South America Sports Drinks Market is estimated to register a CAGR of 3%, during the forecast period (2020 - 2025).
Key Highlights
- Sports drinks are gaining popularity among the athletes and individuals who are involved in the rigorous physical activity. The marketers are targeting different age groups, like teenagers and young adults.
- The rising disposable income and the adoption of millennial culture and their habits also play a major role. The market is consistently growing and the consumers mindset is changing, and even non-sportspersons are consuming sports drinks with basic required sports activities.
Key Market Trends
Improving Food Consumption Pattern
The food consumption pattern in the country has become diverse; for example- consumers are preferring value-added food products, which render health benefits on the consumption of any food, thus, making sports drinks a viable option. The per capita consumption of sports drinks in the South America is increasing at a significant growth rate. Sports drink are considered a healthier choice than traditional soda beverages as they contain less sugar than traditional soda beverages. Some major companies like Coca-cola company and Pepsico Inc are providing various sports drink products.
Brazil Dominates the Market
The regions covered in the South America Sports Drinks Market report includes Brazil, Argentina, and Rest of South America. The huge rise in investment in the sports drink industry in the region has led to an increased demand in the region. Brazil is one of the most prominent countries in the region anticipated to hold the largest share of sports drink during the forecast period followed by the countries, like Argentina and other remaining countries. The availability of large consumer base with the rise in disposable income across the region is expected to fuel the market growth.
Competitive Landscape
The Sports Drinks Market in South America is moderately competitive. The prominent company in the market include PepsiCo, Inc. and the Coca-Cola Company, among others. The key strategies adopted by the players in the market are expansions, innovations, and new product launches to maintain competitiveness in the market. The companies have been introducing new and innovative products with the inclusion of naturally derived ingredients and additives, so as to make their product unique among the existing products.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
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