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Global Marketing Automation Software Market 2023-2027

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    Report

  • 120 Pages
  • December 2022
  • Region: Global
  • TechNavio
  • ID: 5514166
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The marketing automation software market is poised to grow by $2,707.36 mn from 2023-2027, accelerating at a CAGR of 11.98% during the forecast period. The report on the marketing automation software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing need for lead nurturing, an increased need for improved customer digital experience, and the rising adoption of social, mobile, analytical, and cloud (SMAC) technologies.

The marketing automation software market is segmented as below:

By Deployment

  • Cloud-based
  • On-premises

By End-user

  • Small
  • Medium enterprises
  • Large enterprises

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa
This study identifies the use of AI with marketing automation software as one of the prime reasons driving the marketing automation software market growth during the next few years. Also, the emergence of location-based marketing and the growing need for improved marketing asset visibility will lead to sizable demand in the market.

The report on the marketing automation software market covers the following areas:

  • Marketing automation software market sizing
  • Marketing automation software market forecast
  • Marketing automation software market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading marketing automation software market vendors that include Acoustic LP, Act On Software Inc., ActiveCampaign LLC, Adobe Inc., ClickDimensions LLC, EngageBay Inc., GetResponse Sp zoo, HubSpot Inc., International Business Machines Corp., Intuit Inc., Lead Liaison LLC, Madgicx Ltd, MarketXpander Services Pvt. Ltd., Net results, Ontraport, Oracle Corp., Salesforce.com Inc., SAS Institute Inc., Sendinblue SAS, SharpSpring Inc., SimplyCast, and Zoho Corp. Pvt. Ltd. Also, the marketing automation software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market through the study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
Exhibit 01: Executive Summary - Chart on Market Overview
Exhibit 02: Executive Summary - Data Table on Market Overview
Exhibit 03: Executive Summary - Chart on Global Market Characteristics
Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
Exhibit 05: Executive Summary - Chart on Market Segmentation by Deployment
Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
Exhibit 07: Executive Summary - Chart on Incremental Growth
Exhibit 08: Executive Summary - Data Table on Incremental Growth
Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
2.1 Market ecosystem
Exhibit 10: Parent market
Exhibit 11: Market Characteristics
3 Market Sizing
3.1 Market definition
Exhibit 12: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 13: Market segments
3.3 Market size 2022
3.4 Market outlook: Forecast for 2022-2027
Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
4 Historic Market Size
4.1 Global marketing automation software market 2017 - 2021
Exhibit 18: Historic Market Size - Data Table on Global marketing automation software market 2017 - 2021 ($ million)
4.2 Deployment Segment Analysis 2017 - 2021
Exhibit 19: Historic Market Size - Deployment Segment 2017 - 2021 ($ million)
4.3 End-user Segment Analysis 2017 - 2021
Exhibit 20: Historic Market Size - End-user Segment 2017 - 2021 ($ million)
4.4 Geography Segment Analysis 2017 - 2021
Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
4.5 Country Segment Analysis 2017 - 2021
Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
5.2 Bargaining power of buyers
Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
5.3 Bargaining power of suppliers
Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
5.4 Threat of new entrants
Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
5.5 Threat of substitutes
Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
5.6 Threat of rivalry
Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
5.7 Market condition
Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
6 Market Segmentation by Deployment
6.1 Market segments
Exhibit 30: Chart on Deployment - Market share 2022-2027 (%)
Exhibit 31: Data Table on Deployment - Market share 2022-2027 (%)
6.2 Comparison by Deployment
Exhibit 32: Chart on Comparison by Deployment
Exhibit 33: Data Table on Comparison by Deployment
6.3 Cloud-based - Market size and forecast 2022-2027
Exhibit 34: Chart on Cloud-based - Market size and forecast 2022-2027 ($ million)
Exhibit 35: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ million)
Exhibit 36: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
Exhibit 37: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)
6.4 On-premises - Market size and forecast 2022-2027
Exhibit 38: Chart on On-premises - Market size and forecast 2022-2027 ($ million)
Exhibit 39: Data Table on On-premises - Market size and forecast 2022-2027 ($ million)
Exhibit 40: Chart on On-premises - Year-over-year growth 2022-2027 (%)
Exhibit 41: Data Table on On-premises - Year-over-year growth 2022-2027 (%)
6.5 Market opportunity by Deployment
Exhibit 42: Market opportunity by Deployment ($ million)
7 Market Segmentation by End-user
7.1 Market segments
Exhibit 43: Chart on End-user - Market share 2022-2027 (%)
Exhibit 44: Data Table on End-user - Market share 2022-2027 (%)
7.2 Comparison by End-user
Exhibit 45: Chart on Comparison by End-user
Exhibit 46: Data Table on Comparison by End-user
7.3 Small and medium enterprises - Market size and forecast 2022-2027
Exhibit 47: Chart on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
Exhibit 48: Data Table on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
Exhibit 49: Chart on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
Exhibit 50: Data Table on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
7.4 Large enterprises - Market size and forecast 2022-2027
Exhibit 51: Chart on Large enterprises - Market size and forecast 2022-2027 ($ million)
Exhibit 52: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ million)
Exhibit 53: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
Exhibit 54: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
7.5 Market opportunity by End-user
Exhibit 55: Market opportunity by End-user ($ million)
8 Customer Landscape
8.1 Customer landscape overview
Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
9.1 Geographic segmentation
Exhibit 57: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibit 58: Data Table on Market share By Geographical Landscape 2022-2027 (%)
9.2 Geographic comparison
Exhibit 59: Chart on Geographic comparison
Exhibit 60: Data Table on Geographic comparison
9.3 North America - Market size and forecast 2022-2027
Exhibit 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibit 63: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibit 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
9.4 Europe - Market size and forecast 2022-2027
Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
9.5 APAC - Market size and forecast 2022-2027
Exhibit 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibit 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibit 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
9.6 South America - Market size and forecast 2022-2027
Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
9.7 Middle East and Africa - Market size and forecast 2022-2027
Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
9.8 US - Market size and forecast 2022-2027
Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
9.9 China - Market size and forecast 2022-2027
Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
9.10 Germany - Market size and forecast 2022-2027
Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
9.11 UK - Market size and forecast 2022-2027
Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)
9.12 Japan - Market size and forecast 2022-2027
Exhibit 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibit 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibit 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
9.13 Market opportunity By Geographical Landscape
Exhibit 101: Market opportunity By Geographical Landscape ($ million)
10 Drivers, Challenges, and Trends
10.1 Market drivers
10.2 Market challenges
10.3 Impact of drivers and challenges
Exhibit 102: Impact of drivers and challenges in 2022 and 2027
10.4 Market trends
11 Vendor Landscape
11.1 Overview
11.2 Vendor landscape
Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
11.3 Landscape disruption
Exhibit 104: Overview on factors of disruption
11.4 Industry risks
Exhibit 105: Impact of key risks on business
12 Vendor Analysis
12.1 Vendors covered
Exhibit 106: Vendors covered
12.2 Market positioning of vendors
Exhibit 107: Matrix on vendor position and classification
12.3 Acoustic LP
Exhibit 108: Acoustic LP - Overview
Exhibit 109: Acoustic LP - Product/Service
Exhibit 110: Acoustic LP - Key offerings
12.4 Act On Software Inc.
Exhibit 111: Act On Software Inc. - Overview
Exhibit 112: Act On Software Inc. - Product/Service
Exhibit 113: Act On Software Inc. - Key news
Exhibit 114: Act On Software Inc. - Key offerings
12.5 ActiveCampaign LLC
Exhibit 115: ActiveCampaign LLC - Overview
Exhibit 116: ActiveCampaign LLC - Product/Service
Exhibit 117: ActiveCampaign LLC - Key news
Exhibit 118: ActiveCampaign LLC - Key offerings
12.6 Adobe Inc.
Exhibit 119: Adobe Inc. - Overview
Exhibit 120: Adobe Inc. - Business segments
Exhibit 121: Adobe Inc. - Key news
Exhibit 122: Adobe Inc. - Key offerings
Exhibit 123: Adobe Inc. - Segment focus
12.7 ClickDimensions LLC
Exhibit 124: ClickDimensions LLC - Overview
Exhibit 125: ClickDimensions LLC - Product/Service
Exhibit 126: ClickDimensions LLC - Key offerings
12.8 EngageBay Inc.
Exhibit 127: EngageBay Inc. - Overview
Exhibit 128: EngageBay Inc. - Product/Service
Exhibit 129: EngageBay Inc. - Key offerings
12.9 GetResponse Sp zoo
Exhibit 130: GetResponse Sp zoo - Overview
Exhibit 131: GetResponse Sp zoo - Product/Service
Exhibit 132: GetResponse Sp zoo - Key offerings
12.10 HubSpot Inc.
Exhibit 133: HubSpot Inc. - Overview
Exhibit 134: HubSpot Inc. - Product/Service
Exhibit 135: HubSpot Inc. - Key offerings
12.11 International Business Machines Corp.
Exhibit 136: International Business Machines Corp. - Overview
Exhibit 137: International Business Machines Corp. - Business segments
Exhibit 138: International Business Machines Corp. - Key news
Exhibit 139: International Business Machines Corp. - Key offerings
Exhibit 140: International Business Machines Corp. - Segment focus
12.12 Lead Liaison LLC
Exhibit 141: Lead Liaison LLC - Overview
Exhibit 142: Lead Liaison LLC - Product/Service
Exhibit 143: Lead Liaison LLC - Key offerings
12.13 MarketXpander Services Pvt. Ltd.
Exhibit 144: MarketXpander Services Pvt. Ltd. - Overview
Exhibit 145: MarketXpander Services Pvt. Ltd. - Key offerings
12.14 Net results
Exhibit 146: Net results - Overview
Exhibit 147: Net results - Key offerings
12.15 Ontraport
Exhibit 148: Ontraport - Overview
Exhibit 149: Ontraport - Key offerings
12.16 Oracle Corp.
Exhibit 150: Oracle Corp. - Overview
Exhibit 151: Oracle Corp. - Business segments
Exhibit 152: Oracle Corp. - Key news
Exhibit 153: Oracle Corp. - Key offerings
Exhibit 154: Oracle Corp. - Segment focus
12.17 Salesforce.com Inc.
Exhibit 155: Salesforce.com Inc. - Overview
Exhibit 156: Salesforce.com Inc. - Product/Service
Exhibit 157: Salesforce.com Inc. - Key news
Exhibit 158: Salesforce.com Inc. - Key offerings
13 Appendix
13.1 Scope of the report
13.2 Inclusions and exclusions checklist
Exhibit 159: Inclusions checklist
Exhibit 160: Exclusions checklist
13.3 Currency conversion rates for US$
Exhibit 161: Currency conversion rates for US$
13.4 Research methodology
Exhibit 162: Research methodology
Exhibit 163: Validation techniques employed for market sizing
Exhibit 164: Information sources
13.5 List of abbreviations
Exhibit 165: List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Global Market Characteristics
Exhibits 4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits 5: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits 6: Executive Summary - Chart on Market Segmentation by End-user
Exhibits 7: Executive Summary - Chart on Incremental Growth
Exhibits 8: Executive Summary - Data Table on Incremental Growth
Exhibits 9: Executive Summary - Chart on Vendor Market Positioning
Exhibits 10: Parent market
Exhibits 11: Market Characteristics
Exhibits 12: Offerings of vendors included in the market definition
Exhibits 13: Market segments
Exhibits 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
Exhibits 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
Exhibits 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits 18: Historic Market Size - Data Table on Global marketing automation software market 2017 - 2021 ($ million)
Exhibits 19: Historic Market Size - Deployment Segment 2017 - 2021 ($ million)
Exhibits 20: Historic Market Size - End-user Segment 2017 - 2021 ($ million)
Exhibits 21: Historic Market Size - Geography Segment 2017 - 2021 ($ million)
Exhibits 22: Historic Market Size - Country Segment 2017 - 2021 ($ million)
Exhibits 23: Five forces analysis - Comparison between 2022 and 2027
Exhibits 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits 26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits 27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits 28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits 29: Chart on Market condition - Five forces 2022 and 2027
Exhibits 30: Chart on Deployment - Market share 2022-2027 (%)
Exhibits 31: Data Table on Deployment - Market share 2022-2027 (%)
Exhibits 32: Chart on Comparison by Deployment
Exhibits 33: Data Table on Comparison by Deployment
Exhibits 34: Chart on Cloud-based - Market size and forecast 2022-2027 ($ million)
Exhibits 35: Data Table on Cloud-based - Market size and forecast 2022-2027 ($ million)
Exhibits 36: Chart on Cloud-based - Year-over-year growth 2022-2027 (%)
Exhibits 37: Data Table on Cloud-based - Year-over-year growth 2022-2027 (%)
Exhibits 38: Chart on On-premises - Market size and forecast 2022-2027 ($ million)
Exhibits 39: Data Table on On-premises - Market size and forecast 2022-2027 ($ million)
Exhibits 40: Chart on On-premises - Year-over-year growth 2022-2027 (%)
Exhibits 41: Data Table on On-premises - Year-over-year growth 2022-2027 (%)
Exhibits 42: Market opportunity by Deployment ($ million)
Exhibits 43: Chart on End-user - Market share 2022-2027 (%)
Exhibits 44: Data Table on End-user - Market share 2022-2027 (%)
Exhibits 45: Chart on Comparison by End-user
Exhibits 46: Data Table on Comparison by End-user
Exhibits 47: Chart on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
Exhibits 48: Data Table on Small and medium enterprises - Market size and forecast 2022-2027 ($ million)
Exhibits 49: Chart on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
Exhibits 50: Data Table on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
Exhibits 51: Chart on Large enterprises - Market size and forecast 2022-2027 ($ million)
Exhibits 52: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ million)
Exhibits 53: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
Exhibits 54: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
Exhibits 55: Market opportunity by End-user ($ million)
Exhibits 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 57: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibits 58: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibits 59: Chart on Geographic comparison
Exhibits 60: Data Table on Geographic comparison
Exhibits 61: Chart on North America - Market size and forecast 2022-2027 ($ million)
Exhibits 62: Data Table on North America - Market size and forecast 2022-2027 ($ million)
Exhibits 63: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits 64: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
Exhibits 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
Exhibits 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits 69: Chart on APAC - Market size and forecast 2022-2027 ($ million)
Exhibits 70: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
Exhibits 71: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits 72: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
Exhibits 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
Exhibits 75: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibits 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
Exhibits 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits 81: Chart on US - Market size and forecast 2022-2027 ($ million)
Exhibits 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
Exhibits 83: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits 84: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits 85: Chart on China - Market size and forecast 2022-2027 ($ million)
Exhibits 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
Exhibits 87: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits 88: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
Exhibits 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
Exhibits 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits 93: Chart on UK - Market size and forecast 2022-2027 ($ million)
Exhibits 94: Data Table on UK - Market size and forecast 2022-2027 ($ million)
Exhibits 95: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits 96: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits 97: Chart on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits 98: Data Table on Japan - Market size and forecast 2022-2027 ($ million)
Exhibits 99: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits 100: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits 101: Market opportunity By Geographical Landscape ($ million)
Exhibits 102: Impact of drivers and challenges in 2022 and 2027
Exhibits 103: Overview on Criticality of inputs and Factors of differentiation
Exhibits 104: Overview on factors of disruption
Exhibits 105: Impact of key risks on business
Exhibits 106: Vendors covered
Exhibits 107: Matrix on vendor position and classification
Exhibits 108: Acoustic LP - Overview
Exhibits 109: Acoustic LP - Product/Service
Exhibits 110: Acoustic LP - Key offerings
Exhibits 111: Act On Software Inc. - Overview
Exhibits 112: Act On Software Inc. - Product/Service
Exhibits 113: Act On Software Inc. - Key news
Exhibits 114: Act On Software Inc. - Key offerings
Exhibits 115: ActiveCampaign LLC - Overview
Exhibits 116: ActiveCampaign LLC - Product/Service
Exhibits 117: ActiveCampaign LLC - Key news
Exhibits 118: ActiveCampaign LLC - Key offerings
Exhibits 119: Adobe Inc. - Overview
Exhibits 120: Adobe Inc. - Business segments
Exhibits 121: Adobe Inc. - Key news
Exhibits 122: Adobe Inc. - Key offerings
Exhibits 123: Adobe Inc. - Segment focus
Exhibits 124: ClickDimensions LLC - Overview
Exhibits 125: ClickDimensions LLC - Product/Service
Exhibits 126: ClickDimensions LLC - Key offerings
Exhibits 127: EngageBay Inc. - Overview
Exhibits 128: EngageBay Inc. - Product/Service
Exhibits 129: EngageBay Inc. - Key offerings
Exhibits 130: GetResponse Sp zoo - Overview
Exhibits 131: GetResponse Sp zoo - Product/Service
Exhibits 132: GetResponse Sp zoo - Key offerings
Exhibits 133: HubSpot Inc. - Overview
Exhibits 134: HubSpot Inc. - Product/Service
Exhibits 135: HubSpot Inc. - Key offerings
Exhibits 136: International Business Machines Corp. - Overview
Exhibits 137: International Business Machines Corp. - Business segments
Exhibits 138: International Business Machines Corp. - Key news
Exhibits 139: International Business Machines Corp. - Key offerings
Exhibits 140: International Business Machines Corp. - Segment focus
Exhibits 141: Lead Liaison LLC - Overview
Exhibits 142: Lead Liaison LLC - Product/Service
Exhibits 143: Lead Liaison LLC - Key offerings
Exhibits 144: MarketXpander Services Pvt. Ltd. - Overview
Exhibits 145: MarketXpander Services Pvt. Ltd. - Key offerings
Exhibits 146: Net results - Overview
Exhibits 147: Net results - Key offerings
Exhibits 148: Ontraport - Overview
Exhibits 149: Ontraport - Key offerings
Exhibits 150: Oracle Corp. - Overview
Exhibits 151: Oracle Corp. - Business segments
Exhibits 152: Oracle Corp. - Key news
Exhibits 153: Oracle Corp. - Key offerings
Exhibits 154: Oracle Corp. - Segment focus
Exhibits 155: Salesforce.com Inc. - Overview
Exhibits 156: Salesforce.com Inc. - Product/Service
Exhibits 157: Salesforce.com Inc. - Key news
Exhibits 158: Salesforce.com Inc. - Key offerings
Exhibits 159: Inclusions checklist
Exhibits 160: Exclusions checklist
Exhibits 161: Currency conversion rates for US$
Exhibits 162: Research methodology
Exhibits 163: Validation techniques employed for market sizing
Exhibits 164: Information sources
Exhibits 165: List of abbreviations

Executive Summary

The publisher recognizes the following companies as the key players in the global marketing automation software market: Acoustic LP, Act On Software Inc., ActiveCampaign LLC, Adobe Inc., ClickDimensions LLC, EngageBay Inc., GetResponse Sp zoo, HubSpot Inc., International Business Machines Corp., Intuit Inc., Lead Liaison LLC, Madgicx Ltd, MarketXpander Services Pvt. Ltd., Net results, Ontraport, Oracle Corp., Salesforce.com Inc., SAS Institute Inc., Sendinblue SAS, SharpSpring Inc., SimplyCast, and Zoho Corp. Pvt. Ltd.

Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is the use of AI with marketing automation software.`

According to the report, one of the major drivers for this market is the growing need for lead nurturing.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Acoustic LP
  • Act On Software Inc.
  • ActiveCampaign LLC
  • Adobe Inc.
  • ClickDimensions LLC
  • EngageBay Inc.
  • GetResponse Sp zoo
  • HubSpot Inc.
  • International Business Machines Corp.
  • Intuit Inc.
  • Lead Liaison LLC
  • Madgicx Ltd
  • MarketXpander Services Pvt. Ltd.
  • Net results
  • Ontraport
  • Oracle Corp.
  • Salesforce.com Inc.
  • SAS Institute Inc.
  • Sendinblue SAS
  • SharpSpring Inc.
  • SimplyCast
  • Zoho Corp. Pvt. Ltd.

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