Alternative Data Market Report 2026

The alternative data market size has grown exponentially in recent years. It will grow from $9.62 billion in 2025 to $13.45 billion in 2026 at a compound annual growth rate (CAGR) of 39.7%. The growth in the historic period can be attributed to rising demand for advanced financial analytics, increasing availability of digital data sources, growth in fintech innovation, expansion of data aggregation platforms, increasing reliance on predictive investment tools.

The alternative data market size is expected to see exponential growth in the next few years. It will grow to $49.4 billion in 2030 at a compound annual growth rate (CAGR) of 38.4%. The growth in the forecast period can be attributed to growing institutional adoption of alternative datasets, rising focus on real time financial intelligence, increasing integration with ai analytics platforms, expansion of data driven financial ecosystems, growing emphasis on competitive market intelligence. Major trends in the forecast period include growing use of non traditional data sources in financial decision making, increasing adoption of data driven investment insights, rising demand for real time business performance indicators, growing utilization of consumer and behavioral analytics data, increasing integration of alternative data into risk assessment models.

The growing adoption of 5G networks is anticipated to boost the alternative data market during the forecast period. 5G networks will facilitate the rapid uptake of alternative data applications and services, enabling new use cases. The enhanced bandwidth provided by 5G allows for a greater volume of data to be transmitted within a given timeframe, while lower latency ensures that data reaches its destination more quickly. Additionally, these networks offer improved coverage, supporting various network topologies that enhance the communication of alternative data. The rollout of 5G will also contribute to an increase in data traffic, stemming not only from smartphones but also from Internet-of-Things (IoT) devices. For example, in May 2024, Ericsson, a Sweden-based networking and telecommunications company, reported that the global adoption of 5G networks is accelerating, with approximately 300 networks launched and 5G population coverage outside mainland China reaching around 40% by the end of 2023, projected to rise to 80% by 2029. This trend is expected to drive demand for alternative data.

Major companies in the alternative data market are embracing a strategic partnership approach to enhance technology integration and broaden their market reach. A strategic partnership generally involves a collaborative relationship between two or more organizations that pool their resources, expertise, and efforts to achieve shared goals. For example, in May 2024, Exabel, a Norway-based end-to-end platform for organizing, analyzing, visualizing, and transforming alternative data, entered into a partnership with Datos, a U.S.-based provider of anonymized, large-scale, privacy-compliant clickstream data. This collaboration aims to integrate Datos' comprehensive clickstream dataset into Exabel's alternative data platform, allowing investors to analyze consumer behavior through web traffic trends. The partnership improves investment teams' capacity to correlate web traffic data with key company performance indicators, offering actionable insights for more accurate KPI predictions and fundamental analysis.

In July 2024, BlackRock Inc., a U.S.-based investment company, acquired Preqin Ltd. for $3.2 billion. This acquisition is intended to strengthen BlackRock's alternatives investing platform by incorporating Preqin's data and technology solutions. The move will enhance BlackRock's capabilities in private markets, address the increasing demand for private market data and analytics, and establish a unified platform that connects public and private markets through standardized data, benchmarks, and analytics. Preqin Ltd. is a UK-based provider of data solutions for alternative investments.

Major companies operating in the alternative data market report are Ravenpack International SL, 1010data, Inc, Vortexa Ltd., Eagle Alpha Ltd., Audit Analytics,Thinknum Inc., Thasos Group, Yewno, Inc., Advan Research Corporation, Exante Data, LLC., Eoitek, Sam Technology, WakeData, Oracle, Microsoft, IBM, SAP, Plaxonic, Teradata, Amazon Web Services, Quiver Quantitative, S&P Global, AlphaSense, Kantar, Quandl, InfoTrie, Running Alpha, Unity, Maxilect, Accenture Analytics, Tableau Software, Deep Data Science, Sigma Data Systems, Preqin Ltd.

North America was the largest region in the alternative data market in 2025. The regions covered in the alternative data market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the alternative data market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The alternative data market includes revenues earned by entities by providing services such as point-of-sale transactions, web site usage, mobile app or app store analytics, crowdsourcing, and obscure city hall records. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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