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Romania Cards and Payments - Opportunities and Risks to 2025

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  • 65 Pages
  • September 2021
  • Region: Romania
  • GlobalData
  • ID: 5448704
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The publisher’s 'Romania Cards and Payments - Opportunities and Risks to 2025' report provides detailed analysis of market trends in Romania's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfers, direct debits, and cheques during the review-period (2017-21e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2021e-25f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the publisher’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

This report provides top-level market analysis, information and insights into Romania's cards and payments industry, including:

  • Current and forecast values for each market in Romania's cards and payments industry, including debit, credit, and charge cards.
  • Detailed insights into payment instruments including cash, cards, credit transfers, direct debits, and cheques. It also, includes an overview of the country's key alternative payment instruments.
  • Ecommerce market analysis.
  • Analysis of various market drivers and regulations governing Romania's cards and payments industry.
  • Detailed analysis of strategies adopted by banks and other institutions to market debit, credit, and charge cards.


  • the growing popularity of digital-only banks is driving competition in the banking space. UK-based Revolut (which started operations in Romania in 2018) acquired a license to launch its banking operations in the country in March 2021. Revolut has more than 1.3 million users in the country and offers Standard, Plus, Premium, and Metal accounts, all of which include debit cards. Previously, UK-based fintech Monese launched Romanian currency accounts in February 2020 in partnership with Libra Internet Bank, while Netherlands-based digital bank bunq launched in Romania in October 2019.
  • To offer a more convenient way of making government payments on the go, the Romanian government is increasingly focusing on digitalization of the payments sector. In June 2021, the Romanian Digitalization Authority partnered with Mastercard and Tremend Software Consulting to develop a new mobile app, which is an extension to its existing online portal, Ghișeul.ro. According to the authority, approximately 1.7 million transactions were registered on the Ghiseul.ro portal between January and July 2021, an increase of 230% in terms of number of transactions and 250% in terms of value of transactions compared to the same period of 2020. The app can be authenticated using biometric registration and provides various services such as enrolling cards, transaction history, and notifications of outstanding debts and payments (including taxes, services, and fines).
  • Alternative payments are increasingly gaining prominence in Romania. In November 2020, Google rolled out its mobile payment solution Google Pay in the country. The solution enables users to make contactless in-store, in-app, and online payments using their Android smartphone. Major banks and fintechs such as Banca Transilvania, CEC Bank, UniCredit Bank, ING Bank, Alpha Bank, and Revolut support Google Pay. Meanwhile, Apple launched its payment solution Apple Pay in Romania in June 2019. Apple Pay can be used to make in-store, in-app, and online payments.

Reasons to Buy

  • Make strategic business decisions, using top-level historic and forecast market data, related to Romania's cards and payments industry and each market within it.
  • Understand the key market trends and growth opportunities in Romania's cards and payments industry.
  • Assess the competitive dynamics in Romania's cards and payments industry.
  • Gain insights into marketing strategies used for various card types in Romania.
  • Gain insights into key regulations governing Romania's cards and payments industry.

Table of Contents

Payment Instruments

Card-based Payments

Ecommerce Payments

Alternative Payments

Job Analysis

Payment Innovations

Payment Infrastructure and Regulation


Companies Mentioned

A selection of companies mentioned in this report includes:

  • Banca Transilvania
  • Erste Bank
  • Raiffeisen Bank
  • Societe Generale Group
  • CEC Bank
  • UniCredit Bank
  • ING Bank
  • Alpha Bank
  • Revolut
  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • paysafecard
  • BTPay
  • OTPay
  • 24Pay
  • INGPay
  • PayPal
  • Masterpass
  • Fortumo
  • coinbase
  • Fitbit Pay
  • Garmin Pay