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TV Advertising Global Market Report 2022

  • ID: 5515060
  • Report
  • December 2021
  • Region: Global
  • 175 Pages
  • The Business Research Company

FEATURED COMPANIES

  • Anchour
  • Daniel Brian Advertising
  • Gray Television Inc.
  • Jacob Tyler
  • Sinclair Broadcast Group
  • THIEL
TV Advertising Global Market Report 2022 provides the strategists, marketers and senior management with the critical information they need to assess the global tv advertising market as it emerges from the COVID-19 shut down.



Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Description:

Where is the largest and fastest growing market for the tv advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The TV Advertising market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider tv advertising market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The tv advertising market section of the report gives context. It compares the tv advertising market with other segments of the tv advertising market by size and growth, historic and forecast.

Scope

Markets Covered:

  • By Service Type: Terrestrial; Multichannel; Online
  • By delivery platform: Cable Television; Satellite Television
  • By Broadcasting services: Advertisement; Subscription
  • By Time slot: 20 seconds; 60 seconds; More than 60 seconds

Companies Mentioned: CBS (Columbia Broadcasting System); Comcast Corporation; Viacom Inc.; Gray Television Inc.; Sinclair Broadcast Group

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.


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Frequently Asked Questions about the Global Tv Market

What is the estimated value of the Global Tv Market?

The Global Tv Market was estimated to be valued at $96.0 billion in 2022.

What is the growth rate of the Global Tv Market?

The growth rate of the Global Tv Market is 2.5%, with an estimated value of $106.0 billion by 2026.

What is the forecasted size of the Global Tv Market?

The Global Tv Market is estimated to be worth $106.0 billion by 2026.

Who are the key companies in the Global Tv Market?

Key companies in the Global Tv Market include CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable and Vivendi SA.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Anchour
  • Daniel Brian Advertising
  • Gray Television Inc.
  • Jacob Tyler
  • Sinclair Broadcast Group
  • THIEL

1. Executive Summary2. TV Advertising Market Characteristics3. TV Advertising Market Trends And Strategies4. Impact Of COVID-19 On TV Advertising
5. TV Advertising Market Size And Growth
5.1. Global TV Advertising Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global TV Advertising Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. TV Advertising Market Segmentation
6.1. Global TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Terrestrial
  • Multichannel
  • Online
6.2. Global TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Cable Television
  • Satellite Television
6.3. Global TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Advertisement
  • Subscription
6.4. Global TV Advertising Market, Segmentation By Time slot, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20 seconds
60 seconds
  • More than 60 seconds

7. TV Advertising Market Regional And Country Analysis
7.1. Global TV Advertising Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global TV Advertising Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8. Asia-Pacific TV Advertising Market
8.1. Asia-Pacific TV Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8.3. Asia-Pacific TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
9. China TV Advertising Market
9.1. China TV Advertising Market Overview
9.2. China TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
9.3. China TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
10. India TV Advertising Market
10.1. India TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
10.2. India TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11. Japan TV Advertising Market
11.1. Japan TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11.2. Japan TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12. Australia TV Advertising Market
12.1. Australia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12.2. Australia TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13. Indonesia TV Advertising Market
13.1. Indonesia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13.2. Indonesia TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14. South Korea TV Advertising Market
14.1. South Korea TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14.2. South Korea TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15. Western Europe TV Advertising Market
15.1. Western Europe TV Advertising Market Overview
15.2. Western Europe TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15.3. Western Europe TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16. UK TV Advertising Market
16.1. UK TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16.2. UK TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17. Germany TV Advertising Market
17.1. Germany TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17.2. Germany TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18. France TV Advertising Market
18.4. France TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18.5. France TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19. Eastern Europe TV Advertising Market
19.1. Eastern Europe TV Advertising Market Overview
19.2. Eastern Europe TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19.3. Eastern Europe TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20. Russia TV Advertising Market
20.1. Russia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20.2. Russia TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21. North America TV Advertising Market
21.1. North America TV Advertising Market Overview
21.2. North America TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21.3. North America TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22. USA TV Advertising Market
22.1. USA TV Advertising Market Overview
22.2. USA TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22.3. USA TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23. South America TV Advertising Market
23.1. South America TV Advertising Market Overview
23.2. South America TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23.3. South America TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24. Brazil TV Advertising Market
24.1. Brazil TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24.2. Brazil TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25. Middle East TV Advertising Market
25.1. Middle East TV Advertising Market Overview
25.2. Middle East TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25.3. Middle East TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26. Africa TV Advertising Market
26.1. Africa TV Advertising Market Overview
26.2. Africa TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26.3. Africa TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
27. TV Advertising Market Competitive Landscape And Company Profiles
27.1. TV Advertising Market Competitive Landscape
27.2. TV Advertising Market Company Profiles
27.2.1. CBS (Columbia Broadcasting System)
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Comcast Corporation
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Viacom Inc.
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. Gray Television Inc.
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Sinclair Broadcast Group
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
29. Key Mergers And Acquisitions In The TV Advertising Market29. TV Advertising Market Future Outlook and Potential Analysis
30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. The Business Research Company
30.5. Copyright And Disclaimer
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Anchour
  • Daniel Brian Advertising
  • Gray Television Inc.
  • Jacob Tyler
  • Sinclair Broadcast Group
  • THIEL
Major players in the TV advertising market are CBS (Columbia Broadcasting System), Comcast Corporation, Viacom Inc., Gray Television Inc., Sinclair Broadcast Group, Sun TV Network, The Walt Disney Company, Time Warner Cable, TV Today Network and Vivendi SA.

The global tv market is expected to grow from $91.72 billion in 2021 to $95.98 billion in 2022 at a compound annual growth rate (CAGR) of 4.6%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $105.96 billion in 2026 at a CAGR of 2.5%.

The TV advertising market consists of the sales of advertising services by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities on television. Only goods and services traded between entities or sold to end consumers are included.

The main service types of TV advertising are terrestrial, multichannel, and online. Multi-channel advertising refers to the distribution of marketing messages through multiple media channels such as email, social media, print, mobile, display ads and television. The services are delivered through various platforms such as cable television, and satellite television and are broadcasted through advertisement, and subscription. The different time slots include 20 seconds, 60 seconds, and more than 60 seconds.

The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.

The low assurance that the advertisement will be viewed and effective is the major obstacle for the TV advertising market. Numerous individuals change the channel when an advertisement comes up during the show break. Additionally, individuals, these days use smartphones during advertisements until their show returns, which results in less consideration towards the promotions. For instance, according to a 2019 Edelman study, three out of four consumers disregard advertisements. In fact, 47% indicated they've altered their media habits to see less advertising, while others say they use ad blockers to avoid them entirely . Thus, such factors restrict the growth of the TV advertising market.

The increased use of over-the-top (OTT) media services is expected to drive the growth of the TV advertising market. OTT offers reach and retention as the video advertisement is 100% viewable and non-skippable. For instance, on OTT platforms such as Netflix, Amazon Prime Video, and Disney+, advertisements are non-skippable and is 100% viewed by the subscriber. These advertisements are known as Subscription Supported Video-on-Demand Services. When such ads are viewed by the audience, it reinforces the brand's message. The total OTT ad spending amount for 2020 was $990 million. Increased increase is forecast in the coming years, culminating in the $2.373 billion projected OTT ad spending in 2025, suggesting that advertising on streaming services is expanding at rapid speed. Thus, the increased use of over-the-top (OTT) media services is driving the market for TV advertising.

Programmatic TV advertising is increasingly becoming popular in the TV advertising market. Programmatic advertising is the process of purchasing digital advertisements automatically leveraging algorithms and machines. It eliminates human intervention in the advertisement purchasing process, making it quick and less expensive. With the help of programmatic advertising, an organization can publish as many ads a company wants on as many platforms as they desire. Also, it addresses the requirement for expanded reach of ads as utilization patterns have changed among crowds. Programmatic advertising is associated with programmatic TV sets which allow the audience to watch OTT platforms on TV. For instance, when a person is watching a movie or show on a programmatic TV set, an ad appears in the video player itself. These ads are called in-stream ads which can run as many times as an organizer wants, thus, causing an increase in reach towards the target audience.

In September 2020, Red Ventures, a US-based marketing and advertising company, acquired CNET Media Group from ViacomsCBS for an amount of $500 million. This deal will help Red Ventures to grow personalized consumer experience and expand into consumer technology and gaming by securing network websites which will include CNET, GameSpot, and ZDNet. CNET Media Group is a leading US-based online media company under ViacomCBS, which is a US-based mass media company formed by the merging of CBS Corporation and Viacom.

The countries covered in the TV advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, and USA.
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • CBS (Columbia Broadcasting System)
  • Comcast Corporation
  • Viacom Inc.
  • Gray Television Inc.
  • Sinclair Broadcast Group
  • Sun TV Network
  • The Walt Disney Company
  • Time Warner Cable
  • TV Today Network
  • Vivendi SA
  • British Broadcasting Corporation
  • Cox Communication
  • Discovery Communications Inc.
  • Fisher Communication
  • LiveRail
  • TBC
  • Univision Communication
  • WPP
  • Omnicom Group
  • DENTSU INC.
  • Publicis Groupe
  • IPG
  • Havas
  • Jacob Tyler
  • Division of Labor
  • THIEL
  • Anchour
  • ThreeSixtyEight
  • Daniel Brian Advertising
  • Gumas
  • BayCreative
Note: Product cover images may vary from those shown

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