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Megatrends in Taiwan

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  • 58 Pages
  • December 2022
  • Region: Taiwan
  • Euromonitor International
  • ID: 5504536
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the eight focus megatrends and insights as to how each trend has manifested in Taiwan.

The Megatrends in Taiwan report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Digital living
  • Chatime appeals to Gen Z with Pokémon Go tie-in
  • Video gaming remains highly popular in Taiwan
  • Taiwanese consumers are wary of online privacy
  • Millennials are keenest to share data in return for personalised offers
  • Family and friends remain the most trusted source of information
  • Return to face-to-face activities expected post-pandemic
  • Experience more
  • Experience-booking platform FunNow will expand into new categories
  • Real world experiences are still the most cherished
  • Socialising has shifted online post-pandemic
  • Holidaymakers prioritise relaxation and outdoor activities
  • Millennials are the most eager to resume face-to-face activities
  • Middle class reset
  • Atome expands its BNPL offering through partnership with ETMall
  • Millennials are the biggest bargain-seekers
  • Repurposing continues to gain traction
  • Baby Boomers are turning to pre-owned items to save money
  • Premiumisation
  • % Arabica launches its premium coffee concept in Taiwan
  • Convenience is key for Taiwan’s busy consumers
  • Older consumers are confident in their investments
  • Health and nutritional properties are the most desirable feature in food and drink
  • Shifting market frontiers
  • Taiwan’s TiSpace continues its quest to bring space into the mainstream
  • International products are readily available in Taiwan
  • Gen X are the most supportive of local products and businesses
  • Shopping reinvented
  • Coupang caters to Taipei’s time-pressed consumers with ultra-fast grocery delivery service
  • M-commerce is still the least common way to shop across most categories
  • Taiwanese consumers have little online interaction with brands
  • Millennials are the most likely to engage in social commerce activities
  • Sustainable living
  • McDonald’s aims to reduce plastic waste with bring-your-own cup initiative
  • Taiwanese are more actively involved in politics/social issues than their global counterparts
  • Reducing food waste is the top environmental concern
  • Consumers are keen to make their voice heard
  • Biodegradable and recyclable packaging are seen as most sustainable
  • Wellness
  • Greece’s Korres launches its clean, natural, plant-based beauty brand in Taiwan
  • The vast majority of Millennials regularly take health supplements
  • Massage is the most common way to relieve stress
  • Millennials have embraced health tech
  • Consumers remain cautious about health and safety post-pandemic