The seed market in South Africa is estimated to register a CAGR of 5.2%. Maize is the country's most important crop, followed by wheat. Cereal consumption in South Africa was valued at USD 5,563.4 million in 2018, and it is estimated to reach USD 6,060.1 million during the forcast period. This increasing consumption, along with the increasing population, is necessiating the increase in productivity. The seed industry in South Africa is quite mature and serves the commercial farmers with over 100 seed companies who are a part of SANSOR, which regulates seed certification in South Africa. Increasing export from the country is another factor that is driving the growth of the seed market.
Key Market Trends
Demand for Quality Seeds
The increase in the population level of the country has fueled the demand for higher productivity. Maize is the staple food in the country, consumed in its direct form. The cereal consumption in South Africa was valued at USD 5563.4 million in 2018 and is estimated to reach USD 6060.1 million by registering a CAGR of 3.3% during the forecast period. With the growing population and shrinking plots of cultivable land, the demand for quality seeds is increasing. COMESA (Common Market for Eastern and Southern Africa) reports that just 23% of the smallholders have access to certified seeds, which indicates huge scope for the quality seeds.
Government Initiative for Hybrid and Certified Seeds
The seed industry in South Africa is quite mature and serves commercial farmers with over 100 seed companies being a part of SANSOR. The Agriculture, Forestry, and Fisheries department of South Africa planned in 2016 to increase financial support to emerging producers by USD 28.4 million over the medium term, which will be accessed through the Land and Agricultural Development Bank of South Africa. SANSOR certifies the seed of high and known quality according to the rules of the SA Seed Certification Scheme. It certifies on average 3,000 seed lots per annum. According to ISF the South Africa seeds export valued USD 120 million in 2017 against USD 110 million in 2016, which indicates the growing seed market.
The South Africa seed sector is slightly fragmented. Companies are highly focused on the introduction of new varieties of seeds. Some of the other startegies followed are mergers and acquisitions, expansion and reasearch to outstand the competition. Some of the leading companies are Monsanto South Africa, Capstone Seeds, Cortrva Agriscience, Syngenta Seed S.A. (Pty.) Ltd, Rijk Zwaan, Sakata Seed Southern Africa (Pty) Ltd.
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Table of Contents
1.2 Scope of the Study
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5.1.1 Grain and Cereal
5.2 Types of Seeds
5.2.1 Conventional Seeds
5.2.2 Hybrid Seeds
5.2.3 GM Seeds
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Bayer AG
6.3.2 Syngenta Seed SA (Pty) Ltd
6.3.3 Corteva Agriscience
6.3.4 Capstone Seed
6.3.5 Rijk Zwaan
6.3.6 Seed Co Limited
6.3.7 Sakata Seed Southern Africa (Pty) Lt
6.3.8 Pannar Seed (PTY) Ltd