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Global Subscriptions and Recurring Payment Market 2021

  • ID: 5456993
  • Report
  • October 2021
  • Region: Global
  • 111 Pages
  • yStats GmbH & Co. KG
As COVID-19 lingers, major online retail and payments players are opting the subscription model

FEATURED COMPANIES

  • Alibaba
  • Amazon
  • DHCate
  • Fatura
  • IndiaMART
  • ManoMano

This new report reveals continuing interest of consumers and businesses to the subscriptions business model together with recurring payments. The market is set to grow across the globe in the next five years, and many companies are adjusting their business model to the new trend.  


Global subscriptions and recurring payment markets are to grow in the next five years

After the onset of the coronavirus pandemic, the subscriptions and recurring payments markets accelerated, as consumers were restricted from visiting physical stores and saw new economic advantages in the model. This was substantiated in  several studies cited in the publication: about four in ten global consumers chose a new subscription after the beginning of the pandemic, as reported by a 2021 survey. For businesses in post-pandemic times, an even more revealing fact is that almost a quarter of the new subscribers in the United Kingdom did so because they liked the simple idea of such purchases. Overall, the subscriptions markets in the countries considered in the report were forecasted to grow in absolute values, though growth rates were set to be lower than during the first waves of the health crisis. 


Consumers worldwide prefer certain product categories to sign up for 

On the global scale, “Boxes”, “Video”, and “Multiservice subscriptions” were the top three subscription categories in 2021, however, in 2025, “Multiservice subscriptions” were expected to outpace “Video”. In Europe, furthermore, 2021’s share of consumers using subscription services was similar to the global one and was forecasted so through 2025. Additionally, one of the leading subscription categories, Subscription-Video-on-Demand, was set to count almost half a billion users in Asia-Pacific in 2025, while in Latin America, the figure was predicted to be about one fifth of APAC’s, though growth rates are higher in Latin America.  In one of the main subscriptions markets in the world, North America, in 2020, the growth rate was especially pronounced in the sector of consumer retail products and digital media, according to the report.


Please note: For this report, the purchase of an Enterprise license allows up to ten worldwide users of an organization access to the report


Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Alibaba
  • Amazon
  • DHCate
  • Fatura
  • IndiaMART
  • ManoMano

1. Management Summary


2. Global


  • Subscription Market Sales, in USD billion, and Year-on-Year Change, in %, 2020 – 2025f 
  • Subscription Market Sales, in USD million, by Category, 2020 – 2025f 
  • Consumer Spending in Top 100 Subscription Applications, by App Store and Google Play Store, in USD billion, 2019 & 2020
  • Key Metrics for a Subscription Business, October 2020
  • Key Benefits of a Subscription Business, October 2020
  • Top E-Commerce Subscriptions Business Models, November 2020
  • Top Purchased Subscription Categories, in % of Respondents, May 2021 
  • Frequency of Adding a New or Renewing Existing Subscription, in % of Respondents, May 2021 
  • Top Purchased Subscription Categories, in % of Respondents, May 2021 
  • Top Factors When Choosing a Subscription, in % of Respondents, May 2021 
  • Preferred Payment Methods for Subscription Contracts, in % of Respondents, May 2021 
  • Share of Respondents Who Prefer Automatic and Manual Subscription Renewals, in %, May 2021 
  • Breakdown of Preferred Pricing Models, in % of Respondents, May 2021 
  • Top Reasons to Cancel Subscriptions, in % of Respondents, May 2021 
  • Annualized Subscription Economy Revenue Growth Compared to the S&P 500 Revenue Growth, in %, Q4 2019 – Q4 2020
  • Annualized Subscription Economy Average Revenue Per Account Growth Rate, in %, Q4 2019 – Q4 2020
  • Payment Options Available for Recurring Payments, by B2B and B2C Companies, in % of Payment Decision-Makers, September 2020 
  • Technologies Used to Handle Recurring Payments, in % of B2B and B2C Payment Decision-Makers, September 2020 
  • Percentage of Customers with Failed Payments that Turned into Churn, by B2C and B2B, and B2B Only Companies, in %, September 2020 
  • Implications for B2B & B2C Businesses from Recurring Payments Fails, in % of Payment Decision-Makers, September 2020
  • Investment Plans Regarding Recurring Payment Service Providers, in % of B2B and B2C Payment Decision-Makers, September 2020 
  • Benefits of Adopting a Recurring Payment Solution, in % of B2B & B2C Payment Decision-Makers, September 2020

3. North America
3.1. United States


  • Paid Subscriptions Market Revenue, in USD billion, 2019 & 2020
  • Consumer Spending in Top 100 Subscription Applications, by App Store and Google Play Store, in USD billion, 2019 & 2020
  • SVOD Revenue, in USD million, 2019 & 2020e & 2025f 
  • Share of Adult Consumers Who Have Select Types of Subscriptions, in %, February 2020 & July 2020 & February 2021 
  • Features That Subscription Merchants Provide, by Provider’s Index Score, incl. Top 30, Middle, and Bottom 30, in %, February 2021 
  • Limited Tier Paid Subscriptions Market Revenue, in USD million, 2019 & 2020
  • Share of Paid Subscriptions, in % of Total Music Retail Revenue, 2020
  • Annual Average of Paid Music Subscriptions, in millions, and Y-o-Y Change, in %, 2016 - 2020
  • Number of Streaming Services in Use, in % of Adults, April 2020 & December 2020 
  • Per Month Average Payment for All Streaming Services Combined, in USD, April 2020 & December 2020
  • Average per Month Spending for Subscription Services, in USD, by Age Group, September 2020
  • Top 7 Streaming Services Subscribed or Have Access to, in % of Adults, April 2020 & December 2020 
  • Subscription and Select Internet Activity, in % of Consumers, February 2021 
  • Top Payment Processors for Recurring Payments, incl. Overall, Pricing & Contract, Recurring Payment Types, General Features, and Expert Scores, May 2021 
  • Top Payment Processors for Recurring Payments, incl. Pros, Cons, and Recurring Payment Features, May 2021 

3.2. Canada


  • Share of Respondents Who Has Subscriptions for Physical Goods, in %, March 2021 
  • Share of Consumers Having Certain Number of Subscriptions, in %, April 2020 
  • Estimated Change in the Number of Subscriptions in the next 12 Months, in %, April 2020 

4. Europe
4.1. Regional


  • Subscription Market Sales, in USD billion, and Year-on-Year Change, in %, 2020 – 2025f 
  • Subscription Market Sales, in USD million, by Category, 2020 – 2025f 

4.2. United Kingdom


  • Top Preferred Payment Methods, by Digital and Traditional Subscriptions, in % of Consumers, January 2021
  • Share of Respondents with a Subscription, in %, August 2019 & August 2020
  • SVOD Revenue, in USD million, 2019 & 2020e & 2025f 
  • Share of Shoppers Who Signed Up to at Least One Subscription Box, in %, 2017 & 2021
  • Share of Subscription Box Shoppers Who Signed Up to More Than One Subscription Scheme, in %, 2021
  • Reasons to Sign Up to Subscription Boxes, in % of Subscription Box Shoppers, 2021
  • Top 5 Subscription Services, in % of Subscription Shoppers, 2021
  • Top Preferred Payment Methods, by Digital and Traditional Subscriptions, in % of Consumers, January 2021

4.3. Germany


  • SVOD Revenue, in USD million, 2019 & 2020e & 2025f 

4.4. France


  • Subscription Market Sales, in USD billion, and Year-on-Year Change, in %, 2021 – 2025f 
  • Breakdown of Subscription Categories, in %, 2021e & 2025f
  • SVOD Revenue, in USD million, 2019 & 2020e & 2025f 
  • Top Preferred Payment Methods, by Digital and Traditional Subscriptions, in % of Consumers, January 2021

4.5. Turkey


  • Mobile Subscriber Penetration Rate, in % of Smartphone Users, 2019 & 2025f

4.6. Russia


  • Subscription Market Sales Value, in RUB million, and Year-on-Year Change, in %, 2018 – 2024f 
  • Subscriptions Penetration Rate, in % of Smartphone Users, 2019 & 2025f
  • Breakdown of the Number of Subscriptions, in % of Respondents, June 2021
  • Breakdown of Monthly Spend on Subscriptions, in % Subscribers, June 2021
  • Reasons to Subscribe to Services, in % of Subscribers, June 2021 
  • Share of Respondents Preferring Russian Subscription Services, in %, June 2021

5. Asia-Pacific
5.1. Regional


  • Number of SVOD Subscriptions, by Country, in thousands, 2019 & 2020e & 2025f

5.2. China


  • SVOD Revenue, in USD million, 2019 & 2020e & 2025f 

5.3. Japan


  • Subscription Market Size, in JPY billion, 2021e & 2023f

5.4. Australia


  • Number of Subscribers in Entertainment Segment, by Industry, in millions, December 2019 & July 2020
  • Breakdown of Subscriptions in Entertainment Segment, by Industry, in %, December 2019 & July 2020

5.5. South Korea


  • Subscription Economy Market Size, in KRW trillion, 2016 & 2020

6. Latin America
6.1. Regional


  • Number of SVOD Subscriptions, by Platform, in thousands, 2020 & 2021e & 2026f
  • Top 2 Markets by the Number of SVOD Subscriptions, in millions, 2026f

6.2. Brazil


  • Subscription Clubs Market Overview, incl. Top Product Categories, May 2021
  • Market Size of Subscriptions Clubs, in BRL billion, 2019 & 2020e 

7. Middle East and Africa
7.1. Regional


  • Number of Unique Mobile Subscribers, in millions, 2019 & 2025f
  • Share of Mobile Subscribers, in % of Total population, November 2020
  • Mobile Subscriber Penetration Rate, in % of Smartphone Users, 2019 & 2025f
  • Mobile Subscriber Penetration Rate, in % of Smartphone Users, 2019 & 2025f
  • Share of Companies that Have a Subscriptions Offering, by Country, in %, 2020 
  • Types of Subscription Offerings, in % of Companies that Have a Subscriptions Offering, by Country, in %, 2020 
  • Payment Getaways Integrated for Subscriptions, by Companies that Have a Subscriptions Offering and Those Who Plan to Implement one in the Next 6 Months, in %, 2020 
  • Top 15 Platforms Currently Used for Free or Using a Free Trial, in % of Consumers, 2020 
  • Top 15 Platforms Consumers Plan to Continue Subscribing or Start a New Subscription During the Coming 12 Months, in %, 2020 

7.2. Iran


  • Mobile Subscriber Penetration Rate, in % of Smartphone Users, 2019 & 2025f

7.3. Israel


  • Mobile Subscriber Penetration Rate, in % of Smartphone Users, 2019 & 2025f
Note: Product cover images may vary from those shown

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A selection of companies mentioned in this report includes:

  • Amazon
  • Alibaba
  • Global Source
  • DHCate
  • Chinabrands
  • Lightsinthebax
  • ManoMano
  • Alkemics
  • Sary
  • Retailo
  • Fatura
  • IndiaMART
  • eWorldTrade
  • ThomasNet
Note: Product cover images may vary from those shown