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Consumer Values and Behaviour in Vietnam

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  • 58 Pages
  • June 2024
  • Region: Vietnam
  • Euromonitor International
  • ID: 5459913
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

The Consumer Values and Behaviour in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in Vietnam
  • Health and safety precautions remain precedent when leaving the home
  • Millennials leading the pack in taking precautions for health and safety when leaving home
  • Brand loyalty versus willingness to try new offerings competing for consumers' attention
  • Millennials prioritise knowing everything about the brands they love
  • Consumers foresee that their current level of happiness will improve in the future
  • Younger generations are looking forward to a brighter future
  • While at home, younger generations remain committed to studying
  • Safe location - the most desired home feature
  • Consumers in Vietnam prefer to make food and treats by themselves
  • Vietnamese home cooking held back by lack of trust in own cooking ability
  • Millennials much more inclined to have meals prepared for them
  • Preference for healthy ingredients remains important when considering dietary restrictions
  • Gen Z most focused on separation between their professional and personal life
  • Vietnamese prioritise working hard to have a lucrative wage
  • Consumers say they maintain a clear separation between their professional and personal life
  • Socialising with friends online is preferred over face-to-face interactions
  • Millennials prioritise leisure activities at home and away-from-home
  • Vietnamese consumers consider 'safe place to visit' as their top travel consideration
  • Younger generations expect all-inclusive hotels and resorts options when on vacation
  • Weekly running, jogging and cycling keeping Vietnamese consumers active
  • Older generations enjoy less strenuous exercise such as walking or hiking
  • Millennials most active in taking steps for stress reduction and mental wellbeing
  • Vietnamese are feeling uneasy about the effects of climate change
  • Consumers actively striving for eco-friendly and sustainable habits
  • Consumers in Vietnam motivated to employ eco-friendly materials for packaging
  • Younger generations more prone to political activism and tackling social issues
  • Consumers way less concerned about bargains, instead buying higher priced quality products
  • Younger consumers drawn by benefits of loyalty programs
  • Vietnamese are looking for personalised and tailored shopping experiences
  • Millennials drawn by strong and well-known brands
  • Vietnamese subscribe to delivery of household essentials far above the global average
  • Vietnamese want to prioritise increased spending on health and wellness
  • Younger generations foresee increasing spending on education the most
  • Consumers in Vietnam are comfortable with their current financial situation
  • Millennials are comfortable with their financial situation and able to have savings
  • Baby boomers planning on saving less and spending more in the future
  • Consumers in Vietnam actively manage data sharing and privacy settings
  • Baby boomers embracing technology and the online world
  • Vietnamese consumers active in visiting and updating their social networks sites daily
  • Younger generations more frequently stream videos online
  • Younger generations taking the lead in using tech to enhance their shopping experience
  • Far above the global average, Vietnamese consumers are buying goods via social media
  • Millennials embracing greater interactions with brands' social media