“Australia Baby Food, 2021 Update” is an analytical report by the Publisher which provides extensive and highly detailed current and future market trends in the Australian market.
The total number of live births in Australia recorded a marginal 1.5% decrease during 2014-2020. However, the forecast increment in number of live births over 2020-2026 translates into a bigger total addressable market for baby foods. The baby food sector recorded a value CAGR of 1.96% during 2014-2020. There has been little change in the competitive landscape during 2014-2020 with Danone, PZ Cussons, and the a2 Milk Company remaining in the lead in 2020, far ahead of the competition in both value and volume terms. Danone led the baby food sector in value terms in 2020. The market is centered on milks in 2020; both in value and volume terms, the milks was the largest category in Australia's baby food sector. The hypermarkets & supermarkets channel contributed the bulk of baby food sales, accounting for over 78% of overall sector values in 2020. The COVID-19 outbreak has intensified the country’s economic issues and as a result reported a GDP decline of 4.1% in 2020. Overall volume sales in the sector are forecast to expand marginally over 2020-2026 in volume terms, with value sales rising nearly by 3.9% CAGR. The baby finger foods category is expected to experience the highest value sales growth, reflecting a CAGR of 5.73% during 2020-2026. Similarly, the milks category is forecast to increase at a CAGR of 3.94% over the same period.
What else does this report offer?
The total number of live births in Australia recorded a marginal 1.5% decrease during 2014-2020. However, the forecast increment in number of live births over 2020-2026 translates into a bigger total addressable market for baby foods. The baby food sector recorded a value CAGR of 1.96% during 2014-2020. There has been little change in the competitive landscape during 2014-2020 with Danone, PZ Cussons, and the a2 Milk Company remaining in the lead in 2020, far ahead of the competition in both value and volume terms. Danone led the baby food sector in value terms in 2020. The market is centered on milks in 2020; both in value and volume terms, the milks was the largest category in Australia's baby food sector. The hypermarkets & supermarkets channel contributed the bulk of baby food sales, accounting for over 78% of overall sector values in 2020. The COVID-19 outbreak has intensified the country’s economic issues and as a result reported a GDP decline of 4.1% in 2020. Overall volume sales in the sector are forecast to expand marginally over 2020-2026 in volume terms, with value sales rising nearly by 3.9% CAGR. The baby finger foods category is expected to experience the highest value sales growth, reflecting a CAGR of 5.73% during 2020-2026. Similarly, the milks category is forecast to increase at a CAGR of 3.94% over the same period.
What else does this report offer?
- Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
- Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
- Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.
- Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
- Future projections considering various trends which are likely to affect the industry.
Scope
- The baby milks category grew from A$224.7 million (US$202.5 million) in 2014 to A$264.4 million (US$183.3 million) in 2020, registering a CAGR of 2.75%. Baby milks accounted for highest share of the overall baby food sector, amounting to 58.6% in value terms, in 2020
- Per capita consumption of cereals decreased by 8.4% from 2014 to 2020. The average intake per baby (aged 0-3 years) stood at 0.5 kg in 2020, compared to 0.6 kg in 2014
- Per capita consumption of baby meals among babies (aged 0-3 years) stood at 10 kg in 2020, compared to 11.4 kg in 2014
- The baby finger foods category grew from A$38.4 million (US$34.6 million) in 2014 to A$45.5 million (US$31.5 million) in 2020
Reasons to Buy
- Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
- Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
- Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
- Investigates which categories are performing the best and how this is changing market dynamics.
Table of Contents
- Introduction
- Executive summary
- Market Environment
- Value and volume growth analysis by region
- Growth analysis of Australia compared to other leading countries in the Asia Pacific market
- PCC and PCE of Australia compared to global and Asia Pacific markets
- Background
- Births
- The consumer
- Socio demographic trends
- Working women
- Breastfeeding trends
- Regulations
- Overview
- Australia baby food sector snapshot
- Market size analysis
- Manufacturer Shares
- Category Analysis
- Baby milks
- Baby cereals & dry meals
- Baby meals
- Baby finger foods
- Production and trade
- Baby food Production
- Imports
- Exports
- Distribution
- Channel share analysis
- Baby food retailing
- Economic background
- GDP growth and inflation
- Australia macroeconomic analysis
- Prospects and Forecasts
- Population growth
- Birth & population projections
- Australia baby food sector snapshot
- Impact of COVID 19
- Consumer attitude
- Consumer survey insights: Australia baby food
- Consumer survey insights: Australia baby care and childcare products
- Definition
- Appendix
- Summary methodology
- About the Publisher
List of Tables
- Birth & population trends, 2010-2020
- Births by state, 2012, 2014, 2016-2019
- Income levels by income quintiles, 2017-2018
- Breakdown of live births by age of mothers, 2012-2019
- Number of women of childbearing age by age group, 2009, 2014-2019
- Number of working women, 000’s, 2014-2020
- Labor force status of women with children, 1996 & 2006
- Breastfeeding trends by age of baby, 2014 2015 & 2017-2018
- Exclusively breastfed infants by age, % of babies, 2010 & 2011/12
- Exclusively breastfed infants by age, % of babies, 2017-2018
- Type of milk fed to babies, % of babies, 2015
- Consumption of non breast milk & solids by age of infant, 2004 & 2010
- Consumption of breast milk & solids by age of infant, 2017-2018
- Consumption of breast milk & solids by age of infant, 2014 2015 & 2017-2018
- Breastfeeding by economic status of mother & age of baby, 2010
- Breastfeeding by age & educational attainment of mother & age of baby, 2010
- Leading categories (value), 2020
- Leading categories (value), 2020
- Baby food: manufacturer shares, value & volume, %, 2014-2020
- Baby food: manufacturer shares by category, %, 2020
- Baby milks: SKUs by pack size, 2021
- Baby milks: brand price positioning analysis, 2021
- Baby milks: manufacturer shares, % value & volume,2014-2020
- Baby cereals: SKUs by pack size, 2021
- Baby cereals: SKUs by type of packaging, 2021
- Baby cereals: brand price positioning analysis, 2021
- Baby cereals & dry meals: manufacturer shares, value & volume, %, 2014-2020
- Baby meals: SKUs by pack type, 2021
- Baby meals: SKUs by pack size, 2021
- Baby meals: brand price positioning analysis, 2021
- Baby wet meals: manufacturer shares, value & volume, %, 2014-2020
- Baby finger foods: SKUs by pack type, 2021
- Baby finger foods: SKUs by pack size, 2021
- Baby meals: brand price positioning analysis, 2021
- Baby finger foods: manufacturer shares, value & volume, %, 2014-2020
- Baby milks & cereals: trends in imports, 2013-2019
- Imports of baby milks & cereals by country of origin, 2017-2019
- Other baby food : trends in imports, 2013-2019
- Imports of other baby food by country of origin, 2017-2019
- Baby milks & cereals: trends in exports, 2013-2019
- Exports of baby milks & cereals by country of destination, 2017-2019
- Other baby food: trends in exports, 2013-2019
- Exports of other baby food by country of destination, 2017-2019
- Change in distribution share, 2014-2020
- Baby food: sales by outlet type, % value, 2014-2020
- Baby food: sales by type of food & outlet type, % value, 2020
- Birth & population projections, 2014-2026
- Leading categories (value), 2020
- Baby food: category growth, 2020-2026
- Definitions category
- Definitions terminology
- Baby population, number of babies, 2014-2026
- Baby food: market value, current prices, 2014-2020
- Baby food: market value, constant prices, 2014-2020
- Baby food: market value, US$ million, 2014-2020
- Baby food: market volume, million kg, 2014-2020
- Baby food: per capita expenditure, current prices, 2014-2020
- Baby food: per capita expenditure, constant prices, 2014-2020
- Baby food: per capita expenditure, US$, 2014-2020
- Baby food: per capita consumption, kg, 2014-2020
- Baby milks: category trends, 2014-2020
- Baby milks: category segmentation, value & volume, 2014-2020
- Baby milks powder: brand price analysis, 2020
- Baby cereals & dry meals: category trends, 2014-2020
- Baby meals: category trends, 2014-2020
- Baby finger foods: category trends, 2014-2020
- Baby food: market value forecasts, current prices, 2020-2026
- Baby food: market value forecasts, constant prices, 2020-2026
- Baby food: market value forecasts, US$ million, 2020-2026
- Baby food: market volume forecasts, million kg, 2020-2026
- Baby food: per capita expenditure, current prices, 2020-2026
- Baby food: per capita expenditure, constant prices, 2020-2026
- Baby food: per capita expenditure, US$, 2020-2026
- Baby food: per capita consumption, kg, 2020-2026
- SKUs allocation by product type
List of Figures
- Value and volume share of Australia in the global and Asia Pacific baby food sector, 2019-2024
- Australia compared to the other top countries in terms of market share, growth, and competitive landscape
- PCC comparison Australia, Asia Pacific, and global, 2014-2024
- PCE comparison Australia, Asia Pacific, and global, 2014-2024
- Baby food: sector size (value), 2014-2020
- Baby food: sector size (volume), 2014-2020
- Market size and growth analysis by value and volume, baby food sector, 2014-2026
- Baby food: manufacturer shares, value %, 2020
- Baby food: manufacturer shares, volume %, 2020
- Baby food: manufacturer shares by category, %, 2020
- Market size and growth analysis by value and volume, baby food sector, 2014-2026
- Consumer survey insights: Australia baby milk products
- Baby milks: per capita expenditure & consumption, 2014-2020
- Baby milks: per capita expenditure & consumption by age group, 2014-2020
- Baby milks: segmentation, value and volume, 2014-2020
- Leading companies (in value and volume terms) in the baby milk category, 2020
- Market size and growth analysis by value and volume, baby cereals category, 2014-2026
- Baby cereals & dry meals: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby cereals category, 2020
- Market size and growth analysis by value and volume, baby wet meals category, 2014-2026
- Baby meals: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby wet meals category, 2020
- Market size and growth analysis by value and volume, baby finger foods category, 2014-2026
- Baby finger foods: per capita expenditure & consumption, 2014-2020
- Leading companies (in value and volume terms) in the baby finger foods category, 2020
- Share of key distribution channels (in value terms) baby food, 2020
- Key distribution channel share by category (in value terms), 2020
- GDP at current prices (A$ billion)
- Real GDP growth rate (%) (2013-2026)
- Consumer price inflation (%) (2013-2026)
- Unemployment rate
- Live births
- Baby population
- Total population
- Crude birth rate
- Sector forecast (value) & (volume)
- Per capita expenditure, 2019
- Per capita consumption, 2019
- Consumer survey insights: Australia baby food
- Consumer survey insights: Australia baby care and childcare products
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Danone Group
- PZ Cussons
- The a2 Milk Company
- The Kraft Heinz Company
- Bellamy's Organic
