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Europe Toys and Games Market By Distribution Channel, By Product Type, By End User, By Country, Growth Potential, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027

  • ID: 5448309
  • Report
  • August 2021
  • Region: Europe
  • 104 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)

FEATURED COMPANIES

  • JAKKS Pacific, Inc.
  • LEGO Group (KIRKBI A/S)
  • Mattel, Inc.
  • Microsoft Corporation
  • NetEase, Inc.
  • Nintendo Co., Ltd.
  • MORE

The Europe Toys and Games Market is expected to witness market growth of 5.5% CAGR during the forecast period (2021-2027).

The rising interest of parents in green toys, growing awareness of the cognitive benefits of building toys, the rapid expansion of mobile-based gaming, and the revival of traditional toys and video games are aspects that are witnessed to escalate the growth of the market. Furthermore, the toys and games market is projected to be fueled by the rising popularity of conventional recreational activities in younger and infant children. Besides, the growing interest of the younger generation towards old-school games at social gatherings is liable to accelerate the expansion of the market. The growing rate of revived retro games is anticipated to fuel the growth of the toys and games market during the forecasting period.

Organizations are vigorously shifting their product offerings by introducing e-stores and retailing products via e-commerce platforms, like Walmart Online, eBay, and Amazon. These online platforms have become an alternative for physical sales and marketing and are also cost-efficient and feasible.

Europe is witnessing an increase in the growth of the toys and games market, owing to the upsurge in the activity toys and accessories segment. This segment comprises action figures, toys, activity toys, and accessories. The factors having a positive impact on the activity toys and accessories segment in this region are the growing disposable incomes, increasing birth rates, declining child mortality rates, and expansion of the middle-class population.

In addition, the manufacturing of eco-friendly toys is one of the prominent factors fueling the growth of the toys and games market in Europe. Parents are now more concerned about several safety and health issues related to raw materials utilized in the manufacturing of toys. This increasing concern of parents and educators has led to accelerating the popularity of eco-friendly toys. Additionally, market vendors are encouraged to offer sustainable products and slowly change their focus on the manufacturing of traditional toys to eco-friendly toys. For example, 4M Industrial Development Limited is manufacturing eco-friendly toys while avoiding the usage of tapes, glue, and screws.

The Germany market dominated the Europe Games and Puzzles Market by Country 2020, thereby, achieving a market value of $2,872.5 million by 2027. The UK market is exhibiting a CAGR of 6.3% during (2021 - 2027). Additionally, The France market is poised to grow at a CAGR of 9% during (2021 - 2027).

Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product Type, the market is segmented into Electronic Games, Outdoor & Sports, Games and Puzzles, Dolls, Preschool Toys and Others. Based on End User, the market is segmented into 0-8 Age, 9-15 Age and 15 Age & above. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Sony Corporation (Sony Interactive Entertainment LLC), VTech Holdings Limited, NetEase, Inc., LEGO Group (KIRKBI A/S), Dream International Limited, Nintendo Co., Ltd., Mattel, Inc., JAKKS Pacific, Inc. and Playmates Toys Limited (Playmates Holdings Ltd.).

Scope of the Study

Market Segments Covered in the Report:


By Distribution Channel

  • Offline
  • Online

By Product Type

  • Electronic Games
  • Outdoor & Sports
  • Games and Puzzles
  • Dolls
  • Preschool Toys
  • Others

By End User

  • 0 - 8 age
  • 9 - 15 age
  • 15 age & above

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Key Market Players

List of Companies Profiled in the Report:

  • Microsoft Corporation
  • Sony Corporation (Sony Interactive Entertainment LLC)
  • VTech Holdings Limited
  • NetEase, Inc.
  • LEGO Group (KIRKBI A/S)
  • Dream International Limited
  • Nintendo Co., Ltd.
  • Mattel, Inc.
  • JAKKS Pacific, Inc.
  • Playmates Toys Limited (Playmates Holdings Ltd.)

Unique Offerings from the Publisher

  • Exhaustive coverage
  • The highest number of market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • JAKKS Pacific, Inc.
  • LEGO Group (KIRKBI A/S)
  • Mattel, Inc.
  • Microsoft Corporation
  • NetEase, Inc.
  • Nintendo Co., Ltd.
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Europe Toys and Games Market, by Distribution Channel
1.4.2 Europe Toys and Games Market, by Product Type
1.4.3 Europe Toys and Games Market, by End User
1.4.4 Europe Toys and Games Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Jun - 2021, Aug) Leading Players

Chapter 4. Europe Toys and Games Market by Distribution Channel
4.1 Europe Offline Market by Country
4.2 Europe Online Market by Country

Chapter 5. Europe Toys and Games Market by Product Type
5.1 Europe Electronic Games Market by Country
5.2 Europe Outdoor & Sports Market by Country
5.3 Europe Games and Puzzles Market by Country
5.4 Europe Dolls Market by Country
5.5 Europe Preschool Toys Market by Country
5.6 Europe Other Product Type Market by Country

Chapter 6. Europe Toys and Games Market by End User
6.1 Europe 0 - 8 age Market by Country
6.2 Europe 9 - 15 age Market by Country
6.3 Europe 15 age & above Market by Country

Chapter 7. Europe Toys and Games Market by Country
7.1 Germany Toys and Games Market
7.1.1 Germany Toys and Games Market by Distribution Channel
7.1.2 Germany Toys and Games Market by Product Type
7.1.3 Germany Toys and Games Market by End User
7.2 UK Toys and Games Market
7.2.1 UK Toys and Games Market by Distribution Channel
7.2.2 UK Toys and Games Market by Product Type
7.2.3 UK Toys and Games Market by End User
7.3 France Toys and Games Market
7.3.1 France Toys and Games Market by Distribution Channel
7.3.2 France Toys and Games Market by Product Type
7.3.3 France Toys and Games Market by End User
7.4 Russia Toys and Games Market
7.4.1 Russia Toys and Games Market by Distribution Channel
7.4.2 Russia Toys and Games Market by Product Type
7.4.3 Russia Toys and Games Market by End User
7.5 Spain Toys and Games Market
7.5.1 Spain Toys and Games Market by Distribution Channel
7.5.2 Spain Toys and Games Market by Product Type
7.5.3 Spain Toys and Games Market by End User
7.6 Italy Toys and Games Market
7.6.1 Italy Toys and Games Market by Distribution Channel
7.6.2 Italy Toys and Games Market by Product Type
7.6.3 Italy Toys and Games Market by End User
7.7 Rest of Europe Toys and Games Market
7.7.1 Rest of Europe Toys and Games Market by Distribution Channel
7.7.2 Rest of Europe Toys and Games Market by Product Type
7.7.3 Rest of Europe Toys and Games Market by End User

Chapter 8. Company Profiles
8.1 Microsoft Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.1 Recent strategies and developments:
8.1.1.1 Partnerships, Collaborations, and Agreements:
8.1.1.2 Acquisitions and Mergers:
8.1.2 SWOT Analysis
8.2 Sony Corporation (Sony Interactive Entertainment LLC)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisitions and Mergers:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 VTech Holdings Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Launches:
8.4 NetEase, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisitions and Mergers:
8.5 LEGO Group (KIRKBI A/S)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Research & Development Expenses
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.6 Dream International Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.7 Nintendo Co., Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.8 Mattel, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations and Agreements:
8.9 JAKKS Pacific, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Recent strategies and developments:
8.9.4.1 Partnerships, Collaborations, and Agreements:
8.10. Playmates Toys Limited (Playmates Holdings Ltd.)
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Regional Analysis
8.10.4 Recent strategies and developments:
8.10.4.1 Partnerships, Collaborations, and Agreements:
Note: Product cover images may vary from those shown
  • Microsoft Corporation
  • Sony Corporation (Sony Interactive Entertainment LLC)
  • VTech Holdings Limited
  • NetEase, Inc.
  • LEGO Group (KIRKBI A/S)
  • Dream International Limited
  • Nintendo Co., Ltd.
  • Mattel, Inc.
  • JAKKS Pacific, Inc.
  • Playmates Toys Limited (Playmates Holdings Ltd.)
Note: Product cover images may vary from those shown

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