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Germany Bakery and Cereals Market Assessment and Forecasts to 2025 - Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

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    Report

  • 153 Pages
  • October 2021
  • Region: Germany
  • GlobalData
  • ID: 5464325
The analyst's Country Profile report on the bakery & cereals sector in Germany provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The German bakery & cereals sector was led by bread & rolls category in both value and volume terms. However, the breakfast cereals category is forecast to be the fastest growing category in both value and volume terms during 2020-2025. Food & drinks specialists is the leading channel for distribution of bakery & cereals products in the country. Flexible packaging was the most commonly used pack material in German bakery & cereals sector. Agrofert, a.s., Conditorei Coppenrath & Wiese Gmbh & Co. Kg and Kamps GmbH are the leading players in the German bakery & cereals sector.

What else is contained?
  • Sector data: Overall sector value and volume data with growth analysis for 2015-2025
  • Category coverage: Value and growth analysis for baking ingredients, baking mixes, bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
  • Distribution data: Percentage of sales within each category through distribution channels such as "dollar stores", variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type, closure type for: flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.

Scope


  • The per capita consumption and expenditure of bakery & cereals in Germany were higher than the global level in 2020
  • German consumers purchasing pattern remains unchanged in the bakery & cereals sector
  • The per capita consumption of bread & rolls was higher in Germany than other bakery & cereal categories in 2020
  • Private labels are growing at a higher CAGR than brands in the German bakery & cereals

Reasons to Buy


  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labour market and demographic trends.

Table of Contents

Report ScopeExecutive Summary
Part 1: Market Environment
  • Value and Volume Share of Germany in the Global and Western Europe Markets
  • Growth Analysis of Germany Compared to Other Leading Countries in the Western Europe Market
  • PCC and PCE of Germany Compared to the Global and Western Europe Markets

Part 2: Sector Deep Dive
  • Germany Bakery & cereals Sector Snapshot
  • Market Size Analysis
  • Consumers Are Trading down for Value for Money Products in the Sector
  • Cross Category Comparison Value Growth Analysis and Category Winners and Losers
  • Cross Category Comparison Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive
  • Per Capita Consumption Analysis by Category
  • Market Size Analysis Category: Baking Ingredients
  • Segment Level Analysis (in Value Terms) Baking Ingredients
  • Segment Level Analysis (in Volume Terms) Baking Ingredients
  • Market Size Analysis Category: Baking Mixes
  • Segment Level Analysis (in Value Terms) Baking Mixes
  • Segment Level Analysis (in Volume Terms) Baking Mixes
  • Market Size Analysis Category: Bread & Rolls
  • Segment Level Analysis (in Value Terms) Bread & Rolls
  • Segment Level Analysis (in Volume Terms) Bread & Rolls
  • Market Size Analysis Breakfast Cereals
  • Segment Level Analysis (in Value Terms) Breakfast Cereals
  • Segment Level Analysis (in Volume Terms) Breakfast Cereals Market Size Analysis Cakes, Pastries & Sweet Pies
  • Segment Level Analysis (in Value Terms) Cakes, Pastries & Sweet Pies
  • Segment Level Analysis (in Volume Terms) Cakes, Pastries & Sweet Pies
  • Market Size Analysis Cereal Bars
  • Segment Level Analysis (in Value Terms) Cereal Bars
  • Segment Level Analysis (in Volume Terms) Cereal Bars
  • Market Size Analysis Cookies (Sweet Biscuits)
  • Segment Level Analysis (in Value Terms) Cookies (Sweet Biscuits)
  • Segment Level Analysis (in Volume Terms) Cookies (Sweet Biscuits)
  • Market Size Analysis Dough Products
  • Segment Level Analysis (in Value Terms) Dough Products
  • Segment Level Analysis (in Volume Terms) Dough Products
  • Market Size Analysis Energy Bars
  • Market Size Analysis Morning Goods
  • Segment Level Analysis (in Value Terms) Morning Goods
  • Segment Level Analysis (in Volume Terms) Morning Goods
  • Market Size Analysis Savory Biscuits
  • Segment Level Analysis (in Value Terms) Savory Biscuits
  • Segment Level Analysis (in Volume Terms) Savory Biscuits

Part 4: Distribution Analysis
  • Channel Share Analysis

Part 5: Competitive Environment
  • Leading Companies Value and Volume Shares
  • Brand Share Analysis of Top Five Companies
  • Brand Share Analysis of Top Five Companies by Category
  • Private Label Share Analysis by Category
  • Growth of Private Labels Compared to Branded Products
  • Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis
  • Health & Wellness Analysis by Category
  • Health & Wellness Analysis by Product Attributes
  • Health & Wellness Analysis by Consumer Benefits
  • Cross Category Comparison Products with H&W Claims Vs. Non H&W Claims

Part 7: Packaging Analysis
  • Pack Material Growth Analysis
  • Pack Type Growth Analysis
  • Closure Type Growth Analysis
  • Primary Outer Type Growth Analysis

Part 8: Consumergraphics
  • Demographic Analysis

Part 9: Macroeconomic Analysis
  • GDP Growth and Inflation
  • Population Growth
  • Labor Market Trend
  • Economic Summary, Labor Market Trends, and Demographic Trends
  • Germany Risk Index (GCRI) 2020
  • Germany Risk Analysis
  • Compared to Global and Western Europe Markets
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading Value Categories
  • Leading Categories (Volume), 2020
  • Cross Category Comparison By Value (2015 2025)
  • Cross Category Comparison By Volume (2015 2025)
  • Per Capita Consumption (by Category), Germany Compared to Western Europe and Global Levels (in Kg), 2020
  • Baking Ingredients Value Analysis by Segment, 2015 2025
  • Baking Ingredients Volume Analysis by Segment, 2015 2025
  • Baking Mixes Value Analysis by Segment, 2015 2025
  • Baking Mixes Volume Analysis by Segment, 2015 2025
  • Bread & rolls Value Analysis by Segment, 2015 2025
  • Bread & rolls Volume Analysis by Segment, 2015 2025
  • Breakfast Cereals Value Analysis by Segment, 2015 2025
  • Breakfast Cereals Volume Analysis by Segment, 2015 2025
  • Cakes, Pastries & sweet Pies Value Analysis by Segment, 2015 2025
  • Cakes, Pastries & sweet Pies Volume Analysis by Segment, 2015 2025
  • Cereal Bars Value Analysis by Segment, 2015 2025
  • Cereal Bars Volume Analysis by Segment, 2015 2025
  • Cookies (Sweet Biscuits) Value Analysis by Segment, 2015 2025
  • Cookies (Sweet Biscuits) Volume Analysis by Segment, 2015 2025
  • Dough Products Value Analysis by Segment, 2015 2025
  • Dough Products Volume Analysis by Segment, 2015 2025
  • Morning Goods Value Analysis by Segment, 2015 2025
  • Morning Goods Volume Analysis by Segment, 2015 2025
  • Savory Biscuits Value Analysis by Segment, 2015 2025
  • Savory Biscuits Volume Analysis by Segment, 2015 2025
  • Change in Distribution Share, 2015-2020
  • Top Five Companies Share By Brand (in Value and Volume Terms) in the Bakery & cereals Sector, 2020
  • Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020
  • Category Comparison With H&W Claims and Non H&W Claims, 2015 2025 Performance Overview (Score: 1-100) Category Data, By Segment
  • Per Capita Consumption (in kg), 2015-2025
  • Per Capita Expenditure (US$), 2015-2025
  • Bakery & Cereals Sales Distribution in Malaysia
  • By Category (RM Million), 2020
  • Brand Share (in Value and Volume Terms) in the Bakery & Cereals Sector, 2020
  • Brand Share (in Value and Volume Terms) in the Bakery & Cereals Sector, By Category, 2020
  • Key Health & Wellness Product Attributes Driving Sales in Malaysia, 2015-2020
  • Key Health & Wellness Consumer Benefits Driving Sales in Malaysia, 2015-2020
  • Pack Material (in Million Pack Units), 2015-2025
  • Pack Materials by Category (in Million Pack Units), 2020
  • Pack Type (in Million Pack Units), 2015-2025
  • Pack Types by Category (in Million Pack Units), 2020
  • Closure Type (in Million Pack Units), 2015 2025
  • Closure Types by Category (in Million Pack Units), 2020
  • Primary Outer Type (in Million Pack Units), 2015-2025
  • Primary Outer Types by Category (in Million Pack Units), 2020
  • Real GDP and Annual Growth (%), 2017-2025
  • Nominal GDP and Annual Growth (%), 2017-2025
  • Consumer Price Inflation (%), 2017-2025
  • Employed People and Unemployment Rate (%), 2017-2025
  • Nominal Household Final Consumption Expenditure and Annual Growth (%), 2017-2025
  • Population and Annual Growth (%), 2017-2025
  • Population by Age Group (%)
  • Population by Gender (%)
  • Population by Rural-Urban Split (%)
  • Exchange Rates, 2015-2025

List of Figures
  • Value and Volume Shares of Germany in the Global and Western Europe Bakery & cereals Sector, 2020-2025
  • Germany Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape
  • PCC Comparison Germany, Western Europe, and Global, 2015 2025
  • PCE Comparison Germany, Western Europe, and Global, 2015 2025
  • Market Size and Growth Analysis by Value and Volume, Bakery & cereals Sector, 2015 2025
  • Extent to Which Consumers are Trading Down in the Bakery & cereals Sector
  • Cross Category Comparison Value Growth Analysis and Category Winners and Losers
  • Cross Category Comparison Volume Growth Analysis and Category Winners and Losers
  • Market Size and Growth Analysis by Value and Volume, Baking Ingredients Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume, Baking Mixes Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume, Bread & Rolls Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume, Breakfast Cereals Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume, Cakes, Pastries & sweet Pies Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume, Cereal Bars Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume, Cookies (Sweet Biscuits) Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume, Dough Products Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume, Energy Bars Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume, Morning Goods Category, 2015 2025
  • Market Size and Growth Analysis by Value and Volume, Savory Biscuits Category, 2015 2025
  • Share of Key Distribution Channels (in Value Terms) Bakery & cereals, 20200
  • Key Distribution Channel Share by Category (in Value Terms), 2020
  • Leading Companies (in Value and Volume Terms) in the Bakery & cereals Sector, 2020
  • Private Label Penetration by Category (in Value Terms), 2020
  • Growth Analysis, Private Label and Brands, 2015-2020
  • Category Wise Consolidation/Fragmentation (in Value Terms) Bakery & cereals, 2020
  • Prominence of Health & Wellness Claims by Category, US$ Million, 2015-2020
  • Contribution of Health & Wellness by Product Attributes, US$ Million, 2015-2020
  • Contribution of Health & Wellness by Consumer Benefits, US$ Million, 2015-2020
  • Key Pack Materials in the German Bakery & cereals Sector by Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Pack Material, 2015-2025
  • Use of Pack Material by Category (in Pack Units),2020
  • Key Pack Types in the German Bakery & cereals Sector by Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Pack Type, 2015-2025
  • Use of Pack Type by Category (in Pack Units),2020
  • Key Closure Types in the German Bakery & cereals Sector by Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Closure Type, 2015-2025
  • Use of Closure Type by Category (in Pack Units),2020
  • Key Primary Outer Types in the German Bakery & cereals Sector by Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Primary Outer Type, 2015-2025
  • Use of Primary Outer Type by Category (in Pack Units), 2020
  • Demographic Analysis
  • Real GDP (€ Billion) and Annual Growth (%)
  • Nominal GDP (€ Billion) and Annual Growth (%)
  • Consumer Price Inflation (%)
  • Nominal Household Final Consumption Expenditure Growth (%) in € Terms
  • Population (Million) and Annual Growth (%)
  • Population by Age Group (%)
  • Population by Gender (%) Population by Rural-Urban Split (%)
  • Employed People (Million) and Unemployment Rate (%)
  • Economic Summary, Labor Market Trends, and Demographic Trends
  • Five Lowest Risk Nations in GCRI Q4 2020
  • Five Highest Risk Nations in GCRI Q4 2020
  • Germany's Performance in Country Risk Analysis in Comparison to Western Europe and the World
  • List of 109 Countries Analyzed to Identify the High Potential Countries in Different Regions

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Grupo Bimbo S.A.B. de C.V.
  • Grupo Nutresa SA
  • Colombina S.A.
  • Productos Ramo Sa
  • The Kellogg Company
  • Mondelez International Inc
  • Nestle
  • Comapan Sa
  • Industrias Santa Clara Sa
  • Cereal Partners Worldwide S.A.