analytics Market Size, by Component, 2018-2025 (USD Million)
Table 307 Solutions: Customer Analytics Market Size, by Type, 2018-2025 (USD Million)
Table 308 Solutions: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 309 Data Management/Extract, Transform, Load Market Size, by Region, 2018-2025 (USD Million)
Table 310 Voice of Customer Market Size, by Region, 2018-2025 (USD Million)
Table 311 Social Media Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 312 Analytical Tools Market Size, by Region, 2018-2025 (USD Million)
Table 313 Dashboard and Reporting Market Size, by Region, 2018-2025 (USD Million)
Table 314 Services: Customer Analytics Market Size, by Type, 2018-2025 (USD Million)
Table 315 Services: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 316 Professional Services Market Size, by Type, 2018-2025 (USD Million)
Table 317 Professional Services Market Size, by Region, 2018-2025 (USD Million)
Table 318 Consulting Market Size, by Region, 2018-2025 (USD Million)
Table 319 Integration and Deployment Market Size, by Region, 2018-2025 (USD Million)
Table 320 Support and Maintenance Market Size, by Region, 2018-2025 (USD Million)
Table 321 Education and Training Market Size, by Region, 2018-2025 (USD Million)
Table 322 Managed Services Market Size, by Region, 2018-2025 (USD Million)
Table 323 Customer Analytics Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 324 Cloud: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 325 On-Premises: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 326 Customer Analytics Market Size, by Organization Size, 2018-2025 (USD Million)
Table 327 Large Enterprises: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 328 Small and Medium-Sized Enterprises: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 329 Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 330 Brand Management: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 331 Campaign Management: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 332 Churn Management: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 333 Customer Behavioral Analysis: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 334 Product Management: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 335 Others: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 336 Customer Analytics Market Size, by Data Source, 2018-2025 (USD Million)
Table 337 Web: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 338 Social Media: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 339 Smartphone: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 340 Email: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 341 Store: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 342 Call Center: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 343 Other Data Sources: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 344 Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 345 Banking, Financial Services, and Insurance: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 346 Retail and Ecommerce: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 347 Telecommunications and Information Technology: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 348 Energy and Utilities: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 349 Manufacturing: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 350 Transportation and Logistics: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 351 Government and Defense: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 352 Healthcare and Life Sciences: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 353 Media and Entertainment: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 354 Travel and Hospitality: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 355 Other Industry Verticals: Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 356 Customer Analytics Market Size, by Region, 2018-2025 (USD Million)
Table 357 North America: Customer Analytics Market Size, by Component, 2018-2025 (USD Million)
Table 358 North America: Customer Analytics Market Size, by Solution, 2018-2025 (USD Million)
Table 359 North America: Customer Analytics Market Size, by Service, 2018-2025 (USD Million)
Table 360 North America: Customer Analytics Market Size, by Professional Service, 2018-2025 (USD Million)
Table 361 North America: Customer Analytics Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 362 North America: Customer Analytics Market Size, by Organization Size, 2018-2025 (USD Million)
Table 363 North America: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 364 North America: Customer Analytics Market Size, by Data Source, 2018-2025 (USD Million)
Table 365 North America: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 366 North America: Customer Analytics Market Size, by Country, 2018-2025 (USD Million)
Table 367 United States: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 368 United States: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 369 Canada: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 370 Canada: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 371 Europe: Customer Analytics Market Size, by Component, 2018-2025 (USD Million)
Table 372 Europe: Customer Analytics Market Size, by Solution, 2018-2025 (USD Million)
Table 373 Europe: Customer Analytics Market Size, by Service, 2018-2025 (USD Million)
Table 374 Europe: Customer Analytics Market Size, by Professional Service, 2018-2025 (USD Million)
Table 375 Europe: Customer Analytics Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 376 Europe: Customer Analytics Market Size, by Organization Size, 2018-2025 (USD Million)
Table 377 Europe: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 378 Europe: Customer Analytics Market Size, by Data Source, 2018-2025 (USD Million)
Table 379 Europe: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 380 Europe: Customer Analytics Market Size, by Country, 2018-2025 (USD Million)
Table 381 United Kingdom: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 382 United Kingdom: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 383 Spain: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 384 Spain: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 385 Germany: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 386 Germany: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 387 France: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 388 France: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 389 Rest of Europe: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 390 Rest of Europe: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 391 Asia-Pacific: Customer Analytics Market Size, by Component, 2018-2025 (USD Million)
Table 392 Asia-Pacific: Customer Analytics Market Size, by Solution, 2018-2025 (USD Million)
Table 393 Asia-Pacific: Customer Analytics Market Size, by Service, 2018-2025 (USD Million)
Table 394 Asia-Pacific: Customer Analytics Market Size, by Professional Service, 2018-2025 (USD Million)
Table 395 Asia-Pacific: Customer Analytics Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 396 Asia-Pacific: Customer Analytics Market Size, by Organization Size, 2018-2025 (USD Million)
Table 397 Asia-Pacific: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 398 Asia-Pacific: Customer Analytics Market Size, by Data Source, 2018-2025 (USD Million)
Table 399 Asia-Pacific: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 400 Asia-Pacific: Customer Analytics Market Size, by Country, 2018-2025 (USD Million)
Table 401 China: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 402 China: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 403 Singapore: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 404 Singapore: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 405 India: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 406 India: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 407 Australia and New Zealand: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 408 Australia and New Zealand: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 409 Rest of Asia-Pacific: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 410 Rest of Asia-Pacific: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 411 Middle East and Africa: Customer Analytics Market Size, by Component, 2018-2025 (USD Million)
Table 412 Middle East and Africa: Customer Analytics Market Size, by Solution, 2018-2025 (USD Million)
Table 413 Middle East and Africa: Customer Analytics Market Size, by Service, 2018-2025 (USD Million)
Table 414 Middle East and Africa: Customer Analytics Market Size, by Professional Service, 2018-2025 (USD Million)
Table 415 Middle East and Africa: Customer Analytics Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 416 Middle East and Africa: Customer Analytics Market Size, by Organization Size, 2018-2025 (USD Million)
Table 417 Middle East and Africa: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 418 Middle East and Africa: Customer Analytics Market Size, by Data Source, 2018-2025 (USD Million)
Table 419 Middle East and Africa: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 420 Middle East and Africa: Customer Analytics Market Size, by Country, 2018-2025 (USD Million)
Table 421 Kingdom of Saudi Arabia: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 422 Kingdom of Saudi Arabia: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 423 United Arab Emirates: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 424 United Arab Emirates: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 425 South Africa: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 426 South Africa: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 427 Rest of Middle East and Africa: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 428 Rest of Middle East and Africa: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 429 Latin America: Customer Analytics Market Size, by Component, 2018-2025 (USD Million)
Table 430 Latin America: Customer Analytics Market Size, by Solution, 2018-2025 (USD Million)
Table 431 Latin America: Customer Analytics Market Size, by Service, 2018-2025 (USD Million)
Table 432 Latin America: Customer Analytics Market Size, by Professional Service, 2018-2025 (USD Million)
Table 433 Latin America: Customer Analytics Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 434 Latin America: Customer Analytics Market Size, by Organization Size, 2018-2025 (USD Million)
Table 435 Latin America: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 436 Latin America: Customer Analytics Market Size, by Data Source, 2018-2025 (USD Million)
Table 437 Latin America: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 438 Latin America: Customer Analytics Market Size, by Country, 2018-2025 (USD Million)
Table 439 Brazil: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 440 Brazil: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 441 Mexico: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 442 Mexico: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 443 Argentina: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 444 Argentina: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
Table 445 Rest of Latin America: Customer Analytics Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 446 Rest of Latin America: Customer Analytics Market Size, by Application, 2018-2025 (USD Million)
15.2 Big Data Market- Global Forecast to 2025
15.2.1 Introduction
Table 447 Big Data Market Size, by Region, 2018-2025 (USD Million)
Table 448 Big Data Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 449 Big Data Market Size, by Component, 2018-2025 (USD Million)
Table 450 Big Data Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 451 Big Data Market Size, by Organization Size, 2018-2025 (USD Million)
Table 452 Big Data Market Size, by Business Function, 2018-2025 (USD Million)
Table 453 North America: Big Data Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 454 North America: Big Data Market Size, by Component, 2018-2025 (USD Million)
Table 455 North America: Big Data Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 456 North America: Big Data Market Size, by Organization Size, 2018-2025 (USD Million)
Table 457 North America: Big Data Market Size, by Business Function, 2018-2025 (USD Million)
Table 458 North America: Big Data Market Size, by Country, 2018-2025 (USD Million)
Table 459 Europe: Big Data Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 460 Europe: Big Data Market Size, by Component, 2018-2025 (USD Million)
Table 461 Europe: Big Data Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 462 Europe: Big Data Market Size, by Organization Size, 2018-2025 (USD Million)
Table 463 Europe: Big Data Market Size, by Business Function, 2018-2025 (USD Million)
Table 464 Europe: Big Data Market Size, by Country, 2018-2025 (USD Million)
Table 465 Asia-Pacific: Big Data Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 466 Asia-Pacific: Big Data Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 467 Asia-Pacific: Big Data Market Size, by Organization Size, 2018-2025 (USD Million)
Table 468 Asia-Pacific: Big Data Market Size, by Business Function, 2018-2025 (USD Million)
Table 469 Asia-Pacific: Big Data Market Size, by Country, 2018-2025 (USD Million)
Table 470 Middle East and Africa: Big Data Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 471 Middle East and Africa: Big Data Market Size, by Component, 2018-2025 (USD Million)
Table 472 Middle East and Africa: Big Data Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 473 Middle East and Africa: Big Data Market Size, by Organization Size, 2018-2025 (USD Million)
Table 474 Middle East and Africa: Big Data Market Size, by Business Function, 2018-2025 (USD Million)
Table 475 Middle East and Africa: Big Data Market Size, by Country, 2018-2025 (USD Million)
Table 476 Latin America: Big Data Market Size, by Industry Vertical, 2018-2025 (USD Million)
Table 477 Latin America: Big Data Market Size, by Component, 2018-2025 (USD Million)
Table 478 Latin America: Big Data Market Size, by Deployment Mode, 2018-2025 (USD Million)
Table 479 Latin America: Big Data Market Size, by Organization Size, 2018-2025 (USD Million)
Table 480 Latin America: Big Data Market Size, by Business Function, 2018-2025 (USD Million)
Table 481 Latin America: Big Data Market Size, by Country, 2018-2025 (USD Million)

16 Appendix
16.1 Discussion Guide
16.2 Knowledge Store: Subscription Portal
16.3 Available Customizations
16.4 Related Reports
16.5 Author Details

Note: Product cover images may vary from those shown
  • Acquia
  • Actioniq
  • Adobe
  • Amperity
  • Blueconic
  • Calibermind
  • Celebrus (D4T4 Solutions)
  • Dun & Bradstreet
  • Insider
  • Leadspace
  • Listrak
  • Lytics
  • Microsoft
  • Nice
  • Ometria
  • Optimove
  • Oracle
  • Salesforce
  • Salesmanago
  • SAP
  • SAS Institute
  • Segment
  • Simon Data
  • Tealium
  • Teradata
  • Totango
  • Treasure Data
  • Upland Software
  • Zeta Global
  • Zylotech
Note: Product cover images may vary from those shown

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