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“Functional Ingredients in Food and Drinks - Exploring Consumer Attitudes Towards Health-Promoting Ingredients and Claims" uses the publisher's 2021 Q2 Consumer Survey to highlight consumer attitudes and innovation opportunities associated with functional ingredients in food and drink formulations.Speak directly to the analyst to clarify any post sales queries you may have.
Consumers are taking a more proactive approach to improving their health through their food and drink choices. However, preferences for natural formulations and minimal ingredients also impact decisions.
Scope
- Consumers are attentive not only to the quality, but also the quantity of ingredients used.
- Functional benefits are among the most appealing ingredient characteristics when purchasing food and drink products.
- Consumers will gravitate towards products formulated with additional ingredients if they serve a clear and credible purpose.
Reasons to Buy
- Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. Consumer Survey Insights: Functional Ingredients in Food and Drinks- Introduction
- Functional Ingredients in Food and Drinks
- Take outs
2. Appendix
Companies Mentioned
A selection of companies mentioned in this report includes:
- Sportlife
- M&S
- Berestov
- PepsiCo
- Kimchi Energy
- Woody
