“Functional Ingredients in Food and Drinks - Exploring Consumer Attitudes Towards Health-Promoting Ingredients and Claims" uses the publisher's 2021 Q2 Consumer Survey to highlight consumer attitudes and innovation opportunities associated with functional ingredients in food and drink formulations.
Consumers are taking a more proactive approach to improving their health through their food and drink choices. However, preferences for natural formulations and minimal ingredients also impact decisions.
Consumers are taking a more proactive approach to improving their health through their food and drink choices. However, preferences for natural formulations and minimal ingredients also impact decisions.
Scope
- Consumers are attentive not only to the quality, but also the quantity of ingredients used.
- Functional benefits are among the most appealing ingredient characteristics when purchasing food and drink products.
- Consumers will gravitate towards products formulated with additional ingredients if they serve a clear and credible purpose.
Reasons to Buy
- Understand consumer behavior and company responses in order to tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. Consumer Survey Insights: Functional Ingredients in Food and Drinks- Introduction
- Functional Ingredients in Food and Drinks
- Take outs
2. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Sportlife
- M&S
- Berestov
- PepsiCo
- Kimchi Energy
- Woody
