This report addresses how the evolution of health-consciousness is impacting dairy choices, and how manufacturers can meet the often conflicting desires for experiential enjoyment and convenience. Analysis also extends to key ingredient and packaging trends, as well as future-focused insight that indicates prospective growth drivers for the sector.
Most consumers are still very concerned about the COVID-19 situation and the disruption to their daily lives. Millennials in particular are worried about how the pandemic will affect their physical and mental wellbeing.
Most consumers are still very concerned about the COVID-19 situation and the disruption to their daily lives. Millennials in particular are worried about how the pandemic will affect their physical and mental wellbeing.
Scope
- Central & South American consumers prefer artisan/hand-made produce
- Consumers prefer to stick to global brands they trust.
- Low price and easy availability make private label brands appealing.
- The pandemic has proved to be a window of opportunity for small/independent brands as consumers preferred to shop for more local brands and support smaller businesses.
Reasons to Buy
- Identify future potential commercial applications for emerging concepts in fast-moving consumer goods.
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
1. Consumer Behavior Tracking: Purchase Drivers- Introduction
- Purchase Drivers
- Take-Outs
2. Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- M&S food
- Fairy extra+
- Toblerone
