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Megatrends in Argentina

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  • 58 Pages
  • December 2022
  • Region: Argentina
  • Euromonitor International
  • ID: 5510967
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the eight focus megatrends, and insights as to how each trend has manifested in Argentina.

The Megatrends in Argentina report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Digital living
  • Bitso offers Argentinians the ability to make crypto-enabled QR code payments
  • More than half of consumers regularly play video games
  • Argentinians are less likely than their global counterparts to manage data privacy settings
  • Millennials are the most likely to share data in return for offers
  • Friends and family remain the most trusted sources of information
  • Return to face-to-face activities expected post-pandemic
  • Experience more
  • Microsoft brings its Xbox Cloud Gaming service to Argentina
  • Argentinians appreciate all types of experience
  • Online socialising is more common than face-to-face post-pandemic
  • Relaxation and nature are the most sought-after travel features
  • Generation X are the keenest to resume face-to-face activities
  • Middle class reset
  • Ford launches on-demand vehicle rental app with flexible conditions
  • Argentinians are eager to find bargains
  • The repurposing concept is starting to gain traction
  • Millennials are most likely to increase visits to discounters
  • Premiumisation
  • Baires launches new super premium pet food brand based on local recipes
  • Consumers pine for a simpler life
  • Millennials and Generation X are the most confident about their investments
  • Shoppers prioritise quality, comfort and health properties
  • Shifting market frontiers
  • Iniciativa Imagine promotes sustainable travel within Argentina
  • Almost two fifths of Gen Z expect to work abroad
  • Baby boomers are the most invested in locally-sourced products
  • Shopping reinvented
  • FGC Fuels Marketing aims to revolutionise the forecourt experience
  • Despite e-commerce growth, most purchases are still made in-store
  • Social channels are playing a greater part in the path to purchase
  • Millennials are the most likely to engage with brands via social media
  • Sustainable living
  • Puna Bio uses “extreme bacteria” to protect crops against the effects of climate change
  • Argentinians are eager to play their part in protecting the environment
  • Reducing plastics use is the top environmental concern
  • Consumers are keen to make their voices heard
  • Biodegradable and recyclable packaging are seen as most sustainable
  • Wellness
  • Pura Mente addresses mental health needs with mindfulness app
  • Argentinians seek healthier food ingredients
  • Meditation is the most common antidote to stress
  • Argentinians lag behind global peers in health tech
  • Consumers are highly cautious about health and safety post-pandemic