Baby Powder Market Size, Share & Trends Analysis Report by Product (Talc-based, Talc-free), Distribution Channel (Online, Offline), Region (Asia Pacific, North America, Europe), with Growth Forecasts, 2025-2030

The Baby Powder Market was valued at USD 1.36 Billion in 2024, and is projected to reach USD 1.90 Billion by 2030, rising at a CAGR of 5.70%. Asian countries are witnessing stable demand for baby care products. Countries, such as India, Cambodia, and Malaysia have high birth rates. Also, a rise in the number of pregnancies during the lockdown has increased the demand for baby care products in the region.

The rising demand for e-commerce channels is shifting consumer preference towards the purchase of personal care products. E-commerce channels allow price-sensitive consumers to compare prices online and find the ideal deal. For instance, during the pandemic, in India, MyGlamm Brand launched 80 products under the baby chakra brand.

The growing popularity of e-commerce channels has shifted the market dynamics across several regions. Several manufacturers are utilizing these channels to advertise their products. The capability to choose from a wide range of products coupled with attractive discounts has encouraged a number of consumers to shop online. In addition, companies are entering into partnerships with high-end luxury retailers to sell their products across various markets outside their base country.

The pandemic has impacted product demand. A rise in housing prices and increasing female employment rates are affecting the birth rates across several regions. The fertility rates have been falling in developed regions, such as North America and Europe. For instance, the Total Fertility Rate (TFR) in the U.S. fell from 2.1 to 1.6 from the year 2007 to 2020.

Baby Powder Market Report Highlights

The talc-free segment led the global market and accounted for the largest revenue share of 75.6% in 2024.
The offline distribution channel dominated the global baby powder market with the largest revenue share of 83.4% in 2024.
Asia-Pacific baby powder market dominated the global market and accounted for the largest revenue share of 35.9% in 2024.

Why Should You Buy This Report?

Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
Competitive Landscape: Explore the market presence of key players.
Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

This report addresses:

Market intelligence to enable effective decision-making
Market estimates and forecasts from 2018 to 2030
Growth opportunities and trend analyses
Segment and regional revenue forecasts for market assessment
Competition strategy and market share analysis
Product innovation listings for you to stay ahead of the curve

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Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Snapshot
2.2. Segment Snapshot
2.3. Competitive Landscape Snapshot

Chapter 3. Baby Powder Market Variables, Trends & Scope

3.1. Market Lineage Outlook
3.1.1. Parent Market Outlook
3.1.2. Related Market Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.2.2. Profit Margin Analysis
3.3. Market Dynamics
3.3.1. Market Driver Analysis
3.3.2. Market Restraint Analysis
3.3.3. Industry Challenges
3.3.4. Industry Opportunities
3.4. Industry Analysis Tools
3.4.1. Porter’s Five Forces Analysis
3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

4.1. Demographic Analysis
4.2. Consumer Trends & Preferences
4.3. Factors Influencing Buying Decisions
4.4. Consumer Product Adoption Trends
4.5. Observations & Recommendations

Chapter 5. Baby Powder Market: Product Estimates & Trend Analysis

5.1. Baby Powder Market Product: Key Takeaways
5.2. Product Movement Analysis & Market Share, 2024 & 2030
5.3. Baby Powder Market Estimates & Forecast, by Product, 2018 to 2030 (USD Million)
5.3.1. Talc-Based
5.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
5.3.2. Talc-Free
5.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 6. Baby Powder Market: Distribution Channel Estimates & Trend Analysis

6.1. Baby Powder Market Distribution Channel: Key Takeaways
6.2. Distribution Channel Movement Analysis & Market Share, 2024 & 2030
6.3. Baby Powder Market Estimates & Forecast, by Distribution Channel, 2018 to 2030 (USD Million)
6.3.1. Online
6.3.1.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)
6.3.2. Offline
6.3.2.1. Market Estimates & Forecasts, 2018 to 2030 (USD Million)

Chapter 7. Baby Powder Market: Regional Estimates & Trend Analysis

7.1. Baby Powder Market: Regional Outlook
7.2. Regional Marketplaces: Key Takeaways
7.3. Baby Powder Market Estimates & Forecast, by Region, 2018 to 2030 (USD Million)
7.4. North America
7.4.1. North America Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.4.2. U.S.
7.4.2.1. Key Country Dynamics
7.4.2.2. U.S. Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.4.3. Canada
7.4.3.1. Key Country Dynamics
7.4.3.2. Canada Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.4.4. Mexico
7.4.4.1. Key Country Dynamics
7.4.4.2. Mexico Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.5. Europe
7.5.1. Europe Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.5.2. Germany
7.5.2.1. Key Country Dynamics
7.5.2.2. Germany Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.5.3. UK
7.5.3.1. Key Country Dynamics
7.5.3.2. UK Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.5.4. France
7.5.4.1. Key Country Dynamics
7.5.4.2. France Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.5.5. Germany
7.5.5.1. Key Country Dynamics
7.5.5.2. Germany Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.5.6. Spain
7.5.6.1. Key Country Dynamics
7.5.6.2. Spain Baby Powder market estimates & forecast, 2018-2030 (USD Million)
7.5.7. Italy
7.5.7.1. Key Country Dynamics
7.5.7.2. Italy Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.6. Asia Pacific
7.6.1. Asia Pacific Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.6.2. China
7.6.2.1. Key Country Dynamics
7.6.2.2. China Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.6.3. Japan
7.6.3.1. Key Country Dynamics
7.6.3.2. Japan Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.6.4. India
7.6.4.1. Key Country Dynamics
7.6.4.2. India Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.6.5. Australia & New Zealand
7.6.5.1. Key Country Dynamics
7.6.5.2. Australia & New Zealand Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.6.6. South Korea
7.6.6.1. Key Country Dynamics
7.6.6.2. South Korea Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.7. Latin America
7.7.1. Latin America Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.7.2. Brazil
7.7.2.1. Key Country Dynamics
7.7.2.2. Brazil Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.8. Middle East & Africa
7.8.1. Middles East & Africa Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
7.8.2. South Africa
7.8.2.1. Key Country Dynamics
7.8.2.2. South Africa Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)

Chapter 8. Baby Powder Market - Competitive Landscape

8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Company Market Share, 2024
8.4. Company Heat Map/ Positioning Analysis
8.5. Strategy Mapping
8.6. Company Profiles
8.6.1. Johnson & Johnson
8.6.1.1. Company Overview
8.6.1.2. Financial Performance
8.6.1.3. Product Benchmarking
8.6.1.4. Strategic Initiatives
8.6.2. Pigeon Corp.
8.6.2.1. Company Overview
8.6.2.2. Financial Performance
8.6.2.3. Product Benchmarking
8.6.2.4. Strategic Initiatives
8.6.3. Prestige Consumer Healthcare
8.6.3.1. Company Overview
8.6.3.2. Financial Performance
8.6.3.3. Product Benchmarking
8.6.3.4. Strategic Initiatives
8.6.4. KimberlyClark
8.6.4.1. Company Overview
8.6.4.2. Financial Performance
8.6.4.3. Product Benchmarking
8.6.4.4. Strategic Initiatives
8.6.5. Beiersdorf
8.6.5.1. Company Overview
8.6.5.2. Financial Performance
8.6.5.3. Product Benchmarking
8.6.5.4. Strategic Initiatives
8.6.6. Aquaphor
8.6.6.1. Company Overview
8.6.6.2. Financial Performance
8.6.6.3. Product Benchmarking
8.6.6.4. Strategic Initiatives
8.6.7. Baby Forest
8.6.7.1. Company Overview
8.6.7.2. Financial Performance
8.6.7.3. Product Benchmarking
8.6.7.4. Strategic Initiatives
8.6.8. California Baby
8.6.8.1. Company Overview
8.6.8.2. Financial Performance
8.6.8.3. Product Benchmarking
8.6.8.4. Strategic Initiatives
8.6.9. Church & Dwight
8.6.9.1. Company Overview
8.6.9.2. Financial Performance
8.6.9.3. Product Benchmarking
8.6.9.4. Strategic Initiatives
8.6.10. Himalaya Wellness
8.6.10.1. Company Overview
8.6.10.2. Financial Performance
8.6.10.3. Product Benchmarking
8.6.10.4. Strategic Initiatives

List of Tables

Table 1. Baby Powder Market Estimates and Forecast, 2018-2030 (USD Million)
Table 2. Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 3. Baby Powder Market Estimates & Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 4. Baby Powder Market Estimates & Forecast, By Region, 2018-2030 (USD Million)
Table 5. North America Baby Powder Market Estimates and Forecast, By Country, 2018-2030 (USD Million)
Table 6. North America Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 7. North America Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 8. U.S. Macro-Economic Outlay
Table 9. U.S. Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 10. U.S. Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 11. Canada Macro-Economic Outlay
Table 12. Canada Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 13. Canada Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 14. Mexico Macro-Economic Outlay
Table 15. Mexico Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 16. Mexico Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 17. Europe Baby Powder Market Estimates and Forecast, By Country, 2018-2030 (USD Million)
Table 18. Europe Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 19. Europe Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 20. Germany Macro-Economic Outlay
Table 21. Germany Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 22. Germany Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 23. UK Macro-Economic Outlay
Table 24. UK Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 25. UK Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 26. France Macro-Economic Outlay
Table 27. France Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 28. France Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 29. Italy Macro-Economic Outlay
Table 30. Italy Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 31. Italy Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 32. Spain Macro-Economic Outlay
Table 33. Spain Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 34. Spain Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 35. Asia Pacific Baby Powder Market Estimates and Forecast, By Country, 2018-2030 (USD Million)
Table 36. Asia Pacific Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 37. Asia Pacific Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 38. China Macro-Economic Outlay
Table 39. China Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 40. China Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 41. India Macro-Economic Outlay
Table 42. India Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 43. India Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 44. Japan Macro-Economic Outlay
Table 45. Japan Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 46. Japan Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 47. Australia & New Zealand Macro-Economic Outlay
Table 48. Australia & New Zealand Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 49. Australia & New Zealand Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 50. South Korea Macro-Economic Outlay
Table 51. South Korea Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 52. South Korea Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 53. Latin America Baby Powder Market Estimates and Forecast, By Country, 2018-2030 (USD Million)
Table 54. Latin America Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 55. Latin America Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 56. Brazil Macro-Economic Outlay
Table 57. Brazil Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 58. Brazil Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 59. Middle East & Africa Baby Powder Market Estimates and Forecast, By Country, 2018-2030 (USD Million)
Table 60. Middle East & Africa Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 61. Middle East & Africa Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)
Table 62. South Africa Macro-Economic Outlay
Table 63. South Africa Baby Powder Market Estimates and Forecast, By Product, 2018-2030 (USD Million)
Table 64. South Africa Baby Powder Market Estimates and Forecast, By Distribution Channel, 2018-2030 (USD Million)

List of Figures

Figure 1 Baby Powder Market Segmentation
Figure 2 Information Procurement
Figure 3 Primary Research Pattern
Figure 4 Primary Research Approaches
Figure 5 Primary Research Process
Figure 6 Market Snapshot
Figure 7 Segment Snapshot
Figure 8 Regional Snapshot
Figure 9 Competitive Landscape Snapshot
Figure 10 Global Parent Industry and Baby Powder Size (USD Million)
Figure 11 Global Baby Powder Market Size, 2018 To 2030 (USD Million)
Figure 12 Baby Powder Market: Penetration & Growth Prospect Mapping
Figure 13 Baby Powder Market: Value Chain Analysis
Figure 14 Baby Powder Market: Dynamics
Figure 15 Baby Powder Market: Porter’s Five Forces Analysis
Figure 16 Baby Powder Market Estimates & Forecast, By Product (USD Million)
Figure 17 Talc-Based Baby Powder Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 18 Talc-Free Baby Powder Market Estimates & Forecasts, 2018-2030 (USD Million)
Figure 19 Baby Powder Market Estimates & Forecast, By Distribution Channel (USD Million)
Figure 20 Baby Powder Market Estimates & Forecasts, In Online, 2018-2030 (USD Million)
Figure 21 Baby Powder Market Estimates & Forecasts, In Offline, 2018-2030 (USD Million)
Figure 22 Baby Powder Market: Regional Outlook, 2024 & 2030 (USD Million)
Figure 23 Regional Marketplace: Key Takeaways
Figure 24 North America Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 25 US Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 26 Canada Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 27 Mexico Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 28 Europe Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 29 UK Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 30 France Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 31 Germany Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 32 Italy Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 33 Spain Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 34 Asia Pacific Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 35 China Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 36 India Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 37 Japan Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 38 Australia & New Zealand Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 39 South Korea Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 40 Latin America Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 41 Brazil Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 42 Middle East & Africa Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 43 South Africa Baby Powder Market Estimates & Forecast, 2018-2030 (USD Million)
Figure 44 Key Company Categorization
Figure 45 Company Market Share Analysis, 2024
Figure 46 Strategic Framework of Baby Powder

Companies Mentioned

The companies profiled in this Baby Powder market report include:

Johnson & Johnson
Pigeon Corp.
Prestige Consumer Healthcare
KimberlyClark
Beiersdorf
Aquaphor
Baby Forest
California Baby
Church & Dwight
Himalaya Wellness

Methodology

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Table Information

Report Attribute	Details
No. of Pages	80
Published	April 2025
Forecast Period	2024 - 2030
Estimated Market Value ( USD ) in 2024	$ 1.36 Billion
Forecasted Market Value ( USD ) by 2030	$ 1.9 Billion
Compound Annual Growth Rate	5.7%
Regions Covered	Global
No. of Companies Mentioned	11

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Baby Powder Market Report Highlights

Why Should You Buy This Report?

This report addresses:

Table of Contents

Companies Mentioned

Methodology

Table Information

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