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Global Marketing Automation Software Market 2021-2025

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    Report

  • 120 Pages
  • October 2021
  • Region: Global
  • TechNavio
  • ID: 5514166
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The publisher has been monitoring the marketing automation software market and it is poised to grow by $1.43 bn during 2021-2025, progressing at a CAGR of 8.15% during the forecast period. The report on the marketing automation software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing need for lead nurturing and rising need for improved customer digital experience.

The marketing automation software market analysis includes the deployment segment and geographic landscape.

The marketing automation software market is segmented as below:


By Deployment

  • Cloud-based
  • On-premise

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • South America
  • MEA

This study identifies the rising adoption of SMAC (Social, Mobile, Analytical, and Cloud) Technologies. as one of the prime reasons driving the marketing automation software market growth during the next few years.

The report on marketing automation software market covers the following areas:

  • Marketing automation software market sizing
  • Marketing automation software market forecast
  • Marketing automation software market industry analysis

The publisher robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading marketing automation software market vendors that include Acoustic LP, Act-On Software, Inc., Adobe Inc., HubSpot Inc., Infusion Software Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAS Institute Inc., and Sendinblue SAS. Also, the marketing automation software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Deployment

  • Market segments
  • Comparison by Deployment
  • Cloud-based - Market size and forecast 2020-2025
  • On-premise - Market size and forecast 2020-2025
  • Market opportunity by Deployment

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • APAC - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity By Geographical Landscape
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Acoustic LP
  • Adobe Inc.
  • HubSpot Inc.
  • Infusion Software Inc.
  • International Business Machines Corp.
  • Oracle Corp.
  • Salesforce.com Inc.
  • SAS Institute Inc.
  • Sendinblue SAS

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

List of Exhibits

  • Exhibits 1: Key Finding 1
  • Exhibits 2: Key Finding 2
  • Exhibits 3: Key Finding 3
  • Exhibits 4: Key Finding 5
  • Exhibits 5: Key Finding 6
  • Exhibits 6: Key Finding 7
  • Exhibits 7: Key Finding 8
  • Exhibits 8: Parent market
  • Exhibits 9: Market characteristics
  • Exhibits 10: Offerings of vendors included in the market definition
  • Exhibits 11: Market segments
  • Exhibits 12: Global - Market size and forecast 2020 - 2025 ($ million)
  • Exhibits 13: Global market: Year-over-year growth 2020 - 2025 (%)
  • Exhibits 14: Five forces analysis 2020 & 2025
  • Exhibits 15: Bargaining power of buyers
  • Exhibits 16: Bargaining power of suppliers
  • Exhibits 17: Threat of new entrants
  • Exhibits 18: Threat of substitutes
  • Exhibits 19: Threat of rivalry
  • Exhibits 20: Market condition - Five forces 2020
  • Exhibits 21: Deployment - Market share 2020-2025 (%)
  • Exhibits 22: Comparison by Deployment
  • Exhibits 23: Cloud-based - Market size and forecast 2020-2025 ($ million)
  • Exhibits 24: Cloud-based - Year-over-year growth 2020-2025 (%)
  • Exhibits 25: On-premise - Market size and forecast 2020-2025 ($ million)
  • Exhibits 26: On-premise - Year-over-year growth 2020-2025 (%)
  • Exhibits 27: Market opportunity by Deployment
  • Exhibits 28: Customer landscape
  • Exhibits 29: Market share By Geographical Landscape 2020-2025 (%)
  • Exhibits 30: Geographic comparison
  • Exhibits 31: North America - Market size and forecast 2020-2025 ($ million)
  • Exhibits 32: North America - Year-over-year growth 2020-2025 (%)
  • Exhibits 33: Europe - Market size and forecast 2020-2025 ($ million)
  • Exhibits 34: Europe - Year-over-year growth 2020-2025 (%)
  • Exhibits 35: APAC - Market size and forecast 2020-2025 ($ million)
  • Exhibits 36: APAC - Year-over-year growth 2020-2025 (%)
  • Exhibits 37: South America - Market size and forecast 2020-2025 ($ million)
  • Exhibits 38: South America - Year-over-year growth 2020-2025 (%)
  • Exhibits 39: MEA - Market size and forecast 2020-2025 ($ million)
  • Exhibits 40: MEA - Year-over-year growth 2020-2025 (%)
  • Exhibits 41: Key leading countries
  • Exhibits 42: Market opportunity By Geographical Landscape ($ million)
  • Exhibits 43: Impact of drivers and challenges
  • Exhibits 44: Vendor landscape
  • Exhibits 45: Landscape disruption
  • Exhibits 46: Industry risks
  • Exhibits 47: Vendors covered
  • Exhibits 48: Market positioning of vendors
  • Exhibits 49: Acoustic LP - Overview
  • Exhibits 50: Acoustic LP - Product and service
  • Exhibits 51: Acoustic LP - Key offerings
  • Exhibits 52: Acoustic LP - Key customers
  • Exhibits 53: Acoustic LP - Segment focus
  • Exhibits 54: Act-On Software, Inc. - Overview
  • Exhibits 55: Act-On Software, Inc. - Product and service
  • Exhibits 56: Act-On Software, Inc. - Key offerings
  • Exhibits 57: Act-On Software, Inc. - Key customers
  • Exhibits 58: Act-On Software, Inc. - Segment focus
  • Exhibits 59: Adobe Inc. - Overview
  • Exhibits 60: Adobe Inc. - Business segments
  • Exhibits 61: Adobe Inc. - Key offerings
  • Exhibits 62: Adobe Inc. - Key customers
  • Exhibits 63: Adobe Inc. - Segment focus
  • Exhibits 64: HubSpot Inc. - Overview
  • Exhibits 65: HubSpot Inc. - Business segments
  • Exhibits 66: HubSpot Inc. - Key offerings
  • Exhibits 67: HubSpot Inc. - Key customers
  • Exhibits 68: HubSpot Inc. - Segment focus
  • Exhibits 69: Infusion Software Inc. - Overview
  • Exhibits 70: Infusion Software Inc. - Product and service
  • Exhibits 71: Infusion Software Inc. - Key offerings
  • Exhibits 72: Infusion Software Inc. - Key customers
  • Exhibits 73: Infusion Software Inc. - Segment focus
  • Exhibits 74: International Business Machines Corp. - Overview
  • Exhibits 75: International Business Machines Corp. - Business segments
  • Exhibits 76: International Business Machines Corp. - Key offerings
  • Exhibits 77: International Business Machines Corp. - Key customers
  • Exhibits 78: International Business Machines Corp. - Segment focus
  • Exhibits 79: Oracle Corp. - Overview
  • Exhibits 80: Oracle Corp. - Business segments
  • Exhibits 81: Oracle Corp. - Key offerings
  • Exhibits 82: Oracle Corp. - Key customers
  • Exhibits 83: Oracle Corp. - Segment focus
  • Exhibits 84: Salesforce.com Inc. - Overview
  • Exhibits 85: Salesforce.com Inc. - Business segments
  • Exhibits 86: Salesforce.com Inc. - Key offerings
  • Exhibits 87: Salesforce.com Inc. - Key customers
  • Exhibits 88: Salesforce.com Inc. - Segment focus
  • Exhibits 89: SAS Institute Inc. - Overview
  • Exhibits 90: SAS Institute Inc. - Product and service
  • Exhibits 91: SAS Institute Inc. - Key offerings
  • Exhibits 92: SAS Institute Inc. - Key customers
  • Exhibits 93: SAS Institute Inc. - Segment focus
  • Exhibits 94: Sendinblue SAS - Overview
  • Exhibits 95: Sendinblue SAS - Product and service
  • Exhibits 96: Sendinblue SAS - Key offerings
  • Exhibits 97: Sendinblue SAS - Key customers
  • Exhibits 98: Sendinblue SAS - Segment focus
  • Exhibits 99: Currency conversion rates for US$
  • Exhibits 100: Research Methodology
  • Exhibits 101: Validation techniques employed for market sizing
  • Exhibits 102: Information sources
  • Exhibits 103: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global marketing automation software market: Acoustic LP, Act-On Software, Inc., Adobe Inc., HubSpot Inc., Infusion Software Inc., International Business Machines Corp., Oracle Corp., Salesforce.com Inc., SAS Institute Inc., and Sendinblue SAS.

Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is rising adoption of SMAC (Social, Mobile, Analytical, and Cloud) Technologies.`

According to the report, one of the major drivers for this market is the growing need for lead nurturing.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Acoustic LP
  • Act-On Software Inc.
  • Adobe Inc.
  • HubSpot Inc.
  • Infusion Software Inc.
  • International Business Machines Corp.
  • Oracle Corp.
  • Salesforce.com Inc.
  • SAS Institute Inc.
  • Sendinblue SAS