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Global Toys Market, By Product Type (Outdoors and Sports Games, Dolls, Construction Toys, Games & Puzzles, Vehicles, Soft Toys, Others (Action Figures & Accessories, Arts & Crafts etc.)), By Distribution Channel, By Region, Competition Forecast & Opportunities, 2026

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  • 119 Pages
  • December 2021
  • Region: Global
  • TechSci Research
  • ID: 5514136
UP TO OFF until Dec 31st 2022
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The Global Toys Market Accounted for the Value of USD 92.69 Billion in 2020 and is Anticipated to Grow with a CAGR of 4.47% and Achieve a Value of USD 118.65 Billion by 2026F.

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The Global Toys Market accounted for the value of USD92.69 billion in 2020 and is anticipated to grow with a CAGR of 4.47% and achieve a value of USD118.65 billion by 2026F. This growth of the Global Toys Market can be attributed to the increasing demands of toys for all age groups of the global population. Toys are preferred not only by children and teenagers but also by the adult population that is enthusiastic about maintaining their toy collections such as game avatars, action figurines, etc. Increased adaptations of online gaming also influence their toy collections and upsurge the demand for the toys, thereby driving the growth of the Global Toys Market in the next five years. Doting parents are highly influenced by child psychologists that influence and promote the utilization of toys for the better development of kids. They are actively creating awareness among the parents regarding the influence of educational and developmental games and toys. Toys are often confirmed to support child growth through the child's educational, mental, physical, and emotional development, thus supporting the growth of the Global Toys Market in the upcoming five years. The current market is flooded with educational, electronic, and various kinds of stuff toys, among other kinds of toys, thus aiding the growth of the Global Toys Market.



The Global Toys Market is segmented into product type, distribution channels, and region. Based on product type, the Global Toys Market is segmented into outdoor and sports games, dolls, games & puzzles, construction toys, vehicles, soft toys, and others. Outdoor and sports games are anticipated to register the largest revenue shares of the market and may dominate the Global Toys Market in the upcoming five years. The growth can be attributed to driving factors such as their advantages in the overall development of the children. Parents are enthusiastic regarding their children's physical and mental development and are highly inclined toward outdoor sports, thus supporting market growth. Games and puzzles sub-segment may register significant growth in the future five years on the grounds of rising awareness among the population regarding the benefits of these games in mental and emotional strengthening of the players.

The LEGO Group, Hasbro, Inc., Mattel Inc., Tomy Company, Ltd., Spin Master Corp., and others are some of the prominent players operating in the Global Toys Market. Companies are continuously engaged in mergers & acquisitions, product developments, new product launches, and other strategic developments to remain competitive in the market. For instance, in July 2020, The LEGO Group announced the release of a LEGO Nintendo Entertainment System (NES) Building kit for adults, allowing people to build their own NES console out of LEGO bricks. The new product of the LEGO Group and Nintendo collaboration includes a brick-built NES model with realistic details, as well as a LEGO television set in the style of the 1980s for both nostalgic gamers and LEGO fans.

Years considered for this report:

  • Historical Years: 2016-2019
  • Base Year: 2020
  • Estimated Year: 2021E
  • Forecast Period: 2022F-2026F

Objective of the Study:

  • To analyze the historical growth in the market size of the Global Toys Market from 2016 to 2020.
  • To estimate and forecast the market size of the Global Toys Market from 2021 to 2026 and growth rate until 2026.
  • To classify and forecast the Global Toys Market based on product type, distribution channel, region and company.
  • To identify dominant region or segment in the Global Toys Market.
  • To identify drivers and challenges for the Global Toys Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the Global Toys Market.
  • To identify and analyze the profile of leading players operating in the Global Toys Market.
  • To identify key sustainable strategies adopted by market players in the Global Toys Market.

The publisher performed both primary as well as exhaustive secondary research for this study. Initially, the publisher sourced a list of manufacturers across the globe. Subsequently, the publisher conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the publisher could include the manufacturers which could not be identified due to the limitations of secondary research. The publisher analyzed the manufacturers, distribution channels and presence of all major players across the globe.

The publisher calculated the market size of the Global Toys Market by using a top-down approach, wherein data for various end-user segments was recorded and forecast for the future years. The publisher sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:

  • Toys manufacturers, suppliers, distributors, and other stakeholders
  • Market research and consulting firms
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums, and alliances related to toys

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, suppliers and partners, end-users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:


In this report, the Global Toys Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Toys Market, By Product Type:

  • Outdoors and Sports games
  • Dolls
  • Games & Puzzles
  • Construction Toys
  • Vehicles
  • Soft Toys
  • Others (Action Figures & Accessories, Arts & Crafts, etc.)

Toys Market, By Distributional Channel:

  • Supermarket/Hypermarket
  • Specialty Store
  • Online
  • Others (Stationery Stores, Gift shops, Kiosk etc.)

Toys Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Europe
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • South America
  • Brazil
  • Argentina
  • Colombia
  • Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Toys Market.

Available Customizations:

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Frequently Asked Questions about the Global Toys Market

What is the estimated value of the Global Toys Market?

The Global Toys Market was estimated to be valued at $85.67 Billion in 2016.

What is the growth rate of the Global Toys Market?

The growth rate of the Global Toys Market is 3.3%, with an estimated value of $118.65 Billion by 2026.

What is the forecasted size of the Global Toys Market?

The Global Toys Market is estimated to be worth $118.65 Billion by 2026.

Who are the key companies in the Global Toys Market?

Key companies in the Global Toys Market include The LEGO Group, Hasbro, Inc., Mattel, Inc., Tomy Company, Ltd., Spin Master Corp., VTech Holdings Limited, Ravensburger AG Group, geobra Brandstätter Stiftung & Co. KG and Rastar Group.

Table of Contents

1. Product Overview2. Research Methodology3. Impact of COVID-19 on Global Toys Market
4. Voice of Customer
4.1. Factors Influencing Purchase Decision
4.2. Frequency of Usage and Purchase
4.3. Brand Awareness
4.4. Sources of Information Conferred
5. Executive Summary
6. Global Toys Market Outlook
6.1. Market Size and Forecast
6.1.1. By Value
6.2. Market Share and Forecast
6.2.1. By Product Type (Outdoors and Sports games, Dolls, Construction Toys, Games & Puzzles, Vehicles, Soft Toys, Others (Action Figures & Accessories, Arts & Crafts, etc.))
6.2.2. By Distribution Channel (Supermarket/Hypermarket, Specialty Store, Online, Others (Stationery Stores, Gift Shops, Kiosk etc.)
6.2.3. By Region
6.2.4. By Company (2020)
7. North America Toys Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Distribution Channel
7.2.3. By Country
7.3. North America: Country Analysis
7.3.1. United States Toys Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Product Type
7.3.1.2.2. By Distribution Channel
7.3.2. Canada Toys Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Product Type
7.3.2.2.2. By Distribution Channel
7.3.3. Mexico Toys Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Product Type
7.3.3.2.2. By Distribution Channel
8. Asia-Pacific Toys Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Distribution Channel
8.2.3. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1. China Toys Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Product Type
8.3.1.2.2. By Distribution Channel
8.3.2. India Toys Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Product Type
8.3.2.2.2. By Distribution Channel
8.3.3. Japan Toys Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Product Type
8.3.3.2.2. By Distribution Channel
8.3.4. Australia Toys Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Product Type
8.3.4.2.2. By Distribution Channel
8.3.5. South Korea Toys Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Product Type
8.3.5.2.2. By Distribution Channel
9. Europe Toys Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Distribution Channel
9.2.3. By Country
9.3. Europe: Country Analysis
9.3.1. Germany Toys Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Product Type
9.3.1.2.2. By Distribution Channel
9.3.2. United Kingdom Toys Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Product Type
9.3.2.2.2. By Distribution Channel
9.3.3. France Toys Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Product Type
9.3.3.2.2. By Distribution Channel
9.3.4. Italy Toys Market Outlook
9.3.4.1. Market Size & Forecast
9.3.4.1.1. By Value
9.3.4.2. Market Share & Forecast
9.3.4.2.1. By Product Type
9.3.4.2.2. By Distribution Channel
9.3.5. Spain Toys Market Outlook
9.3.5.1. Market Size & Forecast
9.3.5.1.1. By Value
9.3.5.2. Market Share & Forecast
9.3.5.2.1. By Product Type
9.3.5.2.2. By Distribution Channel
10. South America Toys Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Distribution Channel
10.2.3. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Toys Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product Type
10.3.1.2.2. By Distribution Channel
10.3.2. Argentina Toys Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product Type
10.3.2.2.2. By Distribution Channel
10.3.3. Colombia Toys Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product Type
10.3.3.2.2. By Distribution Channel
11. Middle East and Africa Toys Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Product Type
11.2.2. By Distribution Channel
11.2.3. By Country
11.3. MEA: Country Analysis
11.3.1. Saudi Arabia Toys Market Outlook
11.3.1.1. Market Size & Forecast
11.3.1.1.1. By Value
11.3.1.2. Market Share & Forecast
11.3.1.2.1. By Product Type
11.3.1.2.2. By Distribution Channel
11.3.2. UAE Toys Market Outlook
11.3.2.1. Market Size & Forecast
11.3.2.1.1. By Value
11.3.2.2. Market Share & Forecast
11.3.2.2.1. By Product Type
11.3.2.2.2. By Distribution Channel
11.3.3. South Africa Toys Market Outlook
11.3.3.1. Market Size & Forecast
11.3.3.1.1. By Value
11.3.3.2. Market Share & Forecast
11.3.3.2.1. By Product Type
11.3.3.2.2. By Distribution Channel
12. Market Dynamics
12.1. Drivers
12.2. Challenges
13. Market Trends and Developments
14. Competitive Landscape
14.1. The LEGO Group
14.2. Hasbro, Inc.
14.3. Mattel, Inc.
14.4. Tomy Company, Ltd.
14.5. Spin Master Corp.
14.6. VTech Holdings Limited
14.7. Ravensburger AG Group
14.8. geobra Brandstätter Stiftung & Co. KG
14.9. Thames & Kosmos, LLC
14.10. Rastar Group
15. Strategic Recommendations16. About the Publisher & Disclaimer

List of Figures

Figure 1: Global Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 2: Global Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 3: Global Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 4: Global Toys Market Share, By Company, By Value, 2020
Figure 5: Global Toys Market Share, By Region, By Value, 2016-2026F
Figure 6: Global Market Map, By Product Type, Market Size (USD Billion) & Growth Rate (%), 2020
Figure 7: Global Market Map, By Region, Market Size (USD Billion) & Growth Rate (%), 2020
Figure 8: North America Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 9: North America Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 10: North America Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 11: North America Toys Market Share, By Country, By Value, 2016-2026F
Figure 12: United States Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 13: United States Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 14: United States Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 15: Canada Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 16: Canada Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 17: Canada Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 18: Mexico Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 19: Mexico Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 20: Mexico Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 21: Asia-Pacific Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 22: Asia-Pacific Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 23: Asia-Pacific Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 24: Asia-Pacific Toys Market Share, By Country, By Value, 2016-2026F
Figure 25: China Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 26: China Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 27: China Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 28: India Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 29: India Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 30: India Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 31: Japan Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 32: Japan Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 33: Japan Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 34: Australia Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 35: Australia Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 36: Australia Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 37: South Korea Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 38: South Korea Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 39: South Korea Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 40: Europe Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 41: Europe Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 42: Europe Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 43: Europe Toys Market Share, By Country, By Value, 2016-2026F
Figure 44: Germany Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 45: Germany Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 46: Germany Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 47: United Kingdom Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 48: United Kingdom Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 49: United Kingdom Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 50: France Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 51: France Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 52: France Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 53: Italy Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 54: Italy Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 55: Italy Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 56: Spain Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 57: Spain Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 58: Spain Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 59: South America Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 60: South America Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 61: South America Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 62: South America Toys Market Share, By Country, By Value, 2016-2026F
Figure 63: Brazil Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 64: Brazil Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 65: Brazil Toys Market Share, By Distribution Channel Type, By Value, 2016-2026F
Figure 66: Argentina Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 67: Argentina Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 68: Argentina Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 69: Colombia Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 70: Colombia Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 71: Colombia Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 72: Middle East & Africa Toys Beauty and Personal care Market Size, By Value (USD Billion), 2016-2026F
Figure 73: Middle East & Africa Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 74: Middle East & Africa Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 75: Middle East & Africa Toys Market Share, By Country, By Value, 2016-2026F
Figure 76: Saudi Arabia Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 77: Saudi Arabia Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 78: Saudi Arabia Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 79: UAE Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 80: UAE Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 81: UAE Toys Market Share, By Distribution Channel, By Value, 2016-2026F
Figure 82: South Africa Toys Market Size, By Value (USD Billion), 2016-2026F
Figure 83: South Africa Toys Market Share, By Product Type, By Value, 2016-2026F
Figure 84: South Africa Toys Market Share, By Distribution Channel, By Value, 2016-2026F

Companies Mentioned

A selection of companies mentioned in this report includes:

  • The LEGO Group
  • Hasbro, Inc.
  • Mattel, Inc.
  • Tomy Company, Ltd.
  • Spin Master Corp.
  • VTech Holdings Limited
  • Ravensburger AG Group
  • geobra Brandstätter Stiftung & Co. KG
  • Thames & Kosmos, LLC.
  • Rastar Group