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Megatrends in Vietnam

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  • 76 Pages
  • December 2023
  • Region: Vietnam
  • Euromonitor International
  • ID: 5459916
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the 10 focus megatrends and insights as to how each trend has manifested in Vietnam.

The Megatrends in Vietnam report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Convenience
  • AEON Vietnam enhances convenience with web shop redesign
  • Tech is being used to simplify everyday tasks
  • Consumers seek flexibility in all areas of life
  • Many shoppers want to see what they are buying
  • Consumers enjoy the flexibility of online shopping
  • Convenience drives demand for home delivered meals
  • Digital living
  • Loopsie uses AI to transform user’s photos into anime-style images
  • More activities move online
  • Consumers are protective of their personal data
  • Millennials are the least concerned about sharing data
  • Consumer reviews are the most trusted information source
  • Half of consumers expect more face-to-face activity post-pandemic
  • Diversity and inclusion
  • MFast promotes financial inclusion in rural Vietnam
  • Gen X are the most keen to support charities aligned with their values
  • Most want to make a positive difference to the world
  • Vietnamese people generally feel comfortable expressing their identity
  • Shoppers are paying more attention to brand values
  • Experience more
  • Vietnam’s first virtual runway is hosted on ORTHO’s metaverse
  • Consumers enjoy socialising both online and offline
  • Safety is the number one priority when choosing a holiday destination
  • More consumers value real world than online experiences
  • Personalisation
  • Apple offers the option to customise products at its new online store
  • Vietnamese are keen to express themselves via their online persona
  • Consumers enjoy tailored experiences
  • Premiumisation
  • East West Brewery continues to innovate in the emerging craft beer category
  • Most people want a simpler life
  • Millennials have the most confidence in their investments
  • Natural ingredients and high quality are prized attributes
  • Pursuit of value
  • Fundiin partners with LOTTE Cinema to launch BNPL for cinema tickets
  • Vietnamese shoppers are less thrifty than their global counterparts
  • Consumers are worried about rising living costs
  • Shoppers are embracing the circular economy
  • Consumers seek ways to make their money go further
  • Shopper reinvented
  • VR360 launches Vietnam’s first virtual reality shopping mall
  • Shoppers put their trust in celebrity-endorsed brands
  • Consumers enjoy a mix of in-store and online shopping
  • S-commerce is well-developed in Vietnam
  • Gen Z are the most likely to shop via social media channels
  • Sustainable living
  • Vietnam launches its first electric bike delivery service
  • Consumers are eager to protect the environment
  • Vietnamese underperform global peers when it comes to recycling
  • Reducing plastics use tops the list of green activities
  • More consumers are voting with their feet
  • Compostable packaging is considered the most sustainable
  • Wellness
  • Medigo makes healthcare more convenient, accessible and affordable
  • Massage is the leading antidote to stress
  • Vietnamese are very keen on health and fitness
  • Consumers continue to take precautions in the post-pandemic era
  • Leverage the power of megatrends to shape your strategy today