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Megatrends in Denmark

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  • 53 Pages
  • October 2022
  • Region: Denmark
  • Euromonitor International
  • ID: 5465907
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the publisher’s eight focus megatrends, and insights as to how each trend has manifested in Denmark.

The Megatrends in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Digital living
  • Circle K uses number plate recognition to enable contactless fuel payments
  • Danes are world leaders in health tech
  • Danes are more comfortable than their global counterparts with sharing personal data
  • Millennials are keen to share data in exchange for offers
  • Family and friends are the most trusted source of information
  • Consumers expect to move more of their activities online post-pandemic
  • Experience more
  • Lego partners with Epic Games to create child-friendly metaverse
  • Millennials are the most appreciative of all types of experience
  • Danes are fond of socialising both online and offline
  • Holidaymakers prioritise relaxation and a safe environment
  • Millennials will see the most pronounced shift to online activities
  • Middle class reset
  • Pre-owned children’s goods concept Børneloppen continues nationwide expansion
  • Baby boomers are the biggest bargain-hunters
  • Repurposing continues to gain traction
  • Millennials are most willing to increase their purchasing of used items
  • Premiumisation
  • Vuffeli’s tailored dog care subscription service continues to innovate
  • Danes look for time-saving products
  • Millennials are most likely to research products in depth before buying
  • Organic claims take priority
  • Shifting market frontiers
  • Danish fuel partnership aims to make all domestic flights 100% fossil fuel-free by 2030
  • Danes take a strong interest in other cultures
  • Baby boomers are the most keen to support local business
  • Shopping reinvented
  • Coop Denmark increases convenience by providing unmanned out-of-hours store access
  • Shoppers are increasing their engagement with social media
  • Millennials are most likely to follow brands on social networks
  • Sustainable living
  • Carlsberg to trial eco-friendly fibre beer bottle across Europe
  • Danes are eager to play a part in protecting the environment
  • Wellness
  • Naturli’s new Do Not! Call Me M_lk mimics the taste and nutritional content of cow’s milk
  • Health supplements are widely used by Danes
  • Massage is the most common way to reduce stress
  • Danes take fewer safety precautions than their global counterparts