This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
The Consumer Values and Behaviour in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Values and Behaviour in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Values market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer values and behaviour in South Africa
- Consumers have complex ideals, preferences and concerns in South Africa
- Older generations concerned about the rising cost of everyday goods
- Consumers enjoy experimenting with novel goods and services
- Younger generations seek out distinctively tailored products and services
- Consumers in South Africa anticipate that their level of happiness will increase in the future
- Younger generations are looking forward to a brighter future
- While at home, consumers in South Africa connect with friends or family virtually
- Safe location remains the most desired home feature
- South Africans prefer to cook or bake dishes for themselves
- Consumers say that another member of the family usually prepares meals for them
- Millennials prefer to engage in activities other than preparing meals
- South Africans look for healthy ingredients in food and beverages
- Older generations expect to have the flexibility to work from the comfort of home
- Consumers in South Africa primarily desire to attain a lucrative wage
- Consumers say they have a strict boundary between work and personal life
- Consumers enjoy socialising with friends online
- Older generations go shopping for leisure
- South Africans prioritise maximizing the benefits while minimizing the cost when travelling
- Younger generations expect finding peace and releasing stress when on vacation
- Consumers in South Africa walk or hike for exercise
- Younger generations perform weight lifting or strength training exercises
- Consumers in South Africa are interested in meditation
- South Africans are feeling concerned about the effects of climate change
- Consumers actively working towards greener and more sustainable practices
- Consumers motivated to repair broken items, rather than replacing them
- Consumers in South Africa love searching for discounts
- Gen X likes to buy less goods, but of elevated quality
- Consumers regularly seek strong or well-known brands
- Baby Boomers are interested in acquiring items that have been previously owned
- South Africans expect to increase spending on education
- Gen Z set to increase spending on new technology the most
- Consumers are concerned about the current economic state
- Millennials say their debts outweigh savings
- Saving money remains major priority in future
- South Africans are proactive in managing data sharing and privacy settings
- Gen Z say it is important to foster an online identity
- South Africans employ messaging or communication applications
- Older generations regularly access their financial accounts via online means
- Younger consumers frequently make online purchases
- South Africans show support for companies by following their social media updates
- Gen Z help promote products by sharing their purchases via social media profiles
