The Indian animal feed market is projected to witness a compound annual growth rate of 4.52% to grow to US$15, 393.806 million by 2028 from US$11, 292.937 million in 2021.
The increasing poultry population and product launches are major growth drivers of the Indian animal feed market. The increasing purchasing power of the people coupled with the favorable demographic in the country, from urban to rural areas is further contributing largely to the increase in poultry consumption.
Increasing Poultry Population
The increasing poultry population is one of the major growth drivers of the Indian animal feed market. As per a report from the Department of Animal Husbandry and Dairying in India, poultry production in India has taken a huge leap in India in four decades. According to the 20th Livestock Census in the country, the total poultry population reached 851.81 million heads in 2019, registering a growth of 16.8% as compared to the previous census results. In addition, as per the 2021-22 Annual Report of DAHD, egg production in the country grew from 82.93 billion in 2015-16 to 122.05 billion in 2020-21. The cattle population increased by 9.8% from 2017-2022 and a similar trend is anticipated to be followed in the projected period as well. The growth in the poultry sector is significantly contributing to the growth of the feed market in India.
Increasing Consumption of Milk
The increasing consumption of milk in India is encouraging the farm owner to invest in good-quality feed to increase the production of milk. As per the India Livestock Census, the per capita consumption of milk in India is 427 grams/day in 2021 compared to the global consumption that stands at 305 grams/day in the same year. Moreover, the consumption of beef is also increasing in some parts of the country such as in Assam, Kerala, and other southern parts. The growing milk consumption coupled with the increasing demand for animal products in the country is providing an edge to the market growth of India’s animal feed market.
Increasing Demand for Animal Products
The demand for animal products is also increasing in the country. For instance, the consumption of poultry meat in the country is also on the rise in the present times. For instance, according to OECD (Organization of Economic Co-operation and Development) the per capita consumption of poultry meat in India was 2.32 kg in 2017 which reached 2.58 kg in 2021. Poultry meat consumption is increasing year by year in the country, increasing demand for good quality animal feed to be fed to the animals.
Government Initiatives
The country’s government is also taking steps to encourage the use of good feed in the country. For instance, the Government of India, Department of Animal Husbandry and Diary, employed various agendas to make sure food security and economic development coupled with improving animal health. Companies see India as a huge market and are investing in various partnerships to increase their market share in the country. For instance, in December 2022, ABIS Exports India Private Limited and the Asian Development Bank (ADB) agreed with 16 million debentures to enhance food security in India. The companies will engage in the construction of a microfiche feed plant and train up to 6, 000 farmers in climate-resilient fish farming practices as well as financial literacy.
Growing Cattle Feed Market
Growing demand for higher-yield cattle in the dairy industry coupled with the subsidies and schemes by the government are anticipated to be the major drivers of the animal feed market in India for cattle livestock. For instance, according to the April 2023 released Grain and Feed Annual -2023 by the United States Department of Agriculture (USDA), there is currently an ongoing trend of replacing low-yielding cattle with crossbred buffaloes and cows with higher yields which has led to the per annum growth of 10-12 percent in the commercial dairy feed sector of the country. Furthermore, as per the Dairy Development Department Annual Plan 2022-23 Report released by the Department of Dairy Development, Kerela State, a sum of INR 500 lakhs is benchmarked for the cattle feed distribution under a subsidy scheme which will be based upon the quantity of milk poured in the dairy cooperatives. The report further stated that milk production in India has grown to 19.84 crore tons in the 2019-20 period, which is a 5.64% increase compared to the 18.78 crore tons of production in 2018-19.
Segmentation:
By Type
Fodder & Forage
Compound Feed
By Livestock
Swine
Aquatic Animals
Cattle
Poultry
Others
By Form
Liquid
Dry
By Production System
Integrated
Commercial Mills
By Source
Organic
Conventional
By Raw Material
Corn
Soy
Rendered Meal
Others
Table of Contents
1. INTRODUCTION
1.1. Market Overview 1.2. Market Definition 1.3. Scope of the Study 1.4. Market Segmentation 1.5. Currency 1.6. Assumptions 1.7. Base, and Forecast Years Timeline
2. RESEARCH METHODOLOGY
2.1. Research Design 2.2. Research Data 2.3. Validation
3. EXECUTIVE SUMMARY
3.1. Key Findings
4. MARKET DYNAMICS
4.1. Market Drivers 4.2. Market Restraints 4.3. Porter’s Five Forces Analysis 4.3.1. Bargaining Power of Suppliers 4.3.2. Bargaining Power of Buyers 4.3.3. Threat of New Entrants 4.3.4. Threat of Substitutes 4.3.5. Competitive Rivalry in the Industry 4.4. Industry Value Chain Analysis
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