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Out-of-Home Advertising Global Market Report 2022

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    Report

  • 175 Pages
  • December 2021
  • Region: Global
  • The Business Research Company
  • ID: 5515105
Out-of-Home Advertising Global Market Report 2022 provides the strategists, marketers and senior management with the critical information they need to assess the global out-of-home advertising market as it emerges from the COVID-19 shut down.



Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis

Description:

Where is the largest and fastest growing market for the out-of-home advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Out-of-Home Advertising market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider out-of-home advertising market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the impact of the COVID-19 virus and forecasting its recovery.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the impact and recovery trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The out-of-home advertising market section of the report gives context. It compares the out-of-home advertising market with other segments of the out-of-home advertising market by size and growth, historic and forecast.

Scope

Markets Covered:

  • By Type: Billboard; Transport; Street Furniture; Transit Displays; Others
  • By Platform: Static; Digital
  • By Application: Food and Beverage Industry; Vehicle Industry; Health and Medical Industry; Commercial and Personal Services; Consumer Goods; Others

Companies Mentioned: Daktronics Inc.; JCDecaux SA; Lamar Advertising Co.; OUTFRONT Media, Inc.; Ströer SE & Co. KGaA

Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.


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Frequently Asked Questions about the Global Ooh (Out-Of-Home Advertising) Market

What is the estimated value of the Global Ooh (Out-Of-Home Advertising) Market?

The Global Ooh (Out-Of-Home Advertising) Market was estimated to be valued at $28.48 billion in 2022.

What is the growth rate of the Global Ooh (Out-Of-Home Advertising) Market?

The growth rate of the Global Ooh (Out-Of-Home Advertising) Market is 9.1%, with an estimated value of $40.42 billion by 2026.

What is the forecasted size of the Global Ooh (Out-Of-Home Advertising) Market?

The Global Ooh (Out-Of-Home Advertising) Market is estimated to be worth $40.42 billion by 2026.

Who are the key companies in the Global Ooh (Out-Of-Home Advertising) Market?

Key companies in the Global Ooh (Out-Of-Home Advertising) Market include Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited and Watchfire Signs.

Table of Contents

1. Executive Summary2. Out-of-Home Advertising Market Characteristics3. Out-of-Home Advertising Market Trends And Strategies4. Impact Of COVID-19 On Out-of-Home Advertising
5. Out-of-Home Advertising Market Size And Growth
5.1. Global Out-of-Home Advertising Historic Market, 2016-2021, $ Billion
5.1.1. Drivers Of The Market
5.1.2. Restraints On The Market
5.2. Global Out-of-Home Advertising Forecast Market, 2021-2026F, 2031F, $ Billion
5.2.1. Drivers Of The Market
5.2.2. Restraints On the Market
6. Out-of-Home Advertising Market Segmentation
6.1. Global Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Billboard
  • Transport
  • Street Furniture
  • Transit Displays
  • Others
6.2. Global Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Static
  • Digital
6.3. Global Out-of-Home Advertising Market, Segmentation By Application, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
  • Food and Beverage Industry
  • Vehicle Industry
  • Health and Medical Industry
  • Commercial and Personal Services
  • Consumer Goods
  • Others

7. Out-of-Home Advertising Market Regional And Country Analysis
7.1. Global Out-of-Home Advertising Market, Split By Region, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
7.2. Global Out-of-Home Advertising Market, Split By Country, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8. Asia-Pacific Out-of-Home Advertising Market
8.1. Asia-Pacific Out-of-Home Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
8.3. Asia-Pacific Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
9. China Out-of-Home Advertising Market
9.1. China Out-of-Home Advertising Market Overview
9.2. China Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
9.3. China Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F,$ Billion
10. India Out-of-Home Advertising Market
10.1. India Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
10.2. India Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11. Japan Out-of-Home Advertising Market
11.1. Japan Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
11.2. Japan Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12. Australia Out-of-Home Advertising Market
12.1. Australia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
12.2. Australia Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13. Indonesia Out-of-Home Advertising Market
13.1. Indonesia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
13.2. Indonesia Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14. South Korea Out-of-Home Advertising Market
14.1. South Korea Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
14.2. South Korea Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15. Western Europe Out-of-Home Advertising Market
15.1. Western Europe Out-of-Home Advertising Market Overview
15.2. Western Europe Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
15.3. Western Europe Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16. UK Out-of-Home Advertising Market
16.1. UK Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
16.2. UK Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17. Germany Out-of-Home Advertising Market
17.1. Germany Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
17.2. Germany Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18. France Out-of-Home Advertising Market
18.4. France Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
18.5. France Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19. Eastern Europe Out-of-Home Advertising Market
19.1. Eastern Europe Out-of-Home Advertising Market Overview
19.2. Eastern Europe Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
19.3. Eastern Europe Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20. Russia Out-of-Home Advertising Market
20.1. Russia Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
20.2. Russia Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21. North America Out-of-Home Advertising Market
21.1. North America Out-of-Home Advertising Market Overview
21.2. North America Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
21.3. North America Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22. USA Out-of-Home Advertising Market
22.1. USA Out-of-Home Advertising Market Overview
22.2. USA Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
22.3. USA Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23. South America Out-of-Home Advertising Market
23.1. South America Out-of-Home Advertising Market Overview
23.2. South America Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
23.3. South America Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24. Brazil Out-of-Home Advertising Market
24.1. Brazil Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
24.2. Brazil Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25. Middle East Out-of-Home Advertising Market
25.1. Middle East Out-of-Home Advertising Market Overview
25.2. Middle East Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
25.3. Middle East Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26. Africa Out-of-Home Advertising Market
26.1. Africa Out-of-Home Advertising Market Overview
26.2. Africa Out-of-Home Advertising Market, Segmentation By Type, Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
26.3. Africa Out-of-Home Advertising Market, Segmentation By Platform , Historic and Forecast, 2016-2021, 2021-2026F, 2031F, $ Billion
27. Out-of-Home Advertising Market Competitive Landscape And Company Profiles
27.1. Out-of-Home Advertising Market Competitive Landscape
27.2. Out-of-Home Advertising Market Company Profiles
27.2.1. Daktronics Inc.
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. JCDecaux SA
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Lamar Advertising Co.
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. OUTFRONT Media, Inc.
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Ströer SE & Co. KGaA
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
29. Key Mergers And Acquisitions In The Out-of-Home Advertising Market29. Out-of-Home Advertising Market Future Outlook and Potential Analysis
30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. The Business Research Company
30.5. Copyright And Disclaimer

Executive Summary

Major players in the out-of-home advertising market are Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited, Intersection and Watchfire Signs.

The global ooh (out-of-home advertising) market is expected to grow from $25.61 billion in 2021 to $28.48 billion in 2022 at a compound annual growth rate (CAGR) of 11.2%. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $40.42 billion in 2026 at a CAGR of 9.1%.

The OOH (Out-of-home) advertising market consists of the sales of advertising services and related goods by entities (organizations, sole traders and partnerships) that plan, develop, create and manage advertisement and promotional activities at out-of-home advertisement facilities. Only goods and services traded between entities or sold to end consumers are included.

The main types of out-of-home advertising are billboard, transport, street furniture, transit displays, and others. A billboard is a huge outdoor advertising structure (a billing board) that is commonly found in high-traffic areas, such as along major roads. The different platforms include static and digital and are used by food and beverage industry, vehicle industry, health and medical industry, commercial and personal services, consumer goods, and others.

Asia Pacific was the largest region in the ooh (out-of-home advertising) market in 2021. North America was the second largest region in ooh (out-of-home advertising) market. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The rising urban population contributed to the growth of the out of home (OOH) advertising market. The increase in population in urban cities increases traffic congestion and waiting time. According to INRIX 2019 Global Traffic Scorecard, Boston is ranked as the most congested city in the US losing 149 hours per year to congestion, followed by Chicago (145 hours), Philadelphia (142 hours), New York City (140 hours), and Washington D.C. (124 hours). With people spending more time outside their home in traffic and other areas, OOH advertising holds the utmost importance in advertising. According to the UN World Urbanization Prospects revision, the urban population is expected to increase to 68% across the world by 2050. Over a third of expected urban growth will occur in just three countries - India, China and Nigeria, and by 2050, the expected urban dwellers in India could be 416 million, China 255 million, and Nigeria 189 million. The rise in the urban population in developed and developing countries, which is contributing to the increasing traffic congestion, is driving the OOH advertising market.

Companies are increasingly using artificial intelligence to advertise their product. The major applications and benefits of artificial intelligence for digital out of home advertisement are agile and trigger data-driven campaigns. For instance, McDonald’s used data like weather and time of day to remind the consumers to promote ice creams sundaes on a hot day, and on the other hand Coca-Cola promoted smart water when the temperature exceeded 21 degrees. Virgin trains also used real-time traffic data to show motorists how much quicker their journey could have been by using trains. Therefore, AI and automation can optimize ads and update them creatively according to the data.

The volatile cost of advertising is expected to limit the out of home advertising (OOH) market’s growth. The billboard advertising costs are volatile and are affected by several factors such as circulation (total volume of traffic that passes the billboard), demographics, and impressions. Additionally, the cost of designing an ad and the cost of building the physical one also influences the overall cost. According to Fit Small Business, a digital resource company, Physical billboards cost $750 to $1,500 per month on average in rural areas, $1,500 to $2,000 per month in small to midsize towns, and $14,000 or more in major markets. Depending on the area, digital billboards might cost more than $15,000. For instance, physical billboard cost in Cedar Rapids is $550 - $4,000 per month for a population of 209,658, and in Los Angeles is $1,000 - $10,000 for a population of 10 million. These costs include only the rent, while the cost of designing an ad varies. Therefore, the volatility of the cost of advertising harms the out of home advertising market.

In October 2021, American Outdoor, an outdoor advertising firm based in the US, acquired assets from Juggernaut Billboards for an undisclosed amount. The acquisition expands American Outdoor Advertising's portfolio, which already covers major markets in Arizona, Nevada and California. Juggernaut Billboard is a US-based company that provides billboard and mobile billboard advertising services in Puerto Rico, Arizona, Texas and Mexico .

The countries covered in the out-of-home advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Daktronics Inc.
  • JCDecaux SA
  • Lamar Advertising Co.
  • OUTFRONT Media Inc.
  • Ströer SE & Co. KGaA
  • Clear Channel Outdoor Holdings Inc.
  • Exterion Media
  • oOh!media Limited
  • Intersection
  • Watchfire Signs
  • Formentco Incroporated
  • Outdoor Advertising Association of America
  • Capitol Outdoor LLC
  • Affichage Holding
  • CBS Outdoor
  • EPAMEDIA
  • Captive Network
  • Adam Outdoor Advertising
  • Fairway Outdoor Advertising
  • News outdoor
  • Focus Media holding limited
  • Air Media
  • CEMUSA
  • Bell media
  • APG
  • SGA SA
  • Burkhart Advertising Inc.
  • DDI Media
  • Fairway Outdoor Advertising

Methodology

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