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Megatrends in South Africa

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  • 54 Pages
  • November 2022
  • Region: South Africa
  • Euromonitor International
  • ID: 5504546
The Megatrends in South Africa report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Digital living
  • Qwili helps informal vendors to go digital with its POS solution
  • South Africans still lag behind their global peers in most areas of tech
  • Consumers are wary of sharing personal data online
  • Gen X are the most likely to manage their privacy settings
  • Friends and family remain the most trusted source of information
  • Return to face-to-face activities is expected post-pandemic
  • Experience more
  • Ubuntuland will enable African businesses to go global in the metaverse
  • South Africans embrace all types of experience
  • Online socialising is more common than face-to-face post-pandemic
  • Holidaymakers prioritise relaxation and safety
  • Gen X are the most eager to resume face-to-face activities
  • Middle class reset
  • Pick n Pay launches new format aimed at middle-income consumers
  • South Africans are among the world’s biggest bargain-seekers
  • Consumers are looking to make things last longer
  • Most Gen Z consumers plan to increase visits to discount stores
  • Premiumisation
  • Lancewood appeals to the more health-conscious with new line of indulgence yoghurts
  • Consumers are looking for a simpler lifestyle
  • South Africans are confident about their long-term investments
  • Shoppers are willing to pay more for quality, comfort and nutritional qualities
  • Shifting market frontiers
  • McCain reduces food miles with Farms of the Future initiative
  • South Africans take a keen interest in international products and cultures
  • Baby Boomers are the most focused on supporting local business
  • Shopping reinvented
  • Takealot’s new pick-up facility features “robot helpers” to take orders to customers
  • Shoppers are eager to interact with brands via social media
  • Millennials are most likely to engage in social commerce
  • Sustainable living
  • Woodlands Dairy’s reverse vending machines incentivise consumers to recycle
  • South Africans are keen to be involved in protecting the environment
  • Recycling is the most commonly practised activity
  • Wellness
  • Dis-Chem enables WhatsApp messaging for pharmacy customers
  • Consumers are looking for healthier foods
  • Meditation is the most common antidote to stress
  • Consumers are more cautious about health and safety post-pandemic