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The marketing automation software market is forecasted to grow by USD 4.35 billion during 2024-2029, accelerating at a CAGR of 14.7% during the forecast period. The report on the marketing automation software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing need for lead nurturing, increased need for improved customer digital experience, and rising adoption of social, mobile, analytical, and cloud (SMAC) technologies.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
The marketing automation software market is segmented as below:
By Deployment
- Cloud-based
- On-premises
By Business Segment
- Large enterprises
- Small and medium enterprises
By End-user
- Financial services
- Retail
- Healthcare
- Others
By Application
- Campaign management
- Lead management
- Analytics and reporting
- Sales enablement
- Others
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
The report on the marketing automation software market covers the following areas:
- Marketing Automation Software Market sizing
- Marketing Automation Software Market forecast
- Marketing Automation Software Market industry analysis
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Deployment
9 Market Segmentation by Business Segment
10 Market Segmentation by End-user
11 Market Segmentation by Application
12 Customer Landscape
13 Geographic Landscape
14 Drivers, Challenges, and Opportunity/Restraints
15 Competitive Landscape
16 Competitive Analysis
17 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global marketing automation software market: Acoustic LP, Act On Software Inc., ActiveCampaign LLC, Adobe Inc., ClickDimensions LLC, EngageBay Inc., GetResponse Sp zoo, HubSpot Inc., International Business Machines Corp., Intuit Inc., Lead Liaison LLC, Madgicx Ltd, Net results, Ontraport, Oracle Corp., Salesforce Inc., SAS Institute Inc., Sendinblue SAS, SimplyCast Interactive Marketing Ltd., and Zoho Corp. Pvt. Ltd..Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is use of ai with marketing automation software."
According to the report, one of the major drivers for this market is the growing need for lead nurturing.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Acoustic LP
- Act On Software Inc.
- ActiveCampaign LLC
- Adobe Inc.
- ClickDimensions LLC
- EngageBay Inc.
- GetResponse Sp zoo
- HubSpot Inc.
- International Business Machines Corp.
- Intuit Inc.
- Lead Liaison LLC
- Madgicx Ltd
- Net results
- Ontraport
- Oracle Corp.
- Salesforce Inc.
- SAS Institute Inc.
- Sendinblue SAS
- SimplyCast Interactive Marketing Ltd.
- Zoho Corp. Pvt. Ltd.
