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Turkey Confectionery Market Assessment and Forecasts to 2025 - Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

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    Report

  • 101 Pages
  • September 2021
  • Region: Turkey
  • GlobalData
  • ID: 5458451
The publisher's Country Profile report on the confectionery sector in Turkey provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Turkish confectionery sector was led by chocolate category in both value and volume terms, in 2020. Chocolate category is also forecast to register fastest value & volume growth during 2020-2025. Convenience stores accounted for the leading share in the distribution of confectionery products in the country. Flexible packaging was the most commonly used pack material in the country. Consumption of confectionery products was higher among males than females in the country. Yildiz Holding, Mondelez International, Inc., and ETI, are the top three companies in the Turkish confectionery sector.

What else is contained?


  • Sector data: Overall sector value and volume data with growth analysis for 2015-2025
  • Category coverage: Value and growth analysis for chocolate, gum and sugar confectionery with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
  • Distribution data: Percentage of sales within each category through distribution channels such as "dollar stores", variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type, closure type for: flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.

Scope


  • Both the per capita consumption and expenditure of confectionery in Turkey was higher than the global level in 2020
  • The per capita consumption of chocolate products was higher than gum and sugar confectionery categories in Turkey, in 2020
  • Convenience stores was the leading distribution channel in the Turkish confectionery sector, with a value share of 40.7% in 2020
  • Yildiz Holding AS held a value share of 31.5% and a volume share of 33.8%, in confectionery sector, in Turkey, in 2020
  • The health & wellness market is led by the gum category in the Turkish confectionery sector
  • Flexible packaging accounted for a share of 85.3% in the Turkish confectionery sector, in 2020
  • “Kids & babies” represent the largest subset of the confectionery sector in Turkey

Reasons to Buy


  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report ScopeExecutive Summary
Part 1: Market Environment
  • Value and Volume Share of Turkey in the Global and Eastern Europe Markets
  • Growth Analysis of United Kingdom Compared to Other Leading Countries in the Eastern Europe Market
  • PCC and PCE of Turkey Compared to the Global and Eastern Europe Markets

Part 2: Sector Deep Dive
  • Turkey Confectionery Sector Snapshot
  • Market Size Analysis
  • Cross -Category Comparison - Value Growth Analysis and Category Winners and Losers
  • Cross -Category Comparison - Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive
  • Per Capita Consumption Analysis by Category
  • Market Size Analysis - Category: Chocolate
  • Segment-Level Analysis (in Value Terms) - Chocolate
  • Segment -Level Analysis (in Volume Terms)- Chocolate
  • Market Size Analysis - Category: Gum
  • Segment-Level Analysis (in Value Terms)- Gum
  • Segment-Level Analysis (in Volume Terms)- Gum
  • Market Size Analysis - Category: Sugar Confectionery
  • Segment -Level Analysis (in Value Terms)- Sugar Confectionery
  • Segment-Level Analysis (in Volume Terms)- Sugar Confectionery

Part 4: Distribution Analysis
  • Channel Share Analysis

Part 5: Competitive Environment
  • Leading Companies - Value and Volume Shares
  • Brand Share Analysis of Top Five Companies
  • Brand Share Analysis of Top Five Companies by Category
  • Private Label Share Analysis by Category
  • Growth of Private Labels Compared to Branded Products
  • Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis
  • Health & Wellness Analysis by Category
  • Health & Wellness Analysis by Product Attributes
  • Health & Wellness Analysis by Consumer Benefits
  • Cross Category Comparison - Products with H&W Claims Vs. Non-H&W Claims

Part 7: Packaging Analysis
  • Pack Material Growth Analysis
  • Pack Type Growth Analysis
  • Closure Type Growth Analysis
  • Primary Outer Type Growth Analysis

Part 8: Consumergraphics
  • Demographic Analysis

Part 9: Macroeconomic Analysis
  • GDP Growth and Inflation
  • Population Growth
  • Labor Market Trend
  • Economic Summary, Labor Market Trends, and Demographic Trends
  • Turkey Risk Index (GCRI) 2020
  • Turkey Risk Analysis
  • Compared to Global and Eastern Europe Markets
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading Value Categories
  • Leading Categories (Volume), 2020
  • Cross-Category Comparison By Value (2015-2025)
  • Cross-Category Comparison By Volume (2015-2025)
  • Per Capita Consumption (by Category), Turkey Compared to Eastern Europe and Global Levels (in Kg), 2020
  • Segment -Level Analysis (in Value Terms) -Chocolate
  • Segment -Level Analysis (in Volume Terms) -Chocolate
  • Segment -Level Analysis (in Value Terms) -Gum
  • Segment -Level Analysis (in Volume Terms) -Gum
  • Segment -Level Analysis (in Value Terms) -Sugar Confectionery
  • Segment -Level Analysis (in Volume Terms) -Sugar Confectionery
  • Change in Distribution Share, 2015-2020
  • Top Five Companies Share By Brand (in Value and Volume Terms) in the Confectionery Sector, 2020
  • Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020
  • Cross-Category Comparison With H&W Claims and Non-H&W Claims, 2015-2025
  • Performance Overview (Score: 1 100)
  • Category Data, By Segment
  • Per Capita Consumption (in Kg), 2015-2025
  • Per Capita Expenditure (US$), 2015-2025
  • Confectionery Sales Distribution in the Turkey By Category (£ Million), 2020
  • Brand Share (in Value and Volume Terms) in the Confectionery Sector, 2020
  • Brand Share (in Value and Volume Terms) in the Confectionery Sector, By Category, 2020
  • Key Health & Wellness Product Attributes Driving Sales in the Turkey, 2015-2025
  • Key Health & Wellness Consumer Benefits Driving Sales in the Turkey, 2015-2025
  • Pack Material (in Million Pack Units), 2015-2025
  • Pack Materials by Category (in Million Pack Units), 2020
  • Pack Type (in Million Pack Units), 2015-2025
  • Pack Types by Category (in Million Pack Units), 2020
  • Closure Type (in Million Pack Units), 2015-2025
  • Closure Types by Category (in Million Pack Units), 2020
  • Primary Outer Type (in Million Pack Units), 2015-2025
  • Primary Outer Types by Category (in Million Pack Units), 2020
  • Real GDP and Annual Growth (%), 2017-2025
  • Nominal GDP and Annual Growth (%), 2017-2025
  • Consumer Price Inflation (%), 2017-2025
  • Employed People and Unemployment Rate (%), 2017-2025
  • Nominal Household Final Consumption Expenditure and Annual Growth (%), 2017-2025
  • Population and Annual Growth (%), 2017-2025
  • Population by Age Group (%)
  • Population by Gender (%)
  • Population by Rural-Urban Split (%)
  • Exchange Rates, 2015-2025

List of Figures
  • Value and Volume Shares of the Turkey in the Global and Eastern Europe Confectionery Sector, 2020-2025
  • United Kingdom Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape
  • PCC Comparison - Turkey, Eastern Europe, and Global, 2015-2025
  • PCE Comparison-Turkey, Eastern Europe, and Global, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Confectionery Sector, 2015-2025
  • Extent to Which Consumers are Trading Up/Down in the Confectionery Sector
  • Cross-Category Comparison Value Growth Analysis and Category Winners and Losers
  • Cross-Category Comparison Volume Growth Analysis and Category Winners and Losers
  • Market Size and Growth Analysis by Value and Volume, Chocolate Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Gum Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Sugar Confectionery Category, 2015 -2025
  • Share of Key Distribution Channels (in Value Terms)-Confectionery, 2020
  • Key Distribution Channel Share by Category (in Value Terms), 2020
  • Leading Companies (in Value and Volume Terms) in the Confectionery Sector, 2020
  • Private Label Penetration by Category (in Value Terms), 2020
  • Growth Analysis, Private Label, and Brands, 2015-2020
  • Category wise Consolidation/Fragmentation (in Value Terms)-Confectionery , 2020
  • Prominence of Health & Wellness Claims by Category, US$ Million, 2020-2025
  • Contribution of Health & Wellness by Product Attributes, US$ Million, 2020-2025
  • Contribution of Health & Wellness by Consumer Benefits, US$ Million, 2020-2025
  • Key Pack Materials in the UK Confectionery Sector by Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Pack Material, 2015-2025
  • Use of Pack Material by Category (in Pack Units), 2020
  • Key Pack Types in the Turkish Confectionery Sector by Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Pack Type, 2015-2025
  • Use of Pack Type by Category (in Pack Units), 2020
  • Key Closure Types in the Turkish Confectionery Sector by Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Closure Type, 2015-2025
  • Use of Closure Type by Category (in Pack Units), 2020
  • Key Primary Outer Types in the Turkish Confectionery Sector by Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Primary Outer Type, 2015-2025
  • Use of Primary Outer Type by Category (in Pack Units), 2020
  • Demographic Analysis
  • Real GDP (£ Billion) and Annual Growth (%)
  • Nominal GDP (£ Billion) and Annual Growth (%)
  • Consumer Price Inflation (%)
  • Nominal Household Final Consumption Expenditure Growth (%) in € Terms
  • Population (Million) and Annual Growth (%)
  • Population by Age Group (%)
  • Population by Gender (%)
  • Population by Rural
  • Urban Split (%)
  • Employed People (Million) and Unemployment Rate (%)
  • Economic Summary, Labor Market Trends, and Demographic Trends
  • Five Lowest Risk Nations in GCRI Q4 2020
  • Five Highest Risk Nations in GCRI Q4 2020
  • Turkey's Performance in Country Risk Analysis in Comparison to Eastern Europe and the World
  • List of 109 Countries Analyzed to Identify the High Potential Countries in Different Regions

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Yildiz Holding AS
  • Mondelez International Inc
  • ETI Gida San. ve Tic. A.S.
  • Nestlé
  • Sanset.t
  • Ferrero
  • Perfetti Van Melle SpA
  • Sölen A.S.