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U.S. Specialty Cleaners Market by Product Type and Sales Channel: U.S. Opportunity Analysis and Industry Forecast 2021-2030

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    Report

  • 123 Pages
  • December 2021
  • Region: United States
  • Allied Market Research
  • ID: 5548447
The U.S. specialty cleaners market size was valued at $229.4 million in 2020, and is estimated to reach $408.9 million by 2030, registering a CAGR of 5.6% from 2021 to 2030.



Rise in health consciousness, increase in importance of cleaning & sanitization, surge in burden of infectious disease, demand for home improvement, and increased awareness regarding the availability of different specialty cleaners are the major factors expected to boost the demand for the specialty cleaners in the U.S. Increased demand for furniture, flooring, and other home décor products in the U.S. households also boost the sales of various specialty cleaners such as specialty floor cleaners, specialty kitchen cleaners, and specialty furniture cleaners, to serve the cleaning purposes of households.

Surge in penetration of supermarkets and hypermarkets is an important contributor to the increased sales of the specialty cleaners. Manufacturers like Procter & Gamble, SC Johnson, and Reckitt Benckiser had focused on this sale channel in the past years, thereby making the supermarkets & hypermarkets their primary and the most important and dominant sales channel. The surge in penetration of various e-commerce platforms such as Amazon, Wal-Mart, and Costco has marked its presence significantly in the recent years. The key manufacturers of the specialty cleaners are now increasingly emphasizing on the development of their online sales channel to remain competitive in the U.S. market.

The rise in environmental concerns owing to the increase in water pollution due to the extensive use of chemical-based specialty cleaners may result in the decline for the demand of specialty cleaners. Moreover, the negative health effects of the chemical specialty cleaners is anticipated to hamper the sales of the specialty cleaners in the U.S. households.

According to the U.S. specialty cleaners market analysis, the market is segmented on the basis of product type and sales channel. By product type, the market is classified into specialty kitchen cleaners, specialty floor products, and specialty furniture products. The specialty kitchen cleaners segment is further sub-segmented into stone countertop cleaners and stainless steel appliance cleaners. Similarly, the specialty floor products segment is sub-divided into wood floor cleaners and tile floor cleaners. The specialty furniture products segment is further categorized into leather cleaners and wood furniture cleaners. By sales channel, the U.S. specialty products market is segmented into hypermarket/supermarket, specialty stores, and online sales channel.

Players operating in the U.S. specialty cleaners market have adopted various developmental strategies to expand their market share, exploit the specialty cleaners market opportunities, and increase profitability in the market. The key players profiled in this report include Life Products, LLC., ZEP, Inc., Weiman Products, LLC., BDSTONEWORKS, Procter & Gamble, SC Johnson & Son, Grove Collaborative, Inc., Unilever, The Clorox Company, and Reckitt Benckiser Group.

KEY BENEFITS FOR STAKEHOLDERS

  • The report provides a quantitative analysis of the current market trends, estimations, and dynamics of the market size from 2020 to 2030 to identify the prevailing opportunities.
  • Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
  • In-depth analysis and the market size and segmentation assist to determine the prevailing market opportunities.
  • The major countries in each region are mapped according to their revenue contribution to the market.
  • The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the specialty cleaners industry.

KEY MARKET SEGMENTS

  • By Product Type
  • Specialty Kitchen Cleaners
  • Stone Countertop Cleaners
  • Stainless Steel Appliance Cleaners
  • Specialty Floor Products
  • Wood Floor Cleaners
  • Tile Floor Cleaners
  • Specialty Furniture Products
  • Leather
  • Wood Furniture
  • By Sales Channel
  • Hypermarket/Supermarket
  • Specialty Stores
  • Online Channels
Frequently Asked Questions about the U.S. Specialty Cleaners Market

What is the estimated value of the U.S. Specialty Cleaners Market?

The U.S. Specialty Cleaners Market was estimated to be valued at $229.4 million in 2020.

What is the growth rate of the U.S. Specialty Cleaners Market?

The growth rate of the U.S. Specialty Cleaners Market is 6.0%, with an estimated value of $408.9 million by 2030.

What is the forecasted size of the U.S. Specialty Cleaners Market?

The U.S. Specialty Cleaners Market is estimated to be worth $408.9 million by 2030.

Who are the key companies in the U.S. Specialty Cleaners Market?

Key companies in the U.S. Specialty Cleaners Market include Life Products, Llc., Zep, Inc., Weiman Products, Llc.,, Bdstoneworks, Procter & Gamble, Sc Johnson & Son, Grove Collaborative, Inc. and The Clorox Company.

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
1.4.1. Secondary research
1.4.2. Primary research
1.5. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. Key findings of the study
2.2. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top investment pocket
3.2.2. Top players positioning
3.3. Porter's five forces analysis
3.3.1. Bargaining power of suppliers
3.3.2. Bargaining power of buyers
3.3.3. Thereat of new entrants
3.3.4. Threat of substitute
3.3.5. Intensity of competitive rivalry
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Rise in the number of households in U.S.
3.4.1.2. High market penetration of specialty cleaners and rapid emergence of modern retail
3.4.2. Restraint
3.4.2.1. Specialty cleaners are harmful for the environment
3.4.3. Opportunities
3.4.3.1. Demand for organic products are on its peak in U.S.
3.4.3.2. Rise in sales through online retails
3.5. Impact Of COVID-19 on U.S. Specialty Cleaners Market
CHAPTER 4: U.S. SPECIALTY CLEANERS MARKET, BY PRODUCT TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Specialty kitchen cleaners
4.2.1. Key market trends, growth factors, and opportunities
4.2.1.1. Stone Countertop Cleaners
4.2.1.2. Stainless Steel Appliance Cleaners
4.2.2. Market size and forecast
4.3. Specialty floor products
4.3.1. Key market trends, growth factors, and opportunities
4.3.1.1. Wood Floor Cleaners
4.3.1.2. Tile Floor Cleaners
4.3.2. Market size and forecast
4.4. Specialty furniture products
4.4.1. Key market trends, growth factors, and opportunities
4.4.1.1. Wood Cleaners
4.4.1.2. Leather Cleaners
4.4.2. Market size and forecast
CHAPTER 5: U.S. SPECIALTY CLEANERS MARKET, BY DISTRIBUTION CHANNEL
5.1. Overview
5.1.1. Market size and forecast
5.2. Hypermarket/Supermarket
5.2.1. Key market trends, growth factors, and opportunities
5.2.2. Market size and forecast
5.3. Specialty stores
5.3.1. Key market trends, growth factors, and opportunities
5.3.2. Market size and forecast
5.4. Online channels
5.4.1. Key market trends, growth factors, and opportunities
5.4.2. Market size and forecast
CHAPTER 6: COMPETITION LANDSCAPE
6.1. Top winning strategies
6.2. Product mapping
6.3. Competitive dashboard
6.4. Competitive heat map
6.5. Key developments
6.5.1. Investment
6.5.2. Business Expansion
6.5.3. Product Launch
CHAPTER 7: COMPANY PROFILES
7.1. AHF, LLC.
7.1.1. Company overview
7.1.2. Key Executives
7.1.3. Company snapshot
7.1.4. Product portfolio
7.1.5. Key strategic moves and developments
7.2. BDSTONEWORKS
7.2.1. Company overview
7.2.2. Key Executives
7.2.3. Company snapshot
7.2.4. Product portfolio
7.3. GROVE COLLABORATIVE, INC.
7.3.1. Company overview
7.3.2. Key Executives
7.3.3. Company snapshot
7.3.4. Product portfolio
7.3.5. Key strategic moves and developments
7.4. LATICRETE INTERNATIONAL, INC.
7.4.1. Company overview
7.4.2. Key Executives
7.4.3. Company snapshot
7.4.4. Product portfolio
7.4.5. Key strategic moves and developments
7.5. PROCTER & GAMBLE
7.5.1. Company overview
7.5.2. Key Executives
7.5.3. Company snapshot
7.5.4. Operating business segments
7.5.5. Product portfolio
7.5.6. R&D Expenditure
7.5.7. Business performance
7.5.8. Key strategic moves and developments
7.6. RECKITT BENCKISER GROUP PLC
7.6.1. Company overview
7.6.2. Key Executives
7.6.3. Company snapshot
7.6.4. Operating business segments
7.6.5. Product portfolio
7.6.6. R&D Expenditure
7.6.7. Business performance
7.6.8. Key strategic moves and developments
7.7. SPECTRUM BRANDS HOLDINGS, INC
7.7.1. Company overview
7.7.2. Key Executives
7.7.3. Company snapshot
7.7.4. Operating business segments
7.7.5. Product portfolio
7.7.6. R&D Expenditure
7.7.7. Business performance
7.8. THE CLOROX COMPANY
7.8.1. Company overview
7.8.2. Key Executives
7.8.3. Company snapshot
7.8.4. Product portfolio
7.8.5. R&D Expenditure
7.8.6. Business performance
7.9. UNILEVER PLC
7.9.1. Company overview
7.9.2. Key Executives
7.9.3. Company snapshot
7.9.4. Operating business segments
7.9.5. Product portfolio
7.9.6. R&D Expenditure
7.9.7. Business performance
7.10. ZEP INC.
7.10.1. Company overview
7.10.2. Key Executives
7.10.3. Company snapshot
7.10.4. Product portfolio
List of Tables
TABLE 01. NUMBER OF HOUSEHOLDS IN U.S. (IN THOUSANDS)
TABLE 02. U.S. SPECIALTY CLEANERS MARKET, BY PRODUCT TYPE, 2020-2030 ($MILLION)
TABLE 03. U.S. SPECIALTY KITCHEN CLEANERS MARKET , BY PRODUCT TYPE, 2020-2030 ($MILLION)
TABLE 04. U.S.SPECIALTY FLOOR PRODUCTS MARKET, BY PRODUCT TYPE, 2020-2030 ($MILLION)
TABLE 05. U.S.SPECIALTY FLOOR PRODUCTS MARKET, BY PRODUCT TYPE, 2020-2030 ($MILLION)
TABLE 06. U.S. SPECIALTY FURNITURE PRODUCTS MARKET, BY PRODUCT TYPE, 2020-2030 ($MILLION)
TABLE 07. U.S. SPECIALTY CLEANERS MARKET, BY SALES CHANNEL, 2020-2030 ($MILLION)
TABLE 08. AHF, LLC.: KEY EXECUTIVES
TABLE 09. AHF, LLC.: COMPANY SNAPSHOT
TABLE 10. AHF, LLC.: PRODUCT PORTFOLIO
TABLE 11. AHF, LLC.: KEY STRATEGIC DEVELOPMENTS
TABLE 12. BDSTONEWORKS: KEY EXECUTIVES
TABLE 13. BDSTONEWORKS: COMPANY SNAPSHOT
TABLE 14. BDSTONEWORKS: PRODUCT PORTFOLIO
TABLE 15. GROVE COLLABORATIVE, INC.: KEY EXECUTIVES
TABLE 16. GROVE COLLABORATIVE, INC.: COMPANY SNAPSHOT
TABLE 17. GROVE COLLABORATIVE, INC.: PRODUCT PORTFOLIO
TABLE 18. GROVE COLLABORATIVE, INC.: KEY STRATEGIC DEVELOPMENTS
TABLE 19. LATICRETE INTERNATIONAL, INC.: KEY EXECUTIVES
TABLE 20. LATICRETE INTERNATIONAL, INC.: COMPANY SNAPSHOT
TABLE 21. LATICRETE INTERNATIONAL, INC.: PRODUCT PORTFOLIO
TABLE 22. LATICRETE INTERNATIONAL, INC.: KEY STRATEGIC DEVELOPMENTS
TABLE 23. PROCTER & GAMBLE: KEY EXECUTIVES
TABLE 24. PROCTER & GAMBLE: COMPANY SNAPSHOT
TABLE 25. PROCTER & GAMBLE: OPERATING SEGMENTS
TABLE 26. PROCTER & GAMBLE: PRODUCT PORTFOLIO
TABLE 27. PROCTER & GAMBLE: R&D EXPENDITURE, 2019-2021 ($MILLION)
TABLE 28. PROCTER & GAMBLE: NET SALES, 2019-2021 ($MILLION)
TABLE 29. PROCTER & GAMBLE: KEY STRATEGIC DEVELOPMENTS
TABLE 30. RECKITT BENCKISER GROUP PLC: KEY EXECUTIVES
TABLE 31. RECKITT BENCKISER GROUP PLC: COMPANY SNAPSHOT
TABLE 32. RECKITT BENCKISER GROUP PLC: OPERATING SEGMENTS
TABLE 33. RECKITT BENCKISER GROUP PLC: PRODUCT PORTFOLIO
TABLE 34. RECKITT BENCKISER GROUP PLC: R&D EXPENDITURE, 2018-2020 ($MILLION)
TABLE 35. RECKITT BENCKISER GROUP PLC: NET SALES, 2018-2020 ($MILLION)
TABLE 36. RECKITT BENCKISER GROUP: KEY STRATEGIC DEVELOPMENTS
TABLE 37. SPECTRUM BRANDS HOLDINGS, INC: KEY EXECUTIVES
TABLE 38. SPECTRUM BRANDS HOLDINGS, INC: COMPANY SNAPSHOT
TABLE 39. SPECTRUM BRANDS HOLDINGS, INC: OPERATING SEGMENTS
TABLE 40. SPECTRUM BRANDS HOLDINGS, INC: PRODUCT PORTFOLIO
TABLE 41. SPECTRUM BRANDS HOLDINGS, INC: R&D EXPENDITURE, 2018-2020 ($MILLION)
TABLE 42. SPECTRUM BRANDS HOLDINGS, INC: NET SALES, 2018-2020 ($MILLION)
TABLE 43. THE CLOROX COMPANY: KEY EXECUTIVES
TABLE 44. THE CLOROX COMPANY: COMPANY SNAPSHOT
TABLE 45. THE CLOROX COMPANY: PRODUCT PORTFOLIO
TABLE 46. THE CLOROX COMPANY: R&D EXPENDITURE, 2018-2020 ($MILLION)
TABLE 47. THE CLOROX COMPANY: NET SALES, 2018-2020 ($MILLION)
TABLE 48. UNILEVER PLC: KEY EXECUTIVES
TABLE 49. UNILEVER PLC: COMPANY SNAPSHOT
TABLE 50. UNILEVER PLC: OPERATING SEGMENTS
TABLE 51. UNILEVER PLC: PRODUCT PORTFOLIO
TABLE 52. UNILEVER PLC: R&D EXPENDITURE, 2018-2020 ($MILLION)
TABLE 53. UNILEVER PLC: NET SALES, 2018-2020 ($MILLION)
TABLE 54. ZEP INC.: KEY EXECUTIVES
TABLE 55. ZEP INC.: COMPANY SNAPSHOT
TABLE 56. ZEP INC.: PRODUCT PORTFOLIO
List of Figures
FIGURE 01. KEY MARKET SEGMENTS
FIGURE 02. U.S. SPECIALTY CLEANERS MARKET SNAPSHOT
FIGURE 03. TOP INVESTMENT POCKETS, BY PRODUCT TYPE, 2020
FIGURE 04. LOW-MODERATE TO HIGH BARGAINING POWER OF SUPPLIERS
FIGURE 05. MODERATE BARGAINING POWER OF BUYERS
FIGURE 06. MODERATE THREAT OF NEW ENTRANTS
FIGURE 07. LOW THREAT OF SUBSTITUTION
FIGURE 08. MODERATE INTENSITY OF COMPETITIVE RIVALRY
FIGURE 09. U.S. SPECIALTY CLEANERS MARKET SHARE, BY PRODUCT TYPE, 2020
FIGURE 10. U.S. SPECIALTY KITCHEN CLEANERS MARKET, BY PRODUCT TYPE, 2020-2030 ($MILLION)
FIGURE 11. U.S. SPECIALTY FURNITURE PRODUCTS MARKET, BY PRODUCT TYPE, 2020-2030 ($MILLION)
FIGURE 12. U.S. SPECIALTY CLEANERS MARKET SHARE, BY SALES CHANNEL, 2020(%)
FIGURE 13. U.S. SPECIALTY CLEANERS MARKET REVENUE FOR HYPERMARKET/SUPERMARKET, 2020-2030 ($ MILLION)
FIGURE 14. U.S. SPECIALTY CLEANERS MARKET REVENUE FOR SPECIALTY STORES, 2020-2030 ($ MILLION)
FIGURE 15. U.S. SPECIALTY CLEANERS MARKET REVENUE FOR ONLINE CHANNELS, 2020-2030 ($ MILLION)
FIGURE 16. TOP WINNING STRATEGIES, BY YEAR, 2019-2021*
FIGURE 17. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2019-2021* (%)
FIGURE 18. TOP WINNING STRATEGIES, BY COMPANY, 2019-2021*
FIGURE 19. PRODUCT MAPPING OF TOP 10 KEY PLAYERS
FIGURE 20. COMPETITIVE DASHBOARD OF TOP 10 KEY PLAYERS
FIGURE 21. COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
FIGURE 22. PROCTER & GAMBLE: R&D EXPENDITURE, 2019-2021 ($MILLION)
FIGURE 23. PROCTER & GAMBLE: NET SALES, 2019-2021 ($MILLION)
FIGURE 24. PROCTER & GAMBLE: REVENUE SHARE BY SEGMENT, 2021 (%)
FIGURE 25. RECKITT BENCKISER GROUP PLC: R&D EXPENDITURE, 2018-2020 ($MILLION)
FIGURE 26. RECKITT BENCKISER GROUP PLC: NET SALES, 2018-2020 ($MILLION)
FIGURE 27. RECKITT BENCKISER GROUP PLC: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 28. RECKITT BENCKISER GROUP PLC: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 29. SPECTRUM BRANDS HOLDINGS, INC: R&D EXPENDITURE, 2018-2020 ($MILLION)
FIGURE 30. SPECTRUM BRANDS HOLDINGS, INC: NET SALES, 2018-2020 ($MILLION)
FIGURE 31. SPECTRUM BRANDS HOLDINGS, INC: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 32. SPECTRUM BRANDS HOLDINGS, INC: REVENUE SHARE BY REGION, 2020 (%)
FIGURE 33. THE CLOROX COMPANY: R&D EXPENDITURE, 2018-2020 ($MILLION)
FIGURE 34. THE CLOROX COMPANY: NET SALES, 2018-2020 ($MILLION)
FIGURE 35. UNILEVER PLC: R&D EXPENDITURE, 2018-2020 ($MILLION)
FIGURE 36. UNILEVER PLC: NET SALES, 2018-2020 ($MILLION)
FIGURE 37. UNILEVER PLC: REVENUE SHARE BY SEGMENT, 2020 (%)
FIGURE 38. UNILEVER PLC: REVENUE SHARE BY REGION, 2020 (%)

Companies Mentioned

  • Life Products, Llc.
  • Zep, Inc.
  • Weiman Products
  • Llc.,
  • Bdstoneworks
  • Procter & Gamble
  • Sc Johnson & Son
  • Grove Collaborative, Inc.
  • Unilever
  • The Clorox Company
  • Reckitt Benckiser Group.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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