Personal Hygiene in Italy - Market Summary, Competitive Analysis and Forecast to 2025

Personal Hygiene in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The personal hygiene market consists of retail sale of anti-perspirants and deodorants, bath & shower products, and soap. The anti-perspirants segment consists of all antiperspirants and deodorants in spray, stick, roll-on, cream, gel, and solid formats. The bath & shower segment consists of bubble-baths and bath time washing gels and lotions. The segment also includes non-liquid products added to baths such as bath bombs, beads, and salts. The soap segment consists of both bar soap and liquid soaps. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2019 exchange rates.
The Italian personal hygiene market had total revenues of $1,383.0m in 2020, representing a compound annual growth rate (CAGR) of 2% between 2016 and 2020.
Market consumption volume increased with a CAGR of 0.7% between 2016 and 2020, to reach a total of 432.4 million units in 2020.
High unemployment rate and low economic growth led to decline in demand for premium products in Italy.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the personal hygiene market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the personal hygiene market in Italy
Leading company profiles reveal details of key personal hygiene market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy personal hygiene market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Italy personal hygiene market by value in 2020?
What will be the size of the Italy personal hygiene market in 2025?
What factors are affecting the strength of competition in the Italy personal hygiene market?
How has the market performed over the last five years?
Who are the top competitiors in Italy's personal hygiene market?

Frequently Asked Questions about the Italian Personal Hygiene Market

What is the estimated value of the Italian Personal Hygiene Market?

The Italian Personal Hygiene Market was estimated to be valued at $1.41 Billion in 2020.

What is the growth rate of the Italian Personal Hygiene Market?

The growth rate of the Italian Personal Hygiene Market is 1.3%, with an estimated value of $1.51 Billion by 2025.

What is the forecasted size of the Italian Personal Hygiene Market?

The Italian Personal Hygiene Market is estimated to be worth $1.51 Billion by 2025.

Who are the key companies in the Italian Personal Hygiene Market?

Key companies in the Italian Personal Hygiene Market include Unilever Plc. and Beiersdorf AG.

Report Attribute	Details
No. of Pages	42
Published	September 2021
Forecast Period	2020 - 2025
Estimated Market Value ( USD ) in 2020	USD 1.41 Billion
Forecasted Market Value ( USD ) by 2025	USD 1.51 Billion
Compound Annual Growth Rate	1.3%
Regions Covered	Italy

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value
3.2. Market volume

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution

5 Market Outlook

5.1. Market value forecast
5.2. Market volume forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Market share
7.2. Who are the leading players in the Italian personal hygiene market?
7.3. Which companies have been most successful in increasing their market shares in the last 4 years (2016-2020)?
7.4. Which companies’ market shares have suffered over the same period?
7.5. What are the most popular brands in the market?

8 Company Profiles

8.1. Unilever Plc.
8.2. Bolton Group BV
8.3. Beiersdorf AG

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Author

List of Tables

Table 1: Italy personal hygiene market value: $ million, 2016-20
Table 2: Italy personal hygiene market volume: million units, 2016-20
Table 3: Italy personal hygiene market category segmentation: $ million, 2020
Table 4: Italy personal hygiene market geography segmentation: $ million, 2020
Table 5: Italy personal hygiene market distribution: % share, by value, 2020
Table 6: Italy personal hygiene market value forecast: $ million, 2020-25
Table 7: Italy personal hygiene market volume forecast: million units, 2020-25
Table 8: Italy personal hygiene market share: % share, by value, 2020
Table 9: Unilever Plc.: key facts
Table 10: Unilever Plc.: Annual Financial Ratios
Table 11: Unilever Plc.: Key Employees
Table 12: Bolton Group BV: key facts
Table 13: Bolton Group BV: Key Employees
Table 14: Beiersdorf AG: key facts
Table 15: Beiersdorf AG: Annual Financial Ratios
Table 16: Beiersdorf AG: Key Employees
Table 17: Italy size of population (million), 2016-20
Table 18: Italy gdp (constant 2005 prices, $ billion), 2016-20
Table 19: Italy gdp (current prices, $ billion), 2016-20
Table 20: Italy inflation, 2016-20
Table 21: Italy consumer price index (absolute), 2016-20
Table 22: Italy exchange rate, 2015-19

List of Figures

Figure 1: Italy personal hygiene market value: $ million, 2016-20
Figure 2: Italy personal hygiene market volume: million units, 2016-20
Figure 3: Italy personal hygiene market category segmentation: % share, by value, 2020
Figure 4: Italy personal hygiene market geography segmentation: % share, by value, 2020
Figure 5: Italy personal hygiene market distribution: % share, by value, 2020
Figure 6: Italy personal hygiene market value forecast: $ million, 2020-25
Figure 7: Italy personal hygiene market volume forecast: million units, 2020-25
Figure 8: Forces driving competition in the personal hygiene market in Italy, 2020
Figure 9: Drivers of buyer power in the personal hygiene market in Italy, 2020
Figure 10: Drivers of supplier power in the personal hygiene market in Italy, 2020
Figure 11: Factors influencing the likelihood of new entrants in the personal hygiene market in Italy, 2020
Figure 12: Factors influencing the threat of substitutes in the personal hygiene market in Italy, 2020
Figure 13: Drivers of degree of rivalry in the personal hygiene market in Italy, 2020
Figure 14: Italy personal hygiene market share: % share, by value, 2020