Italy Cards and Payments: Opportunities and Risks to 2026

The publisher's ‘Italy Cards and Payments - Opportunities and Risks to 2026' report provides detailed analysis of market trends in the Italian cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, cards, credit transfers, direct debits, mobile wallets and cheques during the review-period (2018-22e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2022e-26f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

TThe report brings together the publisher's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The report provides top-level market analysis, information and insights into the Italian cards and payments industry, including:

• Current and forecast values for each market in the Italian cards and payments industry, including debit, credit, and charge cards
• Detailed insights into payment instruments including cash, cards, credit transfers, direct debits, mobile wallets and cheques . It also, includes an overview of the country's key alternative payment instruments
• E-commerce market analysis
• Analysis of various market drivers and regulations governing the Italian cards and payments industry
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards
• Comprehensive analysis of consumer attitudes and buying preferences for cards
• The competitive landscape of the Italan cards and payments industry

Scope

• The Italian government and the central bank are promoting electronic payments. The government developed the Progetto Italia Cashless plan, which aims to promote digital payments and reduce the use of cash payments. As part of this plan, the government will reduce the cash payment transaction limit from EUR2,000 ($2,275.30) to EUR1,000 ($1,137.65) from January 2023. This will help limit consumers' dependence on cash while promoting electronic card payments
• In January 2022, payments giant Worldline acquired an 80% stake in bank acquirer Axepta BNP Paribas. This represents a significant step by Worldline to increase its presence in the country. Axepta BNP Paribas is one of the largest acquirers in Italy, with 239.8 million merchant acquiring transactions in 2021 according to the publisher's Merchant Acquiring Analytics. Meanwhile, to maintain its dominant position in Italy and strengthen its presence in Europe, Nexi entered into a merger agreement with Denmark-based merchant acquirer Nets in July 2021 to become one of the leading merchant acquirers in Europe
• Digital-only banks are helping boost debit card holding in the country. In January 2018, UniCredit introduced Buddybank in Italy. As of December 2021, the bank had attracted over 200,000 customers, 80% of whom are between 18 and 35 years old. The bank offers accounts, credit and debit cards, as well as a 24/7 concierge service. Meanwhile, in December 2021, UK-based digital-only bank Revolut launched in the country. It offers Standard, Plus, Premium, and Metal accounts along with Mastercard debit cards

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Italian cards and payments industry and each market within it
• Understand the key market trends and growth opportunities in the Italian cards and payments industry
• Assess the competitive dynamics in the Italian cards and payments industry
• Gain insights into marketing strategies used for various card types in Italy
• Gain insights into key regulations governing the Italian cards and payments industry