Advanced Analytics Market - Forecasts from 2025 to 2030

The Advanced Analytics Market is expected to grow from USD 78.218 billion in 2025 to USD 240.493 billion in 2030, at a CAGR of 25.19%.

The Advanced Analytics Market Study provides a comprehensive analysis of the global advanced analytics market, delivering critical insights for industry experts in telecom, finance, healthcare, and other sectors. This study explores the transformative role of advanced analytics in driving data-driven decision-making, segmented by type, end-user industry, application, and geography. By highlighting key market drivers, restraints, and competitive developments, the Advanced Analytics Market Study equips stakeholders with actionable intelligence to navigate this rapidly evolving market.

Study Overview

The Advanced Analytics Market Study offers an in-depth examination of the advanced analytics market, covering types such as predictive analytics, big data analytics, business analytics, customer analytics, risk analytics, statistical analysis, text analytics, and others. It analyzes end-user industries including telecom and IT, banking and finance, government and defense, healthcare, consumer goods and retail, and transportation and logistics, alongside applications like supply chain optimization, customer relationship management, fraud detection, risk management, marketing and sales optimization, and others. The study addresses market drivers, such as the growing adoption of AI and machine learning, and restraints like data privacy concerns and skilled workforce shortages. It includes Porter’s Five Forces Analysis, industry value chain insights, and strategic recommendations, with regional breakdowns across North America, South America, Europe, Middle East and Africa, and Asia Pacific, emphasizing growth opportunities in markets like the USA and India.

Competitive Environment and Analysis

In the Advanced Analytics Market Study, the competitive environment section highlights strategic innovations from key players shaping the market. Recent developments from leading companies underscore the industry’s focus on AI integration and scalability:

Microsoft Corporation

: In 2024, Microsoft enhanced its Azure Analytics platform with a new AI-driven predictive analytics module, improving forecasting accuracy by 30% for supply chain optimization in retail and logistics. This development strengthens Microsoft’s position in the consumer goods and transportation sectors, addressing the demand for real-time actionable insights.

SAS Institute Inc.

: In early 2025, SAS launched an advanced text analytics solution integrated with its Viya platform, achieving a 25% improvement in sentiment analysis accuracy for customer relationship management in banking and finance. This innovation reinforces SAS’s leadership in delivering tailored analytics solutions for fraud detection and risk management.
The Advanced Analytics Market Study also includes a market share analysis, detailing mergers, acquisitions, and collaborations, such as Oracle Corporation’s 2024 acquisition of a cloud-based analytics startup to bolster its customer analytics offerings for the telecom industry. The competitive dashboard provides a clear view of these dynamics, enabling industry experts to assess market positioning and strategic trends.

Conclusion

The Advanced Analytics Market Study is an essential resource for industry experts seeking to understand the competitive and technological landscape of the advanced analytics market. By spotlighting key developments from players like Microsoft and SAS, alongside comprehensive segmentation and regional insights, this study empowers stakeholders to make informed strategic decisions. As advanced analytics continues to drive innovation across diverse industries, the Advanced Analytics Market Study offers a strategic guide for capitalizing on opportunities in this dynamic and data-driven market.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others).

Advanced Analytics Market

Segmentation:

By Type

• Predictive Analytics
• Big Data Analytics
• Business Analytics
• Customer Analytics
• Risk Analytics
• Statistical Analysis
• Text Analytics
• Others

By End-User Industry

• Telecom and IT
• Banking and Finance
• Government and Defence
• Healthcare
• Consumer Goods and Retail
• Transportation and Logistics

By Application

• Supply Chain Optimization
• Customer Relationship Management
• Fraud Detection
• Risk Management
• Marketing and Sales Optimization
• Others

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Others
• Middle East, and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• China
• India
• South Korea
• Taiwan
• Thailand
• Indonesia
• Japan
• Others