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Radio Advertising Global Market Report 2022

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    Report

  • 175 Pages
  • December 2021
  • Region: Global
  • The Business Research Company
  • ID: 5515104
Radio Advertising Global Market Report 2022 provides the strategists, marketers and senior management with the critical information they need to assess the global radio advertising market as it emerges from the COVID-19 shut down.



Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Description:

Where is the largest and fastest growing market for the radio advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Radio Advertising market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider radio advertising market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The radio advertising market section of the report gives context. It compares the radio advertising market with other segments of the radio advertising market by size and growth, historic and forecast.

Scope

Markets Covered:

  • By Type: Traditional Radio Advertising; Terrestrial Radio Broadcast Advertising; Terrestrial Radio Online Advertising; Satellite Radio Advertising
  • By Industry Application: BFSI; Consumer Goods and Retail; Government and Public Sector; IT and Telecom; Healthcare; Media and Entertainment
  • By Enterprise Size: Large Enterprise; Small and Medium Enterprise

Companies Mentioned: Sirius XM Radio Inc.; iHeartMedia Inc.; Entercom Communications Corp.; Cumulus Media Inc.; National Public Radio Inc.

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.


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Frequently Asked Questions about the Global Radio Market

What is the estimated value of the Global Radio Market?

The Global Radio Market was estimated to be valued at $19.58 billion in 2022.

What is the growth rate of the Global Radio Market?

The growth rate of the Global Radio Market is 4.6%, with an estimated value of $23.43 billion by 2026.

What is the forecasted size of the Global Radio Market?

The Global Radio Market is estimated to be worth $23.43 billion by 2026.

Who are the key companies in the Global Radio Market?

Key companies in the Global Radio Market include Sirius XM Radio Inc., iHeartMedia Inc., Entercom Communications Corp., Cumulus Media Inc., National Public Radio Inc., Strategic Media Inc., The Radio Agency, Jacob Tyler and Citizen Group.

Table of Contents

1. Executive Summary2. Radio Advertising Market Characteristics3. Radio Advertising Market Trends And Strategies4. Impact Of COVID-19 On Radio Advertising
5. Radio Advertising Market Size And Growth
5.1. Global Radio Advertising Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Radio Advertising Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. Radio Advertising Market Segmentation
6.1. Global Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Traditional Radio Advertising
  • Terrestrial Radio Broadcast Advertising
  • Terrestrial Radio Online Advertising
  • Satellite Radio Advertising
6.2. Global Radio Advertising Market, Segmentation By Industry Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • BFSI
  • Consumer Goods and Retail
  • Government and Public Sector
  • IT and Telecom
  • Healthcare
  • Media and Entertainment
6.3. Global Radio Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Large Enterprise
  • Small and Medium Enterprise

7. Radio Advertising Market Regional And Country Analysis
7.1. Global Radio Advertising Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Radio Advertising Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8. Asia-Pacific Radio Advertising Market
8.1. Asia-Pacific Radio Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
9. China Radio Advertising Market
9.1. China Radio Advertising Market Overview
9.2. China Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
10. India Radio Advertising Market
10.1. India Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11. Japan Radio Advertising Market
11.1. Japan Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12. Australia Radio Advertising Market
12.1. Australia Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13. Indonesia Radio Advertising Market
13.1. Indonesia Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14. South Korea Radio Advertising Market
14.1. South Korea Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15. Western Europe Radio Advertising Market
15.1. Western Europe Radio Advertising Market Overview
15.2. Western Europe Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16. UK Radio Advertising Market
16.1. UK Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17. Germany Radio Advertising Market
17.1. Germany Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18. France Radio Advertising Market
18.3. France Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19. Eastern Europe Radio Advertising Market
19.1. Eastern Europe Radio Advertising Market Overview
19.2. Eastern Europe Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20. Russia Radio Advertising Market
20.1. Russia Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21. North America Radio Advertising Market
21.1. North America Radio Advertising Market Overview
21.2. North America Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22. USA Radio Advertising Market
22.1. USA Radio Advertising Market Overview
22.2. USA Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23. South America Radio Advertising Market
23.1. South America Radio Advertising Market Overview
23.2. South America Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24. Brazil Radio Advertising Market
24.1. Brazil Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25. Middle East Radio Advertising Market
25.1. Middle East Radio Advertising Market Overview
25.2. Middle East Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26. Africa Radio Advertising Market
26.1. Africa Radio Advertising Market Overview
26.2. Africa Radio Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
27. Radio Advertising Market Competitive Landscape And Company Profiles
27.1. Radio Advertising Market Competitive Landscape
27.2. Radio Advertising Market Company Profiles
27.2.1. Sirius XM Radio Inc.
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. iHeartMedia Inc.
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Entercom Communications Corp.
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. Cumulus Media Inc.
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. National Public Radio Inc.
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
29. Key Mergers And Acquisitions In The Radio Advertising Market29. Radio Advertising Market Future Outlook and Potential Analysis
30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. The Business Research Company
30.5. Copyright And Disclaimer

Executive Summary

Major players in the radio advertising market are Sirius XM Radio Inc., iHeartMedia Inc., Entercom Communications Corp., Cumulus Media Inc., National Public Radio Inc., Strategic Media Inc., The Radio Agency, Jacob Tyler, Sid Lee and Citizen Group.

The global radio market is expected to grow from $18.34 billion in 2021 to $19.58 billion in 2022 at a compound annual growth rate (CAGR) of 6.8%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $23.43 billion in 2026 at a CAGR of 4.6%.

The radio advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities on the radio. Only goods and services traded between entities or sold to end consumers are included.

The main types of radio advertising are traditional radio advertising, terrestrial radio broadcast advertising, terrestrial radio online advertising, and satellite radio advertising. Traditional radio advertising purchases radio commercials to promote products or services. Advertisers pay commercial radio stations for airtime, and the radio station in turn broadcasts the advertiser's commercial to its listeners. The services are used by BFSI, consumer goods and retail, government and public sector, IT and telecom, healthcare, and media. The different sizes of enterprises include large enterprise, small and medium enterprise.

The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

Cost-effective routes of advertisement for big and small companies are expected to drive the demand for the radio advertising market. Although newer advertising platforms such as the internet and other digital media are gaining traction in the advertising market, radio still represents a powerful advertising medium due to its high cost-effectiveness. For smaller markets, companies spend about $900 a week for a 30-second ad schedule and around $8,000 a week in bigger markets such as Sydney. On average, companies pay around $20 to reach 1,000 listeners during peak times of the day and close to $10 or $15 during off-peak hours. Therefore, the cost-effective routes of advertisement are predicted to fuel the demand for the radio advertising market.

The launch of digital radio is gaining popularity in the radio advertising market. Digital radio gives users greater spectral efficiency. For instance, According to data from Radio Joint Audience Research Limited (RAJAR) published in October 2021, digital listening in the UK has increased to 65.8 percent of all radio listening. DAB is now the most popular radio listening platform, accounting for 43 percent of all listening compared to 34.2 percent for AM/FM. Moreover, if digital modulation methods that require more complex transmitters and receivers are used, more information could be transmitted in comparison to traditional analog modulation schemes.

A decrease in radio ad spending is likely to limit the growth of the radio advertising market. A decline in ad spending on traditional channels is part of a long-standing trend. The companies are investigating alternative business models and evaluating innovative emerging technologies such as online fixed programmatic display and mobile video that provide consumers with instant access to the content. However, the pandemic has caused a significant decline in radio ad spending by several industries due to social distancing, containment restrictions, and closure of industries and other social activities. According to the Radio Today radio station, Australia, the spending on radio ads declined by 32.8% in August 2020 compared to the same period in 2019. The radio ad spending has declined disproportionately in recent months due to advertisers cutting their overall media budgets, which is likely to hinder the market growth.

In February 2019, iHeartMedia, an American mass media corporation, announced its acquisition with Radiojar Information Technology S.A for an undisclosed amount. With the acquisition of Radiojar Information Technology S.A, iHeartMedia plans to leverage Radiojar’s tools to coherently associate with the seamless elements of broadcast radio and transition these skillfully produced listening experiences into any audio platforms including music streaming and podcasts, delivering high-quality audio experiences more effectively and efficiently. Radiojar Information Technology S.A is a company that provides online radio management and streaming solutions.

The countries covered in the radio advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Sirius XM Radio Inc.
  • iHeartMedia Inc.
  • Entercom Communications Corp.
  • Cumulus Media Inc.
  • National Public Radio Inc.
  • Strategic Media Inc.
  • The Radio Agency
  • Jacob Tyler
  • Sid Lee
  • Citizen Group
  • Gumas
  • Division of Labor
  • Kiosk
  • Neff

Methodology

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