+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Asia Pacific Toys and Games Market By Distribution Channel, By Product Type, By End User, By Country, Growth Potential, COVID-19 Impact Analysis Report and Forecast, 2021 - 2027

  • ID: 5448335
  • Report
  • August 2021
  • Region: Asia Pacific
  • 104 Pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)

FEATURED COMPANIES

  • JAKKS Pacific, Inc.
  • LEGO Group (KIRKBI A/S)
  • Mattel, Inc.
  • Microsoft Corporation
  • NetEase, Inc.
  • Nintendo Co., Ltd.

The Asia Pacific Toys and Games Market is expected to witness market growth of 7.4% CAGR during the forecast period (2021-2027).

The presence of high-income group customers across the world is expected to propel the growth of the toys and games market. In addition, middle-range toys and games acquired the maximum sale worldwide in the past few years. Additionally, sports and outdoor toys also witnessed a surge in sales. Moreover, the heavy inclination of customers towards cartoons and movies is escalating the purchasing rate of action figures and accessories. Thus, the rollout of new cartoons and movies is accelerating the sales of action figures and accessories, which is also contributing to the growth of the toys and games market.

In Asia-Pacific, the nations are witnessing a significant surge in disposable income due to which, parents are increasingly focusing on their child’s development, in which toys and games are playing an important role. In addition, nations like China have abolished the country’s one-child policy, owing to which there is a rise in the number of the child population that is anticipated to fuel the growth of the toys and games market during the forecasting period.

Additionally, parents and educators prefer to develop child’s skills through educational toys rather than giving them core skills, which is anticipated to offer lucrative opportunities for the toys and games market. Moreover, India and China are the two prominent countries across the region due to which, several vendors are entering the market. Further, the growing number of middle-class groups and an increasing number of retail outlets are some of the factors that are fueling the demand for toys and games. Furthermore, the growing interest of children along with their parents in art-based gadgets, science & technology, and math is having a positive impact on the sales of educational toys and games. Thus, these factors are anticipated to propel the growth of the regional toys and games market in the upcoming years.

The China market dominated the Asia Pacific 9 - 15 age Market by Country 2020, thereby, achieving a market value of $18,265.8 million by 2027. The Japan market is showcasing a CAGR of 6.1% during (2021 - 2027). Additionally, The India market is anticipated to witness a CAGR of 7.4% during (2021 - 2027).

Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product Type, the market is segmented into Electronic Games, Outdoor & Sports, Games and Puzzles, Dolls, Preschool Toys and Others. Based on End User, the market is segmented into 0-8 Age, 9-15 Age and 15 Age & above. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Sony Corporation (Sony Interactive Entertainment LLC), VTech Holdings Limited, NetEase, Inc., LEGO Group (KIRKBI A/S), Dream International Limited, Nintendo Co., Ltd., Mattel, Inc., JAKKS Pacific, Inc. and Playmates Toys Limited (Playmates Holdings Ltd.).

Scope of the Study

Market Segments Covered in the Report:


By Distribution Channel

  • Offline
  • Online

By Product Type

  • Electronic Games
  • Outdoor & Sports
  • Games and Puzzles
  • Dolls
  • Preschool Toys
  • Others

By End User

  • 0 - 8 age
  • 9 - 15 age
  • 15 age & above

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Key Market Players

List of Companies Profiled in the Report:

  • Microsoft Corporation
  • Sony Corporation (Sony Interactive Entertainment LLC)
  • VTech Holdings Limited
  • NetEase, Inc.
  • LEGO Group (KIRKBI A/S)
  • Dream International Limited
  • Nintendo Co., Ltd.
  • Mattel, Inc.
  • JAKKS Pacific, Inc.
  • Playmates Toys Limited (Playmates Holdings Ltd.)

Unique Offerings from the Publisher

  • Exhaustive coverage
  • The highest number of market tables and figures
  • Subscription-based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • JAKKS Pacific, Inc.
  • LEGO Group (KIRKBI A/S)
  • Mattel, Inc.
  • Microsoft Corporation
  • NetEase, Inc.
  • Nintendo Co., Ltd.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Toys and Games Market, by Distribution Channel
1.4.2 Asia Pacific Toys and Games Market, by Product Type
1.4.3 Asia Pacific Toys and Games Market, by End User
1.4.4 Asia Pacific Toys and Games Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Jun - 2021, Aug) Leading Players

Chapter 4. Asia Pacific Toys and Games Market by Distribution Channel
4.1.1.1 Asia Pacific Offline Market by Country
4.1.1.2 Asia Pacific Online Market by Country

Chapter 5. Asia Pacific Toys and Games Market by Product Type
5.1 Asia Pacific Electronic Games Market by Country
5.2 Asia Pacific Outdoor & Sports Market by Country
5.3 Asia Pacific Games and Puzzles Market by Country
5.4 Asia Pacific Dolls Market by Country
5.5 Asia Pacific Preschool Toys Market by Country
5.6 Asia Pacific Other Product Type Market by Country

Chapter 6. Asia Pacific Toys and Games Market by End User
6.1 Asia Pacific 0 - 8 age Market by Country
6.2 Asia Pacific 9 - 15 age Market by Country
6.3 Asia Pacific 15 age & above Market by Country

Chapter 7. Asia Pacific Toys and Games Market by Country
7.1 China Toys and Games Market
7.1.1 China Toys and Games Market by Distribution Channel
7.1.2 China Toys and Games Market by Product Type
7.1.3 China Toys and Games Market by End User
7.2 Japan Toys and Games Market
7.2.1 Japan Toys and Games Market by Distribution Channel
7.2.2 Japan Toys and Games Market by Product Type
7.2.3 Japan Toys and Games Market by End User
7.3 India Toys and Games Market
7.3.1 India Toys and Games Market by Distribution Channel
7.3.2 India Toys and Games Market by Product Type
7.3.3 India Toys and Games Market by End User
7.4 South Korea Toys and Games Market
7.4.1 South Korea Toys and Games Market by Distribution Channel
7.4.2 South Korea Toys and Games Market by Product Type
7.4.3 South Korea Toys and Games Market by End User
7.5 Singapore Toys and Games Market
7.5.1 Singapore Toys and Games Market by Distribution Channel
7.5.2 Singapore Toys and Games Market by Product Type
7.5.3 Singapore Toys and Games Market by End User
7.6 Malaysia Toys and Games Market
7.6.1 Malaysia Toys and Games Market by Distribution Channel
7.6.2 Malaysia Toys and Games Market by Product Type
7.6.3 Malaysia Toys and Games Market by End User
7.7 Rest of Asia Pacific Toys and Games Market
7.7.1 Rest of Asia Pacific Toys and Games Market by Distribution Channel
7.7.2 Rest of Asia Pacific Toys and Games Market by Product Type
7.7.3 Rest of Asia Pacific Toys and Games Market by End User

Chapter 8. Company Profiles
8.1 Microsoft Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expenses
8.1.1 Recent strategies and developments:
8.1.1.1 Partnerships, Collaborations, and Agreements:
8.1.1.2 Acquisitions and Mergers:
8.1.2 SWOT Analysis
8.2 Sony Corporation (Sony Interactive Entertainment LLC)
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Acquisitions and Mergers:
8.2.5.2 Product Launches and Product Expansions:
8.2.6 SWOT Analysis
8.3 VTech Holdings Limited
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Launches:
8.4 NetEase, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental Analysis
8.4.4 Research & Development Expenses
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisitions and Mergers:
8.5 LEGO Group (KIRKBI A/S)
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Research & Development Expenses
8.5.4 Recent strategies and developments:
8.5.4.1 Partnerships, Collaborations, and Agreements:
8.6 Dream International Limited
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.7 Nintendo Co., Ltd.
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental and Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.7.5.2 Product Launches and Product Expansions:
8.8 Mattel, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations and Agreements:
8.9 JAKKS Pacific, Inc.
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Recent strategies and developments:
8.9.4.1 Partnerships, Collaborations, and Agreements:
8.10. Playmates Toys Limited (Playmates Holdings Ltd.)
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Regional Analysis
8.10.4 Recent strategies and developments:
8.10.4.1 Partnerships, Collaborations, and Agreements:
Note: Product cover images may vary from those shown
  • Microsoft Corporation
  • Sony Corporation (Sony Interactive Entertainment LLC)
  • VTech Holdings Limited
  • NetEase, Inc.
  • LEGO Group (KIRKBI A/S)
  • Dream International Limited
  • Nintendo Co., Ltd.
  • Mattel, Inc.
  • JAKKS Pacific, Inc.
  • Playmates Toys Limited (Playmates Holdings Ltd.)
Note: Product cover images may vary from those shown

Loading
LOADING...

Adroll
adroll