Global Customer Analytics Applications Market 2023-2027

Quick Summary:

In a demanding global economy, it has never been more important to understand the needs and desires of your customer base. As such, the global customer analytics applications market is now more significant than ever. The essential drivers behind the market's growth are the increasing number of social media users, a greater emphasis on customer satisfaction, and the escalated uptake amongst SMEs. This report offers cutting-edge analysis and comprehensive insights, ensuring you can navigate the unique trends and drivers that shape this realm.

A noticeable shift is occurring, with advancements in technology and the utilization of IoT data in customer analytics emerging as substantial contributors to market growth. This report delivers an all-inclusive study of the market landscape, and comprehensive vendor analysis for dominant market players ranging from Adobe Inc. to Zoho Corp. Pvt. Ltd.. It also identifies and prepares businesses for upcoming trends and obstacles, effectively equipping companies to seize all forthcoming growth opportunities.

Advancements in Technology in Customer Analytics Applications is a Key Trend Gaining Market Momentum

The global customer analytics applications market is forecasted to grow by USD 13.93 billion during 2022-2027, accelerating at a CAGR of 17.18% during the forecast period. The market is driven by increasing number of social media users, growing need for improved customer satisfaction, and increase in adoption of customer analytics by SMEs.

This report on the customer analytics applications market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment.

The global customer analytics applications market is segmented as below:

By End-user

Retail
BFSI
Telecom and IT
Healthcare
Others

By Deployment

On-premise
Cloud

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the advancements in technology in customer analytics applications as one of the prime reasons driving the customer analytics applications market growth during the next few years. Also, use of IoT data in customer analytics and recent developments in customer analytics applications will lead to sizable demand in the market.

The report on the customer analytics applications market covers the following areas:

Customer analytics applications market sizing
Customer analytics applications market forecast
Customer analytics applications market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading customer analytics applications market vendors that include Adobe Inc., Alphabet Inc., Alteryx Inc., Exigent Group Ltd., International Business Machines Corp., LatentView Analytics, Microsoft Corp., Oracle Corp., QlikTech international AB, Qualtrics LLC, Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Tata Consultancy Services Ltd., Telefonaktiebolaget LM Ericsson, Teradata Corp., Thales Group, TikaMobile Inc., and Zoho Corp. Pvt. Ltd.. Also, the customer analytics applications market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research report provides a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

1 Executive Summary

1.1 Market overview

Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 06: Executive Summary - Chart on Market Segmentation by Deployment
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

2.1 Market ecosystem

Exhibit 10: Parent market
Exhibit 11: Market Characteristics

3 Market Sizing

3.1 Market definition

Exhibit 12: Offerings of vendors included in the market definition

3.2 Market segment analysis

Exhibit 13: Market segments

3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027

Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

4.1 Global customer analytics applications market 2017 - 2021

Exhibit 18: Historic Market Size - Data Table on global customer analytics applications market 2017 - 2021 ($ million)

4.2 End-user Segment Analysis 2017 - 2021

Exhibit 19: Historic Market Size - End-user Segment 2017 - 2021 ($ million)

4.3 Deployment mode Segment Analysis 2017 - 2021

Exhibit 20: Historic Market Size - Deployment mode Segment 2017 - 2021 ($ million)

4.4 Geography Segment Analysis 2017 - 2021

Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)

4.5 Country Segment Analysis 2017 - 2021

Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

5.1 Five forces summary

Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

5.2 Bargaining power of buyers

Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027

5.3 Bargaining power of suppliers

Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027

5.4 Threat of new entrants

Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027

5.5 Threat of substitutes

Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027

5.6 Threat of rivalry

Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027

5.7 Market condition

Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by End-user

6.1 Market segments

Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)

6.2 Comparison by End-user

Exhibit 32: Chart on Comparison by End-user
Exhibit 33: Data Table on Comparison by End-user

6.3 Retail - Market size and forecast 2022-2027

Exhibit 34: Chart on Retail - Market size and forecast 2022-2027 ($ million)
Exhibit 35: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
Exhibit 36: Chart on Retail - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Retail - Year-over-year growth 2022-2027 (%)

6.4 BFSI - Market size and forecast 2022-2027

Exhibit 38: Chart on BFSI - Market size and forecast 2022-2027 ($ million)
Exhibit 39: Data Table on BFSI - Market size and forecast 2022-2027 ($ million)
Exhibit 40: Chart on BFSI - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on BFSI - Year-over-year growth 2022-2027 (%)

6.5 Telecom and IT - Market size and forecast 2022-2027

Exhibit 42: Chart on Telecom and IT - Market size and forecast 2022-2027 ($ million)
Exhibit 43: Data Table on Telecom and IT - Market size and forecast 2022-2027 ($ million)
Exhibit 44: Chart on Telecom and IT - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Telecom and IT - Year-over-year growth 2022-2027 (%)

6.6 Healthcare - Market size and forecast 2022-2027

Exhibit 46: Chart on Healthcare - Market size and forecast 2022-2027 ($ million)
Exhibit 47: Data Table on Healthcare - Market size and forecast 2022-2027 ($ million)
Exhibit 48: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
Exhibit 49: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)

6.7 Others - Market size and forecast 2022-2027

Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)

6.8 Market opportunity by End-user

Exhibit 54: Market opportunity by End-user ($ million)
Exhibit 55: Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Deployment

7.1 Market segments

Exhibit 56: Chart on Deployment - Market share 2022-2027 (%)
Exhibit 57: Data Table on Deployment - Market share 2022-2027 (%)

7.2 Comparison by Deployment

Exhibit 58: Chart on Comparison by Deployment
Exhibit 59: Data Table on Comparison by Deployment

7.3 On-premise - Market size and forecast 2022-2027

Exhibit 60: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
Exhibit 61: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
Exhibit 62: Chart on On-premise - Year-over-year growth 2022-2027 (%)
Exhibit 63: Data Table on On-premise - Year-over-year growth 2022-2027 (%)

7.4 Cloud - Market size and forecast 2022-2027

Exhibit 64: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
Exhibit 65: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
Exhibit 66: Chart on Cloud - Year-over-year growth 2022-2027 (%)
Exhibit 67: Data Table on Cloud - Year-over-year growth 2022-2027 (%)

7.5 Market opportunity by Deployment

Exhibit 68: Market opportunity by Deployment ($ million)
Exhibit 69: Data Table on Market opportunity by Deployment ($ million)

8 Customer Landscape

8.1 Customer landscape overview

Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

9.1 Geographic segmentation

Exhibit 71: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 72: Data Table on Market share By Geographical Landscape 2022-2027 (%)

9.2 Geographic comparison

Exhibit 73: Chart on Geographic comparison
Exhibit 74: Data Table on Geographic comparison

9.3 North America - Market size and forecast 2022-2027

Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)

9.4 Europe - Market size and forecast 2022-2027

Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)

9.5 APAC - Market size and forecast 2022-2027

Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)

9.6 South America - Market size and forecast 2022-2027

Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)

9.7 Middle East and Africa - Market size and forecast 2022-2027

Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

9.8 US - Market size and forecast 2022-2027

Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)

9.9 Germany - Market size and forecast 2022-2027

Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)

9.10 China - Market size and forecast 2022-2027

Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)

9.11 UK - Market size and forecast 2022-2027

Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)

9.12 Japan - Market size and forecast 2022-2027

Exhibit 111: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 112: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 113: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 114: Data Table on Japan - Year-over-year growth 2022-2027 (%)

9.13 Market opportunity By Geographical Landscape

Exhibit 115: Market opportunity By Geographical Landscape ($ million)
Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Trends

10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges

Exhibit 117: Impact of drivers and challenges in 2022 and 2027

10.4 Market trends

11 Vendor Landscape

11.1 Overview
11.2 Vendor landscape

Exhibit 118: Overview on Criticality of inputs and Factors of differentiation

11.3 Landscape disruption

Exhibit 119: Overview on factors of disruption

11.4 Industry risks

Exhibit 120: Impact of key risks on business

12 Vendor Analysis

12.1 Vendors covered

Exhibit 121: Vendors covered

12.2 Market positioning of vendors

Exhibit 122: Matrix on vendor position and classification

12.3 Adobe Inc.

Exhibit 123: Adobe Inc. - Overview
Exhibit 124: Adobe Inc. - Business segments
Exhibit 125: Adobe Inc. - Key offerings
Exhibit 126: Adobe Inc. - Segment focus

12.4 Alphabet Inc.

Exhibit 127: Alphabet Inc. - Overview
Exhibit 128: Alphabet Inc. - Business segments
Exhibit 129: Alphabet Inc. - Key news
Exhibit 130: Alphabet Inc. - Key offerings
Exhibit 131: Alphabet Inc. - Segment focus

12.5 Alteryx Inc.

Exhibit 132: Alteryx Inc. - Overview
Exhibit 133: Alteryx Inc. - Product / Service
Exhibit 134: Alteryx Inc. - Key news
Exhibit 135: Alteryx Inc. - Key offerings

12.6 International Business Machines Corp.

Exhibit 136: International Business Machines Corp. - Overview
Exhibit 137: International Business Machines Corp. - Business segments
Exhibit 138: International Business Machines Corp. - Key news
Exhibit 139: International Business Machines Corp. - Key offerings
Exhibit 140: International Business Machines Corp. - Segment focus

12.7 Microsoft Corp.

Exhibit 141: Microsoft Corp. - Overview
Exhibit 142: Microsoft Corp. - Business segments
Exhibit 143: Microsoft Corp. - Key news
Exhibit 144: Microsoft Corp. - Key offerings
Exhibit 145: Microsoft Corp. - Segment focus

12.8 Oracle Corp.

Exhibit 146: Oracle Corp. - Overview
Exhibit 147: Oracle Corp. - Business segments
Exhibit 148: Oracle Corp. - Key news
Exhibit 149: Oracle Corp. - Key offerings
Exhibit 150: Oracle Corp. - Segment focus

12.9 Qualtrics LLC

Exhibit 151: Qualtrics LLC - Overview
Exhibit 152: Qualtrics LLC - Product / Service
Exhibit 153: Qualtrics LLC - Key offerings

12.10 Salesforce Inc.

Exhibit 154: Salesforce Inc. - Overview
Exhibit 155: Salesforce Inc. - Product / Service
Exhibit 156: Salesforce Inc. - Key news
Exhibit 157: Salesforce Inc. - Key offerings

12.11 SAP SE

Exhibit 158: SAP SE - Overview
Exhibit 159: SAP SE - Business segments
Exhibit 160: SAP SE - Key news
Exhibit 161: SAP SE - Key offerings
Exhibit 162: SAP SE - Segment focus

12.12 SAS Institute Inc.

Exhibit 163: SAS Institute Inc. - Overview
Exhibit 164: SAS Institute Inc. - Product / Service
Exhibit 165: SAS Institute Inc. - Key news
Exhibit 166: SAS Institute Inc. - Key offerings

12.13 Tata Consultancy Services Ltd.

Exhibit 167: Tata Consultancy Services Ltd. - Overview
Exhibit 168: Tata Consultancy Services Ltd. - Business segments
Exhibit 169: Tata Consultancy Services Ltd. - Key news
Exhibit 170: Tata Consultancy Services Ltd. - Key offerings
Exhibit 171: Tata Consultancy Services Ltd. - Segment focus

12.14 Telefonaktiebolaget LM Ericsson

Exhibit 172: Telefonaktiebolaget LM Ericsson - Overview
Exhibit 173: Telefonaktiebolaget LM Ericsson - Business segments
Exhibit 174: Telefonaktiebolaget LM Ericsson - Key news
Exhibit 175: Telefonaktiebolaget LM Ericsson - Key offerings
Exhibit 176: Telefonaktiebolaget LM Ericsson - Segment focus

12.15 Teradata Corp.

Exhibit 177: Teradata Corp. - Overview
Exhibit 178: Teradata Corp. - Business segments
Exhibit 179: Teradata Corp. - Key offerings
Exhibit 180: Teradata Corp. - Segment focus

12.16 Thales Group

Exhibit 181: Thales Group - Overview
Exhibit 182: Thales Group - Business segments
Exhibit 183: Thales Group - Key news
Exhibit 184: Thales Group - Key offerings
Exhibit 185: Thales Group - Segment focus

12.17 Zoho Corp. Pvt. Ltd.

Exhibit 186: Zoho Corp. Pvt. Ltd. - Overview
Exhibit 187: Zoho Corp. Pvt. Ltd. - Product / Service
Exhibit 188: Zoho Corp. Pvt. Ltd. - Key offerings

13 Appendix

13.1 Scope of the report
13.2 Inclusions and exclusions checklist

Exhibit 189: Inclusions checklist
Exhibit 190: Exclusions checklist

13.3 Currency conversion rates for US$

Exhibit 191: Currency conversion rates for US$

13.4 Research methodology

Exhibit 192: Research methodology
Exhibit 193: Validation techniques employed for market sizing
Exhibit 194: Information sources

13.5 List of abbreviations

Exhibit 195: List of abbreviations

List of Exhibits

Exhibit 1: Executive Summary - Chart on Market Overview
Exhibit 2: Executive Summary - Data Table on Market Overview
Exhibit 3: Executive Summary - Chart on Global Market Characteristics
Exhibit 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 5: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 6: Executive Summary - Chart on Market Segmentation by Deployment
Exhibit 7: Executive Summary - Chart on Incremental Growth
Exhibit 8: Executive Summary - Data Table on Incremental Growth
Exhibit 9: Executive Summary - Chart on Vendor Market Positioning
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
Exhibit 12: Offerings of vendors included in the market definition
Exhibit 13: Market segments
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 18: Historic Market Size - Data Table on global customer analytics applications market 2017 - 2021 ($ million)
Exhibit 19: Historic Market Size - End-user Segment 2017 - 2021 ($ million)
Exhibit 20: Historic Market Size - Deployment mode Segment 2017 - 2021 ($ million)
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
Exhibit 30: Chart on End-user - Market share 2022-2027 (%)
Exhibit 31: Data Table on End-user - Market share 2022-2027 (%)
Exhibit 32: Chart on Comparison by End-user
Exhibit 33: Data Table on Comparison by End-user
Exhibit 34: Chart on Retail - Market size and forecast 2022-2027 ($ million)
Exhibit 35: Data Table on Retail - Market size and forecast 2022-2027 ($ million)
Exhibit 36: Chart on Retail - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Retail - Year-over-year growth 2022-2027 (%)
Exhibit 38: Chart on BFSI - Market size and forecast 2022-2027 ($ million)
Exhibit 39: Data Table on BFSI - Market size and forecast 2022-2027 ($ million)
Exhibit 40: Chart on BFSI - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on BFSI - Year-over-year growth 2022-2027 (%)
Exhibit 42: Chart on Telecom and IT - Market size and forecast 2022-2027 ($ million)
Exhibit 43: Data Table on Telecom and IT - Market size and forecast 2022-2027 ($ million)
Exhibit 44: Chart on Telecom and IT - Year-over-year growth 2022-2027 (%)
Exhibit 45: Data Table on Telecom and IT - Year-over-year growth 2022-2027 (%)
Exhibit 46: Chart on Healthcare - Market size and forecast 2022-2027 ($ million)
Exhibit 47: Data Table on Healthcare - Market size and forecast 2022-2027 ($ million)
Exhibit 48: Chart on Healthcare - Year-over-year growth 2022-2027 (%)
Exhibit 49: Data Table on Healthcare - Year-over-year growth 2022-2027 (%)
Exhibit 50: Chart on Others - Market size and forecast 2022-2027 ($ million)
Exhibit 51: Data Table on Others - Market size and forecast 2022-2027 ($ million)
Exhibit 52: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibit 53: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibit 54: Market opportunity by End-user ($ million)
Exhibit 55: Data Table on Market opportunity by End-user ($ million)
Exhibit 56: Chart on Deployment - Market share 2022-2027 (%)
Exhibit 57: Data Table on Deployment - Market share 2022-2027 (%)
Exhibit 58: Chart on Comparison by Deployment
Exhibit 59: Data Table on Comparison by Deployment
Exhibit 60: Chart on On-premise - Market size and forecast 2022-2027 ($ million)
Exhibit 61: Data Table on On-premise - Market size and forecast 2022-2027 ($ million)
Exhibit 62: Chart on On-premise - Year-over-year growth 2022-2027 (%)
Exhibit 63: Data Table on On-premise - Year-over-year growth 2022-2027 (%)
Exhibit 64: Chart on Cloud - Market size and forecast 2022-2027 ($ million)
Exhibit 65: Data Table on Cloud - Market size and forecast 2022-2027 ($ million)
Exhibit 66: Chart on Cloud - Year-over-year growth 2022-2027 (%)
Exhibit 67: Data Table on Cloud - Year-over-year growth 2022-2027 (%)
Exhibit 68: Market opportunity by Deployment ($ million)
Exhibit 69: Data Table on Market opportunity by Deployment ($ million)
Exhibit 70: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibit 71: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 72: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 73: Chart on Geographic comparison
Exhibit 74: Data Table on Geographic comparison
Exhibit 75: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 76: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 77: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 78: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 83: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 84: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 85: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 86: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibit 91: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 92: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 93: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 94: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 103: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibit 104: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibit 105: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 106: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibit 111: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 112: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 113: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 114: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 115: Market opportunity By Geographical Landscape ($ million)
Exhibit 116: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibit 117: Impact of drivers and challenges in 2022 and 2027
Exhibit 118: Overview on Criticality of inputs and Factors of differentiation
Exhibit 119: Overview on factors of disruption
Exhibit 120: Impact of key risks on business
Exhibit 121: Vendors covered
Exhibit 122: Matrix on vendor position and classification
Exhibit 123: Adobe Inc. - Overview
Exhibit 124: Adobe Inc. - Business segments
Exhibit 125: Adobe Inc. - Key offerings
Exhibit 126: Adobe Inc. - Segment focus
Exhibit 127: Alphabet Inc. - Overview
Exhibit 128: Alphabet Inc. - Business segments
Exhibit 129: Alphabet Inc. - Key news
Exhibit 130: Alphabet Inc. - Key offerings
Exhibit 131: Alphabet Inc. - Segment focus
Exhibit 132: Alteryx Inc. - Overview
Exhibit 133: Alteryx Inc. - Product / Service
Exhibit 134: Alteryx Inc. - Key news
Exhibit 135: Alteryx Inc. - Key offerings
Exhibit 136: International Business Machines Corp. - Overview
Exhibit 137: International Business Machines Corp. - Business segments
Exhibit 138: International Business Machines Corp. - Key news
Exhibit 139: International Business Machines Corp. - Key offerings
Exhibit 140: International Business Machines Corp. - Segment focus
Exhibit 141: Microsoft Corp. - Overview
Exhibit 142: Microsoft Corp. - Business segments
Exhibit 143: Microsoft Corp. - Key news
Exhibit 144: Microsoft Corp. - Key offerings
Exhibit 145: Microsoft Corp. - Segment focus
Exhibit 146: Oracle Corp. - Overview
Exhibit 147: Oracle Corp. - Business segments
Exhibit 148: Oracle Corp. - Key news
Exhibit 149: Oracle Corp. - Key offerings
Exhibit 150: Oracle Corp. - Segment focus
Exhibit 151: Qualtrics LLC - Overview
Exhibit 152: Qualtrics LLC - Product / Service
Exhibit 153: Qualtrics LLC - Key offerings
Exhibit 154: Salesforce Inc. - Overview
Exhibit 155: Salesforce Inc. - Product / Service
Exhibit 156: Salesforce Inc. - Key news
Exhibit 157: Salesforce Inc. - Key offerings
Exhibit 158: SAP SE - Overview
Exhibit 159: SAP SE - Business segments
Exhibit 160: SAP SE - Key news
Exhibit 161: SAP SE - Key offerings
Exhibit 162: SAP SE - Segment focus
Exhibit 163: SAS Institute Inc. - Overview
Exhibit 164: SAS Institute Inc. - Product / Service
Exhibit 165: SAS Institute Inc. - Key news
Exhibit 166: SAS Institute Inc. - Key offerings
Exhibit 167: Tata Consultancy Services Ltd. - Overview
Exhibit 168: Tata Consultancy Services Ltd. - Business segments
Exhibit 169: Tata Consultancy Services Ltd. - Key news
Exhibit 170: Tata Consultancy Services Ltd. - Key offerings
Exhibit 171: Tata Consultancy Services Ltd. - Segment focus
Exhibit 172: Telefonaktiebolaget LM Ericsson - Overview
Exhibit 173: Telefonaktiebolaget LM Ericsson - Business segments
Exhibit 174: Telefonaktiebolaget LM Ericsson - Key news
Exhibit 175: Telefonaktiebolaget LM Ericsson - Key offerings
Exhibit 176: Telefonaktiebolaget LM Ericsson - Segment focus
Exhibit 177: Teradata Corp. - Overview
Exhibit 178: Teradata Corp. - Business segments
Exhibit 179: Teradata Corp. - Key offerings
Exhibit 180: Teradata Corp. - Segment focus
Exhibit 181: Thales Group - Overview
Exhibit 182: Thales Group - Business segments
Exhibit 183: Thales Group - Key news
Exhibit 184: Thales Group - Key offerings
Exhibit 185: Thales Group - Segment focus
Exhibit 186: Zoho Corp. Pvt. Ltd. - Overview
Exhibit 187: Zoho Corp. Pvt. Ltd. - Product / Service
Exhibit 188: Zoho Corp. Pvt. Ltd. - Key offerings
Exhibit 189: Inclusions checklist
Exhibit 190: Exclusions checklist
Exhibit 191: Currency conversion rates for US$
Exhibit 192: Research methodology
Exhibit 193: Validation techniques employed for market sizing
Exhibit 194: Information sources
Exhibit 195: List of abbreviations

Executive Summary

The research team recognizes the following companies as the key players in the global customer analytics applications market: Adobe Inc., Alphabet Inc., Alteryx Inc., Exigent Group Ltd., International Business Machines Corp., LatentView Analytics, Microsoft Corp., Oracle Corp., QlikTech international AB, Qualtrics LLC, Salesforce Inc., SAP SE, SAS Institute Inc., Sisense Ltd., Tata Consultancy Services Ltd., Telefonaktiebolaget LM Ericsson, Teradata Corp., Thales Group, TikaMobile Inc., and Zoho Corp. Pvt. Ltd.

One of the report's analysts commented on the report, saying: 'The latest trend gaining momentum in the market is advancements in technology in customer analytics applications.'

According to the report, one of the major drivers for this market is the increasing number of social media users.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.