Quick Summary:
In a demanding global economy, it has never been more important to understand the needs and desires of your customer base. As such, the global customer analytics applications market is now more significant than ever. The essential drivers behind the market's growth are the increasing number of social media users, a greater emphasis on customer satisfaction, and the escalated uptake amongst SMEs. This report offers cutting-edge analysis and comprehensive insights, ensuring you can navigate the unique trends and drivers that shape this realm.
A noticeable shift is occurring, with advancements in technology and the utilization of IoT data in customer analytics emerging as substantial contributors to market growth. This report delivers an all-inclusive study of the market landscape, and comprehensive vendor analysis for dominant market players ranging from Adobe Inc. to Zoho Corp. Pvt. Ltd.. It also identifies and prepares businesses for upcoming trends and obstacles, effectively equipping companies to seize all forthcoming growth opportunities.
Advancements in Technology in Customer Analytics Applications is a Key Trend Gaining Market Momentum
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This report on the customer analytics applications market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment.
The global customer analytics applications market is segmented as below:
By End-user
- Retail
- BFSI
- Telecom and IT
- Healthcare
- Others
By Deployment
- On-premise
- Cloud
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
The report on the customer analytics applications market covers the following areas:
- Customer analytics applications market sizing
- Customer analytics applications market forecast
- Customer analytics applications market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research report provides a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
Executive Summary
The research team recognizes the following companies as the key players in the global customer analytics applications market: Adobe Inc., Alphabet Inc., Alteryx Inc., Exigent Group Ltd., International Business Machines Corp., LatentView Analytics, Microsoft Corp., Oracle Corp., QlikTech international AB, Qualtrics LLC, Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Tata Consultancy Services Ltd., Telefonaktiebolaget LM Ericsson, Teradata Corp., Thales Group, TikaMobile Inc., and Zoho Corp. Pvt. Ltd.One of the report's analysts commented on the report, saying: 'The latest trend gaining momentum in the market is advancements in technology in customer analytics applications.'
According to the report, one of the major drivers for this market is the increasing number of social media users.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned
A selection of companies mentioned in this report includes:
- Adobe Inc.
- Alphabet Inc.
- Alteryx Inc.
- Exigent Group Ltd.
- International Business Machines Corp.
- LatentView Analytics
- Microsoft Corp.
- Oracle Corp.
- QlikTech international AB
- Qualtrics LLC
- Salesforce Inc.
- SAP SE
- SAS Institute Inc.
- Sisense Ltd.
- Tata Consultancy Services Ltd.
- Telefonaktiebolaget LM Ericsson
- Teradata Corp.
- Thales Group
- TikaMobile Inc.
- Zoho Corp. Pvt. Ltd.