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Automotive Power Steering Motor - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2026-2031)

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    Report

  • 150 Pages
  • August 2026
  • Region: Global
  • Mordor Intelligence
  • ID: 5504525
Automotive power steering motor market size in 2026 is estimated at USD 10.12 billion, growing from 2025 value of USD 9.63 billion with 2031 projections showing USD 12.99 billion, growing at 5.12% CAGR over 2026-2031. This report is Segmented by Vehicle Type (Passenger Cars, Light Commercial Vehicles, and More), Power-Steering Type (Hydraulic, and More), Product Type (Rack-Assist EPS, and More), Motor Technology (Brushless DC Motor and More), Vehicle Propulsion (ICE, BEV and More), Sales Channel (OEM and Aftermarket), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Global Automotive Power Steering Motor Market Trends and Insights

Shift to EPS for Fuel-Economy and CO2 Compliance

Regulatory pressure drives EPS adoption as automakers seek 2-4% fuel economy improvements over hydraulic systems, with the technology eliminating engine-driven hydraulic pumps that consume 2-6 horsepower continuously. European Union's CO2 emission targets of 95g/km by 2025 and China's dual-credit policy create compliance urgency that extends beyond traditional cost-benefit calculations. This regulatory momentum accelerates EPS penetration in budget vehicle segments where manufacturers previously avoided the technology due to higher upfront costs. The shift enables automakers to achieve fleet-wide emission reductions without compromising vehicle performance, as EPS systems provide steering assistance only when needed rather than maintaining constant hydraulic pressure. Commercial vehicle manufacturers increasingly adopt EPS to meet stringent emission standards while reducing total cost of ownership through eliminated hydraulic fluid maintenance and improved fuel efficiency.

Rapid Electrified-Vehicle Production in China and India

China's BEV production surge creates concentrated demand for EPS motors, with domestic manufacturers like BYD and emerging players requiring steering systems optimized for electric vehicle architectures rather than ICE retrofits. India's emerging electrification policies compound this demand, as automakers like Tata Motors achieve 80% localization for EV components, including in-house motor production to reduce import dependency. This regional concentration creates supply chain efficiencies for EPS motor manufacturers capable of establishing local production capabilities, while also exposing the market to geopolitical risks around rare-earth material access and technology transfer requirements.

Semiconductor Supply-Chain Tightness 2025-27

Automotive-grade semiconductor shortages continue affecting EPS motor production, with power management ICs and motor control processors experiencing extended lead times that disrupt manufacturing schedules and increase component costs. The automotive industry's transition to 800V electrical architectures compounds this challenge, requiring specialized silicon carbide semiconductors with limited production capacity and stringent automotive qualification requirements. EPS manufacturers face allocation constraints from semiconductor suppliers prioritizing higher-volume consumer electronics over automotive applications, despite automotive's higher per-unit profitability. This supply tightness forces longer-term supply agreements and inventory buffers that increase working capital requirements while limiting production flexibility to respond to demand fluctuations.

Other drivers and restraints analyzed in the detailed report include:

  • Integration with ADAS and Steer-by-Wire Roadmaps
  • Tier-1 Vendor Localization in ASEAN and Mexico
  • High EPS Repair Cost for Budget-Car Segments

Segment Analysis

Passenger cars maintain market dominance at 91.48% of the automotive power steering motor market share in 2025, driven by regulatory compliance requirements and consumer demand for advanced driver assistance features that require precise electronic steering control. Heavy commercial vehicles adopt EPS systems more gradually due to higher power requirements and durability concerns. However, emerging applications in electric commercial vehicles create new opportunities for high-torque motor designs. Light commercial vehicles exhibit the fastest growth at 7.12% CAGR 2026-2031, outpacing passenger cars despite representing a smaller market share, as fleet operators prioritize total cost of ownership benefits from EPS systems, including reduced maintenance and improved fuel efficiency.

The commercial vehicle transition reflects broader fleet electrification mandates, where operators seek integrated solutions combining steering, braking, and powertrain controls to optimize vehicle efficiency and reduce operational complexity. Fleet management systems increasingly require remote diagnostics and predictive maintenance capabilities that EPS systems enable through integrated sensors and communication protocols. This creates differentiation opportunities for suppliers capable of delivering fleet-optimized solutions with extended service intervals and remote monitoring capabilities that reduce downtime costs.

Electric power steering commands 70.31% of the automotive power steering motor market share in 2025 while growing at 8.18% CAGR through 2031, reflecting the technology's evolution from a fuel economy solution to an enabling platform for advanced vehicle features. Hydraulic power steering systems face declining demand as automakers eliminate hydraulic components to reduce complexity and enable electrification, though the technology persists in heavy-duty applications requiring maximum steering force. Electro-hydraulic power steering serves as transitional technology for manufacturers upgrading existing platforms, combining electric motor assistance with hydraulic backup for applications requiring higher power output than pure EPS systems can deliver.

The EPS growth trajectory accelerates beyond traditional adoption curves as the technology becomes a prerequisite for ADAS integration and autonomous driving development. Automakers increasingly specify EPS systems for their software update capabilities and integration with vehicle stability control, creating vendor partnerships that extend beyond component supply to software development and validation services. This shift transforms EPS suppliers from mechanical component providers to integrated technology partners capable of delivering complete steering solutions with embedded intelligence and connectivity features.

Complete Report Scope:

  • By Vehicle Type
    • Passenger Cars
    • Light Commercial Vehicles
    • Heavy Commercial Vehicles
  • By Power-Steering Type
    • Hydraulic Power Steering (HPS)
    • Electro-hydraulic Power Steering (EHPS)
    • Electric Power Steering (EPS)
  • By Product Type
    • Rack-Assist EPS (REPS)
    • Column-Assist EPS (CEPS)
    • Pinion-Assist EPS (PEPS)
    • Dual-Pinion EPS (DPEPS)
    • Parallel-Axis EPS (PA-EPS)
  • By Motor Technology
    • Brushless DC Motor
    • Brushed DC Motor
  • By Propulsion Type
    • Internal-Combustion Engine (ICE)
    • Hybrid Electric Vehicle (HEV/PHEV)
    • Battery Electric Vehicle (BEV)
    • Plug-in Hybrid Electric Vehicles
  • By Sales Channel
    • OEM
    • Aftermarket
  • By Geography
    • North America
      • United States
      • Canada
      • Rest of North America
    • South America
      • Brazil
      • Argentina
      • Rest of South America
    • Europe
      • Germany
      • France
      • United Kingdom
      • Italy
      • Spain
      • Russia
      • Rest of Europe
    • Asia-Pacific
      • China
      • Japan
      • India
      • South Korea
      • Indonesia
      • Vietnam
      • Philippines
      • Australia
      • Rest of Asia-Pacific
    • Middle East and Africa
      • Saudi Arabia
      • United Arab Emirates
      • Egypt
      • Turkey
      • South Africa
      • Rest of Middle East and Africa

Geography Analysis

Asia-Pacific retained a 54.55% of the automotive power steering motor market in 2025, thanks to China’s leadership in vehicle output and accelerating battery-electric volumes. Localized motor production benefits from regional semiconductor back-end assembly and a dense magnet supply chain. Japanese and Korean Tier-1s lead in precision algorithm design, while Chinese suppliers push scale advantages into export markets. India amplifies momentum with localization incentives that raise domestic value content on new EV models.

While still small, the Middle East and Africa region is forecast to post the fastest 9.35% CAGR to 2031 as Morocco and Saudi Arabia nurture export-oriented assembly plants. Government-backed industrial zones provide tax holidays and renewable-energy pricing that lower operating costs for steering-motor plants. Regional growth also mitigates Europe’s supply-risk concerns by adding geographical diversity in critical component sourcing.

Europe and North America transition steadily toward electrification and Level 2+ driver assistance, stimulating demand for motors capable of ISO/SAE 21434 cyber-secure updates. EU crash-worthiness and emissions rules cement EPS as a default specification across vehicle classes. At the same time, the United States leverages the USMCA trade pact to draw component production into Mexican industrial corridors. Semiconductor shortages remain a headwind, but multi-sourcing strategies and onshoring grants help cushion supply shocks. Combined, mature regions account for over one-third of the automotive power steering motor market, with future expansion tied mainly to software monetization and autonomous-ready steering modules.

List of Companies Covered in this Report:

  • JTEKT Corporation
  • Robert Bosch GmbH
  • Nexteer Automotive Corp.
  • ZF Friedrichshafen AG
  • NSK Ltd.
  • Hyundai Mobis Co. Ltd.
  • Hitachi Astemo CO. Ltd.
  • Thyssenkrupp AG
  • Mando Corp.
  • DENSO Corporation
  • Nidec Corporation
  • Mitsubishi Electric Corp.
  • DY Auto
  • BorgWarner Inc.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 Introduction
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 Research Methodology3 Executive Summary
4 Market Landscape
4.1 Market Overview
4.2 Market Drivers
4.2.1 Shift to EPS for fuel-economy and CO2 compliance
4.2.2 Rapid electrified-vehicle production in China and India
4.2.3 Integration with ADAS and steer-by-wire roadmaps
4.2.4 Tier-1 vendor localization in ASEAN and Mexico
4.2.5 Silicon-carbide inverter cost declines
4.2.6 OEM over-the-air torque-map updates
4.3 Market Restraints
4.3.1 Semiconductor supply-chain tightness 2025-27
4.3.2 High EPS repair cost for budget-car segments
4.3.3 Rare-earth magnet price volatility
4.3.4 Cyber-security compliance cost burden
4.4 Value / Supply-Chain Analysis
4.5 Regulatory Landscape
4.6 Technological Outlook
4.7 Porter’s Five Forces
4.7.1 Bargaining Power of Suppliers
4.7.2 Bargaining Power of Buyers/Consumers
4.7.3 Threat of New Entrants
4.7.4 Threat of Substitutes
4.7.5 Intensity of Competitive Rivalry
5 Market Size and Growth Forecasts (Value (USD))
5.1 By Vehicle Type
5.1.1 Passenger Cars
5.1.2 Light Commercial Vehicles
5.1.3 Heavy Commercial Vehicles
5.2 By Power-Steering Type
5.2.1 Hydraulic Power Steering (HPS)
5.2.2 Electro-hydraulic Power Steering (EHPS)
5.2.3 Electric Power Steering (EPS)
5.3 By Product Type
5.3.1 Rack-Assist EPS (REPS)
5.3.2 Column-Assist EPS (CEPS)
5.3.3 Pinion-Assist EPS (PEPS)
5.3.4 Dual-Pinion EPS (DPEPS)
5.3.5 Parallel-Axis EPS (PA-EPS)
5.4 By Motor Technology
5.4.1 Brushless DC Motor
5.4.2 Brushed DC Motor
5.5 By Propulsion Type
5.5.1 Internal-Combustion Engine (ICE)
5.5.2 Hybrid Electric Vehicle (HEV/PHEV)
5.5.3 Battery Electric Vehicle (BEV)
5.5.4 Plug-in Hybrid Electric Vehicles
5.6 By Sales Channel
5.6.1 OEM
5.6.2 Aftermarket
5.7 By Geography
5.7.1 North America
5.7.1.1 United States
5.7.1.2 Canada
5.7.1.3 Rest of North America
5.7.2 South America
5.7.2.1 Brazil
5.7.2.2 Argentina
5.7.2.3 Rest of South America
5.7.3 Europe
5.7.3.1 Germany
5.7.3.2 France
5.7.3.3 United Kingdom
5.7.3.4 Italy
5.7.3.5 Spain
5.7.3.6 Russia
5.7.3.7 Rest of Europe
5.7.4 Asia-Pacific
5.7.4.1 China
5.7.4.2 Japan
5.7.4.3 India
5.7.4.4 South Korea
5.7.4.5 Indonesia
5.7.4.6 Vietnam
5.7.4.7 Philippines
5.7.4.8 Australia
5.7.4.9 Rest of Asia-Pacific
5.7.5 Middle East and Africa
5.7.5.1 Saudi Arabia
5.7.5.2 United Arab Emirates
5.7.5.3 Egypt
5.7.5.4 Turkey
5.7.5.5 South Africa
5.7.5.6 Rest of Middle East and Africa
6 Competitive Landscape
6.1 Market Concentration
6.2 Strategic Moves
6.3 Market Share Analysis
6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share, Products and Services, Recent Developments)
6.4.1 JTEKT Corporation
6.4.2 Robert Bosch GmbH
6.4.3 Nexteer Automotive Corp.
6.4.4 ZF Friedrichshafen AG
6.4.5 NSK Ltd.
6.4.6 Hyundai Mobis Co. Ltd.
6.4.7 Hitachi Astemo CO. Ltd.
6.4.8 Thyssenkrupp AG
6.4.9 Mando Corp.
6.4.10 DENSO Corporation
6.4.11 Nidec Corporation
6.4.12 Mitsubishi Electric Corp.
6.4.13 DY Auto
6.4.14 BorgWarner Inc.
7 Market Opportunities and Future Outlook
7.1 White-space and Unmet-need Assessment

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • JTEKT Corporation
  • Robert Bosch GmbH
  • Nexteer Automotive Corp.
  • ZF Friedrichshafen AG
  • NSK Ltd.
  • Hyundai Mobis Co. Ltd.
  • Hitachi Astemo CO. Ltd.
  • Thyssenkrupp AG
  • Mando Corp.
  • DENSO Corporation
  • Nidec Corporation
  • Mitsubishi Electric Corp.
  • DY Auto
  • BorgWarner Inc.