Adventure tourism is a form of travelling that is often done outside a person’s regular environment. Adventure travel involves a large variety of activities such as caving, climbing, cycling, hiking, hunting, rafting, and others. Tourism is a sector witnessing rapid growth, wherein adventure tourism is one of its fastest growing segments. Australia is one of the most popular travel destinations owing to its scenic landscapes, good food and great accommodation facilities. Cities such as Sydney, Melbourne, Brisbane, and Perth, allow a plethora of land, water and air-based activities. Moreover, Australia is also home to beaches and wildlife sanctuary, which further increase its popularity as a destination for travel. Adventure sports is the go-to form of travel in Australia as it offers activities such as diving, white water rafting, surfing, trekking, cycling and more among others.
The Australia adventure tourism market is in its growth stage and is expected to garner higher growth in the coming years. The growth of this market can be attributed to attractive landscape and availability of a large variety of activities within different cities of the country. Furthermore, strategic marketing initiatives taken by players in the industry coupled with increase in government initiatives to promote tourism, drives the growth of the country’s adventure tourism industry. However, risk involved in adventure travelling and unpredictable weather conditions are few major challenges to the adventure tourism industry. On the contrary, increase in social media networking has created lucrative opportunity for adventure service providers, as Facebook has become the most preferred social network among travelers.
Growing popularity of travel blogging/video logging on social media platforms such as Instagram, and Twitter, is further expected to pique the interest of travelers around the world to visit different places including Australia, making way for growth in the coming years.
The Australia adventure tourism market is segmented on the basis of type, activity, type of travelers, age group, and sales channel. By type, the market has been classified into hard, soft, and others. Based on the activity, the market has been divided into land-based activity, water-based activity, and air-based activity. Based on the type of travelers, the market has been classified into solo, friends/group, couple, and family. By age group, it is categorized into below 30 years, 30-41 years, 42-49 years, and 50 years & above. The sales channel segment includes travel agent and direct.
The key players in the Australia adventure tourism industry have relied on product launch as their key strategy to stay relevant in the competitive market. The key players profiled in the report include AAT Kings Tours Limited, Discovery Nomads, Trafalgar Travel, Contiki, G Adventures, Insight Vacations, Inspiring Journeys, Intrepid Group, Ltd, Intro Travel, and Ultimate Adventure Travel Pty Ltd.
The Australia adventure tourism market is in its growth stage and is expected to garner higher growth in the coming years. The growth of this market can be attributed to attractive landscape and availability of a large variety of activities within different cities of the country. Furthermore, strategic marketing initiatives taken by players in the industry coupled with increase in government initiatives to promote tourism, drives the growth of the country’s adventure tourism industry. However, risk involved in adventure travelling and unpredictable weather conditions are few major challenges to the adventure tourism industry. On the contrary, increase in social media networking has created lucrative opportunity for adventure service providers, as Facebook has become the most preferred social network among travelers.
Growing popularity of travel blogging/video logging on social media platforms such as Instagram, and Twitter, is further expected to pique the interest of travelers around the world to visit different places including Australia, making way for growth in the coming years.
The Australia adventure tourism market is segmented on the basis of type, activity, type of travelers, age group, and sales channel. By type, the market has been classified into hard, soft, and others. Based on the activity, the market has been divided into land-based activity, water-based activity, and air-based activity. Based on the type of travelers, the market has been classified into solo, friends/group, couple, and family. By age group, it is categorized into below 30 years, 30-41 years, 42-49 years, and 50 years & above. The sales channel segment includes travel agent and direct.
The key players in the Australia adventure tourism industry have relied on product launch as their key strategy to stay relevant in the competitive market. The key players profiled in the report include AAT Kings Tours Limited, Discovery Nomads, Trafalgar Travel, Contiki, G Adventures, Insight Vacations, Inspiring Journeys, Intrepid Group, Ltd, Intro Travel, and Ultimate Adventure Travel Pty Ltd.
KEY BENEFITS FOR STAKEHOLDERS
- The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2019-2027 identify the prevailing Australia adventure tourism market opportunities.
- Porter’s five forces analysis highlights the potency of buyers and supplier’s tenable stakeholder’s make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the size and segmentation assists in determining the prevailing market opportunities.
- The major countries in each region are mapped according their revenue contribution the industry.
- The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the industry.
KEY MARKET SEGMENTATION
By Type
- Hard
- Soft
- Others
By Activity
- Land-Based Activity
- Water-Based Activity
- Air-Based Activity
By Type of Traveler
- Solo
- Friends/Group
- Couple
- Family
By Age Group
- Below 30 Years
- 30-41 Years
- 42-49 Years
- 50 Years & Above
By Sales Channel
- Travel Agents
- Direct
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE
CHAPTER 5: AUSTRALIA ADVENTURE TOURISM MARKET, BY ACTIVITY
CHAPTER 6: AUSTRALIA ADVENTURE TOURISM MARKET, BY TYPE OF TRAVELER
CHAPTER 7: AUSTRALIA ADVENTURE TOURISM MARKET, BY AGE GROUP
CHAPTER 8: AUSTRALIA ADVENTURE TOURISM MARKET, BY SALES CHANNEL
CHAPTER 9: COMPETITION LANDSCAPE
CHAPTER 10: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- AAT Kings Tours Limited
- Discovery Nomads
- Trafalgar Travel
- Contiki
- G Adventures
- Insight Vacations
- Inspiring Journeys
- Intrepid Group Ltd
- Intro Travel
- Ultimate Adventure Travel Pty Ltd.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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