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Value-For-Money - Consumer Behavior Case Study

  • ID: 5471035
  • Report
  • June 2021
  • Region: Global
  • 23 pages
  • GlobalData

FEATURED COMPANIES

  • Coop Naturaplan
  • Dr. Beckmann
  • Old Spice
  • Tesco
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

The Value-for-Money trend is part of the Easy & Affordable mega-trend, which captures consumers' desire for products that offer good value for money and aligns with their time and budget constraints. Consumers associate good value for money with various factors, including high-quality ingredients, low prices, and time-saving properties.

This report is part of the The Publisher Case Study report series, which analyzes trends explored on the Publisher's TrendSights Map. The consumer insight offered throughout the report is drawn from the Publisher's Q1 2021 global consumer survey- a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

Scope

  • Financially-strained consumers are paying more attention to private label products. Therefore, investing in offering high-quality private label products at a reasonable price could appeal to consumers looking for cheap products that do not compromise on quality.
  • Consumers value single, affordable products that offer them multiple benefits.
  • Manufacturers have an opportunity to invent hybrid, multipurpose products to cater to a value-driven audience.

Reasons to Buy

  • Gain a broader appreciation of the fast-moving consumer goods industry.
  • Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
  • Access valuable strategic take-outs to help direct decision-making and inform new product development.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Coop Naturaplan
  • Dr. Beckmann
  • Old Spice
  • Tesco
  • MORE
1. Consumer Behavior Case Study: Value-For-Money
  • Introduction
  • What?
  • Why?
  • Take-outs
2. Appendix
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Tesco
  • Coop Naturaplan
  • Dr. Beckmann
  • Old Spice
Note: Product cover images may vary from those shown
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