+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Social Media Analytics Market in MEA 2022-2026

  • PDF Icon

    Report

  • 120 Pages
  • February 2022
  • Region: Africa, Middle East
  • TechNavio
  • ID: 5550413
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

The publisher has been monitoring the social media analytics market in MEA and it is poised to grow by $ 613.37 mn during 2022-2026, progressing at a CAGR of 24.28% during the forecast period. This report on the social media analytics market in MEA provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment. The market is driven by the growing availability and complexity of data and the penetration of smartphones.

The social media analytics market in MEA analysis includes end-user and application segments.

The publisher's social media analytics market in MEA is segmented as below:


By End-user


  • Retail
  • Government
  • Media and entertainment
  • Travel
  • Others

By Application


  • Customer benchmarking
  • Product enhancement
  • Analyzing marketing techniques
  • Others

This study identifies the increasing number of social media users in MEAas one of the prime reasons driving the social media analytics market growth in MEA during the next few years.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.

This report on social media analytics market in MEA covers the following areas:


  • Social media analytics market sizing
  • Social media analytics market forecast
  • Social media analytics market industry analysis

The publisher's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading social media analytics market vendors in MEA that include Adobe Inc., Audiense Ltd., GoodData Corp., International Business Machines Corp., NetBase Solutions Inc, Oktopost Technologies Inc., Oracle Corp., quintly GmbH, Salesforce.com Inc., and Sprout Social Inc. Also, the social media analytics market in MEA analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The publisher's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1. Executive Summary
1.1 Market Overview
Exhibit 01: Key Finding 1
Exhibit 02: Key Finding 2
Exhibit 03: Key Finding 6
Exhibit 04: Key Finding 5
Exhibit 05: Key Finding 7
Exhibit 06: Key Finding 8
2. Market Landscape
2.1 Market ecosystem
Exhibit 07: Parent market
Exhibit 08: Market Characteristics
2.2 Value chain analysis
Exhibit 09: Value chain analysis: Application software
2.2.1 Inputs
2.2.2 Software development process
2.2.3 Marketing and distribution
2.2.4 Post-selling services
3. Market Sizing
3.1 Market definition
Exhibit 10: Offerings of vendors included in the market definition
3.2 Market segment analysis
Exhibit 11: Market segments
3.3 Market size 2021
3.4 Market outlook: Forecast for 2021 - 2026
Exhibit 12: MEA - Market size and forecast 2021 - 2026 ($ million)
3.4.1 Estimating growth rates for emerging and high-growth markets
3.4.2 Estimating growth rates for mature markets
Exhibit 13: MEA market: Year-over-year growth 2021 - 2026 (%)
4. Five Forces Analysis
4.1 Five Forces Summary
Exhibit 14: Five forces analysis 2021 & 2026
4.2 Bargaining power of buyers
Exhibit 15: Bargaining power of buyers
4.3 Bargaining power of suppliers
Exhibit 16: Bargaining power of suppliers
4.4 Threat of new entrants
Exhibit 17: Threat of new entrants
4.5 Threat of substitutes
Exhibit 18: Threat of substitutes
4.6 Threat of rivalry
Exhibit 19: Threat of rivalry
4.7 Market condition
Exhibit 20: Market condition - Five forces 2021
5. Market Segmentation by Application
5.1 Market segments
  • The segments covered in this chapter are:
  • Customer benchmarking
  • Product enhancement
  • Analyzing marketing techniques
  • Others
Exhibit 21: Application - Market share 2021-2026 (%)
5.2 Comparison by Application
Exhibit 22: Comparison by Application
5.3 Customer benchmarking - Market size and forecast 2021-2026
Exhibit 23: Customer benchmarking - Market size and forecast 2021-2026 ($ million)
Exhibit 24: Customer benchmarking - Year-over-year growth 2021-2026 (%)
5.4 Product enhancement - Market size and forecast 2021-2026
Exhibit 25: Product enhancement - Market size and forecast 2021-2026 ($ million)
Exhibit 26: Product enhancement - Year-over-year growth 2021-2026 (%)
5.5 Analyzing marketing techniques - Market size and forecast 2021-2026
Exhibit 27: Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)
Exhibit 28: Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)
5.6 Others - Market size and forecast 2021-2026
5.6 Others - Market size and forecast 2021-2026
Exhibit 29: Others - Year-over-year growth 2021-2026 (%)
5.7 Market opportunity by Application
Exhibit 30: Market opportunity by Application
6. Market Segmentation by End-user
6.1 Market segments
  • The segments covered in this chapter are:
  • Retail
  • Government
  • Media and entertainment
  • Travel
  • Others
Exhibit 31: End-user - Market share 2021-2026 (%)
6.2 Comparison by End-user
Exhibit 32: Comparison by End-user
6.3 Retail - Market size and forecast 2021-2026
Exhibit 33: Retail - Market size and forecast 2021-2026 ($ million)
Exhibit 34: Retail - Year-over-year growth 2021-2026 (%)
6.4 Government - Market size and forecast 2021-2026
Exhibit 35: Government - Market size and forecast 2021-2026 ($ million)
Exhibit 36: Government - Year-over-year growth 2021-2026 (%)
6.5 Media and entertainment - Market size and forecast 2021-2026
Exhibit 37: Media and entertainment - Market size and forecast 2021-2026 ($ million)
Exhibit 38: Media and entertainment - Year-over-year growth 2021-2026 (%)
6.6 Travel - Market size and forecast 2021-2026
Exhibit 39: Travel - Market size and forecast 2021-2026 ($ million)
Exhibit 40: Travel - Year-over-year growth 2021-2026 (%)
6.7 Others - Market size and forecast 2021-2026
Exhibit 41: Others - Market size and forecast 2021-2026 ($ million)
Exhibit 42: Others - Year-over-year growth 2021-2026 (%)
6.8 Market opportunity by End-user
Exhibit 43: Market opportunity by End-user
7. Customer Landscape
7.1 Overview
Exhibit 44: Customer landscape
8. Drivers, Challenges, and Trends
8.1 Market drivers
8.1.1 Growing availability and complexity of data
8.1.2 Penetration of smartphones
8.1.3 The increasing number of social media users in MEA
8.2 Market challenges
8.2.1 Shortage of skilled analytics professionals and high attrition rate
8.2.2 Lack of awareness of the various capabilities of the social media analytics tools
8.2.3 Unstructured nature of the data generated by conducting social media analytics
Exhibit 45: Impact of drivers and challenges
8.3 Market trends
8.3.1 Rise in customer engagement through social media platforms
8.3.2 Increase in cloud adoption
9. Vendor Landscape
9.1 Overview
Exhibit 46: Vendor landscape
9.2 Landscape disruption
Exhibit 47: Landscape disruption
Exhibit 48: Industry risks
9.3 Competitive Scenario
10. Vendor Analysis
10.1 Vendors covered
Exhibit 49: Vendors covered
10.2 Market positioning of vendors
Exhibit 50: Market positioning of vendors
10.3 Adobe Inc.
Exhibit 51: Adobe Inc. - Overview
Exhibit 52: Adobe Inc. - Business segments
Exhibit 53: Adobe Inc. - Key news
Exhibit 54: Adobe Inc. - Key offerings
Exhibit 55: Adobe Inc. - Segment focus
10.4 Audiense Ltd.
Exhibit 56: Audiense Ltd. - Overview
Exhibit 57: Audiense Ltd. - Product and service
Exhibit 58: Audiense Ltd. - Key offerings
10.5 GoodData Corp.
Exhibit 59: GoodData Corp. - Overview
Exhibit 60: GoodData Corp. - Product and service
Exhibit 61: GoodData Corp. - Key offerings
10.6 International Business Machines Corp.
Exhibit 62: International Business Machines Corp. - Overview
Exhibit 63: International Business Machines Corp. - Business segments
Exhibit 64: International Business Machines Corp. - Key offerings
Exhibit 65: International Business Machines Corp. - Segment focus
10.7 NetBase Solutions Inc
Exhibit 66: NetBase Solutions Inc - Overview
Exhibit 67: NetBase Solutions Inc - Product and service
Exhibit 68: NetBase Solutions Inc - Key offerings`
10.8 Oktopost Technologies Inc.
Exhibit 69: Oktopost Technologies Inc. - Overview
Exhibit 70: Oktopost Technologies Inc. - Product and service
Exhibit 71: Oktopost Technologies Inc. - Key offerings
10.9 Oracle Corp.
Exhibit 72: Oracle Corp. - Overview
Exhibit 73: Oracle Corp. - Business segments
Exhibit 74: Oracle Corp. - Key offerings
Exhibit 75: Oracle Corp. - Segment focus
10.10 quintly GmbH
Exhibit 76: quintly GmbH - Overview
Exhibit 77: quintly GmbH - Product and service
Exhibit 78: quintly GmbH - Key offerings
10.11 Salesforce.com Inc.
Exhibit 79: Salesforce.com Inc. - Overview
Exhibit 80: Salesforce.com Inc. - Product and service
Exhibit 81: Salesforce.com Inc. - Key offerings
10.12 Sprout Social Inc.
Exhibit 82: Sprout Social Inc. - Overview
Exhibit 83: Sprout Social Inc. - Product and service
Exhibit 84: Sprout Social Inc. - Key offerings
11. Appendix
11.1 Scope of the report
11.1.1 Market definition
11.1.2 Objective
11.1.3 Notes and caveats
11.2 Currency conversion rates for US$
Exhibit 85: Currency conversion rates for US$
11.3 Research Methodology
Exhibit 86: Research Methodology
Exhibit 87: Validation techniques employed for market sizing
Exhibit 88: Information sources
11.4 List of abbreviations
Exhibit 89: List of abbreviations
List of Exhibits
1: Key Finding 1
2: Key Finding 2
3: Key Finding 3
4: Key Finding 5
5: Key Finding 6
6: Key Finding 7
7: Key Finding 8
8: Parent market
9: Market characteristics
10: Offerings of vendors included in the market definition
11: Market segments
12: Global - Market size and forecast 2021 - 2026 ($ million)
13: Global market: Year-over-year growth 2021 - 2026 (%)
14: Five forces analysis 2021 & 2026
15: Bargaining power of buyers
16: Bargaining power of suppliers
17: Threat of new entrants
18: Threat of substitutes
19: Threat of rivalry
20: Market condition - Five forces 2021
21: Application - Market share 2021-2026 (%)
22: Comparison by Application
23: Customer benchmarking - Market size and forecast 2021-2026 ($ million)
24: Customer benchmarking - Year-over-year growth 2021-2026 (%)
25: Product enhancement - Market size and forecast 2021-2026 ($ million)
26: Product enhancement - Year-over-year growth 2021-2026 (%)
27: Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)
28: Analyzing marketing techniques - Year-over-year growth 2021-2026 (%)
29: Others - Market size and forecast 2021-2026 ($ million)
30: Others - Year-over-year growth 2021-2026 (%)
31: Market opportunity by Application
32: End-user - Market share 2021-2026 (%)
33: Comparison by End-user
34: Retail - Market size and forecast 2021-2026 ($ million)
35: Retail - Year-over-year growth 2021-2026 (%)
36: Government - Market size and forecast 2021-2026 ($ million)
37: Government - Year-over-year growth 2021-2026 (%)
38: Media and entertainment - Market size and forecast 2021-2026 ($ million)
39: Media and entertainment - Year-over-year growth 2021-2026 (%)
40: Travel - Market size and forecast 2021-2026 ($ million)
41: Travel - Year-over-year growth 2021-2026 (%)
42: Others - Market size and forecast 2021-2026 ($ million)
43: Others - Year-over-year growth 2021-2026 (%)
44: Market opportunity by End-user
45: Customer landscape
46: Impact of drivers and challenges
47: Vendor landscape
48: Landscape disruption
49: Industry risks
50: Vendors covered
51: Market positioning of vendors
52: Adobe Inc. - Overview
53: Adobe Inc. - Business segments
54: Adobe Inc. - Key offerings
55: Adobe Inc. - Key customers
56: Adobe Inc. - Segment focus
57: Audiense Ltd. - Overview
58: Audiense Ltd. - Product and service
59: Audiense Ltd. - Key offerings
60: Audiense Ltd. - Key customers
61: Audiense Ltd. - Segment focus
62: GoodData Corp. - Overview
63: GoodData Corp. - Product and service
64: GoodData Corp. - Key offerings
65: GoodData Corp. - Key customers
66: GoodData Corp. - Segment focus
67: International Business Machines Corp. - Overview
68: International Business Machines Corp. - Business segments
69: International Business Machines Corp. - Key offerings
70: International Business Machines Corp. - Key customers
71: International Business Machines Corp. - Segment focus
72: NetBase Solutions Inc - Overview
73: NetBase Solutions Inc - Product and service
74: NetBase Solutions Inc - Key offerings
75: NetBase Solutions Inc - Key customers
76: NetBase Solutions Inc - Segment focus
77: Oktopost Technologies Inc. - Overview
78: Oktopost Technologies Inc. - Product and service
79: Oktopost Technologies Inc. - Key offerings
80: Oktopost Technologies Inc. - Key customers
81: Oktopost Technologies Inc. - Segment focus
82: Oracle Corp. - Overview
83: Oracle Corp. - Business segments
84: Oracle Corp. - Key offerings
85: Oracle Corp. - Key customers
86: Oracle Corp. - Segment focus
87: quintly GmbH - Overview
88: quintly GmbH - Product and service
89: quintly GmbH - Key offerings
90: quintly GmbH - Key customers
91: quintly GmbH - Segment focus
92: Salesforce.com Inc. - Overview
93: Salesforce.com Inc. - Product and service
94: Salesforce.com Inc. - Key offerings
95: Salesforce.com Inc. - Key customers
96: Salesforce.com Inc. - Segment focus
97: Sprout Social Inc. - Overview
98: Sprout Social Inc. - Product and service
99: Sprout Social Inc. - Key offerings
100: Sprout Social Inc. - Key customers
101: Sprout Social Inc. - Segment focus
102: Currency conversion rates for US$
103: Research Methodology
104: Validation techniques employed for market sizing
105: Information sources
106: List of abbreviations

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Adobe Inc.
  • Audiense Ltd.
  • GoodData Corp.
  • International Business Machines Corp.
  • NetBase Solutions Inc
  • Oktopost Technologies Inc.
  • Oracle Corp.
  • quintly GmbH
  • Salesforce.com Inc.
  • Sprout Social Inc.