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2021 Tariff Trend Report: The Evolution of Operators' ‘MyApp'

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  • 44 Pages
  • December 2021
  • Region: Global
  • Tariff Consultancy
  • ID: 5527069

In this Report, the publisher assesses the MNO Apps and the additional services that are being offered with a mobile App by MNOs (36) worldwide split between developing and developed markets.

MNOs are firstly using Apps to provide a lower cost form of distribution and customer service. The MNO App is now also being used to offer a range of additional digital services as a loyalty device.

The survey finds that MNOs are providing their own MNO App as part of a digital strategy to reduce customer service costs and allows the MNO to expand their loyalty programme within the App as a means of reducing churn. MNO Apps are being deployed in all markets worldwide, in developing markets as well as developed markets, as MNOs globally adopt digital services. In the survey, the publisher considers the MNO Apps and the additional services being launched worldwide through the App in both Developing markets and Developed markets.

Most MNO Apps are generic to a large extent offering similar services, they provide the user with tools to monitor service usage, to change account details, and access loyalty plans. 

Table of Contents

  1. Introduction
  2. The MNO Apps being used in Developing Markets 
  3. The MNO Apps being used in Developed Markets
  4. Conclusions - The key trends in MNO Apps & additional services worldwide
  5. Appendix 1 - A list of the MNOs included in this report
  6. Appendix 2 - The currencies & exchange rates used in this report (converted into USD $1)

List of Figures 
Figure 1 - A graphic showing the advantages of a digital channel to the MNO
Figure 2 - A chart showing the growth in Vodafone UK’s digital channels in per cent
Figure 3 - A table showing the targets for digital channel use as shown by Vodafone
Figure 4 - A picture showing the MyBL App - Bangalink, Bangladesh
Figure 5 - A screenshot showing the Bangalink Toffee App in the Apple AppStore - Bangladesh
Figure 6 - A picture showing a web advertisement for the MyGP App - Bangladesh
Figure 7 - A screenshot showing the MyRobi App - Bangladesh
Figure 8 - A picture showing the promotion for the MyOrange App - Orange Egypt
Figure 9 - A picture showing the Airtel Thanks App - Airtel India
Figure 10 - A picture showing the VI India promotion via the VI App - India
Figure 11 - A picture showing the MyTelkomsel App - Indonesia
Figure 12 - A picture showing the POIN Festival 2021 prizes available via the Telkomsel App - Indonesia
Figure 13 - A picture showing a web graphic of the MyXL App - XL Indonesia
Figure 14 - A picture showing the MiMovistar App - Movistar Mexico
Figure 15 - A picture showing the Mi Telcel App - Telcel Mexico
Figure 16 - A picture showing the Jazz World web advertisement - Pakistan
Figure 17 - A picture showing the Jazz Bazaar App - Pakistan
Figure 18 - A picture showing the features of the Telenor App - Pakistan
Figure 19 - A picture showing a screenshot of the New GlobeOne App - the Philippines
Figure 20 - A web picture showing the GigaLife App - Smart Communications, the Philippines
Figure 21 - A screenshot showing the Orange & Moi Senegal App - Senegal
Figure 22 - A picture showing the new MTN South Africa mobile App
Figure 23 - A schematic showing the Vodacom “Lifestyle Super App” showing the Consumer & Merchant propositions - South Africa
Figure 24 - A picture showing the current VodaPay Daily Deal available from the VodaPay App - South Africa
Figure 25 - A web advertisement for merchants to join the VodaPay App - South Africa
Figure 26 - A picture showing the iPhone screenshots for the VodaPay App on the Apple AppStore - South Africa
Figure 27 - A picture showing the MyProximus App - Belgium
Figure 28 - A picture showing the MyFootprint process provided via the MyProximus App
Figure 29 - A screenshot showing the MyOrange App - Orange Belgium
Figure 30 - A picture showing the SFR & Moi App - SFR France
Figure 31 - A picture showing the MeinO2 App (1st place) - Germany
Figure 32 - A picture showing the O2 Money App - Germany
Figure 33 - A picture showing the promotion for the MyMagenta App by Deutsche Telekom - Germany
Figure 34 - A picture showing the MijnKPN App - KPN, Netherlands
Figure 35 - A picture showing the MyEE App banner web advertisement - UK
Figure 36 - A picture showing the MyO2 App - UK
Figure 37 - A web banner advertising the MyAT&T App - USA
Figure 38 - A screenshot showing the MyAT&T App on the AppStore - USA
Figure 39 - A picture showing the MyTMobile App from the T-Mobile website - USA
Figure 40 - A picture showing a banner advertisement for the MyVerizon App - USA
Figure 41 - A picture showing the NFL Sports rewards programme available via the Verizon App - USA
Figure 42 - A table showing a list of MNOs included in this report
Figure 43 - A table showing the exchange rates used in this report (converted into USD $1)


The analyst researches its reports typically within a three-month period. All of its reports are based on primary and secondary research including interviews with relevant companies/operators covered in the report. The analyst also draws on its extensive in-house database and its contacts in the field of telecommunications it has established since the company was launched in 2006.

The analyst has 26-years of experience in the field of telecoms pricing both mobile and fixed. They have a network of consultants as well as a multi-lingual research team, with languages spoken French, German, Polish and Spanish.