Gut check: The introduction of new industry products will support revenue growth
The industry is currently experiencing remarkable growth and success. With increasing consumer awareness and demand for healthier beverage alternatives, kombucha has emerged as a popular choice for health-conscious individuals. The industry has witnessed significant market expansion, with a wide range of flavors and varieties now available to consumers. Kombucha producers have tapped into consumer preferences by experimenting with different fruits, herbs, spices and unique ingredients, creating a diverse and appealing product portfolio. Overall, industry revenue has increased at a CAGR of 5.7% to $1.3 billion while entering 2023, including an increase of 0.8% in 2023 alone.
Companies in this industry manufacture kombucha, a fermented tea made by adding yeast to green or black tea.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
Table of Contents
Companies Mentioned
A selection of companies mentioned in this report includes:
- Coca Cola Co
- GT’s Living Foods
- KeVita Inc.
- Health-Ade LLC
- Brew Dr. Kombucha
Methodology
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