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Online Streaming Services Market 2026-2030

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    Report

  • 288 Pages
  • August 2026
  • Region: Global
  • TechNavio
  • ID: 5509289
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The global online streaming services market is forecasted to grow by USD 675.75 billion during 2025-2030, accelerating at a CAGR of 24.8% during the forecast period. The report on the global online streaming services market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid expansion of global broadband infrastructure and 5g connectivity, surging consumer demand for personalized and flexible on-demand entertainment, strategic diversification into hybrid monetization and ad-supported subscription tiers.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

The global online streaming services market is segmented as below:

By Revenue

  • Subscription
  • Advertising
  • Rental

By Type

  • Online video streaming
  • Online music streaming

By End-User

  • Individual consumers
  • Commercial users

By Region

  • North America
  • US
  • Canada
  • Mexico
  • APAC
  • China
  • India
  • Japan
  • South Korea
  • Australia
  • Indonesia
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
  • South America
  • Brazil
  • Argentina
  • Chile
  • Middle East and Africa
  • UAE
  • South Africa
  • Turkey
  • Rest of World (ROW)
This study identifies the rapid migration toward hybrid ad-supported and tiered monetization models as one of the prime reasons driving the global online streaming services market growth during the next few years. Also, widespread integration of ai for hyper-personalization and production efficiency and strategic prioritization of live sports streaming and event broadcasting will lead to sizable demand in the market.

The report on the global online streaming services market covers the following areas:

  • Global online streaming services market sizing
  • Global online streaming services market forecast
  • Global online streaming services market industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global online streaming services market vendors that include AMC Networks, Apple Inc., CuriosityStream Inc., DAZN Group Ltd, fuboTV Inc., iQIYI Inc., Jiostar India Pvt Ltd, MAX, Mubi Inc., Netflix Inc., Paramount Plus, Peacock TV LLC, Philo Inc., Prime Video, Roku Inc., Sony Pictures Networks, The Walt Disney Co., Tubi Inc., YouTube, Zee Entertainment Enterprises. Also, the global online streaming services market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Revenue
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning
2 Market Analysis
2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
  • Chart on Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
  • Chart on Overview on factors of disruption
2.4 Impact of drivers and challenges
  • Chart on Impact of drivers and challenges in 2025 and 2030
3 Market Landscape
3.1 Market ecosystem
  • Chart on Parent Market
  • Data Table on - Parent Market
3.2 Market characteristics
  • Chart on Market characteristics analysis
3.3 Value chain analysis
  • Chart on Value chain analysis
4 Market Sizing
4.1 Market definition
  • Data Table on Offerings of companies included in the market definition
4.2 Market segment analysis
  • Market segments
4.3 Market size 2025
4.4 Market outlook: Forecast for 2025-2030
  • Chart on Global - Market size and forecast 2025-2030 ($ million)
  • Data Table on Global - Market size and forecast 2025-2030 ($ million)
  • Chart on Global Market: Year-over-year growth 2025-2030 (%)
  • Data Table on Global Market: Year-over-year growth 2025-2030 (%)
5 Historic Market Size
5.1 Global Online Streaming Services Market 2020 - 2024
  • Historic Market Size - Data Table on Global Online Streaming Services Market 2020 - 2024 ($ million)
5.2 Revenue segment analysis 2020 - 2024
  • Historic Market Size - Revenue Segment 2020 - 2024 ($ million)
5.3 Type segment analysis 2020 - 2024
  • Historic Market Size - Type Segment 2020 - 2024 ($ million)
5.4 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)
6 Qualitative Analysis
6.1 Impact of AI on Global Online Streaming Services Market
6.2 Impact of Geopolitical Conflict on Global Online Streaming Services Market
7 Five Forces Analysis
7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
7.7 Market condition
  • Chart on Market condition - Five forces 2025 and 2030
8 Market Segmentation by Revenue
8.1 Market segments
  • Chart on Revenue - Market share 2025-2030 (%)
  • Data Table on Revenue - Market share 2025-2030 (%)
8.2 Comparison by Revenue
  • Chart on Comparison by Revenue
  • Data Table on Comparison by Revenue
8.3 Subscription - Market size and forecast 2025-2030
  • Chart on Subscription - Market size and forecast 2025-2030 ($ million)
  • Data Table on Subscription - Market size and forecast 2025-2030 ($ million)
  • Chart on Subscription - Year-over-year growth 2025-2030 (%)
  • Data Table on Subscription - Year-over-year growth 2025-2030 (%)
8.4 Advertising - Market size and forecast 2025-2030
  • Chart on Advertising - Market size and forecast 2025-2030 ($ million)
  • Data Table on Advertising - Market size and forecast 2025-2030 ($ million)
  • Chart on Advertising - Year-over-year growth 2025-2030 (%)
  • Data Table on Advertising - Year-over-year growth 2025-2030 (%)
8.5 Rental - Market size and forecast 2025-2030
  • Chart on Rental - Market size and forecast 2025-2030 ($ million)
  • Data Table on Rental - Market size and forecast 2025-2030 ($ million)
  • Chart on Rental - Year-over-year growth 2025-2030 (%)
  • Data Table on Rental - Year-over-year growth 2025-2030 (%)
8.6 Market opportunity by Revenue
  • Market opportunity by Revenue ($ million)
  • Data Table on Market opportunity by Revenue ($ million)
9 Market Segmentation by Type
9.1 Market segments
  • Chart on Type - Market share 2025-2030 (%)
  • Data Table on Type - Market share 2025-2030 (%)
9.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
9.3 Online video streaming - Market size and forecast 2025-2030
  • Chart on Online video streaming - Market size and forecast 2025-2030 ($ million)
  • Data Table on Online video streaming - Market size and forecast 2025-2030 ($ million)
  • Chart on Online video streaming - Year-over-year growth 2025-2030 (%)
  • Data Table on Online video streaming - Year-over-year growth 2025-2030 (%)
9.4 Online music streaming - Market size and forecast 2025-2030
  • Chart on Online music streaming - Market size and forecast 2025-2030 ($ million)
  • Data Table on Online music streaming - Market size and forecast 2025-2030 ($ million)
  • Chart on Online music streaming - Year-over-year growth 2025-2030 (%)
  • Data Table on Online music streaming - Year-over-year growth 2025-2030 (%)
9.5 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)
10 Market Segmentation by End-user
10.1 Market segments
  • Chart on End-user - Market share 2025-2030 (%)
  • Data Table on End-user - Market share 2025-2030 (%)
10.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
10.3 Individual consumers - Market size and forecast 2025-2030
  • Chart on Individual consumers - Market size and forecast 2025-2030 ($ million)
  • Data Table on Individual consumers - Market size and forecast 2025-2030 ($ million)
  • Chart on Individual consumers - Year-over-year growth 2025-2030 (%)
  • Data Table on Individual consumers - Year-over-year growth 2025-2030 (%)
10.4 Commercial users - Market size and forecast 2025-2030
  • Chart on Commercial users - Market size and forecast 2025-2030 ($ million)
  • Data Table on Commercial users - Market size and forecast 2025-2030 ($ million)
  • Chart on Commercial users - Year-over-year growth 2025-2030 (%)
  • Data Table on Commercial users - Year-over-year growth 2025-2030 (%)
10.5 Market opportunity by End-user
  • Market opportunity by End-user ($ million)
  • Data Table on Market opportunity by End-user ($ million)
11 Customer Landscape
11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
12 Geographic Landscape
12.1 Geographic segmentation
  • Chart on Market share by geography 2025-2030 (%)
  • Data Table on Market share by geography 2025-2030 (%)
12.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
12.3 North America - Market size and forecast 2025-2030
  • Chart on North America - Market size and forecast 2025-2030 ($ million)
  • Data Table on North America - Market size and forecast 2025-2030 ($ million)
  • Chart on North America - Year-over-year growth 2025-2030 (%)
  • Data Table on North America - Year-over-year growth 2025-2030 (%)
  • Chart on Regional Comparison - North America
  • Data Table on Regional Comparison - North America
12.3.1 US - Market size and forecast 2025-2030
  • Chart on US - Market size and forecast 2025-2030 ($ million)
  • Data Table on US - Market size and forecast 2025-2030 ($ million)
  • Chart on US - Year-over-year growth 2025-2030 (%)
  • Data Table on US - Year-over-year growth 2025-2030 (%)
12.3.2 Canada - Market size and forecast 2025-2030
  • Chart on Canada - Market size and forecast 2025-2030 ($ million)
  • Data Table on Canada - Market size and forecast 2025-2030 ($ million)
  • Chart on Canada - Year-over-year growth 2025-2030 (%)
  • Data Table on Canada - Year-over-year growth 2025-2030 (%)
12.3.3 Mexico - Market size and forecast 2025-2030
  • Chart on Mexico - Market size and forecast 2025-2030 ($ million)
  • Data Table on Mexico - Market size and forecast 2025-2030 ($ million)
  • Chart on Mexico - Year-over-year growth 2025-2030 (%)
  • Data Table on Mexico - Year-over-year growth 2025-2030 (%)
12.4 APAC - Market size and forecast 2025-2030
  • Chart on APAC - Market size and forecast 2025-2030 ($ million)
  • Data Table on APAC - Market size and forecast 2025-2030 ($ million)
  • Chart on APAC - Year-over-year growth 2025-2030 (%)
  • Data Table on APAC - Year-over-year growth 2025-2030 (%)
  • Chart on Regional Comparison - APAC
  • Data Table on Regional Comparison - APAC
12.4.1 China - Market size and forecast 2025-2030
  • Chart on China - Market size and forecast 2025-2030 ($ million)
  • Data Table on China - Market size and forecast 2025-2030 ($ million)
  • Chart on China - Year-over-year growth 2025-2030 (%)
  • Data Table on China - Year-over-year growth 2025-2030 (%)
12.4.2 India - Market size and forecast 2025-2030
  • Chart on India - Market size and forecast 2025-2030 ($ million)
  • Data Table on India - Market size and forecast 2025-2030 ($ million)
  • Chart on India - Year-over-year growth 2025-2030 (%)
  • Data Table on India - Year-over-year growth 2025-2030 (%)
12.4.3 Japan - Market size and forecast 2025-2030
  • Chart on Japan - Market size and forecast 2025-2030 ($ million)
  • Data Table on Japan - Market size and forecast 2025-2030 ($ million)
  • Chart on Japan - Year-over-year growth 2025-2030 (%)
  • Data Table on Japan - Year-over-year growth 2025-2030 (%)
12.4.4 South Korea - Market size and forecast 2025-2030
  • Chart on South Korea - Market size and forecast 2025-2030 ($ million)
  • Data Table on South Korea - Market size and forecast 2025-2030 ($ million)
  • Chart on South Korea - Year-over-year growth 2025-2030 (%)
  • Data Table on South Korea - Year-over-year growth 2025-2030 (%)
12.4.5 Australia - Market size and forecast 2025-2030
  • Chart on Australia - Market size and forecast 2025-2030 ($ million)
  • Data Table on Australia - Market size and forecast 2025-2030 ($ million)
  • Chart on Australia - Year-over-year growth 2025-2030 (%)
  • Data Table on Australia - Year-over-year growth 2025-2030 (%)
12.4.6 Indonesia - Market size and forecast 2025-2030
  • Chart on Indonesia - Market size and forecast 2025-2030 ($ million)
  • Data Table on Indonesia - Market size and forecast 2025-2030 ($ million)
  • Chart on Indonesia - Year-over-year growth 2025-2030 (%)
  • Data Table on Indonesia - Year-over-year growth 2025-2030 (%)
12.5 Europe - Market size and forecast 2025-2030
  • Chart on Europe - Market size and forecast 2025-2030 ($ million)
  • Data Table on Europe - Market size and forecast 2025-2030 ($ million)
  • Chart on Europe - Year-over-year growth 2025-2030 (%)
  • Data Table on Europe - Year-over-year growth 2025-2030 (%)
  • Chart on Regional Comparison - Europe
  • Data Table on Regional Comparison - Europe
12.5.1 UK - Market size and forecast 2025-2030
  • Chart on UK - Market size and forecast 2025-2030 ($ million)
  • Data Table on UK - Market size and forecast 2025-2030 ($ million)
  • Chart on UK - Year-over-year growth 2025-2030 (%)
  • Data Table on UK - Year-over-year growth 2025-2030 (%)
12.5.2 Germany - Market size and forecast 2025-2030
  • Chart on Germany - Market size and forecast 2025-2030 ($ million)
  • Data Table on Germany - Market size and forecast 2025-2030 ($ million)
  • Chart on Germany - Year-over-year growth 2025-2030 (%)
  • Data Table on Germany - Year-over-year growth 2025-2030 (%)
12.5.3 France - Market size and forecast 2025-2030
  • Chart on France - Market size and forecast 2025-2030 ($ million)
  • Data Table on France - Market size and forecast 2025-2030 ($ million)
  • Chart on France - Year-over-year growth 2025-2030 (%)
  • Data Table on France - Year-over-year growth 2025-2030 (%)
12.5.4 Italy - Market size and forecast 2025-2030
  • Chart on Italy - Market size and forecast 2025-2030 ($ million)
  • Data Table on Italy - Market size and forecast 2025-2030 ($ million)
  • Chart on Italy - Year-over-year growth 2025-2030 (%)
  • Data Table on Italy - Year-over-year growth 2025-2030 (%)
12.5.5 Spain - Market size and forecast 2025-2030
  • Chart on Spain - Market size and forecast 2025-2030 ($ million)
  • Data Table on Spain - Market size and forecast 2025-2030 ($ million)
  • Chart on Spain - Year-over-year growth 2025-2030 (%)
  • Data Table on Spain - Year-over-year growth 2025-2030 (%)
12.5.6 The Netherlands - Market size and forecast 2025-2030
  • Chart on The Netherlands - Market size and forecast 2025-2030 ($ million)
  • Data Table on The Netherlands - Market size and forecast 2025-2030 ($ million)
  • Chart on The Netherlands - Year-over-year growth 2025-2030 (%)
  • Data Table on The Netherlands - Year-over-year growth 2025-2030 (%)
12.6 South America - Market size and forecast 2025-2030
  • Chart on South America - Market size and forecast 2025-2030 ($ million)
  • Data Table on South America - Market size and forecast 2025-2030 ($ million)
  • Chart on South America - Year-over-year growth 2025-2030 (%)
  • Data Table on South America - Year-over-year growth 2025-2030 (%)
  • Chart on Regional Comparison - South America
  • Data Table on Regional Comparison - South America
12.6.1 Brazil - Market size and forecast 2025-2030
  • Chart on Brazil - Market size and forecast 2025-2030 ($ million)
  • Data Table on Brazil - Market size and forecast 2025-2030 ($ million)
  • Chart on Brazil - Year-over-year growth 2025-2030 (%)
  • Data Table on Brazil - Year-over-year growth 2025-2030 (%)
12.6.2 Argentina - Market size and forecast 2025-2030
  • Chart on Argentina - Market size and forecast 2025-2030 ($ million)
  • Data Table on Argentina - Market size and forecast 2025-2030 ($ million)
  • Chart on Argentina - Year-over-year growth 2025-2030 (%)
  • Data Table on Argentina - Year-over-year growth 2025-2030 (%)
12.6.3 Chile - Market size and forecast 2025-2030
  • Chart on Chile - Market size and forecast 2025-2030 ($ million)
  • Data Table on Chile - Market size and forecast 2025-2030 ($ million)
  • Chart on Chile - Year-over-year growth 2025-2030 (%)
  • Data Table on Chile - Year-over-year growth 2025-2030 (%)
12.7 Middle East and Africa - Market size and forecast 2025-2030
  • Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%)
  • Chart on Regional Comparison - Middle East and Africa
  • Data Table on Regional Comparison - Middle East and Africa
12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
  • Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
  • Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%)
  • Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%)
12.7.2 UAE - Market size and forecast 2025-2030
  • Chart on UAE - Market size and forecast 2025-2030 ($ million)
  • Data Table on UAE - Market size and forecast 2025-2030 ($ million)
  • Chart on UAE - Year-over-year growth 2025-2030 (%)
  • Data Table on UAE - Year-over-year growth 2025-2030 (%)
12.7.3 South Africa - Market size and forecast 2025-2030
  • Chart on South Africa - Market size and forecast 2025-2030 ($ million)
  • Data Table on South Africa - Market size and forecast 2025-2030 ($ million)
  • Chart on South Africa - Year-over-year growth 2025-2030 (%)
  • Data Table on South Africa - Year-over-year growth 2025-2030 (%)
12.7.4 Israel - Market size and forecast 2025-2030
  • Chart on Israel - Market size and forecast 2025-2030 ($ million)
  • Data Table on Israel - Market size and forecast 2025-2030 ($ million)
  • Chart on Israel - Year-over-year growth 2025-2030 (%)
  • Data Table on Israel - Year-over-year growth 2025-2030 (%)
12.7.5 Turkey - Market size and forecast 2025-2030
  • Chart on Turkey - Market size and forecast 2025-2030 ($ million)
  • Data Table on Turkey - Market size and forecast 2025-2030 ($ million)
  • Chart on Turkey - Year-over-year growth 2025-2030 (%)
  • Data Table on Turkey - Year-over-year growth 2025-2030 (%)
12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)
13 Drivers, Challenges, and Opportunity
13.1 Market drivers
  • Rapid expansion of global broadband infrastructure and 5G connectivity
  • Surging consumer demand for personalized and flexible on-demand entertainment
  • Strategic diversification into hybrid monetization and ad-supported subscription tiers
13.2 Market challenges
  • Escalating content production and licensing costs
  • Widespread subscription fatigue and high consumer churn rates
  • Persistent digital piracy and unauthorized content redistribution
13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
13.4 Market opportunities
  • Rapid migration toward hybrid ad-supported and tiered monetization models
  • Widespread integration of AI for hyper-personalization and production efficiency
  • Strategic prioritization of live sports streaming and event broadcasting
14 Competitive Landscape
14.1 Overview
14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
  • Overview on factors of disruption
14.4 Industry risks
  • Impact of key risks on business
15 Competitive Analysis
15.1 Companies profiled
  • Companies covered
15.2 Company ranking index
  • Company ranking index
15.3 Market positioning of companies
  • Matrix on companies position and classification
15.4 Apple Inc.
  • Apple Inc. - Overview
  • Apple Inc. - Business segments
  • Apple Inc. - Key news
  • Apple Inc. - Key offerings
  • Apple Inc. - Segment focus
  • SWOT
15.5 DAZN Group Ltd
  • DAZN Group Ltd - Overview
  • DAZN Group Ltd - Product / Service
  • DAZN Group Ltd - Key offerings
  • SWOT
15.6 fuboTV Inc.
  • fuboTV Inc. - Overview
  • fuboTV Inc. - Product / Service
  • fuboTV Inc. - Key offerings
  • SWOT
15.7 iQIYI Inc.
  • iQIYI Inc. - Overview
  • iQIYI Inc. - Product / Service
  • iQIYI Inc. - Key offerings
  • SWOT
15.8 Jiostar India Pvt Ltd
  • Jiostar India Pvt Ltd - Overview
  • Jiostar India Pvt Ltd - Product / Service
  • Jiostar India Pvt Ltd - Key offerings
  • SWOT
15.9 MAX
  • MAX - Overview
  • MAX - Product / Service
  • MAX - Key offerings
  • SWOT
15.10 Netflix Inc.
  • Netflix Inc. - Overview
  • Netflix Inc. - Product / Service
  • Netflix Inc. - Key offerings
  • SWOT
15.11 Peacock TV LLC
  • Peacock TV LLC - Overview
  • Peacock TV LLC - Product / Service
  • Peacock TV LLC - Key offerings
  • SWOT
15.12 Prime Video
  • Prime Video - Overview
  • Prime Video - Product / Service
  • Prime Video - Key offerings
  • SWOT
15.13 Roku Inc.
  • Roku Inc. - Overview
  • Roku Inc. - Business segments
  • Roku Inc. - Key offerings
  • Roku Inc. - Segment focus
  • SWOT
15.14 Sony Pictures Networks
  • Sony Pictures Networks - Overview
  • Sony Pictures Networks - Product / Service
  • Sony Pictures Networks - Key offerings
  • SWOT
15.15 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
  • SWOT
15.16 Tubi Inc.
  • Tubi Inc. - Overview
  • Tubi Inc. - Product / Service
  • Tubi Inc. - Key offerings
  • SWOT
15.17 YouTube
  • YouTube - Overview
  • YouTube - Product / Service
  • YouTube - Key offerings
  • SWOT
15.18 Zee Entertainment Enterprises
  • Zee Entertainment Enterprises - Overview
  • Zee Entertainment Enterprises - Product / Service
  • Zee Entertainment Enterprises - Key offerings
  • SWOT
16 Appendix
16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
16.4 Research methodology
  • Research methodology
16.5 Data procurement
  • Information sources
16.6 Data validation
  • Data validation
16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
16.8 Data synthesis
  • Data synthesis
16.9 360 degree market analysis
  • 360 degree market analysis
16.10 List of abbreviations
  • List of abbreviations
List of Exhibits
Exhibit 1: Executive Summary - Chart on Market Overview
Exhibit 2: Executive Summary - Data Table on Market Overview
Exhibit 3: Executive Summary - Chart on Global Market Characteristics
Exhibit 4: Executive Summary - Chart on Market by Geography
Exhibit 5: Executive Summary - Chart on Market Segmentation by Revenue
Exhibit 6: Executive Summary - Chart on Market Segmentation by Type
Exhibit 7: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 8: Executive Summary - Chart on Incremental Growth
Exhibit 9: Executive Summary - Data Table on Incremental Growth
Exhibit 10: Executive Summary - Chart on Company Market Positioning
Exhibit 11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibit 12: Chart on Overview on criticality of inputs and factors of differentiation
Exhibit 13: Chart on Overview on factors of disruption
Exhibit 14: Chart on Impact of drivers and challenges in 2025 and 2030
Exhibit 15: Chart on Parent Market
Exhibit 16: Data Table on - Parent Market
Exhibit 17: Chart on Market characteristics analysis
Exhibit 18: Chart on Value chain analysis
Exhibit 19: Data Table on Offerings of companies included in the market definition
Exhibit 20: Market segments
Exhibit 21: Chart on Global - Market size and forecast 2025-2030 ($ million)
Exhibit 22: Data Table on Global - Market size and forecast 2025-2030 ($ million)
Exhibit 23: Chart on Global Market: Year-over-year growth 2025-2030 (%)
Exhibit 24: Data Table on Global Market: Year-over-year growth 2025-2030 (%)
Exhibit 25: Historic Market Size - Data Table on Global Online Streaming Services Market 2020 - 2024 ($ million)
Exhibit 26: Historic Market Size - Revenue Segment 2020 - 2024 ($ million)
Exhibit 27: Historic Market Size - Type Segment 2020 - 2024 ($ million)
Exhibit 28: Historic Market Size - End-user Segment 2020 - 2024 ($ million)
Exhibit 29: Historic Market Size - Geography Segment 2020 - 2024 ($ million)
Exhibit 30: Historic Market Size - Country Segment 2020 - 2024 ($ million)
Exhibit 31: Five forces analysis - Comparison between 2025 and 2030
Exhibit 32: Bargaining power of buyers - Impact of key factors 2025 and 2030
Exhibit 33: Bargaining power of suppliers - Impact of key factors in 2025 and 2030
Exhibit 34: Threat of new entrants - Impact of key factors in 2025 and 2030
Exhibit 35: Threat of substitutes - Impact of key factors in 2025 and 2030
Exhibit 36: Threat of rivalry - Impact of key factors in 2025 and 2030
Exhibit 37: Chart on Market condition - Five forces 2025 and 2030
Exhibit 38: Chart on Revenue - Market share 2025-2030 (%)
Exhibit 39: Data Table on Revenue - Market share 2025-2030 (%)
Exhibit 40: Chart on Comparison by Revenue
Exhibit 41: Data Table on Comparison by Revenue
Exhibit 42: Chart on Subscription - Market size and forecast 2025-2030 ($ million)
Exhibit 43: Data Table on Subscription - Market size and forecast 2025-2030 ($ million)
Exhibit 44: Chart on Subscription - Year-over-year growth 2025-2030 (%)
Exhibit 45: Data Table on Subscription - Year-over-year growth 2025-2030 (%)
Exhibit 46: Chart on Advertising - Market size and forecast 2025-2030 ($ million)
Exhibit 47: Data Table on Advertising - Market size and forecast 2025-2030 ($ million)
Exhibit 48: Chart on Advertising - Year-over-year growth 2025-2030 (%)
Exhibit 49: Data Table on Advertising - Year-over-year growth 2025-2030 (%)
Exhibit 50: Chart on Rental - Market size and forecast 2025-2030 ($ million)
Exhibit 51: Data Table on Rental - Market size and forecast 2025-2030 ($ million)
Exhibit 52: Chart on Rental - Year-over-year growth 2025-2030 (%)
Exhibit 53: Data Table on Rental - Year-over-year growth 2025-2030 (%)
Exhibit 54: Market opportunity by Revenue ($ million)
Exhibit 55: Data Table on Market opportunity by Revenue ($ million)
Exhibit 56: Chart on Type - Market share 2025-2030 (%)
Exhibit 57: Data Table on Type - Market share 2025-2030 (%)
Exhibit 58: Chart on Comparison by Type
Exhibit 59: Data Table on Comparison by Type
Exhibit 60: Chart on Online video streaming - Market size and forecast 2025-2030 ($ million)
Exhibit 61: Data Table on Online video streaming - Market size and forecast 2025-2030 ($ million)
Exhibit 62: Chart on Online video streaming - Year-over-year growth 2025-2030 (%)
Exhibit 63: Data Table on Online video streaming - Year-over-year growth 2025-2030 (%)
Exhibit 64: Chart on Online music streaming - Market size and forecast 2025-2030 ($ million)
Exhibit 65: Data Table on Online music streaming - Market size and forecast 2025-2030 ($ million)
Exhibit 66: Chart on Online music streaming - Year-over-year growth 2025-2030 (%)
Exhibit 67: Data Table on Online music streaming - Year-over-year growth 2025-2030 (%)
Exhibit 68: Market opportunity by Type ($ million)
Exhibit 69: Data Table on Market opportunity by Type ($ million)
Exhibit 70: Chart on End-user - Market share 2025-2030 (%)
Exhibit 71: Data Table on End-user - Market share 2025-2030 (%)
Exhibit 72: Chart on Comparison by End-user
Exhibit 73: Data Table on Comparison by End-user
Exhibit 74: Chart on Individual consumers - Market size and forecast 2025-2030 ($ million)
Exhibit 75: Data Table on Individual consumers - Market size and forecast 2025-2030 ($ million)
Exhibit 76: Chart on Individual consumers - Year-over-year growth 2025-2030 (%)
Exhibit 77: Data Table on Individual consumers - Year-over-year growth 2025-2030 (%)
Exhibit 78: Chart on Commercial users - Market size and forecast 2025-2030 ($ million)
Exhibit 79: Data Table on Commercial users - Market size and forecast 2025-2030 ($ million)
Exhibit 80: Chart on Commercial users - Year-over-year growth 2025-2030 (%)
Exhibit 81: Data Table on Commercial users - Year-over-year growth 2025-2030 (%)
Exhibit 82: Market opportunity by End-user ($ million)
Exhibit 83: Data Table on Market opportunity by End-user ($ million)
Exhibit 84: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibit 85: Chart on Market share by geography 2025-2030 (%)
Exhibit 86: Data Table on Market share by geography 2025-2030 (%)
Exhibit 87: Chart on Geographic comparison
Exhibit 88: Data Table on Geographic comparison
Exhibit 89: Chart on North America - Market size and forecast 2025-2030 ($ million)
Exhibit 90: Data Table on North America - Market size and forecast 2025-2030 ($ million)
Exhibit 91: Chart on North America - Year-over-year growth 2025-2030 (%)
Exhibit 92: Data Table on North America - Year-over-year growth 2025-2030 (%)
Exhibit 93: Chart on Regional Comparison - North America
Exhibit 94: Data Table on Regional Comparison - North America
Exhibit 95: Chart on US - Market size and forecast 2025-2030 ($ million)
Exhibit 96: Data Table on US - Market size and forecast 2025-2030 ($ million)
Exhibit 97: Chart on US - Year-over-year growth 2025-2030 (%)
Exhibit 98: Data Table on US - Year-over-year growth 2025-2030 (%)
Exhibit 99: Chart on Canada - Market size and forecast 2025-2030 ($ million)
Exhibit 100: Data Table on Canada - Market size and forecast 2025-2030 ($ million)
Exhibit 101: Chart on Canada - Year-over-year growth 2025-2030 (%)
Exhibit 102: Data Table on Canada - Year-over-year growth 2025-2030 (%)
Exhibit 103: Chart on Mexico - Market size and forecast 2025-2030 ($ million)
Exhibit 104: Data Table on Mexico - Market size and forecast 2025-2030 ($ million)
Exhibit 105: Chart on Mexico - Year-over-year growth 2025-2030 (%)
Exhibit 106: Data Table on Mexico - Year-over-year growth 2025-2030 (%)
Exhibit 107: Chart on APAC - Market size and forecast 2025-2030 ($ million)
Exhibit 108: Data Table on APAC - Market size and forecast 2025-2030 ($ million)
Exhibit 109: Chart on APAC - Year-over-year growth 2025-2030 (%)
Exhibit 110: Data Table on APAC - Year-over-year growth 2025-2030 (%)
Exhibit 111: Chart on Regional Comparison - APAC
Exhibit 112: Data Table on Regional Comparison - APAC
Exhibit 113: Chart on China - Market size and forecast 2025-2030 ($ million)
Exhibit 114: Data Table on China - Market size and forecast 2025-2030 ($ million)
Exhibit 115: Chart on China - Year-over-year growth 2025-2030 (%)
Exhibit 116: Data Table on China - Year-over-year growth 2025-2030 (%)
Exhibit 117: Chart on India - Market size and forecast 2025-2030 ($ million)
Exhibit 118: Data Table on India - Market size and forecast 2025-2030 ($ million)
Exhibit 119: Chart on India - Year-over-year growth 2025-2030 (%)
Exhibit 120: Data Table on India - Year-over-year growth 2025-2030 (%)
Exhibit 121: Chart on Japan - Market size and forecast 2025-2030 ($ million)
Exhibit 122: Data Table on Japan - Market size and forecast 2025-2030 ($ million)
Exhibit 123: Chart on Japan - Year-over-year growth 2025-2030 (%)
Exhibit 124: Data Table on Japan - Year-over-year growth 2025-2030 (%)
Exhibit 125: Chart on South Korea - Market size and forecast 2025-2030 ($ million)
Exhibit 126: Data Table on South Korea - Market size and forecast 2025-2030 ($ million)
Exhibit 127: Chart on South Korea - Year-over-year growth 2025-2030 (%)
Exhibit 128: Data Table on South Korea - Year-over-year growth 2025-2030 (%)
Exhibit 129: Chart on Australia - Market size and forecast 2025-2030 ($ million)
Exhibit 130: Data Table on Australia - Market size and forecast 2025-2030 ($ million)
Exhibit 131: Chart on Australia - Year-over-year growth 2025-2030 (%)
Exhibit 132: Data Table on Australia - Year-over-year growth 2025-2030 (%)
Exhibit 133: Chart on Indonesia - Market size and forecast 2025-2030 ($ million)
Exhibit 134: Data Table on Indonesia - Market size and forecast 2025-2030 ($ million)
Exhibit 135: Chart on Indonesia - Year-over-year growth 2025-2030 (%)
Exhibit 136: Data Table on Indonesia - Year-over-year growth 2025-2030 (%)
Exhibit 137: Chart on Europe - Market size and forecast 2025-2030 ($ million)
Exhibit 138: Data Table on Europe - Market size and forecast 2025-2030 ($ million)
Exhibit 139: Chart on Europe - Year-over-year growth 2025-2030 (%)
Exhibit 140: Data Table on Europe - Year-over-year growth 2025-2030 (%)
Exhibit 141: Chart on Regional Comparison - Europe
Exhibit 142: Data Table on Regional Comparison - Europe
Exhibit 143: Chart on UK - Market size and forecast 2025-2030 ($ million)
Exhibit 144: Data Table on UK - Market size and forecast 2025-2030 ($ million)
Exhibit 145: Chart on UK - Year-over-year growth 2025-2030 (%)
Exhibit 146: Data Table on UK - Year-over-year growth 2025-2030 (%)
Exhibit 147: Chart on Germany - Market size and forecast 2025-2030 ($ million)
Exhibit 148: Data Table on Germany - Market size and forecast 2025-2030 ($ million)
Exhibit 149: Chart on Germany - Year-over-year growth 2025-2030 (%)
Exhibit 150: Data Table on Germany - Year-over-year growth 2025-2030 (%)
Exhibit 151: Chart on France - Market size and forecast 2025-2030 ($ million)
Exhibit 152: Data Table on France - Market size and forecast 2025-2030 ($ million)
Exhibit 153: Chart on France - Year-over-year growth 2025-2030 (%)
Exhibit 154: Data Table on France - Year-over-year growth 2025-2030 (%)
Exhibit 155: Chart on Italy - Market size and forecast 2025-2030 ($ million)
Exhibit 156: Data Table on Italy - Market size and forecast 2025-2030 ($ million)
Exhibit 157: Chart on Italy - Year-over-year growth 2025-2030 (%)
Exhibit 158: Data Table on Italy - Year-over-year growth 2025-2030 (%)
Exhibit 159: Chart on Spain - Market size and forecast 2025-2030 ($ million)
Exhibit 160: Data Table on Spain - Market size and forecast 2025-2030 ($ million)
Exhibit 161: Chart on Spain - Year-over-year growth 2025-2030 (%)
Exhibit 162: Data Table on Spain - Year-over-year growth 2025-2030 (%)
Exhibit 163: Chart on The Netherlands - Market size and forecast 2025-2030 ($ million)
Exhibit 164: Data Table on The Netherlands - Market size and forecast 2025-2030 ($ million)
Exhibit 165: Chart on The Netherlands - Year-over-year growth 2025-2030 (%)
Exhibit 166: Data Table on The Netherlands - Year-over-year growth 2025-2030 (%)
Exhibit 167: Chart on South America - Market size and forecast 2025-2030 ($ million)
Exhibit 168: Data Table on South America - Market size and forecast 2025-2030 ($ million)
Exhibit 169: Chart on South America - Year-over-year growth 2025-2030 (%)
Exhibit 170: Data Table on South America - Year-over-year growth 2025-2030 (%)
Exhibit 171: Chart on Regional Comparison - South America
Exhibit 172: Data Table on Regional Comparison - South America
Exhibit 173: Chart on Brazil - Market size and forecast 2025-2030 ($ million)
Exhibit 174: Data Table on Brazil - Market size and forecast 2025-2030 ($ million)
Exhibit 175: Chart on Brazil - Year-over-year growth 2025-2030 (%)
Exhibit 176: Data Table on Brazil - Year-over-year growth 2025-2030 (%)
Exhibit 177: Chart on Argentina - Market size and forecast 2025-2030 ($ million)
Exhibit 178: Data Table on Argentina - Market size and forecast 2025-2030 ($ million)
Exhibit 179: Chart on Argentina - Year-over-year growth 2025-2030 (%)
Exhibit 180: Data Table on Argentina - Year-over-year growth 2025-2030 (%)
Exhibit 181: Chart on Chile - Market size and forecast 2025-2030 ($ million)
Exhibit 182: Data Table on Chile - Market size and forecast 2025-2030 ($ million)
Exhibit 183: Chart on Chile - Year-over-year growth 2025-2030 (%)
Exhibit 184: Data Table on Chile - Year-over-year growth 2025-2030 (%)
Exhibit 185: Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
Exhibit 186: Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ million)
Exhibit 187: Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%)
Exhibit 188: Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%)
Exhibit 189: Chart on Regional Comparison - Middle East and Africa
Exhibit 190: Data Table on Regional Comparison - Middle East and Africa
Exhibit 191: Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
Exhibit 192: Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ million)
Exhibit 193: Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%)
Exhibit 194: Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%)
Exhibit 195: Chart on UAE - Market size and forecast 2025-2030 ($ million)
Exhibit 196: Data Table on UAE - Market size and forecast 2025-2030 ($ million)
Exhibit 197: Chart on UAE - Year-over-year growth 2025-2030 (%)
Exhibit 198: Data Table on UAE - Year-over-year growth 2025-2030 (%)
Exhibit 199: Chart on South Africa - Market size and forecast 2025-2030 ($ million)
Exhibit 200: Data Table on South Africa - Market size and forecast 2025-2030 ($ million)
Exhibit 201: Chart on South Africa - Year-over-year growth 2025-2030 (%)
Exhibit 202: Data Table on South Africa - Year-over-year growth 2025-2030 (%)
Exhibit 203: Chart on Israel - Market size and forecast 2025-2030 ($ million)
Exhibit 204: Data Table on Israel - Market size and forecast 2025-2030 ($ million)
Exhibit 205: Chart on Israel - Year-over-year growth 2025-2030 (%)
Exhibit 206: Data Table on Israel - Year-over-year growth 2025-2030 (%)
Exhibit 207: Chart on Turkey - Market size and forecast 2025-2030 ($ million)
Exhibit 208: Data Table on Turkey - Market size and forecast 2025-2030 ($ million)
Exhibit 209: Chart on Turkey - Year-over-year growth 2025-2030 (%)
Exhibit 210: Data Table on Turkey - Year-over-year growth 2025-2030 (%)
Exhibit 211: Market opportunity by geography ($ million)
Exhibit 212: Data Tables on Market opportunity by geography ($ million)
Exhibit 213: Impact of drivers and challenges in 2025 and 2030
Exhibit 214: Overview on criticality of inputs and factors of differentiation
Exhibit 215: Overview on factors of disruption
Exhibit 216: Impact of key risks on business
Exhibit 217: Companies covered
Exhibit 218: Company ranking index
Exhibit 219: Matrix on companies position and classification
Exhibit 220: Apple Inc. - Overview
Exhibit 221: Apple Inc. - Business segments
Exhibit 222: Apple Inc. - Key news
Exhibit 223: Apple Inc. - Key offerings
Exhibit 224: Apple Inc. - Segment focus
Exhibit 225: SWOT
Exhibit 226: DAZN Group Ltd - Overview
Exhibit 227: DAZN Group Ltd - Product / Service
Exhibit 228: DAZN Group Ltd - Key offerings
Exhibit 229: SWOT
Exhibit 230: fuboTV Inc. - Overview
Exhibit 231: fuboTV Inc. - Product / Service
Exhibit 232: fuboTV Inc. - Key offerings
Exhibit 233: SWOT
Exhibit 234: iQIYI Inc. - Overview
Exhibit 235: iQIYI Inc. - Product / Service
Exhibit 236: iQIYI Inc. - Key offerings
Exhibit 237: SWOT
Exhibit 238: Jiostar India Pvt Ltd - Overview
Exhibit 239: Jiostar India Pvt Ltd - Product / Service
Exhibit 240: Jiostar India Pvt Ltd - Key offerings
Exhibit 241: SWOT
Exhibit 242: MAX - Overview
Exhibit 243: MAX - Product / Service
Exhibit 244: MAX - Key offerings
Exhibit 245: SWOT
Exhibit 246: Netflix Inc. - Overview
Exhibit 247: Netflix Inc. - Product / Service
Exhibit 248: Netflix Inc. - Key offerings
Exhibit 249: SWOT
Exhibit 250: Peacock TV LLC - Overview
Exhibit 251: Peacock TV LLC - Product / Service
Exhibit 252: Peacock TV LLC - Key offerings
Exhibit 253: SWOT
Exhibit 254: Prime Video - Overview
Exhibit 255: Prime Video - Product / Service
Exhibit 256: Prime Video - Key offerings
Exhibit 257: SWOT
Exhibit 258: Roku Inc. - Overview
Exhibit 259: Roku Inc. - Business segments
Exhibit 260: Roku Inc. - Key offerings
Exhibit 261: Roku Inc. - Segment focus
Exhibit 262: SWOT
Exhibit 263: Sony Pictures Networks - Overview
Exhibit 264: Sony Pictures Networks - Product / Service
Exhibit 265: Sony Pictures Networks - Key offerings
Exhibit 266: SWOT
Exhibit 267: The Walt Disney Co. - Overview
Exhibit 268: The Walt Disney Co. - Business segments
Exhibit 269: The Walt Disney Co. - Key offerings
Exhibit 270: The Walt Disney Co. - Segment focus
Exhibit 271: SWOT
Exhibit 272: Tubi Inc. - Overview
Exhibit 273: Tubi Inc. - Product / Service
Exhibit 274: Tubi Inc. - Key offerings
Exhibit 275: SWOT
Exhibit 276: YouTube - Overview
Exhibit 277: YouTube - Product / Service
Exhibit 278: YouTube - Key offerings
Exhibit 279: SWOT
Exhibit 280: Zee Entertainment Enterprises - Overview
Exhibit 281: Zee Entertainment Enterprises - Product / Service
Exhibit 282: Zee Entertainment Enterprises - Key offerings
Exhibit 283: SWOT
Exhibit 284: Inclusions checklist
Exhibit 285: Exclusions checklist
Exhibit 286: Currency conversion rates for US$
Exhibit 287: Research methodology
Exhibit 288: Information sources
Exhibit 289: Data validation
Exhibit 290: Validation techniques employed for market sizing
Exhibit 291: Data synthesis
Exhibit 292: 360 degree market analysis
Exhibit 293: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the global global online streaming services market: AMC Networks, Apple Inc., CuriosityStream Inc., DAZN Group Ltd, fuboTV Inc., iQIYI Inc., Jiostar India Pvt Ltd, MAX, Mubi Inc., Netflix Inc., Paramount Plus, Peacock TV LLC, Philo Inc., Prime Video, Roku Inc., Sony Pictures Networks, The Walt Disney Co., Tubi Inc., YouTube, Zee Entertainment Enterprises.

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is rapid migration toward hybrid ad-supported and tiered monetization models."

According to the report, one of the major drivers for this market is the rapid expansion of global broadband infrastructure and 5g connectivity.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • AMC Networks
  • Apple Inc.
  • CuriosityStream Inc.
  • DAZN Group Ltd
  • fuboTV Inc.
  • iQIYI Inc.
  • Jiostar India Pvt Ltd
  • MAX
  • Mubi Inc.
  • Netflix Inc.
  • Paramount Plus
  • Peacock TV LLC
  • Philo Inc.
  • Prime Video
  • Roku Inc.
  • Sony Pictures Networks
  • The Walt Disney Co.
  • Tubi Inc.
  • YouTube
  • Zee Entertainment Enterprises