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Global Real Time Bidding Market 2022-2026

  • ID: 5522048
  • Report
  • December 2021
  • Region: Global
  • 120 Pages
  • TechNavio
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

FEATURED COMPANIES

  • ABB Ltd.
  • Adobe Inc.
  • Criteo SA
  • Facebook Inc.
  • PubMatic Inc.
  • Salesforce.com Inc.
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

The publisher has been monitoring the real time bidding market and it is poised to grow by $16.52 bn during 2022-2026, decelerating at a CAGR of 22.21% during the forecast period. The report on the real time bidding market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by digital transformation and improved targeting of the audience.

The real time bidding market analysis includes the type segment and geographic landscape.

The real time bidding market is segmented as below:


By Type

  • Open auction
  • Invitation-only auction

By Geographical Landscape

  • North America
  • APAC
  • Europe
  • South America
  • MEA

This study identifies the increased popularity of social media inventory as one of the prime reasons driving the real time bidding market growth during the next few years.

The report on real time bidding market covers the following areas:

  • Real time bidding market sizing
  • Real time bidding market forecast
  • Real time bidding market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading real time bidding market vendors that include ABB Ltd., Adobe Inc., Criteo SA, Facebook Inc., PubMatic Inc., Salesforce.com Inc., Smaato Inc., The Rubicon Project Inc., Twitter Inc., and Yandex NV. Also, the real time bidding market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

FEATURED COMPANIES

  • ABB Ltd.
  • Adobe Inc.
  • Criteo SA
  • Facebook Inc.
  • PubMatic Inc.
  • Salesforce.com Inc.

Executive Summary

  • Market Overview

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2021
  • Market outlook: Forecast for 2021 - 2026

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Auction type

  • Market segments
  • Comparison by Auction type
  • Open auction - Market size and forecast 2021-2026
  • Invitation-only auction - Market size and forecast 2021-2026
  • Market opportunity by Auction type

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2021-2026
  • APAC - Market size and forecast 2021-2026
  • Europe - Market size and forecast 2021-2026
  • South America - Market size and forecast 2021-2026
  • MEA - Market size and forecast 2021-2026
  • Key leading countries
  • Market opportunity By Geographical Landscape
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • ABB Ltd.
  • Adobe Inc.
  • Criteo SA
  • Facebook Inc.
  • PubMatic Inc.
  • Salesforce.com Inc.
  • Smaato Inc.
  • The Rubicon Project Inc.
  • Twitter Inc.
  • Yandex NV

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

List of Exhibits

  • Key Finding 1
  • Key Finding 2
  • Key Finding 3
  • Key Finding 5
  • Key Finding 6
  • Key Finding 7
  • Key Finding 8
  • Parent market
  • Market characteristics
  • Offerings of vendors included in the market definition
  • Market segments
  • Global - Market size and forecast 2021 - 2026 ($ billion)
  • Global market: Year-over-year growth 2021 - 2026 (%)
  • Five forces analysis 2021 & 2026
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition - Five forces 2021
  • Auction type - Market share 2021-2026 (%)
  • Comparison by Auction type
  • Open auction - Market size and forecast 2021-2026 ($ billion)
  • Open auction - Year-over-year growth 2021-2026 (%)
  • Invitation-only auction - Market size and forecast 2021-2026 ($ billion)
  • Invitation-only auction - Year-over-year growth 2021-2026 (%)
  • Market opportunity by Auction type
  • Customer landscape
  • Market share By Geographical Landscape 2021-2026 (%)
  • Geographic comparison
  • North America - Market size and forecast 2021-2026 ($ billion)
  • North America - Year-over-year growth 2021-2026 (%)
  • APAC - Market size and forecast 2021-2026 ($ billion)
  • APAC - Year-over-year growth 2021-2026 (%)
  • Europe - Market size and forecast 2021-2026 ($ billion)
  • Europe - Year-over-year growth 2021-2026 (%)
  • South America - Market size and forecast 2021-2026 ($ billion)
  • South America - Year-over-year growth 2021-2026 (%)
  • MEA - Market size and forecast 2021-2026 ($ billion)
  • MEA - Year-over-year growth 2021-2026 (%)
  • Key leading countries
  • Market opportunity By Geographical Landscape ($ billion)
  • Impact of drivers and challenges
  • Vendor landscape
  • Landscape disruption
  • Industry risks
  • Vendors covered
  • Market positioning of vendors
  • ABB Ltd. - Overview
  • ABB Ltd. - Business segments
  • ABB Ltd. - Key offerings
  • ABB Ltd. - Key customers
  • ABB Ltd. - Segment focus
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Key customers
  • Adobe Inc. - Segment focus
  • Criteo SA - Overview
  • Criteo SA - Business segments
  • Criteo SA - Key offerings
  • Criteo SA - Key customers
  • Criteo SA - Segment focus
  • Facebook Inc. - Overview
  • Facebook Inc. - Business segments
  • Facebook Inc. - Key offerings
  • Facebook Inc. - Key customers
  • Facebook Inc. - Segment focus
  • PubMatic Inc. - Overview
  • PubMatic Inc. - Business segments
  • PubMatic Inc. - Key offerings
  • PubMatic Inc. - Key customers
  • PubMatic Inc. - Segment focus
  • Salesforce.com Inc. - Overview
  • Salesforce.com Inc. - Business segments
  • Salesforce.com Inc. - Key offerings
  • Salesforce.com Inc. - Key customers
  • Salesforce.com Inc. - Segment focus
  • Smaato Inc. - Overview
  • Smaato Inc. - Product and service
  • Smaato Inc. - Key offerings
  • Smaato Inc. - Key customers
  • Smaato Inc. - Segment focus
  • The Rubicon Project Inc. - Overview
  • The Rubicon Project Inc. - Product and service
  • The Rubicon Project Inc. - Key offerings
  • The Rubicon Project Inc. - Key customers
  • The Rubicon Project Inc. - Segment focus
  • Twitter Inc. - Overview
  • Twitter Inc. - Business segments
  • Twitter Inc. - Key offerings
  • Twitter Inc. - Key customers
  • Twitter Inc. - Segment focus
  • Yandex NV - Overview
  • Yandex NV - Business segments
  • Yandex NV - Key offerings
  • Yandex NV - Key customers
  • Yandex NV - Segment focus
  • Currency conversion rates for US$
  • Research Methodology
  • Validation techniques employed for market sizing
  • Information sources
  • List of abbreviations

FEATURED COMPANIES

  • ABB Ltd.
  • Adobe Inc.
  • Criteo SA
  • Facebook Inc.
  • PubMatic Inc.
  • Salesforce.com Inc.
The publisher recognizes the following companies as the key players in the global real time bidding market: ABB Ltd., Adobe Inc., Criteo SA, Facebook Inc., PubMatic Inc., Salesforce.com Inc., Smaato Inc., The Rubicon Project Inc., Twitter Inc., and Yandex NV.

Commenting on the report, an analyst from the research team said: `The latest trend gaining momentum in the market is increased popularity of social media inventory.`

According to the report, one of the major drivers for this market is digital transformation.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

A selection of companies mentioned in this report includes:

  • ABB Ltd.
  • Adobe Inc.
  • Criteo SA
  • Facebook Inc.
  • PubMatic Inc.
  • Salesforce.com Inc.
  • Smaato Inc.
  • The Rubicon Project Inc.
  • Twitter Inc.
  • Yandex NV