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United States Publishing for the PreK-12 Market, 2021-2022

  • ID: 5440429
  • Report
  • September 2021
  • Region: United States
  • 140 Pages
  • SIMBA Information

FEATURED COMPANIES

  • Cengage
  • Goodheart-Willcox Company
  • Kahoot!
  • Pearson
  • Savvas Learning Company
  • Scholastic Corporation

United States Publishing for the PreK-12 Market 2021-2022 addresses the opportunities in the PreK-12 school market and the strategies at work in the industry that provides instructional materials to schools.

The publisher defines the major segments of instructional materials industry-core basal curriculum, courseware, state-level tests, digital supplements, print supplements, manipulatives, trade books, video and classroom magazines-and sizes the individual segments and the overall instructional materials industry, which the publisher projects will come in at $9.31 billion in 2021.

The seven-chapter analysis in Publishing for the PreK-12 Market 2021-2022 focuses on market trends and the size and structure of the industry. Market conditions examined in the first half include:

  • Enrollment, specifically COVID-19-induced changes: school choice, homeschooling, virtual schools.
  • Connectivity issues and status at school and at home.
  • Federal and state support for PreK-12 education.
  • Impact of federal stimulus spending.
  • Title I allocations.
  • Variances in state per-pupil funding and per-pupil funding in the 20 largest districts.
  • Fiscal 2022 funding initiatives in eight of the largest states.

The second half of the report explores the size and structure of the K-12 instructional materials industry, including:

  • Sales by industry segments.
  • Increased digital development.
  • Upended testing plans.
  • Operating performance of selected public companies.
  • Stock performance of selected public companies.
  • Preponderance of digitally-driven M&A activity.

The report concludes with an outlook based on market trends, including:

  • Acceleration of digital tools and online learning.
  • New focus on social studies.
  • Adjustments to state testing requirements.
  • Projected sales of instructional materials by segment through 2024.

Additionally, 12 company profiles provide a look at the variety and focus of various providers if instructional materials.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Cengage
  • Goodheart-Willcox Company
  • Kahoot!
  • Pearson
  • Savvas Learning Company
  • Scholastic Corporation

METHODOLOGY

EXECUTIVE SUMMARY

CHAPTER 1: ENROLLMENT

  • INTRODUCTION
  • DISENROLLMENT DISRUPTS EDUCATION
  • CALIFORNIA ILLUSTRATES PANDEMIC TRENDS
  • Pattern Is Repeated Elsewhere
  • WHERE STUDENTS WENT & DEPARTURE IMPACT
  • PUBLIC SCHOOLS: NUMBERS & STUDENTS
  • PUBLIC SCHOOL ENROLLMENT GROWTH SLOWS
  • Table 1.1: Trends in Public School Enrollment, 2000-2029P
  • ENROLLMENT PATTERNS VARY ACROSS THE STATES
  • Table 1.2: Projected Percentage Change in Public Elementary & Secondary Enrollment, 2017 to 2029
  • BIRTH RATES WILL IMPACT FUTURE ENROLLMENT
  • PRIVATE SCHOOLS FACE CHALLENGES, SEE OPPORTUNITY
  • CATHOLIC SCHOOL ENROLLMENT DECLINES CONTINUE
  • Table 1.3: Catholic School Enrollment Declines, 2016-2020
  • SUPPORT FOR SCHOOL CHOICE GROWS
  • INCREASING INTEREST IN CHARTER SCHOOLS
  • Table 1.4: Charter School Growth, 2000 to 2018
  • Table 1.5: Charter Schools by State, Fall 2019
  • Characteristics of Charter Schools
  • Table 1.6: Charter School Management, 2018-2019
  • PANDEMIC LEADS TO HOMESCHOOLING SURGE
  • Table 1.7: Homeschooling, 2003-2016
  • VIRTUAL SCHOOLS SEE BRIGHT FUTURE
  • GRADUATION RATES INCH UP
  • Table 1.8 Adjusted Cohort Graduation Rates for Public High School Students, 2018-2019
  • DUAL ENROLLMENT OFFERS OPPORTUNITIES
  • DECLINE FOR STUDENTS IN POVERTY
  • Table 1.9 Title I Schools by State, 2019
  • Students Experiencing Homelessness
  • ELL POPULATION CONTINUES TO GROW
  • Table 1.10: Trends in English-Language Learner Enrollment, 2000-2001 to 2018-2019
  • Table 1.11: Percentage of Public-School Students who are ELL by State, 2018-2019
  • SPECIAL NEEDS STUDENTS GET SERVICES
  • Table 1.12: Trends in Youth Receiving IDEA Services, 2017-2018 to 2019-2020
  • PREK PROGRESS STALLS
  • Table 1.13: Enrollment Growth in State-Funded Preschool Programs, 2017-2018 to 2019-2020
  • Table 1.14: Enrollment & Per-Child Spending in State-Funded Preschool, 2019-2020
  • Pandemic Impacts PreK
  • MORE CONNECTED STUDENTS; NEEDS EXPAND
  • Table 1.15: 3-18-Year-Old Children with Home Internet Access, 2016-2019
  • SOURCE: NATIONAL CENTER FOR EDUCATION STATISTICS, 2021

CHAPTER 2: BUDGET & POLICY

  • INTRODUCTION
  • POLICY & FUNDING HISTORY
  • POLICY & FUNDING IN THE ESSA ERA
  • FEDERAL, STATE & LOCAL FUNDING SOURCES
  • REOPENING SCHOOLS: A NEW POLICY AREA
  • ANNUAL EXAMS REQUIRED, SOME FLEXIBILITY
  • FEDERAL FUNDING CONTINUES TO RISE
  • Table 2.1: Education Department Appropriations, FY2019-FY2021 (selected K-12 categories, $ in millions)
  • BIDEN PROPOSED ED FUNDING INCREASES FOR FY 2022
  • Table 2.2: Education Department Appropriations, FY2020-FY2022P (selected K-12, $ in millions)
  • New Take on Title I
  • More Money Proposed for IDEA
  • Increased Support for Community Schools Program
  • Serving English-Language Learners
  • Funding Hikes for Learning Centers & CTE
  • New Programs, New Budget Lines Proposed
  • STIMULUS BILLS PROVIDE EDUCATION MONEY
  • Pandemic Leads to CARES Act
  • Rethink K-12 Part of CARES Act
  • Table 2.3: Selected Approved Rethink K-12 Education State Plan Highlights, 2020
  • More Funding from Second Stimulus
  • American Rescue Plan Provides Another Wave of K-12 Funding
  • Table 2.4: COVID-19 Relief Education Funding ($ in billions)
  • TITLE I’S 50 LARGEST ALLOCATIONS
  • Table 2.5: 50 Largest Title I Allocations to LEAs, FY2019 ($ in thousands)
  • SUPPORT FOR CLASSROOM CONNECTIVITY
  • Table 2.6: E-Rate Applicants Value the Program
  • Moving the Bar on Connectivity Needs
  • Connectivity for Homes as Well as Schools
  • E-rate to Support Cybersecurity
  • TRENDS WINNING FEDERAL & STATE SUPPORT
  • Promoting the Switch to Digital
  • Computer Science Moving from Elective to Requirement
  • Table 2.7: States with State Plan for Computer Science Education
  • High Schools Teaching Computer Science
  • Table 2.8: States that Require High Schools to Offer Computer Science Education
  • School Climate Earns More Consideration
  • Career and Technical Education Booms
  • School Choice Movement Continues
  • STATE EDUCATION FUNDING OVERVIEW
  • ADOPTION STATES INFLUENCE MARKET & OFFER OPPORTUNITIES
  • PER-PUPIL FUNDING VARIES BY STATE & DISTRICT
  • Table 2.9: Per Pupil Funding by State, FY 2018
  • Inequities in District-Level Funding
  • Table 2.10: 20 Largest School Districts & Per-Pupil Spending, FY2018
  • Fiscal 2021 Budgets Approved Amid Change
  • Table 2.11: Select States with FY2021 K-12 Initiatives or Funding Changes & 2020 Approval Dates
  • FOR FY 2022, K-12 SUPPORT TAKES NEW FORMS
  • New York
  • California
  • Florida
  • Illinois
  • Pennsylvania
  • Georgia
  • Michigan
  • Texas

CHAPTER 3: MARKET SIZE & STRUCTURE

  • INTRODUCTION
  • INDUSTRY FINDS ITS (DIGITAL) FOOTING IN 2020
  • Table 3.1: Sales and Segment Share of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2019, 2020, and 2021P ($ in 000,000; ranked by 2021P)
  • INSTRUCTIONAL MATERIALS DECREASE 2.5% IN 2020
  • PROVIDERS ADJUST TO CHANGING MARKET
  • MORE DIGITAL USE
  • Table 3.2: Some Tools with Increased Use by Students & Educators from the First Week of February to the First Week of April, 2020
  • Educators Use Range of Tools, Focus on Connection
  • Table 3.3: Centre for Learning and Performance Technolgies’ Top 100 Tools in Education 2020
  • TESTING PLANS UPENDED
  • COVID-19 Adds to Erosion of State Testing
  • Testing 2021
  • TRADE BOOKS IN SCHOOLS

CHAPTER 4: INDUSTRY DYNAMICS

  • INTRODUCTION
  • AAP: EDUCATION NET SALES DECLINE 12% IN 2020
  • Table 4.1: U.S. PreK-12 and Higher Education Instructional Materials Net Sales December and Year-End, 2020 vs. 2019 ($ in 000,000)
  • OPERATING PERFORMANCE IN THE YEAR OF COVID-19
  • Goodheart-Willcox
  • Stride
  • Table 4.2: PreK-12 Performance Index, 2020 vs. 2019 ($ in 000; ranked by 2020 Operating Margin
  • Scholastic
  • Houghton Mifflin Harcourt
  • Discovery Education
  • McGraw Hill
  • Cengage
  • STOCKWATCH REFLECTS DIFFICULT YEAR IN 2020
  • Table 4.3: EER Stockwatch: Company Price per Share 2020
  • DIGITAL EXPANSION DRIVES 2020 M&A ACTIVITY
  • Table 4.4: PreK-12 Merger & Acquisition Index, 2020
  • Literacy
  • Traditional Leaders Reshape Their Businesses
  • Technology as Acquisition Driver
  • M&A PACE ACCELERATES IN H1 2021
  • Table 4.5: PreK-12 Merger & Acquisition Index, H1 2021

CHAPTER 5: MARKET TRENDS

  • INTRODUCTION
  • REOPENING PLANS
  • Table 5.1: Sample of State Uses for Federal ARP Funding to Reopen Schools, Approved by U.S. Department of Education, 2021
  • ACCELERATION OF DIGITAL TOOLS; ACCEPTANCE OF ONLINE LEARNING
  • Personalized Learning
  • Acceptance of Virtual Schools
  • CURRICULUM RESOURCES
  • Social Studies
  • ASSESSMENT
  • NAEP postponed

CHAPTER 6: OUTLOOK

  • INTRODUCTION
  • DIGITAL/PRINT PERSPECTIVE
  • NARROWING THE DIGITAL DIVIDE
  • INFORMED DECISION-MAKING
  • SPENDING OUTLOOK
  • Table 6.1: Sales of Print and Digital Instructional Media to the U.S. PreK-12 School Market, 2020-2024P ($ in 000,000, ranked by 2021P)

CHAPTER 7: COMPANY PROFILE

  • SCAMBIUM LEARNING
  • Pandemic Response
  • CENGAGE
  • DISCOVERY EDUCATION
  • Building Partner Relationships
  • GOODHEART-WILLCOX COMPANY
  • HOUGHTON MIFFLIN HARCOURT
  • KAHOOT!
  • Pandemic Impact
  • MCGRAW HILL
  • PEARSON
  • RENAISSANCE
  • Pandemic Impact
  • SAVVAS LEARNING COMPANY
  • SCHOLASTIC CORPORATION
  • STRIDE
  • Pandemic Impact
Note: Product cover images may vary from those shown

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  • Cengage
  • Discovery Education
  • Goodheart-Willcox Company
  • Houghton Mifflin Harcourt
  • Kahoot!
  • McGraw Hill
  • Pearson
  • Renaissance
  • Savvas Learning Company
  • Scambium Learning
  • Scholastic Corporation
  • Stride
Note: Product cover images may vary from those shown

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